News Releases

Toyota Named Best Resale Value Brand for 2013 by Kelley Blue Book

November 26, 2012
TORRANCE, Calif., Nov. 26, 2012 – Toyota has earned Kelley Blue Book’s KBB.com Best Resale Value Brand Award for the 2013 model year.  This is the second year in a row that Toyota has received the Best Resale Value Brand Award from KBB.com, and it has received this top honor in three of the last four years.... more

2013 Toyota Tacoma Product Information

September 17, 2012

2013 Toyota Tacoma Debuts New Limited Package

September 14, 2012
The Toyota Tacoma remains the best-selling compact pickup truck in the U.S. market and further ensures its leadership for 2013 by offering a new Limited Package for a touch of luxury in a hard-working pickup.
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Toyota Announces 2013 Prices for Corolla, Matrix, Sienna, Tacoma, Scion xD and iQ

July 13, 2012
TORRANCE, Calif., (July 13, 2012) - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the 2013 Corolla and Matrix compact sedans, Sienna van and Tacoma compact pickup truck.
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Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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Toyota Announces Pricing for Limited Edition Tacoma Pickup TRD T/X Baja Series Package

April 23, 2012
TORRANCE, Calif., April 23, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced prices today for the TRD T|X Baja Series Package.
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Toyota Motor Sales Announces Price Increase for Select Toyota and Scion Models

March 30, 2012
TORRANCE, Calif., March 30, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for select Toyota and Scion models.
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Customer FAQs for Toyota Tacoma Steering Wheel Spiral Cable Assembly Recall

March 08, 2012
1. Which models are involved in the recall?

Toyota is recalling 495,000 certain 2005 to early 2009 model year Toyota Tacoma vehicles sold in the U.S. No other vehicles are involved in this recall.

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Toyota Announces Voluntary Safety Recalls of Certain Camry, Venza and Tacoma Vehicles

March 07, 2012
TORRANCE, Calif., March 7, 2012 – Toyota Motor Sales, USA, Inc. (TMS), today announced that it will conduct a safety recall involving certain 2009 Camry and 2009 to certain 2011 Venza vehicles to replace the stop lamp switch. Approximately 70,500 Camry and 116,000 Venza vehicles are covered by this recall.... more

2011 Toyota Sales Highlights

January 05, 2012
TORRANCE, Calif., Jan. 5, 2012 - - Toyota closed out 2011 with a strong December sales month of 178,311 units sold. With the launch of several new vehicles in 2011 and several more new model launches coming in 2012, Toyota has very high expectations for the future. The following are Toyota sales highlights from 2011:

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Toyota Wins Best Automotive Brand in 2012 Kelley Blue Book Resale Value Awards

November 16, 2011
TORRANCE, Calif., Nov. 16, 2011 - - Toyota was named the top brand in 2012 Kelley Blue Book’s kbb.com 2012 Best Resale Value Awards. The awards recognize current and forthcoming vehicles for their projected retained value throughout the first five years of ownership.... more

2011 SEMA Show: Long Beach Racers Tacoma

2011 SEMA Show: Long Beach Racers Tacoma

October 28, 2011
The Toyota exhibit at the 2011 SEMA Show will feature the debut of the Long Beach Racers Tacoma. Inspired by the upcoming limited edition 2012 Tacoma TRD T|X TRD Baja Series...... more

2011 SEMA Show: Oakley Surf Tacoma

2011 SEMA Show: Oakley Surf Tacoma

October 27, 2011
The 2011 SEMA Show will be the scene for the debut of the Oakley Surf Tacoma. From the coast of Baja to the cold water of Santa Cruz, Calif., the Oakley Surf Tacoma has the ability to live at the beach...... more

2011 SEMA Show: Toyota Tacoma TRD T/X Baja Series Limited Edition Pickup

October 27, 2011
Toyota, the U.S. sales leader in compact pickups, will display a pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck at the 2011 SEMA Show...... more

Toyota Unveils Tacoma TRD T/X Baja Series Limited Edition Pickup at 2011 Texas State Fair

September 29, 2011
DALLAS, September 29, 2011 - - Toyota, the U.S. sales leader in compact pickups, introduced a pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition...
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Toyota Announces Pricing for 2012 Tacoma Pickup Truck

September 07, 2011
TORRANCE, Calif., September 7, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the 2012 Tacoma pickup truck.
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2012 Toyota Tacoma Product Information

September 02, 2011

2012 Toyota Tacoma Debuts Restyled Exterior, Interior and New Entune Multimedia; Still the #1 Selling Compact Pickup

2012 Toyota Tacoma Debuts Restyled Exterior, Interior and New Entune Multimedia; Still the #1 Selling Compact Pickup

September 02, 2011
The Toyota Tacoma, still the best-selling compact pickup truck in the U.S. market by a wide margin, offers a restyled exterior look and a redesigned, upgraded interior in all models for 2012. New changes add comfort, usability and audio/infotainment performance.... more

Lexus Earns Four Segment Awards in J.D. Power and Associates 2011 Initial Quality Study

June 23, 2011
TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14 positions to place seventh.... more

Toyota Announces Finalists in 100 Cars for Good Program

April 25, 2011
TORRANCE, CALIF. (April 25, 2011) – Toyota today announced the 500 nonprofit organizations selected as finalists in the “100 Cars for Good” program...... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

Toyota Takes 10 Vincentric 'Best Value in America' Awards Including Best Overall Passenger Car

March 01, 2011
Toyota led all manufacturers with 10 winners in the 7th annual Vincentric’s Best Value in America awards for the 2011 model year.  Toyota’s award total was twice as many as the runner-up brand and represented nearly one-quarter of all awards selected.
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New Toyota Advertising Campaign Reminds Consumers Why It's the Best-Selling Brand in America

February 18, 2011
Toyota will launch a new advertising campaign on Monday highlighting the brand’s leadership position as the best-selling retail brand in America. The “#1 For A Reason” campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle.... more

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Invites Chicagoans to Get Down, Dirty With Vehicles at 2011 Chicago Auto Show

February 03, 2011
CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.... more

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