News Releases

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

June 18, 2015
TORRANCE, Calif., (June 18, 2015) - Toyota was named the top non-luxury brand in the fifth annual Edmunds.com’s Best Retained Value® Awards.  The awards “recognize the brands and 2015 models that have the highest projected residual values after five years based on their average Edmunds.com True Market Value® (TMV®) price when sold new.”... more

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

January 30, 2015
CHICAGO (Jan. 30, 2015) – The all-new 2016 Toyota Tacoma is coming to Chicago along with several eye-popping concepts and specialty vehicles that are sure to keep cameras clicking around the Toyota exhibit at the Chicago Auto Show. Toyota’s presentation at McCormick Place is designed for consumer engagement and interaction. It features a broad range of new and historic vehicle displays, future concepts, simulators and fun, playful one-of-a-kind rides that show consumers the broad scope of the world’s most progressive full-line automotive manufacturer.... more

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

January 23, 2015
TORRANCE, Calif., Jan. 23, 2015 – Why are Toyota and Lexus owners happy? Because their vehicles hold more than passengers and possessions…they hold their value. 

Kelley Blue Book named Lexus the luxury brand with the best resale value for 2015, the fourth year in a row. In addition, six Lexus and four Toyota models took the top spot in their respective segments, while three Toyota trucks – Tacoma, Tundra and 4Runner – made KBB.com’s Top 10 Best Resale Value vehicles list.... more

2015 NAIAS - 2016 Toyota Tacoma Debut

2015 NAIAS - 2016 Toyota Tacoma Debut

January 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division introduces the all-new Toyota Tacoma at the North American International Auto Show in Detroit, Michigan, Monday, Jan. 12, 2015.
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Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

January 12, 2015
DETROIT, Jan. 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.  Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers.  With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. ... more

2016 Tacoma: The Beast Is Revealed.

2016 Tacoma: The Beast Is Revealed.

January 08, 2015
Toyota Tacoma takes to the stage at the 2015 North American International Auto Show in Detroit at 12:50 p.m. ET, Jan. 12. Watch at https://new.livestream.com/Toyota/Detroit2015. For more information, check out www.toyota.com/upcoming-vehicles/tacoma.... more

See. The. Light.

See. The. Light.

December 17, 2014
The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can’t wait for the dust to settle, we’ll share a little more dirt later today. ... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

Toyota Captures Seven ALG Residual Value Awards Including Top Mainstream Brand

Toyota Captures Seven ALG Residual Value Awards Including Top Mainstream Brand

November 17, 2014
TORRANCE, Calif., Nov. 17, 2014 - - They say it’s lonely at the top.  For Toyota, it’s never lonely when you are joined by a large group of family members.  Toyota once again dominated the annual ALG Residual Value Awards with six models capturing the top spot in their respective segments and a seventh award going to Toyota as the top Mainstream Brand.  The Residual Value Awards from ALG represent the industry benchmark for residual values and depreciation data. 
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Toyota Unveils Baja 1000 Chase Trucks at SEMA

Toyota Unveils Baja 1000 Chase Trucks at SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The 2015 Tundra TRD Pro Desert Race Truck will not be alone when it heads down to Ensenada, Mexico to compete in the 47th Tecate SCORE Baja 1000. Three specially prepared chase trucks built by renowned off-road fabricator N-Fab will support the Tundra race truck in attacking the notoriously difficult desert race. The Baja 1000 is known for its penchant for breaking down both man and machine, making support vehicles all the more crucial for survival let alone victory.... more

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.... more

2014 SEMA: 2015 TRD Tacoma Fact Sheet

2014 SEMA: 2015 TRD Tacoma Fact Sheet

October 27, 2014

2015 Toyota Tacoma Product Information

2015 Toyota Tacoma Product Information

September 10, 2014

2015 Toyota Tacoma Shows What It Takes to Remain America’s Best-Selling Compact Pickup

2015 Toyota Tacoma Shows What It Takes to Remain America’s Best-Selling Compact Pickup

September 10, 2014
What does it take to be America’s best-selling compact pickup, year after year? It takes the Toyota Tacoma. For 2015, Toyota hones Tacoma’s segment-dominating ways by adding a new TRD Pro Series that’s off-road ready and willing. ... more

Toyota Releases Pricing for All-New TRD Pro Series Tacoma and 4Runner

Toyota Releases Pricing for All-New TRD Pro Series Tacoma and 4Runner

July 30, 2014
TORRANCE, Calif. (July 30, 2014) – Let’s Get Dirty! The highly anticipated launch of the all-new TRD Pro Series from Toyota is coming soon.  Serious off-roaders, professional or amateur, young and old, will soon be able to drive over rough terrain with the most adrenaline-inducing lineup of off-road vehicles Toyota has ever unleashed. ... more

Toyota's Camry and Tacoma Earn U.S. News and World Report's 2014 Best Car For The Money Award

Toyota's Camry and Tacoma Earn U.S. News and World Report's 2014 Best Car For The Money Award

February 12, 2014
TORRANCE, Calif., (Feb. 12, 2014)   The Toyota Camry and Tacoma received segment honors as part of U.S. News and World Report’s 2014 Best Cars for the Money awards.  The 2014 Camry took top honors in the Best Midsize Car for the Money category while the 2014 Tacoma won the Best Compact Truck for the Money award.... more

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

February 06, 2014
CHICAGO, Feb. 6, 2014 - - Their “minds are always racing.” In their 35 year existence, Toyota Racing Development – U.S.A. (TRD) has lived by their mission “to deliver an authentic high-performance experience by adding value to create passion and enthusiasm.” ... more

Let's Get Dirty!

Let's Get Dirty!

February 06, 2014
CHICAGO (Feb. 6, 2014) – Get ready to go where even roads fear to tread with the adrenaline-pumping TRD Pro Series from Toyota.  Already favorites among serious off-roaders, the 2015 Toyota Tundra, Tacoma and 4Runner will get even more capable with these new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).... more

Toyota Tops Three Categories in KBB.com’s 2014 Five-Year Cost to Own Awards

Toyota Tops Three Categories in KBB.com’s 2014 Five-Year Cost to Own Awards

February 05, 2014
Torrance, Calif., (Feb. 5, 2014) – The editors of Kelley Blue Book, www.kbb.com, the leading provider of new and used car information, have selected three Toyota vehicles for their 5-year Cost to Own award.  ... more

Toyota Earns Best Brand Award and Six Category Honors from Kelley Blue Book’s 2014 Best Resale Value Awards

Toyota Earns Best Brand Award and Six Category Honors from Kelley Blue Book’s 2014 Best Resale Value Awards

November 18, 2013
TORRANCE, Calif., (Nov. 18, 2013) – Kelley Blue Book’s editors awarded Toyota the 2014 Best Brand prize as part of the online publication’s (www.kbb.com) 2014 Best Resale Value Awards.  ... more

It’s All About the Residuals: 8 Toyota Models Win 2014 ALG Residual Value Awards

It’s All About the Residuals: 8 Toyota Models Win 2014 ALG Residual Value Awards

November 18, 2013
LOS ANGELES (Nov. 18, 2013) — In Hollywood, they say it’s all about the residuals.  If you own a Toyota, the same might be said for the car in your driveway. On the eve of Tinsel Town’s automotive event of the season, Toyota models were awarded 8 Residual Value Awards from ALG, the industry benchmark for residual values and depreciation data.... more

Snow-Ready DC Shoes Tacoma Plows Over Its Competition

October 31, 2013
TORRANCE, Calif. (October 31, 2013) – Bring on the snow. DC Shoes and Toyota asked the footwear company’s fans to select a snow, motocross or skateboarding design for the ultimate sports Tacoma. The winning, wintery Tacoma concept was voted into reality and now will show off its frosty features at the SEMA Show Nov. 5-8.
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Toyota Tacoma Debuts New SR Package and Entune® Audio for 2014

September 13, 2013
TORRANCE, Calif., Sept. 13, 2013 - The Toyota Tacoma, the best-selling compact pickup truck in the U.S. market since 2005, offers a sporty new SR appearance package for 2014, along with four levels of Entune® audio. In conjunction with the Entune upgrade, the backup camera display has been moved from the rear-view mirror to the Entune head unit display. The Tacoma X-Runner sport truck is discontinued for 2014.... more

2014 Toyota Tacoma Product Information

September 11, 2013

Toyota Announces Pricing for 2014 4Runner Mid-Size SUV and Tacoma Compact Pickup Truck

September 03, 2013
TORRANCE, Calif., September 3, 2013 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced 2014 manufacturer’s suggested retail prices (MSRP) for the redesigned 4Runner mid-size sport utility vehicle (SUV) and the Tacoma compact pickup truck.  Both vehicles will begin arriving at Toyota dealerships this month.
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