News Releases

March 2016 Sales Conference Notes

March 2016 Sales Conference Notes

April 01, 2016
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Division Group Vice President and General Manager Jeff Bracken review March 2016 and first quarter sales for Toyota Motor Sales.... more

Toyota Motor Sales Reports March 2016 Sales

Toyota Motor Sales Reports March 2016 Sales

April 01, 2016
TORRANCE, Calif. (April 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2016 sales of 219,842 units, a decrease of 2.7 percent from March 2015 on a volume basis. With two more selling days in March 2016 compared to March 2015, sales were down 9.9 percent on a daily selling rate (DSR) basis. ... more

March 2016 Sales Chart

March 2016 Sales Chart

April 01, 2016

Toyota Passenger Car Chronology

March 29, 2016
The chronology of Toyota's passenger cars.... more

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

March 29, 2016
NEW YORK – Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.
 ... more

Toyota Mirai Wins 2016 World Green Car

Toyota Mirai Wins 2016 World Green Car

March 24, 2016
NEW YORK (March 24, 2016) – Toyota Mirai was declared the 2016 World Green Car today at the New York International Auto Show.... more

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

March 24, 2016
NUEVA YORK, 24 de marzo de 2016: La actriz Gina Rodríguez condujo su Corolla a lo largo del país hasta llegar a Hollywood para perseguir sus sueños. La actriz Hannah Simone aprendió a conducir en el inmaculadamente conservado Corolla de su padre. Con más de 43 millones de vehículos vendidos en los últimos 50 años, el Toyota Corolla ha sido parte de las vidas de muchas personas, más que ningún otro vehículo fabricado. A fin de celebrar el estatus del Corolla como el vehículo más vendido en todo el mundo, y el papel importante que ha desempeñado para millones de conductores, Toyota lanzó hoy la campaña del 50 aniversario de Corolla: un esfuerzo de un año que mostrará cómo el Corolla ha construido más recuerdos, hitos y momentos que cualquier otro vehículo en el mundo.... more

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

March 23, 2016
NEW YORK, March 24, 2016 – Actress Gina Rodriguez drove her Corolla cross-country to Hollywood to follow her dreams. Actress Hannah Simone learned to drive inside her dad’s pristinely kept Corolla. With more than 43 million vehicles sold over the last 50 years, the Toyota Corolla has been a part of more people’s lives than any car ever manufactured. To celebrate the Corolla’s status as the world’s all-time best-selling car and the important role it has played for millions of drivers, Toyota today launched the Corolla 50th Anniversary campaign – a year-long effort showcasing how the Corolla has powered more memories, milestones and moments than any car in the world.... more

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

March 23, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23, 2016. ... more

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

March 23, 2016
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
 ... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
 ... more

RAV4 Ready to Take on 100 Acre Wood Rally

RAV4 Ready to Take on 100 Acre Wood Rally

March 18, 2016
Torrance, Calif., March 18, 2016 -- Fresh off the Sandblast Rally win in the NASA Rally Sport series less than two weeks ago, Ryan Millen and his Toyota RAV4 SE are preparing to take on 100 Acre Wood in Salem, Mo. this Friday and Saturday. A solid 60-plus field should present some good competition for the durable and capable RAV4.... more

Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.... more

Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

March 15, 2016
The city that never sleeps is about to get a wake-up call. 

Toyota is rolling out the next mechanical marvel in the Prius lineup at 9:10 a.m. EDT, Wednesday, March 23. Put limits in the rearview and check out the reveal at https://livestream.com/Toyota/NY2016.... more

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

March 14, 2016
TORRANCE, Calif., March 14, 2016 -- Toyota will be debuting the significantly enhanced 2017 model year Highlander mid-size sport utility vehicle (SUV) on Wednesday, March 23 at the upcoming New York International Auto Show.  The popular Highlander, receives an array of new and updated equipment and technology, inside and out, including a new Direct Shift 8-speed (8AT automatic transmission).... more

Toyota Research Institute Expands Autonomous Vehicle Development Team

Toyota Research Institute Expands Autonomous Vehicle Development Team

March 09, 2016
Cambridge, Mass., March 9, 2016 -- Toyota Research Institute (TRI) and Jaybridge Robotics announced today that the Jaybridge Robotics software engineering team has joined TRI.   
 ... more

Rally RAV4 Wins Sandblast Rally

Rally RAV4 Wins Sandblast Rally

March 08, 2016
Torrance, Calif., March 8, 2016—This past weekend at the Sandblast Rally in Cheraw, South Carolina, Ryan Millen and his Toyota RAV4 SE took home the top step on the podium in the 2WD Class.... more

Rally RAV4 Launches into NASA Rally Sport Season Opener

Rally RAV4 Launches into NASA Rally Sport Season Opener

March 04, 2016
Torrance, Calif., March 4, 2016 -- Race season beginnings can be nerve wracking, but driver Ryan Millen and his Toyota RAV4 SE are preparing to take on Sandblast Rally in Cheraw, South Carolina this coming Saturday.... more

Toyota Expands Takata Airbag Safety Recall

Toyota Expands Takata Airbag Safety Recall

March 02, 2016
TORRANCE, Calif., March 2, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is expanding two of its recalls involving Takata front passenger airbag inflators.  This will add model years of certain vehicles previously recalled and will cover all remaining dual-stage front passenger inflators of a particular type, as a precautionary measure.... more

[CORRECTION] Toyota Motor Sales Reports 4.1 Percent February Increase

[CORRECTION] Toyota Motor Sales Reports 4.1 Percent February Increase

March 01, 2016
TORRANCE, Calif. (March 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported February 2016 sales of 187,954 vehicles, an increase of 4.1 percent from February 2015 on a volume basis. With the same number of selling days in February 2016 and 2015, sales were also up 4.1 percent on a daily selling rate (DSR) basis.... more

[Correction] February 2016 Sales Chart

[Correction] February 2016 Sales Chart

March 01, 2016

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

March 01, 2016
Geneva, March 1, 2016 -- Making its world debut at the 2016 Geneva motor show, the C-HR gives Toyota a powerful new presence in the crossover market.

For details, click here.... more

Toyota Compact Truck/ Tacoma 4x2 Chronology

February 29, 2016
The chronology of Toyota's Compact Truck/ Tacoma 4x2 ... more

Toyota Light Truck and SUV Chronology

February 29, 2016

Toyota 4Runner Chronology

February 29, 2016

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