News Releases

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

December 16, 2016
Palo Alto, Calif., Dec. 16, 2016 -- Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.... more

Toyota Aims for Net Positive Impact: 2016 North American Environmental Report Tracks Progress

Toyota Aims for Net Positive Impact: 2016 North American Environmental Report Tracks Progress

December 15, 2016
PLANO, Texas (December 15, 2016) –  For Toyota, boldly shaping the future of mobility starts with making a positive impact on the environment in diverse communities across the United States and Canada.... more

Toyota User Experience (UX) Seizes the Consumer Electronics Show Stage

Toyota User Experience (UX) Seizes the Consumer Electronics Show Stage

December 14, 2016
TORRANCE, Calif. (Dec. 14, 2016) – Toyota will showcase a new concept vehicle at the 2017 Consumer Electronics Show in Las Vegas, Nevada that highlights the critical importance of UX in the development of highly automated vehicles and robots.  The vehicle will be featured during Toyota’s press conference on Wednesday, January 4th at 1:00 pm PT at the Mandalay Bay Convention Center. ... more

Toyota Recalls 12 Avalon and Camry Vehicles

Toyota Recalls 12 Avalon and Camry Vehicles

December 13, 2016
PLANO, Texas, (December 13, 2016) – Toyota Motor North America, Inc., announced that it is conducting a safety recall of four Model Year 2016 Toyota Avalon and eight Model Year 2017 Toyota Camry vehicles in the U.S.  
 ... more

Toyota Leads the Industry with the Most IIHS 2017 ‘Top Safety Pick+’ Awards

Toyota Leads the Industry with the Most IIHS 2017 ‘Top Safety Pick+’ Awards

December 08, 2016
Plano, Texas, Dec. 8, 2016 — For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.... more

Prius Prime Shines Among Latino Consumers

Prius Prime Shines Among Latino Consumers

December 06, 2016
Los Angeles (Dec. 6, 2016) – Toyota’s next chapter in hybrid technology is a win for Hispanic consumers as the Hispanic Motor Press Awards® recognized the all-new Prius Prime as one of the Best Cars of 2017.... more

Toyota Develops TNGA-based Powertrain Units for Smooth, Responsive, 'As Desired' Driving

Toyota Develops TNGA-based Powertrain Units for Smooth, Responsive, 'As Desired' Driving

December 06, 2016
Toyota City, Japan, December 6, 2016 -- Toyota Motor Corporation, in pursuit of superb driving and environmental performance, and based on the Toyota New Global Architecture (TNGA) structural reform for making ever-better cars, has developed advanced engines and transmissions and further evolved its hybrid systems. Toyota intends to deploy these new powertrain units in a rapidly broadening range of vehicle models, starting in 2017.... more

Multi-tool on Wheels: 2017 Toyota 4Runner is the Everyday SUV That Lets You Explore When You Want, Where You Want

Multi-tool on Wheels: 2017 Toyota 4Runner is the Everyday SUV That Lets You Explore When You Want, Where You Want

December 05, 2016
The 2017 Toyota 4Runner is the vehicular equivalent of a multi-tool. On one hand, it’s a campout waiting to happen. If need be, it’s a boat-towing, trail-blazing, hill-climbing sport-utility with room for seven passengers (if so equipped), their tents, tables, barbeques, and supplies. On the other hand, it’s a comfortable, capacious, safe, and tech-filled commuter that’s right at home atop tight, pothole-riddled city streets. For over three decades, the 4Runner has been a true do-anything, carry-everything, body-on-frame SUV that enables its drivers to explore wherever they want, when they want.
 ... more

2017 Toyota 4Runner Product Information

2017 Toyota 4Runner Product Information

December 05, 2016

Prepare to Stare.

Prepare to Stare.

December 01, 2016
The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show. Check out the eye-catching sedan: https://livestream.com/Toyota/Detroit2017. #Camry
 ... more

November 2016 Sales Chart

November 2016 Sales Chart

December 01, 2016

Toyota Motor Sales Reports November 2016 Sales

Toyota Motor Sales Reports November 2016 Sales

December 01, 2016
TORRANCE, Calif. (December 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported November 2016 sales of 197,645 units, an increase of 4.3 percent from November 2015 on a volume basis. With two more selling days in November 2016 compared than November 2015, sales were down 4.1 percent on a daily selling rate (DSR) basis. ... more

Toyota Develops World's First Behavior Observation Method for Lithium Ions in Electrolyte

Toyota Develops World's First Behavior Observation Method for Lithium Ions in Electrolyte

November 24, 2016
Toyota City, Japan, November 24, 2016 -- Toyota Motor Corporation has developed the world's first1 method for observing the behavior of lithium ions (Li-ions) in an electrolyte when a Li-ion battery charges and discharges.... more

Toyota Recalls Certain Sienna Vehicles

Toyota Recalls Certain Sienna Vehicles

November 22, 2016
PLANO, Texas, November 22, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 744,000 Model Year 2011-2016 Toyota Sienna vehicles in the U.S.... more

2016 LA Auto Show - 2018 Toyota C-HR Debut

2016 LA Auto Show - 2018 Toyota C-HR Debut

November 17, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota C-HR at the LA Auto Show, Nov. 17, 2016.... more

2018 Toyota C-HR Preliminary Product Information

2018 Toyota C-HR Preliminary Product Information

November 17, 2016

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

November 17, 2016
LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. ... more

Toyota Explores Heavy-Duty Hydrogen Fuel Cell Application

Toyota Explores Heavy-Duty Hydrogen Fuel Cell Application

November 17, 2016
Toyota has long maintained that hydrogen fuel cell technology could be a zero emission solution across a broad spectrum of vehicle types. The scalability of this technology is enabling the automaker to explore a semi-trailer truck application for a California-based feasibility study.... more

2017 Toyota Prius Prime Takes Top Honors for Electric/Hybrid Category at Kelley Blue Book Best Buy Awards

2017 Toyota Prius Prime Takes Top Honors for Electric/Hybrid Category at Kelley Blue Book Best Buy Awards

November 15, 2016
Los Angeles (November 15, 2016) – The 2017 Toyota Prius Prime was named the Electric/Hybrid Best Buy of 2017 in Kelley Blue Book’s annual awards honoring best new-vehicle choices available in the U.S. market.
 ... more

2017 Tacoma Product Information

2017 Tacoma Product Information

November 08, 2016

2017 Tacoma Welcomes All-New TRD Pro to Its Work-Hard, Play-Hard Lineup

2017 Tacoma Welcomes All-New TRD Pro to Its Work-Hard, Play-Hard Lineup

November 08, 2016
Last year, the midsize pickup truck segment got thoroughly rocked by the introduction of the all-new Toyota Tacoma. Well, the Tacoma isn’t done shaking things up, and for 2017, the venerated pickup welcomes the toughest model ever to its storied lineage, the new TRD Pro. It is, without a doubt, the ultimate expression of Tacoma off-road capability, versatility, and design.... more

Toyota Top Automaker at 2016 R&D100 Awards

Toyota Top Automaker at 2016 R&D100 Awards

November 08, 2016
Washington, D.C. (November 8, 2016) – Toyota is already the leading automotive innovator, having been awarded more patents than any other automaker over the past 8 years. So it was no surprise when R&D Magazine awarded the year’s top 100 innovations in the global research and development space, that Toyota was the most awarded carmaker.... more

Toyota Motor Corporation (TMC) Announces April – September 2016 Financial Results

Toyota Motor Corporation (TMC) Announces April – September 2016 Financial Results

November 08, 2016
Toyota Motor Corporation (TMC) today announced its financial results for the six-month period that ended Sept. 30, 2016.... more

2017 RAV4 Product Information

2017 RAV4 Product Information

November 07, 2016

2017 RAV4 Hybrid Product Information

2017 RAV4 Hybrid Product Information

November 07, 2016

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