News Releases

Toyota Connected To Double Headcount, Expanding in Plano

Toyota Connected To Double Headcount, Expanding in Plano

April 28, 2017
PLANO, Texas (April 28, 2017) – Just a year after its launch, Toyota Connected is planning to double its headcount and expand its office space at the Legacy West Urban Village, adjacent to Toyota Motor North America’s new headquarters.... more

Toyota Recalls Certain Tacoma Vehicles

Toyota Recalls Certain Tacoma Vehicles

April 27, 2017
PLANO, Texas, April 27, 2017 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of certain Model Year 2016 and 2017 Toyota Tacoma vehicles in the U.S. Approximately 228,000 vehicles are involved.... more

2018 Toyota Yaris Hatchback Adds Sporty Styling Enhancements and Convenience Features at Value Pricing

2018 Toyota Yaris Hatchback Adds Sporty Styling Enhancements and Convenience Features at Value Pricing

April 26, 2017
TORRANCE, Calif. April 26, 2017 - - Toyota today announced manufacturer’s suggested retail prices (MSRP) for the 2018 Yaris hatchback. ... more

Millen and Toyota RAV4 Win Oregon Trail Rally for Second Consecutive Year

Millen and Toyota RAV4 Win Oregon Trail Rally for Second Consecutive Year

April 26, 2017
Torrance, Calif., (April 26, 2017) — Ryan Millen and his Toyota RAV4 SE repeated last year’s 2WD Class victory at the Oregon Trail Rally in Portland, Oregon this past weekend, winning by nearly a minute. The victory was the result of a nearly perfect execution of an aggressive, multi-faceted, and detail-oriented plan of attack for what the team expected to be the most challenging event of the season.... more

Toyota Inducted Into The Advertising Hall of Fame

Toyota Inducted Into The Advertising Hall of Fame

April 26, 2017
NEW YORK (April 26, 2017) – Last night Toyota was honored by the American Advertising Federation as the 2017 corporate inductee during the 68th Annual Advertising Hall of Fame Induction Ceremonies and Gala Dinner, held at Cipriani Wall Street in New York City.... more

Toyota and Net Impact Announce Finalists of Next Generation Mobility Challenge

Toyota and Net Impact Announce Finalists of Next Generation Mobility Challenge

April 24, 2017
PLANO, Texas [April 24, 2017] — When many people think about students focused on “going places,” they may think of exciting jobs, prestigious fellowships or adventurous travel. But the nearly 600 students who took part in the second Next Generation Mobility Challenge had a different idea. ... more

Changing the Game: Toyota Employees Earn National  ‘Women in Manufacturing’ Award

Changing the Game: Toyota Employees Earn National ‘Women in Manufacturing’ Award

April 21, 2017
GEORGETOWN, Ky.  (April 21, 2017) – At a reception in Washington, D.C., Thursday, The Manufacturing Institute recognized 130 recipients of the Women in Manufacturing  STEP (Science, Technology, Engineering and Production) Ahead Award, including two women from Toyota.
 ... more

Toyota Opens a Portal to the Future of Zero Emission Trucking

Toyota Opens a Portal to the Future of Zero Emission Trucking

April 19, 2017
LOS ANGELES (April 19, 2017)— Picture the 710 Freeway heading south, bumper-to-bumper semis hauling cargo to and from the bustling Ports of Los Angeles and Long Beach. Now imagine those trucks are moving that cargo quietly, quickly and without producing any emissions.  Toyota is working to make this vision a reality.     ... more

RAV4 Prepares for Intense Battle at the Oregon Trail

RAV4 Prepares for Intense Battle at the Oregon Trail

April 18, 2017
Torrance, Calif., April 18, 2017— Rally RAV4 driver Ryan Millen looks to extend his points lead in the American Rally Association’s 2WD Class in this weekend’s high-octane Oregon Trail Rally, which promises to be among the fastest events on the calendar.... more

Toyota and VH1 Save The Music Partner On Six-Festival Activation To Benefit Music Education Programs

Toyota and VH1 Save The Music Partner On Six-Festival Activation To Benefit Music Education Programs

April 18, 2017
Torrance, Calif., April 18, 2017 – For the third consecutive year, Toyota, in partnership with VH1 Save The Music Foundation, will donate instruments and valuable resources to assist music education programs in public schools, as they’ve previously done in Chicago and New Orleans. Toyota is committed to continuing its support in 2017 to once again bring music education to deserving schools.... more

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

April 17, 2017
NEW YORK, April 17, 2017 – In 2012, Sgt. Joe Mille lost his right leg to a roadside bomb during the final month of his deployment to South Kandahar, Afghanistan, where he was a rifleman and team leader for the Army. But he hasn’t let the injury keep him down. After enduring a rigorous, 15-month stint of rehab, the Sitka, Alaska, native reenlisted for another six-year term.... more

2017 Meeting of the Minds - 'Driverless Urban Mobility: The Path Towards an Autonomous Future' - Dr. James Kuffner

2017 Meeting of the Minds - 'Driverless Urban Mobility: The Path Towards an Autonomous Future' - Dr. James Kuffner

April 14, 2017
Toyota Research Institute Chief Technology Officer Dr. James Kuffner presents “Driverless Urban Mobility: The Path Towards an Autonomous Future” at 2017 Meeting of the Minds (webinar), March 28, 2017.... more

Toyota Motor Manufacturing Mississippi, Inc. (TMMMS) Fact Sheet

Toyota Motor Manufacturing Mississippi, Inc. (TMMMS) Fact Sheet

April 13, 2017
Toyota Motor Manufacturing Mississippi (TMMMS) Fact Sheet... more

Toyota Prius Prime Wins 2017 World Green Car Award

Toyota Prius Prime Wins 2017 World Green Car Award

April 12, 2017
NEW YORK, April 12, 2017—Toyota Prius Prime was declared the 2017 World Green Car today at the New York International Auto Show.... more

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

April 12, 2017
NEW YORK (April 12, 2017) – It’s only natural. In the busyness of city-based work life there emerges a growing urge to “get away”. For millennial-aged professionals confined to city limits, oftentimes these getaways are unplanned, and are of the casual, less extreme kind. (No time for summiting a mountain – a drive to the scenic point will do!)... more

Toyota Launches Rental Service for the Welwalk WW-1000 Rehabilitation Assist Robot in Japan

Toyota Launches Rental Service for the Welwalk WW-1000 Rehabilitation Assist Robot in Japan

April 12, 2017
Tokyo, Japan, April 12, 2017?Toyota Motor Corporation will launch a rental service for the Welwalk WW-1000 robot from the fall of 2017. The Welwalk WW-1000 is designed to aid in the rehabilitation of individuals with lower limb paralysis as a result of stroke and other causes.... more

Toyota announces record $1.33 billion investment in Kentucky plant

Toyota announces record $1.33 billion investment in Kentucky plant

April 10, 2017
GEORGETOWN, Ky. (April 10, 2017) – The future of automobile production is now. A $1.33 billion investment- the highest of any automaker in Kentucky and the second-largest in state history- will make Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) the first plant in North America to begin producing vehicles using Toyota New Global Architecture (TNGA). Named the “Most American Made” car by Cars.com and the number one selling car in America for the past 15 years, the Camry, from the 2018 model year, will become the first Toyota vehicle made in the U.S. to fully incorporate the new vehicle development and production technology. ... more

March 2017 Sales Chart

March 2017 Sales Chart

April 03, 2017

Toyota Motor North America Reports March 2017 Sales

Toyota Motor North America Reports March 2017 Sales

April 03, 2017
PLANO, Texas (April 3, 2017) – Toyota Motor North America (TMNA) Inc., today reported its U.S. March 2017 sales of 215,224 units, a decrease of 2.1 percent from March 2016 on a volume basis. With the same number of selling days in March 2017 compared to March 2016, sales were down 2.1 percent on a daily selling rate (DSR) basis. ... more

Toyota & Trejo’s Tacos Offer Enchiladas Con YarisiA for One Night Only

Toyota & Trejo’s Tacos Offer Enchiladas Con YarisiA for One Night Only

March 31, 2017
Torrance, Calif. (March 31, 2017) – Los Angeles is known for a combination of tried-and-true Mexican restaurants, as well some novel, haute cuisine drawing its inspiration from South of the Border.
 
For one night only this week, Angelenos had the opportunity to buy elevated Mexican food at its finest - a $17,051 enchilada. Well, maybe not really. Instead, Toyota partnered with Trejo’s Tacos, the restaurant hot spot by Actor Danny Trejo, to sell the “enchilada con YarisiA” for $17,051, featuring an enchilada that comes with a 2017 Yaris iA.... more

Toyota Research Institute Brings Artificial Intelligence to the Hunt for New Materials

Toyota Research Institute Brings Artificial Intelligence to the Hunt for New Materials

March 30, 2017
Palo Alto, Calif., March 30, 2017 — The Toyota Research Institute (TRI) will collaborate with research entities, universities and companies on materials science research, investing approximately $35 million over the next four years in research that uses artificial intelligence to help accelerate the design and discovery of advanced materials.  Initially, the program will aim to help revolutionize materials science and identify new advanced battery materials and fuel cell catalysts that can power future zero-emissions and carbon-neutral vehicles.... more

Four Wheeling. Scene Stealing.

Four Wheeling. Scene Stealing.

March 29, 2017
Toyota will premiere its FT-4X Concept at 9:10 a.m. EDT, Wednesday, April 12, during the New York International Auto Show. Reserve your seat for the reveal at https://livestream.com/Toyota/NY2017.... more

Toyota and NTT Agree to Collaborate on ICT Platform R&D for Connected Cars

Toyota and NTT Agree to Collaborate on ICT Platform R&D for Connected Cars

March 27, 2017
Toyota Motor Corporation (Head Office: Toyota, Aichi Prefecture, Japan; President and Representative Director: Akio Toyoda; "Toyota") and Nippon Telegraph and Telephone Corporation (Head Office: Chiyoda-ku, Tokyo, Japan; President and CEO: Hiroo Unoura; "NTT") have agreed to collaborate on developing, verifying, and standardizing technology in the connected car field, combining the automotive vehicle-related technologies of Toyota with the information and communication technologies(ICT) of NTT Group companies.

 ... more

Advertising That’s More Than ‘Hot Air’ [Updated]

Advertising That’s More Than ‘Hot Air’ [Updated]

March 23, 2017
Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.   
 ... more

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

March 22, 2017
TORRANCE, Calif. March 22, 2017 - - Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  
 ... more

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