News Releases

Toyota Motor Sales Reports Best-ever October with Sales Exceeding 200,000 Units

Toyota Motor Sales Reports Best-ever October with Sales Exceeding 200,000 Units

November 03, 2015
TORRANCE, Calif. (Nov. 3, 2015) -- Toyota, Scion and Lexus is reporting today its best-ever total October 2015 sales results, the first time the company has ever sold more than 200,000 units in the month of October.... more

The Stars Come Out For Toyota at 2015 SEMA Show

The Stars Come Out For Toyota at 2015 SEMA Show

October 29, 2015
TORRANCE, Calif., (Oct. 29, 2015) — There will be stars as bright as the cars around them at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show display. Autograph and photo opportunities will be available at select times from Tuesday, November 3, through Thursday, November 5.... more

Cool Is the New Hot at Toyota's SEMA Display

Cool Is the New Hot at Toyota's SEMA Display

October 27, 2015
TORRANCE, Calif., (Oct. 27, 2015) — Just how cool a vehicle can be will be abundantly clear at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show display, where 14 custom vehicles will exemplify the brand’s passion for driving pleasure—in every kind of Toyota.... more

Toyota and Lexus Celebrate 15 Years of Hybrids and Hollywood

Toyota and Lexus Celebrate 15 Years of Hybrids and Hollywood

October 22, 2015
TORRANCE, Calif., Oct. 22, 2015 – Fifteen years ago, Toyota launched a hybrid no one had heard of…the Prius. Shortly after launch, the Environmental Media Association (EMA) and Toyota connected to help bring the hybrid to Hollywood. It was the beginning of a beautiful friendship.... more

Toyota Reimagines Marty McFly's Dream Truck with 2016 Tacoma

Toyota Reimagines Marty McFly's Dream Truck with 2016 Tacoma

October 21, 2015
TORRANCE, Calif. (Oct. 21, 2015) – Toyota is celebrating October 21, 2015 – the futuristic date first introduced in Back to the Future Part II – with a re-creation of Marty McFly’s dream truck. Using the all-new 2016 Toyota Tacoma that went on sale in September, fans in Los Angeles, New York and Dallas can see the truck in major tourist destinations for today only.... more

First Toyota Mirai Owners Get a Jump on the Future

First Toyota Mirai Owners Get a Jump on the Future

October 21, 2015
TORRANCE, Calif. (Oct. 21, 2015) – Movie magic sometimes turns into technological reality. Last night more than 300 new Toyota Mirai owners, Mirai dealers and special guests watched actors Michael J. Fox and Christopher Lloyd bring a famous trash-into-fuel scene from “Back to the Future Part II” into the present. The occasion: a celebration to mark the U.S. arrival of Toyota’s Mirai hydrogen fuel cell vehicle — a modern, real-life version of Doc Brown’s trash-fueled technology. The “Fueled by the Future” video debuted at the event is the last in the “Fueled By Everything” online video series demonstrating hydrogen fuel’s potential to be sourced from almost anything, including solar, wind and trash.... more

Toyota Recalls Certain Vehicles for Power Window Master Switch

Toyota Recalls Certain Vehicles for Power Window Master Switch

October 21, 2015
TORRANCE, Calif., Oct. 20, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 2,000,000 vehicles related to the driver’s side Power Window Master Switch.  The involved vehicles include certain:... more

2016 Toyota Land Cruiser: A Luxurious Bridge Between Civilization and Adventure

2016 Toyota Land Cruiser: A Luxurious Bridge Between Civilization and Adventure

October 18, 2015
How do you improve ultimate? The Toyota Land Cruiser has long been the brand’s ultimate-capability, ultimate-luxury SUV, and for 2016 Toyota is ratcheting up the meaning of that term. New exterior and interior design features are the obvious changes made to the 2016 Land Cruiser, while new safety technology, a major drivetrain upgrade and enhanced multimedia features make this makeover far more than metal-skin deep.... more

2016 Toyota Avalon: Hushed and Plush, it's the Premium Midsized With a Sporty Attitude and Plenty of Power

2016 Toyota Avalon: Hushed and Plush, it's the Premium Midsized With a Sporty Attitude and Plenty of Power

October 16, 2015
The Toyota Avalon has for 20 years set the benchmark for the premium midsize sedan category, an area that has seen additional competitors appear in the last several years. For 2016, the Avalon continues to set the pace by introducing a new choice for customers: two unique suspensions, one that centers around a dynamic and responsive driving experience (Touring grade), the other a high quality and comfortable ride (non-Touring grades). This change accompanies new frontal styling, an additional model grade (XLE Plus) and added equipment for all grades.... more

2016 Toyota Prius c Goes Small on Fuel Consumption, BIG on Safety and Bold on Color

2016 Toyota Prius c Goes Small on Fuel Consumption, BIG on Safety and Bold on Color

October 16, 2015
The 2016 Toyota Prius c may be the smallest of the brand’s eight hybrid models, but the new-for-2016 Toyota Safety Sense-C system gives it a big advantage over other small cars. And no other car in the compact segment can touch its remarkable 53-MPG EPA-estimated city fuel economy, making Prius c big on eco and fun. A new Persona Series Special Edition combines eye-grabbing color combos and other upgrades.... more

2016 Toyota Prius c Product Information

2016 Toyota Prius c Product Information

October 16, 2015

2016 Toyota Avalon Hybrid Product Information

2016 Toyota Avalon Hybrid Product Information

October 16, 2015

2016 Toyota Avalon Product Information

2016 Toyota Avalon Product Information

October 16, 2015

espnW and Toyota Announce 'Everyday Heroes' at 2015 The espnW: Women + Sports Summit

espnW and Toyota Announce 'Everyday Heroes' at 2015 The espnW: Women + Sports Summit

October 16, 2015
DANA POINT, Calif. (October 16, 2015) Last night at the sixth annual The espnW: Women + Sports Summit presented by Toyota, espnW and Toyota announced the third class of “Everyday Heroes,” an award that celebrates individuals making a difference for women and girls in their local communities through sports. Grants in the amount of $10,000 are provided to the organizations honored.... more

Toyota to Showcase Connected Vehicles and Car Sharing at Smart Mobility City 2015

Toyota to Showcase Connected Vehicles and Car Sharing at Smart Mobility City 2015

October 16, 2015
Tokyo, Japan, October 16, 2015 -- Toyota will exhibit the latest ITS technologies and initiatives for safe and comfortable mobility at Smart Mobility City 2015, an event being held alongside the Tokyo Motor Show.... more

Toyota Takes You 'Back to the Future'

Toyota Takes You 'Back to the Future'

October 14, 2015
TORRANCE, Calif. (Oct. 14, 2015) – Get ready for 1.21 gigawatts of fun. Just as Back to the Future fans are gearing up to celebrate the 30th anniversary of Marty McFly’s and Doc Brown’s adventures, Toyota teased plans to mark the film’s anniversary with a modern twist. Thanks to Toyota, fans can see actors Michael J. Fox and Christopher Lloyd together and get a glimpse of what the automaker has planned leading up to October 21, 2015 – the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.... more

All-New 2016 Toyota Tacoma Voted Mid-size Truck of Texas by Texas Auto Writers Association

All-New 2016 Toyota Tacoma Voted Mid-size Truck of Texas by Texas Auto Writers Association

October 13, 2015
SAN ANTONIO (Oct. 13, 2015) – The 2016 Toyota Tacoma rocked its all-new powertrain, enhanced suspension tuning and off-road technology, earning it Mid-size Pickup Truck of Texas at the Texas Auto Writers Association’s (TAWA) annual Texas Truck Rodeo event.      ... more

Toyota Recalls Certain Tacoma Pickup Trucks

Toyota Recalls Certain Tacoma Pickup Trucks

October 13, 2015
TORRANCE, Calif., October 13, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 310 Model Year 2016 Tacoma Pickup Trucks. ... more

When You Can’t Find the Words, Talk Trash with FanMojis

When You Can’t Find the Words, Talk Trash with FanMojis

October 13, 2015
You could talk trash to your friends using words. But that seems like a throwback to the days when Big Games were denoted using Roman Numerals and an arbitrary bowl system decided college football's king.

 ... more

Toyota Partners with Yahoo and Live Nation to Extend Music Initiatives

Toyota Partners with Yahoo and Live Nation to Extend Music Initiatives

October 13, 2015
LOS ANGELES (Oct. 13, 2015) – Toyota, Yahoo! Inc. (NASDAQ: YHOO) and Live Nation (NYSE: LYV) have partnered to create original content that highlights new and emerging musicians from Toyota-sponsored music festivals across North America, as well as live streamed concerts on Yahoo. With this collaboration, Toyota will be the exclusive sponsor of Rising (https://rising.yahoo.com/), a new destination on Yahoo Music that gives fans an early look at artists before they become headliners, in addition to sponsoring live streamed concerts on the Live Nation Channel on Yahoo.... more

Toyota Unveils Advanced Technologies in All-New Prius

Toyota Unveils Advanced Technologies in All-New Prius

October 13, 2015
TORRANCE, Calif., Oct. 13, 2015 - - In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a stylish new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid flagship to break the mold while still remaining true to form.... more

2016 Toyota 4Runner Product Information

2016 Toyota 4Runner Product Information

October 12, 2015

Toyota 4Runner: The go-to-SUV for Go-Anywhere Capability for up to Seven

Toyota 4Runner: The go-to-SUV for Go-Anywhere Capability for up to Seven

October 11, 2015
Outdoors enthusiasts have turned to the Toyota 4Runner for three decades as the go-to, go-anywhere SUV that also excels as an everyday driver. The TRD Pro Series introduced for 2015 continues for 2016, underscoring the 4Runner’s off-road persona, and all models feature upgraded Entune multimedia systems.... more

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

October 08, 2015
Tokyo, Japan, Oct. 8, 2015 -- Toyota will present its vision for the future of mobility at this year’s Tokyo Motor Show, where three very different concept cars will make their global debuts. While some of the vehicles slated to go on display represent the development and commercialization of groundbreaking new technologies, others seek to explore and strengthen the emotional bond between car and driver.... more

Toyota Remains Most Valuable Global Automotive Brand According to Interbrand

Toyota Remains Most Valuable Global Automotive Brand According to Interbrand

October 06, 2015
Plano, Texas (Oct. 6, 2015) – Riding the wave of twelve new or refreshed products introduced in 2015, Toyota once again earned the title of the most valuable automotive brand in the world, according to Interbrand's 2015 “Best Global Brands” annual report. The company’s ranking jumped to number six, up two spots from the 2014 report. Interbrand estimated Toyota’s 2015 brand value at $49 billion, up 16 percent, another record achievement.  ... more

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