News Releases

Toyota Mirai: Coming This Fall to Showrooms Near…?

Toyota Mirai: Coming This Fall to Showrooms Near…?

May 06, 2015
Torrance, Calif. (May 6, 2015) – Want a Mirai? All those in favor, say aye! California trailblazers waiting to get behind the wheel of Toyota’s hydrogen fuel cell electric vehicle, the Mirai, now have a destination for pick up and pre-order. ... more

Toyota Sienna Named Best 3-Row Vehicle for Families

Toyota Sienna Named Best 3-Row Vehicle for Families

May 05, 2015
Atlanta, Ga., May 5, 2015 -- Parents love the new Sienna minivan for its upscale style and features, comfort and safety. Kids enjoy the 16.4-inch widescreen entertainment center. But auto writers are a much tougher group to please.

As it turns out, the Greater Atlanta Automotive Media Association (GAAMA) finds the Sienna to be quite pleasing as well.... more

April 2015 Sales Conference Notes

April 2015 Sales Conference Notes

May 01, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review April 2015 sales.... more

Toyota Motor Sales Reports 1.8 Percent April Sales Increase

Toyota Motor Sales Reports 1.8 Percent April Sales Increase

May 01, 2015
TORRANCE, Calif. (May 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported April 2015 sales of 203,329 units, an increase of 1.8 percent from April 2014 on a volume basis.  With the same amount of selling days in April 2015 and April 2014, sales were up 1.8 percent on a daily selling rate (DSR) basis.... more

April 2015 Sales Chart

April 2015 Sales Chart

May 01, 2015

Toyota Motor Sales Reports 1.8 Percent Increase in April

Toyota Motor Sales Reports 1.8 Percent Increase in April

May 01, 2015
TORRANCE, Calif. (May 1, 2015) – Toyota, Scion and Lexus today reported total April 2015 sales results of 203,329 units, an increase of 1.8 percent from April 2014 on a volume basis.... more

Hamlin Earns Toyota's 100th NXS Victory

Hamlin Earns Toyota's 100th NXS Victory

April 27, 2015
RICHMOND, Va. (April 27, 2015) -- Camry driver Denny Hamlin visited victory lane in the Toyota Care 250 at Richmond International Raceway on Friday night to give Toyota its 100th victory in the NASCAR XFINITY Series.
 ... more

Focus on the Future: Kentucky, Toyota Expand Early Childhood Academies

Focus on the Future: Kentucky, Toyota Expand Early Childhood Academies

April 24, 2015
Frankfort, Ky. (April 24, 2015) – Preparing parents helps prepare students…which leads to a prepared workforce.
 
Today half of the children in Kentucky arrive at kindergarten unprepared. The United Way Born Learning Academies meet a critical need in Kentucky communities: helping parents turn everyday moments into learning opportunities to help prepare their kids for kindergarten and beyond.... more

Toyota Named One of DiversityInc's Top 50 Companies for Diversity for Eighth Year in a Row

Toyota Named One of DiversityInc's Top 50 Companies for Diversity for Eighth Year in a Row

April 24, 2015
PLANO, Texas. (April 24, 2015) – DiversityInc named Toyota one of its Top 50 Companies for Diversity® in 2015, marking the company’s ninth appearance on the list since 2006. Toyota, the only automaker in the Top 50, placed at number 36 of over 1,600 companies who took the DiversityInc survey this year. Toyota moved up two spots over 2014, reflecting strong corporate diversity and inclusion initiatives, such as increased participation in cross-cultural mentoring programs and employee resource groups.... more

Toyota Mirai Takes to the Track

Toyota Mirai Takes to the Track

April 23, 2015
RICHMOND, VA. (April 23, 2015) – Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel cell electric vehicle, will pace the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday night, April 25.... more

Fueled by Bullsh*t

Fueled by Bullsh*t

April 22, 2015
TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.    

“Fueled by Bullsh*t” is the first online video in a multi-part “Fueled by Everything” series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.... more

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

April 22, 2015
NEW YORK (April 22, 2015) – Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license.
 
In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.... more

Toyota USA Foundation Announces $1.9 Million in Grants to Support the Scientists, Innovators and Engineers of Tomorrow

Toyota USA Foundation Announces $1.9 Million in Grants to Support the Scientists, Innovators and Engineers of Tomorrow

April 20, 2015
TORRANCE, Calif. (April 20, 2015) –The Toyota USA Foundation announced $1.9 million in grants to K-12 educational programs that focus on science, technology, engineering and math (STEM) and serve diverse communities.... more

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

April 16, 2015
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Toyota TeenDrive365 Video Challenge.... more

Toyota Celebra el Camino Hasta los Juegos

Toyota Celebra el Camino Hasta los Juegos

April 16, 2015
TORRANCE, Calif. (16 de abril de 2015) – Ahora a solo 100 días de las ceremonia de inauguración, Toyota, el Socio Automotor Oficial de los Juegos Mundiales de las Olimpiadas Especiales 2015, desplegó hoy sus programas nacionales y locales, cimentando aún más su compromiso con los Juegos. Toyota y su red de concesionarios en Estados Unidos se han comprometido a recaudar fondos para apoyar a los atletas y su viaje hasta los Juegos Mundiales en Los Ángeles. ... more

Toyota Celebrates the Journey to the Games

Toyota Celebrates the Journey to the Games

April 16, 2015
TORRANCE, Calif. (April 16, 2015) – Now just 100 days away from the Opening Ceremony, Toyota, the Official Automotive Partner of the 2015 Special Olympics World Games, rolled out its national and local programs today, furthering its commitment to the World Games. Toyota and its network of dealerships across the U.S. have committed to raising funds to support athletes and their journey to the World Games in Los Angeles.... more

Toyota to Realign Manufacturing Operations in North America

Toyota to Realign Manufacturing Operations in North America

April 15, 2015
PLANO, Texas, April 15, 2015 – Toyota today announced a multi-year plan to realign its manufacturing operations in North America in support of the Toyota New Global Architecture (TNGA), a comprehensive approach to achieving sustainable growth by making ever-better vehicles more efficiently.   
 
As part of this strategy, Toyota will invest approximately US$1 billion to construct its newest North American manufacturing facility in the state of Guanajuato in Central Mexico to produce the Corolla.  This state-of-the-art plant will feature the latest TNGA production engineering innovations, employ approximately 2,000 team members and have the capacity to produce 200,000 units annually.  ... more

Mirai Takes the Stage at the National Mall

Mirai Takes the Stage at the National Mall

April 14, 2015
TORRANCE, Calif. (April 14, 2015) – Fifteen years ago, a little hybrid no one knew rolled onto the National Mall to celebrate Earth Day. That hybrid – the Toyota Prius. Tomorrow, nearing the 45th anniversary of Earth Day, Toyota will return to Washington, D.C., to showcase yet another revolutionary technology, the hydrogen fuel cell electric Toyota Mirai. Toyota has partnered with Earth Day Network to sponsor the Global Citizen 2015 Earth Day celebration, April 17-19, featuring leading environmental voices, government leaders, star-studded performances and a Mirai activation. The celebration marks the beginning of a month of fuel cell features and festivities for Toyota.... more

2014 Toyota Tundra Product Information

April 12, 2015

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

April 04, 2015
New York, April 4, 2015 -- In addition to a wide range of celebrity appearances and musical performances, the New York International Auto Show’s Opening Day ceremony will include a brand new vehicle donation to an Afghanistan War hero who was injured in combat.
 ... more

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

April 02, 2015
Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.... more

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

April 02, 2015
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. ... more

March 2015 Sales Chart

March 2015 Sales Chart

April 01, 2015

Toyota Motor Sales Reports 4.9 Percent March Increase

Toyota Motor Sales Reports 4.9 Percent March Increase

April 01, 2015
TORRANCE, Calif. (April 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014 on a volume basis. With one less selling day in March 2015 compared to March 2014, sales were up 9.1 percent on a daily selling rate (DSR) basis. ... more

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

March 31, 2015
NEW YORK (March 31, 2015) – The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.... more

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