News Releases

2014 Toyota Tundra Product Information

April 12, 2015

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

April 04, 2015
New York, April 4, 2015 -- In addition to a wide range of celebrity appearances and musical performances, the New York International Auto Show’s Opening Day ceremony will include a brand new vehicle donation to an Afghanistan War hero who was injured in combat.
 ... more

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

April 02, 2015
Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.... more

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

April 02, 2015
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. ... more

March 2015 Sales Chart

March 2015 Sales Chart

April 01, 2015

Toyota Motor Sales Reports 4.9 Percent March Increase

Toyota Motor Sales Reports 4.9 Percent March Increase

April 01, 2015
TORRANCE, Calif. (April 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014 on a volume basis. With one less selling day in March 2015 compared to March 2014, sales were up 9.1 percent on a daily selling rate (DSR) basis. ... more

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

March 31, 2015
NEW YORK (March 31, 2015) – The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.... more

Meet Steve. The Dummy.

Meet Steve. The Dummy.

March 30, 2015
His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. ... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
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Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles

Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles

March 27, 2015
Two Guinness World Records titles have been awarded to Kirobo, the robot astronaut developed as part of a joint research project between Dentsu Inc., the University of Tokyo’s Research Center for Advanced Science and Technology, Robo Garage Co., Ltd., Toyota Motor Corporation, and the Japan Aerospace Exploration Agency (JAXA).... more

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

March 26, 2015
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. ... more

A New Hybrid Joins the Toyota Family

A New Hybrid Joins the Toyota Family

March 26, 2015
The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.... more

Toyota Names General Contractors to Manage 'One Toyota' Construction Projects in Texas, Michigan and Kentucky

Toyota Names General Contractors to Manage 'One Toyota' Construction Projects in Texas, Michigan and Kentucky

March 25, 2015
Plano, Texas, (March 25, 2015) – Toyota today announced that it has selected general contractors to manage construction at three sites as part of the Company’s plan to build a new North American headquarters in North Texas and expand operations in Michigan and Georgetown, Kentucky.... more

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

March 18, 2015
TORRANCE, CALIF. (17 de marzo de 2015) – Los clientes leales de Toyota en Los Ángeles estaban eufóricos cuando el fabricante de autos más grande en el mundo patrocinó un show privado especial con el artista ganador del premio Grammy, Ricky Martin, quien cantó sus grandes éxitos, así como música de su nuevo álbum, A Quien Quiera Escuchar.... more

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

March 18, 2015
TORRANCE, Calif. (March 18, 2015) – Loyal Latino Toyota owners in Los Angeles were ecstatic when the world’s largest automaker sponsored a special private show with Grammy Award-winning artist Ricky Martin, who performed his greatest hits and music from his new album, A Quien Quiera Escuchar.... more

The 'Swagger Wagon' Struts Its Stuff as 2015 Sienna Wins Family Car of Texas

The 'Swagger Wagon' Struts Its Stuff as 2015 Sienna Wins Family Car of Texas

March 16, 2015
FT. WORTH, TEXAS (March 16, 2015) – The 2015 Toyota Sienna “Swagger Wagon” showed its moves with its refreshed styling and added safety, convenience and multimedia features, earning it both Family Car of Texas and Minivan of Texas at the Texas Automotive Writers Association’s (TAWA) annual Auto Roundup event.... more

Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival

Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival

March 16, 2015
TORRANCE, Calif. (March 16, 2015) – Ready, Aim, Tweet! Toyota and REVOLT have teamed up to drive world-class technology with the ‘Make Your Mark’ contemporary art installation during the world’s leading music festival in Austin, Texas. This one-of-a-kind installation will feature a glass-encased 2015 Toyota Corolla—the world’s best-selling nameplate of all-time—and a canvas backdrop. Here’s the twist: Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.... more

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

March 11, 2015
TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct  safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles.... more

Toyota Recalls Certain Model Year 2012 - 2015 Yaris Vehicles in Puerto Rico

Toyota Recalls Certain Model Year 2012 - 2015 Yaris Vehicles in Puerto Rico

March 05, 2015
TORRANCE, Calif., March 5, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 16,600 Model Year 2012-2015 Yaris hatchbacks produced for sale in Puerto Rico.  ... more

February 2015 Sales Conference Notes

February 2015 Sales Conference Notes

March 03, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review February 2015 sales.  ... more

February 2015 Sales Chart

February 2015 Sales Chart

March 03, 2015

Toyota Motor Sales Posts 13.3 Percent Increase in February

Toyota Motor Sales Posts 13.3 Percent Increase in February

March 03, 2015
TORRANCE, Calif. (March 3, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis.  With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis. ... more

Toyota Motor Sales Reports 13.3 Percent Increase in February

Toyota Motor Sales Reports 13.3 Percent Increase in February

March 03, 2015
TORRANCE, Calif. (March 3, 2015) – Toyota, Scion and Lexus today reported total February 2015 sales results of 180,467 units, an increase of 13.3 percent from February 2014 on a volume basis.... more

Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues

Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues

March 02, 2015
TORRANCE, Calif. (March 2, 2015) – Through ice and snow, Toyota continues to go places. Long, harsh winters can be a bit more bearable when drivers of family haulers ride into spring with the added capability and peace of mind that an all-wheel-drive (AWD) vehicle provides.    

Recently, the Toyota Sienna and RAV4, both with available AWD, along with some leading competitors in their respective segments, completed certified testing in snow and ice conditions by notable third-party organization AMCI. The certified tests revealed the Sienna minivan and RAV4 compact SUV performed significantly better in the areas of acceleration, traction, and handling on snowy and icy road conditions when equipped with AWD. In fact, the certified testing results showed the Sienna AWD performed substantially better than other front-wheel-drive competitors in its segment and equal cornering performance on both ice and snow as a competing popular mid-size SUV equipped with four-wheel-drive!   ... more

Toyota y Scion Se Hacen Presentes en Hispanicize 2015

Toyota y Scion Se Hacen Presentes en Hispanicize 2015

February 27, 2015
MIAMI (27 de febrero de 2015) — Toyota y Scion estarán presentes en Hispanicize 2015, con la empresa haciendo su regreso como patrocinador oficial de la industria automotriz y del transporte durante la conferencia anual, la cual se celebrará del 16 al 20 de marzo en Miami. Este será el segundo año consecutivo en Hispanicize para el líder mundial en fabricación de automóviles, cuya enérgica presencia de marca en la conferencia de 2014 se destacó con exhibiciones de vehículos, sorteos de iPads, concursos en medios sociales, experiencias y pruebas de manejo.... more

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