News Releases

All-New 2017 Toyota Tacoma TRD Pro Voted Mid-size Truck of Texas by Texas Auto Writers Association

All-New 2017 Toyota Tacoma TRD Pro Voted Mid-size Truck of Texas by Texas Auto Writers Association

October 12, 2016
The 2017 Toyota Tacoma TRD Pro showed off its off-road prowess at the 2016 Texas Auto Writers Association’s (TAWA) Texas Truck Rodeo, winning the Mid-size Pickup Truck of Texas award.... more

Toyota Recalls Certain Model Year 2016 and 2017 Prius Vehicles

Toyota Recalls Certain Model Year 2016 and 2017 Prius Vehicles

October 12, 2016
PLANO, Texas, Oct. 12, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 92,000 Model Year 2016 and 2017 Toyota Prius sedan vehicles in the U.S.
 ... more

2017 Toyota Sequoia Lives Up to Its Name with Big Power, Roominess, and Capability

2017 Toyota Sequoia Lives Up to Its Name with Big Power, Roominess, and Capability

October 10, 2016
Named for the largest redwood trees in the world, the 2017 Toyota Sequoia maintains its position as a full-size SUV that’s big on roominess, power, and capability. It’s also huge on Toyota’s trademark quality and value.... more

2017 Toyota Sequoia Product Information

2017 Toyota Sequoia Product Information

October 10, 2016

Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime

October 04, 2016
Prime mover. Prime cut. Prime minister. Prime attraction. And for Trekkers, there’s the Prime Directive. “Prime” means best or top, and so it was a natural to use it for the most technologically advanced, best-equipped Toyota Prius in the model’s nearly two-decade global history. The 2017 Prius Prime represents the pinnacle of efficiency and technology for the new- generation Prius, with a new dual-motor hybrid powertrain with a remarkable 2017 EPA-estimated 133 MPGe (miles per gallon equivalent), the highest rating in the industry among all vehicles.... more

2017 Prius Prime Product Information

2017 Prius Prime Product Information

October 04, 2016

September 2016 Sales Conference Notes

September 2016 Sales Conference Notes

October 03, 2016
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Division Group Manager, Sales Operations Blake Sturrock discuss September 2016 Sales on October 3, 2016.... more

September 2016 Sales Chart

September 2016 Sales Chart

October 03, 2016

Toyota Motor Sales Reports September 2016 Sales

Toyota Motor Sales Reports September 2016 Sales

October 03, 2016
TORRANCE, Calif. (October 3, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported September 2016 sales of 197,260 units, an increase of 1.5 percent from September 2015 on a volume basis. With the same amount of selling days in September 2016 compared to September 2015, sales were up 1.5 percent on a daily selling rate (DSR) basis. 
 ... more

Toyota to Launch Sales of 'Kirobo Mini'

Toyota to Launch Sales of 'Kirobo Mini'

October 03, 2016
Toyota City, Japan, October 3, 2016 --Toyota Motor Corporation plans to launch sales of its compact and cuddlesome "Kirobo Mini" communication partner through Toyota vehicle dealers across Japan in 2017. The nationwide rollout will be preceded by presales at designated dealers in Tokyo and Aichi Prefecture this winter, for which advanced orders will be taken online. Kiboro Mini is tentatively priced at 39,800 yen (excluding tax).... more

Toyota Provides Something for Everyone at the State Fair of Texas  with Truck Debuts, Soccer Stars and Fun for the Entire Family

Toyota Provides Something for Everyone at the State Fair of Texas with Truck Debuts, Soccer Stars and Fun for the Entire Family

September 29, 2016
DALLAS (Sept. 29, 2016) – State Fair of Texas visitors will have a wide range of experiences from Toyota at this year’s event, scheduled for Sept. 30 to Oct. 23. An added bonus for Texans, the all-new 2017 Tacoma TRD Pro will make its Texas debut at the event, allowing attendees to see the world’s most rugged and capable mid-size truck up close and personal.... more

Toyota Avalon: A Paragon of Premium Level Value, Now Advancing the Cause With Standard Toyota Safety Sense P

Toyota Avalon: A Paragon of Premium Level Value, Now Advancing the Cause With Standard Toyota Safety Sense P

September 29, 2016
Already a benchmark for style, comfort and available hybrid fuel economy in the premium midsize sedan category, the 2017 Toyota Avalon ups the ante for standard safety with the addition of Toyota Safety Sense™-P (TSS-P) for all grades. The TSS-P system had previously been offered only as an option on the Limited grade. The system equips the Avalon with Automatic High Beam, Dynamic Radar Cruise Control, Pre-Collision System with Pedestrian Detection and Lane Departure Alert with Steering Assist.... more

2017 Toyota Avalon Product Information

2017 Toyota Avalon Product Information

September 29, 2016

2017 Avalon Hybrid Product Information

2017 Avalon Hybrid Product Information

September 29, 2016

Five Million Strong!

Five Million Strong!

September 28, 2016
HUNTINGTON BEACH, Calif., (Sept. 28, 2016) – Five million. Five times a million. Five thousand thousand. 5 x 106.  Any way you slice it, the number now represents the total Certified Pre-Owned (CPO) vehicles Toyota has sold in the U.S. And five million is also more CPO vehicles than any other automaker has sold since certified used vehicle programs came online about two decades ago.... more

2017 Toyota Highlander Hybrid Product Information

2017 Toyota Highlander Hybrid Product Information

September 27, 2016

2017 Toyota Highlander Product Information

2017 Toyota Highlander Product Information

September 27, 2016

'The Year of More' for the 2017 Highlander with More Power, More Safety, and More Model Choices

'The Year of More' for the 2017 Highlander with More Power, More Safety, and More Model Choices

September 27, 2016
More power and fuel economy? That’s the name of the game for the 2017 Highlander thanks to its new 3.5-liter V6 D-4S Injection engine and Direct Shift – 8AT 8-speed automatic transmission. Taking full advantage of this revised powertrain is a new-for-2017 SE grade that brings a premium, sporty personality to the lineup. Not to be out shined by its gas-sipping siblings, the Highlander Hybrid adds two additional entry-level grades – LE and XLE – to its popular range. All Highlander models receive revised front and rear styling and enhanced interior convenience and comfort. Long story short, it’s great to be a Highlander buyer for 2017.... more

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

September 23, 2016
Toyota City, Japan, Sept. 23, 2016 -- Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial time and cost savings in the agricultural plant improvement process.... more

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

September 21, 2016
Forty-three million and counting. That’s the number of Corollas that Toyota has sold globally since it began building the landmark model in the fall of 1966. And that makes Corolla the best-selling nameplate of all time. That’s a lot of happy drivers.... more

2017 Toyota Corolla Product Information

2017 Toyota Corolla Product Information

September 21, 2016

Toyota Announces 2017 Mirai Pricing

Toyota Announces 2017 Mirai Pricing

September 20, 2016
TORRANCE, Calif. (Sept. 20, 2016) – Toyota Mirai drivers – COME ON DOWN!! While drivers may not see the trailblazing Toyota Mirai fuel cell vehicle in a game show showcase anytime soon, they can see every day value in new model year pricing. Toyota Mirai 2017 model year offers competitive, flexible pricing options and the opportunity to be a part of automotive history.... more

Toyota Land Cruiser Celebrates 60th Year in America with Ultimate Capability and Luxury

Toyota Land Cruiser Celebrates 60th Year in America with Ultimate Capability and Luxury

September 16, 2016
Fresh from its redesign in 2016 that brought styling, drivetrain, and multimedia enhancements, the Land Cruiser cruises into 2017 unchanged. Toyota’s flagship SUV continues to offer a full assortment of standard luxury amenities and advanced Toyota Safety Sense-P (TSS-P) technologies, all packaged inside an updated, understated, and bold design. ... more

2017 Toyota Land Cruiser Product Information

2017 Toyota Land Cruiser Product Information

September 16, 2016

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

September 15, 2016
Torrance, Calif. Sept. 15, 2016 – On the NASCAR Sprint Cup circuit, Carl Edwards is known as an aggressive and very successful driver. He’s also an accomplished pilot, flying his own plane to and from races. This coming Sunday, fans can watch him take a lap as an actor too. Edwards makes a cameo appearance in a new Toyota commercial that will debut Sunday during NBC Sports Network’s live national broadcast of the Teenage Mutant Ninja Turtles 400 from Chicagoland Raceway in Joliet, Ill. The race kicks off this year’s NASCAR Chase for the Sprint Cup championship.... more

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