News Releases

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

September 23, 2016
Toyota City, Japan, Sept. 23, 2016 -- Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial time and cost savings in the agricultural plant improvement process.... more

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

September 21, 2016
Forty-three million and counting. That’s the number of Corollas that Toyota has sold globally since it began building the landmark model in the fall of 1966. And that makes Corolla the best-selling nameplate of all time. That’s a lot of happy drivers.... more

2017 Toyota Corolla Product Information

2017 Toyota Corolla Product Information

September 21, 2016

Toyota Announces 2017 Mirai Pricing

Toyota Announces 2017 Mirai Pricing

September 20, 2016
TORRANCE, Calif. (Sept. 20, 2016) – Toyota Mirai drivers – COME ON DOWN!! While drivers may not see the trailblazing Toyota Mirai fuel cell vehicle in a game show showcase anytime soon, they can see every day value in new model year pricing. Toyota Mirai 2017 model year offers competitive, flexible pricing options and the opportunity to be a part of automotive history.... more

Toyota Land Cruiser Celebrates 60th Year in America with Ultimate Capability and Luxury

Toyota Land Cruiser Celebrates 60th Year in America with Ultimate Capability and Luxury

September 16, 2016
Fresh from its redesign in 2016 that brought styling, drivetrain, and multimedia enhancements, the Land Cruiser cruises into 2017 unchanged. Toyota’s flagship SUV continues to offer a full assortment of standard luxury amenities and advanced Toyota Safety Sense-P (TSS-P) technologies, all packaged inside an updated, understated, and bold design. ... more

2017 Toyota Land Cruiser Product Information

September 16, 2016

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

September 15, 2016
Torrance, Calif. Sept. 15, 2016 – On the NASCAR Sprint Cup circuit, Carl Edwards is known as an aggressive and very successful driver. He’s also an accomplished pilot, flying his own plane to and from races. This coming Sunday, fans can watch him take a lap as an actor too. Edwards makes a cameo appearance in a new Toyota commercial that will debut Sunday during NBC Sports Network’s live national broadcast of the Teenage Mutant Ninja Turtles 400 from Chicagoland Raceway in Joliet, Ill. The race kicks off this year’s NASCAR Chase for the Sprint Cup championship.... more

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

September 15, 2016
Plano, Texas (Sept. 15, 2016) - Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.1 That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program is also announcing an expansion to 11 new markets to help keep even more children safe.... more

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

September 15, 2016
PALO ALTO, Calif., Sept. 15, 2016 – Toyota Research Institute (TRI) today announced that it will join forces with the Open Source Robotics Foundation (OSRF) and its newly-formed for profit subsidiary Open Source Robotics Corporation (OSRC) to expand the development of both open source and proprietary tools for Toyota’s fast-growing robotics and automated vehicle research initiatives. This move to significantly expand TRI’s research and engineering capabilities reflects Toyota’s ongoing evolution beyond the boundaries of the conventional automotive industry to become a broad-based mobility technology company.... more

Swagger On! 2017 Sienna Revs up with More Power and Efficiency

Swagger On! 2017 Sienna Revs up with More Power and Efficiency

September 15, 2016
The family van can rock, at least if it’s from Toyota. The Sienna, which has  already pushed the boundaries of minivan-ness with its sporty SE trim and “Swagger Wagon” persona, gets yet another injection of peppiness and efficiency in the form of an all-new direct-injection V6 engine and Direct Shift – 8AT, 8-speed automatic transmission. The new-for-2017 upgrades improve the original “Swagger Wagon’s” comfort, performance, and fuel efficiency.... more

2017 Toyota Sienna Product Information

2017 Toyota Sienna Product Information

September 15, 2016

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Toyota Recalls Certain Prius Vehicles

Toyota Recalls Certain Prius Vehicles

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,600 Model Year 2016 Toyota Prius vehicles in the U.S.... more

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

September 14, 2016

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

September 12, 2016
SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most technologically advanced hybrid vehicle in Toyota’s lineup.... more

2017 Toyota 86 is the Affordable, Fun-damental Sports Car

2017 Toyota 86 is the Affordable, Fun-damental Sports Car

September 12, 2016
It was hailed as nothing less than the return of the fundamental, affordable rear-drive sports car when it arrived a few years back, and now for 2017 it’s got a new name, a new look and higher performance: the Scion FR-S adopts the Toyota 86 identity used in other global markets, as Scion and its models transition back to the Toyota brand.... more

As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts

As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts

September 08, 2016
With more than four dozen possible configurations and a towing capacity of up to 10,500 pounds, the 2017 Toyota Tundra doesn’t do anything in a small way. Such is the case for this full-size pickup truck assembled exclusively in San Antonio, Texas. For 2017, the Texas-bred Tundra’s color palette includes Barcelona Red Metallic, Super White, Black, Inferno, and Quicksand. The Limited grade adds two new standard amenities: a 4-way power passenger seat to compliment the 10-way power driver’s seat.... more

The Truck Whisperer

The Truck Whisperer

September 06, 2016
At the Toyota Technical Center in York Township, Mich., Mike Sweers serves as the chief engineer for both the Tundra and Tacoma.  Take a ride to Southeastern Michigan to find out a little more about the life of a chief engineer and what goes into making Toyota trucks the toughest on the road. ... more

August 2016 Sales Chart

August 2016 Sales Chart

September 01, 2016

Toyota Motor Sales Reports August 2016 Sales

Toyota Motor Sales Reports August 2016 Sales

September 01, 2016
TORRANCE, Calif. (September 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2016 sales of 213,125 units, a decrease of 5 percent from August 2015 on a volume basis. With the same amount of selling days in August 2016 compared to August 2015, sales were down 5 percent on a daily selling rate (DSR) basis.  ... more

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 ... more

Rally RAV4 Wins Ojibwe Forests Rally

Rally RAV4 Wins Ojibwe Forests Rally

August 30, 2016
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.... more

Rally RAV4 Heads to Minnesota for Ojibwe Forests Rally

Rally RAV4 Heads to Minnesota for Ojibwe Forests Rally

August 25, 2016
Torrance, Calif., August 24, 2016— With just two races left in the national championship, the pressure is on for Ryan Millen, Christina Fate, and their Rally RAV4 team as they head into the next round this weekend at the Ojibwe Forests Rally in Detroit Lakes, Minn. The team is pushing mentally, physically, and mechanically to regain the coveted first place points position within 2WD Class. Millen and his RAV4 trail fellow racer Cameron Steely by just five points – 96 to 101.... more

Toyota Announces 2017 Value Pricing for Corolla, Toyota 86 and Corolla iM Models

Toyota Announces 2017 Value Pricing for Corolla, Toyota 86 and Corolla iM Models

August 22, 2016
TORRANCE, Calif., August 22, 2016 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Corolla, 86 sports car, and Corolla iM hatchback. 
 ... more

Toyota Corolla iM Joins Toyota Lineup for Added Fun and Function

Toyota Corolla iM Joins Toyota Lineup for Added Fun and Function

August 17, 2016
For Corolla buyers looking to hatch up some great adventures, the iM is the perfect addition to the line-up. With its versatile hatchback, the new 2017 Corolla iM has plenty of room to handle gear for new excursions. Add in the iM’s fun-to-drive, high-style, high-content and high-MPG features, plus an outstanding price, and this new model is ready to roll out of showrooms.... more

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