News Releases

Toyota to Trial New SiC Power Semiconductor Technology

Toyota to Trial New SiC Power Semiconductor Technology

January 28, 2015
Toyota City, Japan, Jan. 29, 2015 -- Using a Camry Hybrid prototype and a fuel cell bus, Toyota Motor Corporation will bring a brand new technology to the streets of Japan for testing this year. The tests will evaluate the performance of silicon carbide (SiC) power semiconductors, which could lead to significant efficiency improvements in hybrids and other vehicles with electrified powertrains.... more

Toyota Recalls Certain 2011-2012 Model Year Avalon Vehicles

Toyota Recalls Certain 2011-2012 Model Year Avalon Vehicles

January 28, 2015
TORRANCE, Calif., Jan. 28, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a safety recall of approximately 52,000 Model Year 2011-2012 Avalon sedans.
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Toyota and VMI Deliver Wheelchair Accessible Van to Disabled Local U.S. Air Force Veteran

Toyota and VMI Deliver Wheelchair Accessible Van to Disabled Local U.S. Air Force Veteran

January 26, 2015
PHOENIX, Ariz. (Jan. 26, 2015) – Toyota and Vantage Mobility International (VMI) delivered a 2015 Toyota Sienna with the Northstar Access 360 in-floor side entry ramp conversion to disabled U.S. Air Force veteran and Star Spangled Salute contest winner, Susan Kirsch. The delivery ceremony was held this morning at the American Legion in Pasco, Wash., with executives from Toyota and VMI, as well as Ms. Kirsch’s friends and family and local mobility dealer, Specialty Mobility.... more

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

January 23, 2015
TORRANCE, Calif. (Jan. 23, 2015) – Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry. ... more

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

January 23, 2015
TORRANCE, Calif., Jan. 23, 2015 – Why are Toyota and Lexus owners happy? Because their vehicles hold more than passengers and possessions…they hold their value. 

Kelley Blue Book named Lexus the luxury brand with the best resale value for 2015, the fourth year in a row. In addition, six Lexus and four Toyota models took the top spot in their respective segments, while three Toyota trucks – Tacoma, Tundra and 4Runner – made KBB.com’s Top 10 Best Resale Value vehicles list.... more

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
 
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.... more

2015 J.D. Power Automotive Summit - Bob Carter

2015 J.D. Power Automotive Summit - Bob Carter

January 22, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at the 2015 J.D. Power Automotive Summit in San Francisco on Thursday, Jan. 22, 2015.... more

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

January 20, 2015
PLANO, TEXAS, JAN. 20, 2015 – A V-8 engine growls, and the earth moves.

With the roar of a 2015 TRD Pro Series Tundra, Toyota today formally broke ground on its new North American headquarters at the intersection of Headquarters Drive and Palomino Crossing in Plano, Texas. The Tundra took center stage, bulldozing the first soil on the site of Toyota’s new campus in a manner that can only be described as not your traditional groundbreaking ceremony.... more

Toyota Camry Teams Up with Pro Athletes to Celebrate All-Star Dads

Toyota Camry Teams Up with Pro Athletes to Celebrate All-Star Dads

January 16, 2015
TORRANCE, Calif. (Jan. 16, 2015) – The bold, new 2015 Toyota Camry has earned a much-deserved place in the most talked about sporting event of the year. Today, America’s best-selling car for thirteen consecutive years kicks off the next phase of its “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX. 
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Toyota Recalls Certain 2014-2015 Model Year Prius V Vehicles

Toyota Recalls Certain 2014-2015 Model Year Prius V Vehicles

January 15, 2015
TORRANCE, Calif., January 15, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a safety recall of approximately 5,000 Model Year 2014-2015 Prius V vehicles.
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Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

January 14, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at Deutsche Bank's 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015.... more

New Driving Simulator from Toyota TeenDrive365 Uses Oculus Rift to Bring Dangers of Distracted Driving To Life

New Driving Simulator from Toyota TeenDrive365 Uses Oculus Rift to Bring Dangers of Distracted Driving To Life

January 14, 2015
DETROIT (Jan. 14, 2015) – Today at the Detroit Auto Show, Toyota launched its new TeenDrive365 distracted driving simulator with Oculus Rift, marking the first time the virtual reality technology is being used to educate the public – teens and parents alike – about the dangers of distracted driving.  A video of the virtual reality experience can be found here – www.toyota.us/14WI1B9.
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2015 NAIAS - 2016 Toyota Tacoma Debut

2015 NAIAS - 2016 Toyota Tacoma Debut

January 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division introduces the all-new Toyota Tacoma at the North American International Auto Show in Detroit, Michigan, Monday, Jan. 12, 2015.
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Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

January 12, 2015
DETROIT, Jan. 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.  Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers.  With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. ... more

Delivering the Goods: Toyota North America Built Nearly Two Million Vehicles in 2014

Delivering the Goods: Toyota North America Built Nearly Two Million Vehicles in 2014

January 09, 2015
ERLANGER, Ky. (January 9, 2015) – After roughly three decades of delivering products with the highest safety, quality, design and value, Toyota North America marks a historic record with 1,985,501 vehicles produced in 2014, a 7 percent increase. In addition, Toyota built a record 1,909,848 engines, an 11 percent increase from 2013. Stronger demand was driven in part by the redesigned Camry, Corolla, Highlander and RAV4 models.  
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Sustainable Selection: Toyota Picks BHDP Architecture to Design New Digs in Michigan and Kentucky

Sustainable Selection: Toyota Picks BHDP Architecture to Design New Digs in Michigan and Kentucky

January 09, 2015
ERLANGER, Ky. (Jan. 9, 2015) – The vision: “always better cars.” The project: Toyota’s new facilities in York Township, Mich., and Georgetown, Ky. The partner: Cincinnati-based BHDP Architecture.... more

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

January 09, 2015
DETROIT, Jan. 9, 2015 – When the all-new 2016 Toyota Tacoma is revealed at the 2015 North American International Auto Show (NAIAS), it joins the company’s expansive exhibit, which will show the broad scope of the world’s most progressive full-line automotive manufacturer. The Toyota exhibit at Detroit’s Cobo Center is a diversity of production vehicles, alternative fuel and safety technologies, motorsports and future mobility concepts.... more

2016 Tacoma: The Beast Is Revealed.

2016 Tacoma: The Beast Is Revealed.

January 08, 2015
Toyota Tacoma takes to the stage at the 2015 North American International Auto Show in Detroit at 12:50 p.m. ET, Jan. 12. Watch at https://new.livestream.com/Toyota/Detroit2015. For more information, check out www.toyota.com/upcoming-vehicles/tacoma.... more

2015 Toyota CES Press Preview - Bob Carter

2015 Toyota CES Press Preview - Bob Carter

January 05, 2015
TMS Senior Vice President of Automotive Operations, Bob Carter discusses hydrogen fuel cell technology, Toyota’s hydrogen fuel cell vehicle, the Mirai, and announces royalty free use of all fuel cell patents during Toyota’s press conference at the 2015 Consumer Electronics Show in Las Vegas on Jan. 5, 2015.  ... more

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

January 05, 2015
LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.... more

December 2014 Sales Conference Notes

December 2014 Sales Conference Notes

January 05, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review December 2014 sales.  ... more

Toyota Motor Sales Results Up 12.7 Percent in December; 6.2 Percent for 2014

Toyota Motor Sales Results Up 12.7 Percent in December; 6.2 Percent for 2014

January 05, 2015
TORRANCE, Calif. (Jan. 5, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported December 2014 sales of 215,057, an increase of 12.7 percent from December 2013 on a volume basis.  With one additional selling day in December of 2014, sales were up 8.4 percent on a daily selling rate (DSR) basis. 
 
For the year TMS reported sales of 2,373,771 vehicles, a 6.2 percent increase.... more

December 2014 Sales Chart

December 2014 Sales Chart

January 05, 2015

Toyota Decks the Halls with IIHS 2015 'Top Safety Pick' Awards

Toyota Decks the Halls with IIHS 2015 'Top Safety Pick' Awards

December 23, 2014
TORRANCE, Calif., Dec. 23, 2014 — On the 12th day of Christmas, the Insurance Institute for Highway Safety (IIHS) gave to Toyota, 12 awards awarding. In fact, the automaker won more awards than any other automaker, including the most of the Institute’s highest honor.
 
In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test – naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick + designation.  IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.... more

More Toyota in the Motor City

More Toyota in the Motor City

December 18, 2014
Ann Arbor, Mich. (Dec. 18, 2014) – Toyota announced today that it is planning another expansion of its Southeast Michigan R&D campuses. This marks the third time in just over a year that Toyota has announced plans to increase employment and investment in Michigan. Today’s announcement features a total investment of $126 million for the expansion of Toyota’s powertrain operations at its Ann Arbor campus and the consolidation of vehicle development operations at a new facility on its York Township campus.... more

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