News Releases

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

March 31, 2015
NEW YORK (March 31, 2015) – The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.... more

Meet Steve. The Dummy.

Meet Steve. The Dummy.

March 30, 2015
His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. ... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
 ... more

Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles

Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles

March 27, 2015
Two Guinness World Records titles have been awarded to Kirobo, the robot astronaut developed as part of a joint research project between Dentsu Inc., the University of Tokyo’s Research Center for Advanced Science and Technology, Robo Garage Co., Ltd., Toyota Motor Corporation, and the Japan Aerospace Exploration Agency (JAXA).... more

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

March 26, 2015
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. ... more

A New Hybrid Joins the Toyota Family

A New Hybrid Joins the Toyota Family

March 26, 2015
The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.... more

Toyota Names General Contractors to Manage 'One Toyota' Construction Projects in Texas, Michigan and Kentucky

Toyota Names General Contractors to Manage 'One Toyota' Construction Projects in Texas, Michigan and Kentucky

March 25, 2015
Plano, Texas, (March 25, 2015) – Toyota today announced that it has selected general contractors to manage construction at three sites as part of the Company’s plan to build a new North American headquarters in North Texas and expand operations in Michigan and Georgetown, Kentucky.... more

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

March 18, 2015
TORRANCE, CALIF. (17 de marzo de 2015) – Los clientes leales de Toyota en Los Ángeles estaban eufóricos cuando el fabricante de autos más grande en el mundo patrocinó un show privado especial con el artista ganador del premio Grammy, Ricky Martin, quien cantó sus grandes éxitos, así como música de su nuevo álbum, A Quien Quiera Escuchar.... more

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

March 18, 2015
TORRANCE, Calif. (March 18, 2015) – Loyal Latino Toyota owners in Los Angeles were ecstatic when the world’s largest automaker sponsored a special private show with Grammy Award-winning artist Ricky Martin, who performed his greatest hits and music from his new album, A Quien Quiera Escuchar.... more

The 'Swagger Wagon' Struts Its Stuff as 2015 Sienna Wins Family Car of Texas

The 'Swagger Wagon' Struts Its Stuff as 2015 Sienna Wins Family Car of Texas

March 16, 2015
FT. WORTH, TEXAS (March 16, 2015) – The 2015 Toyota Sienna “Swagger Wagon” showed its moves with its refreshed styling and added safety, convenience and multimedia features, earning it both Family Car of Texas and Minivan of Texas at the Texas Automotive Writers Association’s (TAWA) annual Auto Roundup event.... more

Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival

Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival

March 16, 2015
TORRANCE, Calif. (March 16, 2015) – Ready, Aim, Tweet! Toyota and REVOLT have teamed up to drive world-class technology with the ‘Make Your Mark’ contemporary art installation during the world’s leading music festival in Austin, Texas. This one-of-a-kind installation will feature a glass-encased 2015 Toyota Corolla—the world’s best-selling nameplate of all-time—and a canvas backdrop. Here’s the twist: Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.... more

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

March 11, 2015
TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct  safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles.... more

Toyota Recalls Certain Model Year 2012 - 2015 Yaris Vehicles in Puerto Rico

Toyota Recalls Certain Model Year 2012 - 2015 Yaris Vehicles in Puerto Rico

March 05, 2015
TORRANCE, Calif., March 5, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 16,600 Model Year 2012-2015 Yaris hatchbacks produced for sale in Puerto Rico.  ... more

February 2015 Sales Conference Notes

February 2015 Sales Conference Notes

March 03, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review February 2015 sales.  ... more

February 2015 Sales Chart

February 2015 Sales Chart

March 03, 2015

Toyota Motor Sales Posts 13.3 Percent Increase in February

Toyota Motor Sales Posts 13.3 Percent Increase in February

March 03, 2015
TORRANCE, Calif. (March 3, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis.  With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis. ... more

Toyota Motor Sales Reports 13.3 Percent Increase in February

Toyota Motor Sales Reports 13.3 Percent Increase in February

March 03, 2015
TORRANCE, Calif. (March 3, 2015) – Toyota, Scion and Lexus today reported total February 2015 sales results of 180,467 units, an increase of 13.3 percent from February 2014 on a volume basis.... more

Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues

Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues

March 02, 2015
TORRANCE, Calif. (March 2, 2015) – Through ice and snow, Toyota continues to go places. Long, harsh winters can be a bit more bearable when drivers of family haulers ride into spring with the added capability and peace of mind that an all-wheel-drive (AWD) vehicle provides.    

Recently, the Toyota Sienna and RAV4, both with available AWD, along with some leading competitors in their respective segments, completed certified testing in snow and ice conditions by notable third-party organization AMCI. The certified tests revealed the Sienna minivan and RAV4 compact SUV performed significantly better in the areas of acceleration, traction, and handling on snowy and icy road conditions when equipped with AWD. In fact, the certified testing results showed the Sienna AWD performed substantially better than other front-wheel-drive competitors in its segment and equal cornering performance on both ice and snow as a competing popular mid-size SUV equipped with four-wheel-drive!   ... more

Toyota y Scion Se Hacen Presentes en Hispanicize 2015

Toyota y Scion Se Hacen Presentes en Hispanicize 2015

February 27, 2015
MIAMI (27 de febrero de 2015) — Toyota y Scion estarán presentes en Hispanicize 2015, con la empresa haciendo su regreso como patrocinador oficial de la industria automotriz y del transporte durante la conferencia anual, la cual se celebrará del 16 al 20 de marzo en Miami. Este será el segundo año consecutivo en Hispanicize para el líder mundial en fabricación de automóviles, cuya enérgica presencia de marca en la conferencia de 2014 se destacó con exhibiciones de vehículos, sorteos de iPads, concursos en medios sociales, experiencias y pruebas de manejo.... more

Toyota and Scion 'Presente' at Hispanicize 2015

Toyota and Scion 'Presente' at Hispanicize 2015

February 26, 2015
MIAMI, Feb. 26, 2015 — Toyota and Scion will be present at Hispanicize 2015 when the company returns as the official automotive and transportation sponsor of the annual conference, March 16 to 20 in Miami.  This will be the second consecutive year at Hispanicize for the world’s leading automotive manufacturer, whose powerful brand presence at the 2014 conference was highlighted by vehicle displays, iPad giveaways, social media contests, ride-and-drive experiences and an autograph session with Toyota NASCAR drivers.... more

Toyota Motor Sales’ Lexus Brand Achieves Grand Slam as Most Dependable Brand Four Consecutive Years

Toyota Motor Sales’ Lexus Brand Achieves Grand Slam as Most Dependable Brand Four Consecutive Years

February 25, 2015
TORRANCE, Calif., Feb. 25, 2015 – Game, set, and match.  The Lexus brand captured a grand slam by ranking highest in vehicle dependability among all nameplates for a fourth consecutive year in the 2015 J.D. Power and Associates Vehicle Dependability Study (VDS).  Toyota Motor Sales totaled seven vehicle segment awards.  The study measures the number of owner-reported problems of 2012 model year vehicles in their third-year of ownership. ... more

Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo

Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo

February 24, 2015
Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system.... more

How the Future is Made: Behind the Scenes of Toyota Mirai Production

How the Future is Made: Behind the Scenes of Toyota Mirai Production

February 24, 2015
In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.


 ... more

Toyota Tundra: The All-America Full-Size Pickup Goes All V8 and “Pro” for 2015

Toyota Tundra: The All-America Full-Size Pickup Goes All V8 and “Pro” for 2015

February 23, 2015
After a dramatic redesign for the 2014 model year the Toyota Tundra half-ton full-size pickup truck comes back with an encore for 2015. The most stylish, value-driven and capable Tundra yet gets more upgrades, including standard V8 power across the board, a new TRD Pro model with special off-road suspension and an available spray-in bed liner.... more

2015 Toyota Tundra Product Information

2015 Toyota Tundra Product Information

February 20, 2015

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