News Releases

Toyota Expands Takata Air Bag Safety Recall

Toyota Expands Takata Air Bag Safety Recall

May 23, 2016
TORRANCE, Calif., May 23, 2016 – Toyota Motor Sales, USA, Inc. today announced that, based on recent information from Takata and the National Highway Traffic Safety Administration,  it is expanding its recalls involving Takata front passenger air bag inflators. 
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iBOT Poised for Comeback

iBOT Poised for Comeback

May 21, 2016
JACKSONVILLE, Fla. (May 21, 2016) – Toyota Motor North America is joining forces with DEKA Research and Development, the company founded by legendary inventor Dean Kamen, to support mobility solutions for the disabled community. This agreement will help DEKA to proceed with plans to complete the development and launch the next generation iBOT motorized wheelchair.
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Worldwide Sales of Toyota Hybrids Surpass 9 Million Units

Worldwide Sales of Toyota Hybrids Surpass 9 Million Units

May 20, 2016
Toyota City, Japan, May 20, 2016 -- Toyota Motor Corporation is proud to announce that the cumulative figures for global sales of its hybrid vehicles reached 9.014 million units as of April 30, surpassing the 9 million unit mark1. This latest million-unit milestone was achieved in just nine months.... more

Lights, Camera, Action...The All-New Prius Lights Up People En Español's Annual Los 50 Mas Bellos

Lights, Camera, Action...The All-New Prius Lights Up People En Español's Annual Los 50 Mas Bellos

May 18, 2016
NEW YORK (May 18, 2016) – The all-new Toyota Prius lit up the world’s most beautiful and famous Latino celebrities on the red carpet last night during People en Español’s 20th annual Los 50 Mas Bellos event, held at the trendy New York City venue Espace.... more

Olympus Rally Next Challenge for RAV4

Olympus Rally Next Challenge for RAV4

May 12, 2016
Torrance, Calif., May 12, 2016 -- Coming off of a high from the last round’s nail-biter win at Oregon Trail, Ryan Millen, Christina Fate, and the Rally RAV4 are looking for back-to-back wins at the Olympus Rally in Shelton, Wash.... more

What Is a Million-Mile Toyota Tundra Worth?

What Is a Million-Mile Toyota Tundra Worth?

May 11, 2016
BATON ROUGE, La. (May 11, 2016) –Toyota customer Victor Sheppard was so satisfied with his Toyota Tundra, even after he had safely driven 1 million miles, he continued driving it. When Toyota saw the well-kept truck, they asked: What is a Toyota Tundra with more than a million miles worth?

For Toyota’s production engineers and team members, the truck’s longevity offers invaluable insight for future products. For Sheppard, it was worth a new truck.... more

Toyota Motor Corporation (TMC) Announces Financial Results for Fiscal Year Ended March 31, 2016

Toyota Motor Corporation (TMC) Announces Financial Results for Fiscal Year Ended March 31, 2016

May 11, 2016
Toyota’s global net income increased 6.4 percent for the 2016 fiscal year which ended March 31, 2016.... more

Toyota Signs Championship Off-Road Racer BJ Baldwin to Multi-Year Sponsorship

Toyota Signs Championship Off-Road Racer BJ Baldwin to Multi-Year Sponsorship

May 07, 2016
LAS VEGAS, Nevada, May 7, 2016— Before a roaring crowd of AMA Supercross fans, Toyota announced its sponsorship of BJ Baldwin, off-road racing superstar and mastermind behind the successful #Recoil video franchise. “Ballistic” BJ, an off-roader who has won the grueling Baja 1000 twice without the assistance of a second driver, will join Toyota’s diverse roster of sponsored athletes and will field a Tundra TRD Pro Trophy Truck in the SCORE International and Best in the Desert (BITD) series.... more

MORE THAN JUST A CAR…More than 150K Owners Think So

MORE THAN JUST A CAR…More than 150K Owners Think So

May 04, 2016
Torrance, Calif. -- May 4, 2016 – It’s a bond thicker than motor oil…the love owners have for their cars. And Toyota wants to help them express it.... more

Charging Ahead

Charging Ahead

May 04, 2016
ANN ARBOR, Mich. (May 4, 2016) -- For anyone (i.e. everyone) who’s ever panicked when their mobile device chirped, “low battery,” the future could be far less stressful, thanks to the advanced battery research of scientists at the Toyota Research Institute of North America (TRINA). A new breakthrough involving magnesium batteries may soon open the doors for smaller, longer-lasting batteries for everything from cars to cell phones.
 
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Toyota No. 1 Retail Brand in April 2016

Toyota No. 1 Retail Brand in April 2016

May 03, 2016
TORRANCE, Calif. (May 3, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported April 2016 sales of 211,125 units, an increase of 3.8 percent from April 2015 on a volume basis. With one more selling day in April 2016 compared to April 2015, sales were flat (zero percent) on a daily selling rate (DSR) basis. ... more

April 2016 Sales Chart

April 2016 Sales Chart

May 03, 2016

RAV4 SE Wins Oregon Trail Rally

RAV4 SE Wins Oregon Trail Rally

April 26, 2016
Torrance, Calif., April 26, 2016 -- This past weekend at the Oregon Trail Rally in Portland, Oregon, Ryan Millen and his Toyota RAV4 SE finished ahead of all other 2WD competitors to win the class, and put the capable RAV4 in the top five overall.... more

Toyota Siennas Storm into One Lap of America Race

Toyota Siennas Storm into One Lap of America Race

April 25, 2016
Torrance, Calif., April 25, 2016 -- Everyone has a “bucket list,” those things we just have to do… no ifs, ands, or buts.  For automotive enthusiasts everywhere, competing in Brock Yates’ One Lap of America is squarely on that list.
 
This year, though, the competition will get a real taste of the unexpected.  It’s one thing to bring a sports car to the event; people see that coming.  But what if you could really make people do a double-take? 
 
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Prius on Top…Talk about a Broken Record

Prius on Top…Talk about a Broken Record

April 23, 2016
Toyota broke a Guinness World Recordstitle today, setting a new record for the most vehicles in a hybrid parade. 
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Rally RAV4 Prepares to Attack Next Round at Oregon Trail

Rally RAV4 Prepares to Attack Next Round at Oregon Trail

April 21, 2016
Torrance, Calif., April 21, 2016 -- A well-rested Toyota-Millen RAV4 team are preparing to take on the Oregon Trail rally in Portland, Ore. this Friday, Saturday, and Sunday.  A lengthy, grueling three-day rally awaits the durable and capable RAV4.... more

Toyota Enters into Multi-Year Partnership with Texas Rangers

Toyota Enters into Multi-Year Partnership with Texas Rangers

April 21, 2016
Arlington, Texas, April 21, 2016 -- The Texas Rangers and Toyota today announced that the club and the automobile manufacturer have entered into a multi-year partnership. Under the agreement, Toyota becomes the Official Truck Sponsor of the Texas Rangers. The sponsorship will highlight Toyota’s two Texas-built trucks, Tacoma and Tundra.... more

Toyota to Pioneer Use of Biosynthetic Rubber in Engine and Drive System Hoses

Toyota to Pioneer Use of Biosynthetic Rubber in Engine and Drive System Hoses

April 21, 2016
Toyota City, Japan, April 21, 2016 -- Next month, Toyota will become the world's first automaker to use biohydrin, a newly-developed biosynthetic rubber product, in engine and drive system hoses.... more

Toyota Recalls Certain 2016 Model Year Avalon and Camry Vehicles

Toyota Recalls Certain 2016 Model Year Avalon and Camry Vehicles

April 13, 2016
TORRANCE, Calif., April 13, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is recalling approximately 16,880 Model Year 2016 Avalon and 41,630 model Year 2016 Camry sedans.... more

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

April 13, 2016
Ann Arbor, Mich. (April 13, 2016) – On the heels of last week’s announcement that Toyota is putting more boots on the ground in Ann Arbor to study fully autonomous driving and advanced mobility, Toyota also will be deploying cars on the road for real world testing. Toyota, in partnership with the University of Michigan Transportation Research Institute (UMTRI), is transforming the streets of Ann Arbor, Mich. into the world’s largest operational, real-world deployment of connected vehicles and infrastructure. ... more

U Asked For It, U Got It. uBox.

U Asked For It, U Got It. uBox.

April 12, 2016
DETROIT, Mich. (April 12, 2016) -- Most of Toyota’s North American vehicles are engineered in Southeast Michigan. The newest concept to wear the automaker’s famous badge, however, has its roots firmly planted in the red clay of South Carolina.... more

Vehicle of Choice for Geeks? Toyota Prius c

Vehicle of Choice for Geeks? Toyota Prius c

April 11, 2016
An armada of agents is about to roll out in Toyota Prius c. Their mission: to help people across America get the most from their technology.
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2016 GPU Technology Conference (GTC16) - Dr. Gill Pratt

2016 GPU Technology Conference (GTC16) - Dr. Gill Pratt

April 07, 2016
Toyota Research Institute CEO Dr. Gill Pratt talks about how robots, supercomputers and cars are coming together at GTC16 in San Jose on April 7, 2016.... more

On the Road to Autonomous Driving, Toyota Establishes Ever Deeper Roots in Ann Arbor Tech Community with Third US Research Facility

On the Road to Autonomous Driving, Toyota Establishes Ever Deeper Roots in Ann Arbor Tech Community with Third US Research Facility

April 07, 2016
SAN JOSE (April 7, 2016) -- Dr. Gill Pratt, CEO of the Toyota Research Institute (TRI), announced today that Toyota will establish its third TRI facility in the U.S. The new facility will be located in Ann Arbor, near the University of Michigan (U-M) campus where it will fund research in artificial intelligence, robotics and materials science.  Joining the TRI facility established last January in Palo Alto working with Stanford (TRI-PAL), and in Cambridge working with MIT (TRI-CAM), TRI-ANN is scheduled to open in June and target a staff of approximately 50.... more

Toyota Recalls Certain 2016 Model Year Sienna

Toyota Recalls Certain 2016 Model Year Sienna

April 06, 2016
TORRANCE, Calif., April 6, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 230 Model Year 2016 Sienna Minivans.... more

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