News Releases

Focus on the Future: Kentucky, Toyota Expand Early Childhood Academies

Focus on the Future: Kentucky, Toyota Expand Early Childhood Academies

April 24, 2015
Frankfort, Ky. (April 24, 2015) – Preparing parents helps prepare students…which leads to a prepared workforce.
 
Today half of the children in Kentucky arrive at kindergarten unprepared. The United Way Born Learning Academies meet a critical need in Kentucky communities: helping parents turn everyday moments into learning opportunities to help prepare their kids for kindergarten and beyond.... more

Toyota Mirai Takes to the Track

Toyota Mirai Takes to the Track

April 23, 2015
RICHMOND, VA. (April 23, 2015) – Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel cell electric vehicle, will pace the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday night, April 25.... more

Fueled by Bullsh*t

Fueled by Bullsh*t

April 22, 2015
TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.    

“Fueled by Bullsh*t” is the first online video in a multi-part “Fueled by Everything” series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.... more

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

April 22, 2015
NEW YORK (April 22, 2015) – Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license.
 
In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.... more

Toyota USA Foundation Announces $1.9 Million in Grants to Support the Scientists, Innovators and Engineers of Tomorrow

Toyota USA Foundation Announces $1.9 Million in Grants to Support the Scientists, Innovators and Engineers of Tomorrow

April 20, 2015
TORRANCE, Calif. (April 20, 2015) –The Toyota USA Foundation announced $1.9 million in grants to K-12 educational programs that focus on science, technology, engineering and math (STEM) and serve diverse communities.... more

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

April 16, 2015
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Toyota TeenDrive365 Video Challenge.... more

Toyota Celebra el Camino Hasta los Juegos

Toyota Celebra el Camino Hasta los Juegos

April 16, 2015
TORRANCE, Calif. (16 de abril de 2015) – Ahora a solo 100 días de las ceremonia de inauguración, Toyota, el Socio Automotor Oficial de los Juegos Mundiales de las Olimpiadas Especiales 2015, desplegó hoy sus programas nacionales y locales, cimentando aún más su compromiso con los Juegos. Toyota y su red de concesionarios en Estados Unidos se han comprometido a recaudar fondos para apoyar a los atletas y su viaje hasta los Juegos Mundiales en Los Ángeles. ... more

Toyota Celebrates the Journey to the Games

Toyota Celebrates the Journey to the Games

April 16, 2015
TORRANCE, Calif. (April 16, 2015) – Now just 100 days away from the Opening Ceremony, Toyota, the Official Automotive Partner of the 2015 Special Olympics World Games, rolled out its national and local programs today, furthering its commitment to the World Games. Toyota and its network of dealerships across the U.S. have committed to raising funds to support athletes and their journey to the World Games in Los Angeles.... more

Toyota to Realign Manufacturing Operations in North America

Toyota to Realign Manufacturing Operations in North America

April 15, 2015
PLANO, Texas, April 15, 2015 – Toyota today announced a multi-year plan to realign its manufacturing operations in North America in support of the Toyota New Global Architecture (TNGA), a comprehensive approach to achieving sustainable growth by making ever-better vehicles more efficiently.   
 
As part of this strategy, Toyota will invest approximately US$1 billion to construct its newest North American manufacturing facility in the state of Guanajuato in Central Mexico to produce the Corolla.  This state-of-the-art plant will feature the latest TNGA production engineering innovations, employ approximately 2,000 team members and have the capacity to produce 200,000 units annually.  ... more

Mirai Takes the Stage at the National Mall

Mirai Takes the Stage at the National Mall

April 14, 2015
TORRANCE, Calif. (April 14, 2015) – Fifteen years ago, a little hybrid no one knew rolled onto the National Mall to celebrate Earth Day. That hybrid – the Toyota Prius. Tomorrow, nearing the 45th anniversary of Earth Day, Toyota will return to Washington, D.C., to showcase yet another revolutionary technology, the hydrogen fuel cell electric Toyota Mirai. Toyota has partnered with Earth Day Network to sponsor the Global Citizen 2015 Earth Day celebration, April 17-19, featuring leading environmental voices, government leaders, star-studded performances and a Mirai activation. The celebration marks the beginning of a month of fuel cell features and festivities for Toyota.... more

2014 Toyota Tundra Product Information

April 12, 2015

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

April 04, 2015
New York, April 4, 2015 -- In addition to a wide range of celebrity appearances and musical performances, the New York International Auto Show’s Opening Day ceremony will include a brand new vehicle donation to an Afghanistan War hero who was injured in combat.
 ... more

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

April 02, 2015
Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.... more

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

April 02, 2015
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. ... more

March 2015 Sales Chart

March 2015 Sales Chart

April 01, 2015

Toyota Motor Sales Reports 4.9 Percent March Increase

Toyota Motor Sales Reports 4.9 Percent March Increase

April 01, 2015
TORRANCE, Calif. (April 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014 on a volume basis. With one less selling day in March 2015 compared to March 2014, sales were up 9.1 percent on a daily selling rate (DSR) basis. ... more

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

March 31, 2015
NEW YORK (March 31, 2015) – The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.... more

Meet Steve. The Dummy.

Meet Steve. The Dummy.

March 30, 2015
His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. ... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
 ... more

Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles

Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles

March 27, 2015
Two Guinness World Records titles have been awarded to Kirobo, the robot astronaut developed as part of a joint research project between Dentsu Inc., the University of Tokyo’s Research Center for Advanced Science and Technology, Robo Garage Co., Ltd., Toyota Motor Corporation, and the Japan Aerospace Exploration Agency (JAXA).... more

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

March 26, 2015
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. ... more

A New Hybrid Joins the Toyota Family

A New Hybrid Joins the Toyota Family

March 26, 2015
The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.... more

Toyota Names General Contractors to Manage 'One Toyota' Construction Projects in Texas, Michigan and Kentucky

Toyota Names General Contractors to Manage 'One Toyota' Construction Projects in Texas, Michigan and Kentucky

March 25, 2015
Plano, Texas, (March 25, 2015) – Toyota today announced that it has selected general contractors to manage construction at three sites as part of the Company’s plan to build a new North American headquarters in North Texas and expand operations in Michigan and Georgetown, Kentucky.... more

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

March 18, 2015
TORRANCE, CALIF. (17 de marzo de 2015) – Los clientes leales de Toyota en Los Ángeles estaban eufóricos cuando el fabricante de autos más grande en el mundo patrocinó un show privado especial con el artista ganador del premio Grammy, Ricky Martin, quien cantó sus grandes éxitos, así como música de su nuevo álbum, A Quien Quiera Escuchar.... more

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

March 18, 2015
TORRANCE, Calif. (March 18, 2015) – Loyal Latino Toyota owners in Los Angeles were ecstatic when the world’s largest automaker sponsored a special private show with Grammy Award-winning artist Ricky Martin, who performed his greatest hits and music from his new album, A Quien Quiera Escuchar.... more

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