News Releases

Tesla Motors and Toyota Motor Corporation Formalize Agreement to Develop Electric Version of RAV4

July 16, 2010
TESLA MOTORS, INC. (Tesla) and TOYOTA MOTOR CORPORATION (TMC) today announced that the two companies have signed an agreement to initiate the development of an electric version of the RAV4 as announced in May of this year by Elon Musk and Akio Toyoda.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Limited Service Campaign for VVT-i Oil Line

March 01, 2010
On February 22, Toyota announced phase three of a Limited Service Campaign (LSC) on certain 2007 – 2009 model year Avalon and RAV4 vehicles with a 2GR-FE (V6) engine, the rubber portion of the oil supply hose for the VVT-i actuator may degrade over time. This condition may cause oil to leak from the VVT-i oil hose producing abnormal engine noise and the oil pressure light to illuminate.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

2010 Toyota RAV4 Product Information

September 28, 2009

2010 Toyota Technology

September 28, 2009

2010 RAV4 Expands Availability of Sport Appearance Package, Key Safety and Convenience Features

September 28, 2009
For 2010, the popular Toyota RAV4 compact sport utility vehicle expands the availability of some key, high-value features first offered on select grades for 2009. The base model now offers the backup monitor system with rear-view camera and monitor integrated into the electrochromic mirror. This feature was introduced for the Sport and Limited grades for 2009.... more

Toyota Announces Pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, RAV4 and Tacoma

July 30, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).... more

College Graduates Offered a Break on New Toyota and Scion Vehicles

May 06, 2009
Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, announced qualified College Graduates can receive a $1,000 rebate toward the purchase or lease of select new Toyota vehicles, including the Corolla, Matrix, RAV4, Camry (excludes Camry hybrid), Tacoma and Yaris and any new Scion model.... more

Toyota Announces Zero-Percent Offer

October 03, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today announced a zero-percent interest rate offer on 11 Toyota models for qualified buyers.... more

Portland RAV4-EV Program Tops List of Toyota Sustainable Mobility Initiatives

September 24, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., made a series of environmental announcements at its "Sustainable Mobility Seminar" here today, including a plan to put four off-lease RAV4 electric vehicles into operation in the Portland-area.... more

Toyota Announces Portland-Placement Program for Off-Lease RAV4 EVs

Toyota Announces Portland-Placement Program for Off-Lease RAV4 EVs

September 24, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced today at its Sustainable Mobility Seminar media reception that it will place four off-lease RAV4-EV battery-electric vehicles (BEV) in a new program in Portland, Oregon designed to assist in the development of clustered electric-charging infrastructure for the arrival of future zero- and low-emission vehicles.... more

Downhill And Hill-Start Assist Control Systems Enhance Off-Road Capability

September 11, 2008
The fourth-generation Toyota 4Runner sport utility vehicle (SUV) and firstgeneration Lexus GX 470 luxury utility vehicle, both launched for the 2003 model year, introduced numerous technological advancements. Among these all-new technologies were Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC). Through one of the world’s first uses of active wheel speed sensors, HAC and DAC helped the 4Runner and GX 470 improve their off-road capability.... more

Vehicle Stability Control Expands Throughout The Toyota Lineup

September 11, 2008

2009 RAV4 Product Information

September 11, 2008

Restyled 2009 Toyota RAV4 Debuts New Fuel-Efficient Four-Cylinder Engine And Adds New Safety, Convenience And User Technology Features

September 10, 2008
Toyota has restyled its popular RAV4 compact sport utility vehicle for 2009. The new standard 2.5-liter four-cylinder engine is more powerful than the previous 2.4-liter engine and is more fuel efficient. In addition, all RAV4 models feature interior upgrades and a comprehensive new Sport Appearance Package is available for the 4WD V6 model.... more

Toyota Announces Prices For 2009 RAV4 SUV

Toyota Announces Prices For 2009 RAV4 SUV

August 05, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2009 RAV4 compact sport utility vehicle (SUV).... more

Toyota Announces Mid-Year Pricing on Certain Toyota and Lexus Vehicles

May 02, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for certain Toyota and Lexus vehicles, effective mid- to late May 2008.... more

Toyota Announces Prices For Four Vehicles In Model Lineup

November 30, 2007
Toyota announced mid-year price adjustments to manufacturer's suggested retail prices (MSRP) today for the 2008 model year Toyota Yaris, Prius, RAV4, and 2009 Camry and Camry Hybrid.... more

2008 RAV4 Product Information

October 01, 2007

Toyota RAV4 Stands Above The Crossover Segment It Launched

October 01, 2007
The third-generation RAV4 compact sport utility vehicle enters its third year with minor enhancements after its first launch over a decade ago. For added anti-theft security, the RAV4 Limited grade adds a standard immobilizer, which is optional on other models.... more

Toyota Announces 2008 Model Year Prices For Eight Vehicles

July 30, 2007
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2008 Avalon full-size sedan, Prius gas-electric hybrid, Yaris subcompact, RAV4 compact sport utility vehicle (SUV), FJ Cruiser off-road SUV, 4Runner mid-size SUV, Tacoma pickup and Sienna. All eight models begin arriving in dealerships in late July and throughout the month of August.... more

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