News Releases

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Temporarily Suspends Sales of Selected Vehicles

January 26, 2010
TORRANCE, Calif., January 26, 2010 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it is instructing Toyota dealers to temporarily suspend sales of eight models involved in the recall for sticking accelerator pedal, announced on January 21, 2010.

“Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company,” said Group Vice President and Toyota Division General Manager Bob Carter. “This action is necessary until a remedy is finalized. We’re making every effort to address this situation for our customers as quickly as possible.”... more

Frequently Asked Questions For Sticking Accelerator Pedal Recall and Suspension of Sales

January 22, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Files Voluntary Safety Recall on Select Toyota Division Vehicles for Sticking Accelerator Pedal

January 21, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. This action is separate from the on-going recall of approximately 4.2 million Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

2010 Toyota RAV4 Product Information

September 28, 2009

2010 Toyota Technology

September 28, 2009

2010 RAV4 Expands Availability of Sport Appearance Package, Key Safety and Convenience Features

September 28, 2009
For 2010, the popular Toyota RAV4 compact sport utility vehicle expands the availability of some key, high-value features first offered on select grades for 2009. The base model now offers the backup monitor system with rear-view camera and monitor integrated into the electrochromic mirror. This feature was introduced for the Sport and Limited grades for 2009.... more

Toyota Announces Pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, RAV4 and Tacoma

July 30, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).... more

College Graduates Offered a Break on New Toyota and Scion Vehicles

May 06, 2009
Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, announced qualified College Graduates can receive a $1,000 rebate toward the purchase or lease of select new Toyota vehicles, including the Corolla, Matrix, RAV4, Camry (excludes Camry hybrid), Tacoma and Yaris and any new Scion model.... more

Toyota Announces Zero-Percent Offer

October 03, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today announced a zero-percent interest rate offer on 11 Toyota models for qualified buyers.... more

Portland RAV4-EV Program Tops List of Toyota Sustainable Mobility Initiatives

September 24, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., made a series of environmental announcements at its "Sustainable Mobility Seminar" here today, including a plan to put four off-lease RAV4 electric vehicles into operation in the Portland-area.... more

Toyota Announces Portland-Placement Program for Off-Lease RAV4 EVs

Toyota Announces Portland-Placement Program for Off-Lease RAV4 EVs

September 24, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced today at its Sustainable Mobility Seminar media reception that it will place four off-lease RAV4-EV battery-electric vehicles (BEV) in a new program in Portland, Oregon designed to assist in the development of clustered electric-charging infrastructure for the arrival of future zero- and low-emission vehicles.... more

Downhill And Hill-Start Assist Control Systems Enhance Off-Road Capability

September 11, 2008
The fourth-generation Toyota 4Runner sport utility vehicle (SUV) and firstgeneration Lexus GX 470 luxury utility vehicle, both launched for the 2003 model year, introduced numerous technological advancements. Among these all-new technologies were Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC). Through one of the world’s first uses of active wheel speed sensors, HAC and DAC helped the 4Runner and GX 470 improve their off-road capability.... more

Vehicle Stability Control Expands Throughout The Toyota Lineup

September 11, 2008

2009 RAV4 Product Information

September 11, 2008

Restyled 2009 Toyota RAV4 Debuts New Fuel-Efficient Four-Cylinder Engine And Adds New Safety, Convenience And User Technology Features

September 10, 2008
Toyota has restyled its popular RAV4 compact sport utility vehicle for 2009. The new standard 2.5-liter four-cylinder engine is more powerful than the previous 2.4-liter engine and is more fuel efficient. In addition, all RAV4 models feature interior upgrades and a comprehensive new Sport Appearance Package is available for the 4WD V6 model.... more

Toyota Announces Prices For 2009 RAV4 SUV

Toyota Announces Prices For 2009 RAV4 SUV

August 05, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2009 RAV4 compact sport utility vehicle (SUV).... more

Toyota Announces Mid-Year Pricing on Certain Toyota and Lexus Vehicles

May 02, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for certain Toyota and Lexus vehicles, effective mid- to late May 2008.... more

Toyota Announces Prices For Four Vehicles In Model Lineup

November 30, 2007
Toyota announced mid-year price adjustments to manufacturer's suggested retail prices (MSRP) today for the 2008 model year Toyota Yaris, Prius, RAV4, and 2009 Camry and Camry Hybrid.... more

2008 RAV4 Product Information

October 01, 2007

Toyota RAV4 Stands Above The Crossover Segment It Launched

October 01, 2007
The third-generation RAV4 compact sport utility vehicle enters its third year with minor enhancements after its first launch over a decade ago. For added anti-theft security, the RAV4 Limited grade adds a standard immobilizer, which is optional on other models.... more

Toyota Announces 2008 Model Year Prices For Eight Vehicles

July 30, 2007
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2008 Avalon full-size sedan, Prius gas-electric hybrid, Yaris subcompact, RAV4 compact sport utility vehicle (SUV), FJ Cruiser off-road SUV, 4Runner mid-size SUV, Tacoma pickup and Sienna. All eight models begin arriving in dealerships in late July and throughout the month of August.... more

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