News Releases

2015 - 2016 Toyota Full-Line and Scion Pricing

August 17, 2015

Toyota Sienna Honored at Massachusetts Institute of Technology

Toyota Sienna Honored at Massachusetts Institute of Technology

May 26, 2015
Cambridge, Mass., May 26, 2015 – With up to 150 cubic feet of cargo space, the Toyota Sienna has plenty of room for storage. Which is good because it is acquiring a growing load of hardware – and awards can be bulky!
 
The 2015 Sienna took home the Best in Class Minivan Award at the fifth annual New England Motor Press Association (NEMPA) Technology Conference, organized by the Massachusetts Institute of Technology and NEMPA.... more

Toyota Expands Takata Airbag Safety Recalls

Toyota Expands Takata Airbag Safety Recalls

May 13, 2015
TORRANCE, Calif., May 13, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is expanding its recalls involving Takata air bag inflators. ... more

Toyota Flexes RAV4 Muscle with New Rally America Series Entry

Toyota Flexes RAV4 Muscle with New Rally America Series Entry

May 06, 2015
TORRANCE, Calif. (May 6, 2015) – Toyota unveiled its RAV4 rally car at the Monster Energy Supercross Championship finale this weekend at Sam Boyd Stadium in Las Vegas. Ryan Millen, who won the 2014 Baja 1000 in a Toyota Tundra TRD Pro, will drive the RAV4 rally vehicle at various rally races including some of the 2015 Rally America 2WD-Open Class season. The muscled-up RAV4 was unveiled live between races to all in attendance and was on display in the pits throughout the event.... more

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

April 04, 2015
New York, April 4, 2015 -- In addition to a wide range of celebrity appearances and musical performances, the New York International Auto Show’s Opening Day ceremony will include a brand new vehicle donation to an Afghanistan War hero who was injured in combat.
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2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

April 02, 2015
Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.... more

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

April 02, 2015
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. ... more

A New Hybrid Joins the Toyota Family

A New Hybrid Joins the Toyota Family

March 26, 2015
The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.... more

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

March 11, 2015
TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct  safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles.... more

Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues

Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues

March 02, 2015
TORRANCE, Calif. (March 2, 2015) – Through ice and snow, Toyota continues to go places. Long, harsh winters can be a bit more bearable when drivers of family haulers ride into spring with the added capability and peace of mind that an all-wheel-drive (AWD) vehicle provides.    

Recently, the Toyota Sienna and RAV4, both with available AWD, along with some leading competitors in their respective segments, completed certified testing in snow and ice conditions by notable third-party organization AMCI. The certified tests revealed the Sienna minivan and RAV4 compact SUV performed significantly better in the areas of acceleration, traction, and handling on snowy and icy road conditions when equipped with AWD. In fact, the certified testing results showed the Sienna AWD performed substantially better than other front-wheel-drive competitors in its segment and equal cornering performance on both ice and snow as a competing popular mid-size SUV equipped with four-wheel-drive!   ... more

Toyota Light Truck and SUV Chronology

November 11, 2014

2015 Toyota RAV4 Marks Two Decades as a Small SUV Pioneer

2015 Toyota RAV4 Marks Two Decades as a Small SUV Pioneer

September 26, 2014
The Toyota RAV4 got the whole compact crossover segment started 20 years ago as a new kind of vehicle that people didn’t even know they wanted. But a lot of people wanted it enough to make the segment one of the largest today, with the current generation RAV4 one of its strongest sellers.... more

2015 Toyota RAV4 Product Information

2015 Toyota RAV4 Product Information

September 26, 2014

New York Auto Show Opening Day: Supporting Veterans While Celebrating Cars & Trucks

New York Auto Show Opening Day: Supporting Veterans While Celebrating Cars & Trucks

April 19, 2014
New York (April 19, 2013) – At the New York International Auto Show opening ceremony this weekend, Toyota will join forces with the Wounded Warrior Project, a national organization designed to provide help and raise public awareness for injured service members, to donate a 2014 Toyota RAV4 Limited to United States Army Specialist Robert Loria of Port Jervis, NY.  The presentation will take place during the opening ceremony of the New York Auto Show on Saturday, April 19 at 9.00 a.m. at the Jacob K. Javits Convention Center.... more

Toyota Announces Safety Recall of Certain Vehicles for Spiral Cable Assembly

Toyota Announces Safety Recall of Certain Vehicles for Spiral Cable Assembly

April 09, 2014
TORRANCE, Calif., April 9, 2014 – Toyota Motor Sales, U.S.A., Inc. today announced that it will conduct a voluntary safety recall involving approximately 1.3 million vehicles, including certain Model Year 2009-2010 Corolla, 2009-2010 Matrix, 2008-2010 Highlander, 2009-2010 Tacoma, 2006-2008 RAV4 and 2006-2010 Yaris vehicles.  ... more

Toyota Upgrades Technology on Camry and RAV4

October 25, 2013
TORRANCE, Calif., Oct. 25, 2013 - For the new model year, two of Toyota’s most popular models, the Camry and the RAV4, receive updated equipment that includes the availability of Entune Audio that will enhance the interior experience. This pricing for these models has also been revised for the new model year. ... more

Toyota RAV4 + Rubik’s Cube = Fun³

October 18, 2013
NEW YORK (Oct. 18, 2013) – Already turning heads with its contemporary style and versatility, Toyota’s RAV4 is now putting a whole new twist on what’s next with an engaging social media extension of its “RAV4: Ready 4 What’s Next” interactive marketing campaign targeting Hispanic consumers. The effort features a virtual Rubik’s Cube® that consumers can play online to create their own sharable personalized photo souvenir at www.RAV4cube.com.... more

2014 Toyota RAV4 Product Information

September 11, 2013

All-New 2013 Toyota RAV4 SUV Scores Early Sales Surge Thanks to New Styling and In-Cabin Technologies

May 06, 2013
TORRANCE, Calif., May 6, 2013 – The arrival of the new 2013 next-generation Toyota RAV4 SUV has led to a sales surge for the original crossover SUV that began what is now the fastest growing segment in the auto industry.
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Toyota Motor Corporation Vehicles Continue to Dominate the 2013 J.D. Power and Associates Vehicle Dependability Study

February 13, 2013
TORRANCE, Calif., Feb. 13, 2013 – Seven Lexus, Toyota, and Scion models captured segment awards in the 2013 J.D. Power and Associates Vehicle Dependability Study, more than any other automaker.
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‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial

January 28, 2013
TORRANCE, Calif. (Jan. 28, 2013) – Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut on Feb. 3.  The star of CBS hit show “The Big Bang Theory” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year.  Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.... more

2013 Toyota RAV4 Product Information

December 18, 2012
2013 Toyota RAV4 Product Information
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Toyota Announces Pricing for the All-New 2013 RAV4

December 18, 2012
TORRANCE, Calif., Dec. 18, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2013 RAV4 crossover sport utility vehicle (SUV).   The new RAV4 offers great value through balanced performance and capability, including improved fuel efficiency, excellent cargo capacity, a dynamic design, eight standard airbags, and a compelling array of standard features.  The 2013 RAV4 arrives at dealerships in early January, a reinvention of the world’s original crossover sport utility vehicle.... more

Toyota Launches Fourth-Generation of Original Crossover SUV – The 2013 RAV4

December 18, 2012
TORRANCE, Calif., Dec. 18, 2012 - - Toyota’s fourth-generation RAV4 arrives in January, a reinvention of the world’s original crossover sport utility vehicle. The new RAV4 offers balanced performance and capability, including great fuel efficiency, excellent cargo capacity, striking design, and a compelling array of standard features. RAV4 is available in three trim levels: LE, XLE and Limited.... more

All-New 2013 Toyota RAV4 Makes World Debut at Los Angeles International Auto Show

November 28, 2012
LOS ANGELES (Nov. 28, 2012) –The all-new 2013 RAV4 crossover SUV made its world debut today at the 2012 Los Angeles International Auto Show.  Toyota’s fourth-generation RAV4, the world’s original crossover sport utility vehicle, arrives early next year.
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