News Releases

2017 Chicago Auto Show - Bill Fay

2017 Chicago Auto Show - Bill Fay

February 09, 2017
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota RAV4 Adventure, 2018 Tundra TRD Sport and 2018 Sequoia TRD Sport at the 2017 Chicago Auto Show, Feb. 9, 2017.

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Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

February 09, 2017
CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   ... more

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

February 07, 2017
Torrance, Calif., Feb. 7, 2017— After more than 140 brutal stage miles, Ryan Millen and co-driver Rhianon Gelsomino took their RAV4 to the top step of the podium this past weekend at the Perce Neige Rally. The result was the best possible way to start the season, and it put the pair out front early in the 2WD Class for the newly formed American Rally Association (ARA) championship.... more

Toyota and Rally RAV4 Poised for New Challenges in 2017

Toyota and Rally RAV4 Poised for New Challenges in 2017

January 27, 2017
Torrance, Calif., January 27, 2017 — In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017.  Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series.  In addition, the team will compete in select Rally America and NASA Rally Sport races. ... more

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

December 01, 2016

2017 RAV4 Product Information

2017 RAV4 Product Information

November 07, 2016

Upping the Ante: 2017 RAV4 Gains Two New Grades and Standard Toyota Safety Sense™ P

Upping the Ante: 2017 RAV4 Gains Two New Grades and Standard Toyota Safety Sense™ P

November 07, 2016
With more than 20 years under its belt, Toyota’s popular RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers. In 1996, the RAV4 – an acronym for Recreational Active Vehicle with 4WD – was positioned as Toyota’s “new-concept sport utility vehicle” that blended conventional passenger car elements with the features of a light, off-road vehicle. For 2017, the onetime “new-concept” builds upon this two-decades-old avant-garde foundation and offers a bevy of standard-issue safety technology with its Toyota Safety Sense P active safety package.... more

Rally RAV4 Wins National Championship

Rally RAV4 Wins National Championship

November 03, 2016
Torrance, Calif., (November 3, 2016) — We are all moved by a great story about overcoming adversity.  After a bittersweet DNF at Lake Superior, the team bounced back in triumphant fashion over the weekend at the Empire State Performance Rally (ESPR). Ryan Millen, Christina Fate and their virtually bulletproof Rally RAV4 won the 2WD Class National Championship in NASA Rally Sport’s winner-take-all event.  National Championships are always something to be incredibly proud of, but to put an even finer point on the accomplishment Millen and the RAV4 finished second overall.  With that, they bested every single car in the competition, save one, regardless of class, drive wheels, power level or really anything else.... more

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

October 27, 2016
Torrance, Calif., Oct. 27, 2016 -- A winner-take-all format has pros and cons, but for fans of rally, a single race national championship sure is exciting.  This weekend, at NASA Rally Sport’s Empire State Performance Rally (ESPR) in Narrowsburg, N.Y., Ryan Millen, Christina Fate and the Rally RAV4 are hoping to finish on a winning note by capturing the 2WD national championship. NASA Rally Sport requires competitors to qualify to compete, so only those that meet the criteria are eligible to take part.... more

Rally RAV4 Finishes Second in National Championship in First Attempt

Rally RAV4 Finishes Second in National Championship in First Attempt

October 18, 2016
Torrance, Calif., Oct. 18, 2016 — An entire season of rally racing is a brutal test of man, woman, and machine.  This past weekend at the Lake Superior Performance Rally (LSPR), Ryan Millen, Christina Fate, and their capable Rally RAV4 secured a solid second place finish in the 2WD Class for the Rally America national championship.  It’s a serious accomplishment considering their RAV4 had a stock engine and transmission, as it competed against cars with sequential racing boxes, big turbos, and radical modifications.  Millen also captured top honors, winning the prestigious Rally America Rookie of the Year award.... more

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Rally RAV4 Wins Ojibwe Forests Rally

Rally RAV4 Wins Ojibwe Forests Rally

August 30, 2016
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.... more

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

August 11, 2016
PLANO, Texas, August 11, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is changing the remedy for approximately 337,000 Model Year 2006 - 2011 Toyota RAV4 and Model Year 2010 Lexus HS 250h vehicles involved in a 2013 recall.  Dealers will replace both rear suspension arm assemblies with new ones at no cost to customers.  In addition, an epoxy will be applied to prevent future arm adjustment during vehicle service.... more

Toyota Announces 2017 Prices on Select Models

Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
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Rally RAV4 and Millen Finish Strong at NEFR

Rally RAV4 and Millen Finish Strong at NEFR

July 20, 2016
Torrance, Calif., July 20, 2016 --  When you turn in a flawless race performance, the results are usually always good.  The New England Forest Rally (NEFR), held this past weekend, was no exception to that rule.  Ryan Millen and his 2016 RAV4 SE finished in second place in the 2WD Class, just 14 seconds in back of the Ford Fiesta ST of Cameron Steely after over 100 miles of stages. The performance keeps Millen and co-driver, Christina Fate, in the hunt for the championship with just two races to go.... more

New England Forest Rally Next Stop for RAV4 to Conquer

New England Forest Rally Next Stop for RAV4 to Conquer

July 13, 2016
Torrance, Calif., July 13, 2016 -- It’s great to be tied for first place.  But it’s even better when the lead is all your own.  This weekend, at New England Forest Rally (NEFR) in Newry, Maine, Ryan Millen, Christina Fate and the Rally RAV4 are hoping to claim the top spot in the championship standings for the Rally America National Championship. The RAV4 and Millen share the lead with the Ford Fiesta ST of Cameron Steely.  Each has 79 points in the 2WD Class... more

Ryan Millen and RAV4 Take Second at STPR

Ryan Millen and RAV4 Take Second at STPR

June 08, 2016
Torrance, Calif., June 8, 2016— Faced with changing weather conditions, unplanned course obstacles, and a slight penalty during the reconnaissance (recce) run, Ryan Millen and his Toyota RAV4 SE finished in second place at this past weekend’s Susquehannock Trail Performance Rally (STPR) in Wellsboro, Pennsylvania. The podium finish keeps Millen and Fate’s driver’s championship hunt alive, and ties them with the Ford Fiesta ST of Cameron Steely. In addition, the team finished an impressive fifth overall.
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RAV4 Gets Ready to Conquer Susquehannock Trail Performance Rally

RAV4 Gets Ready to Conquer Susquehannock Trail Performance Rally

June 01, 2016
Torrance, Calif., June 1, 2016— The only thing better than winning a rally is winning two rallies.  Winning them back-to-back is even sweeter.  And now, after taking the 2WD crown at the last two events, Ryan Millen, Christina Fate, and the Rally RAV4 are looking to make it three in a row this coming weekend at the Susquehannock Trail Performance Rally (STPR) in Wellsboro, Pa.... more

Olympus Rally Next Challenge for RAV4

Olympus Rally Next Challenge for RAV4

May 12, 2016
Torrance, Calif., May 12, 2016 -- Coming off of a high from the last round’s nail-biter win at Oregon Trail, Ryan Millen, Christina Fate, and the Rally RAV4 are looking for back-to-back wins at the Olympus Rally in Shelton, Wash.... more

RAV4 SE Wins Oregon Trail Rally

RAV4 SE Wins Oregon Trail Rally

April 26, 2016
Torrance, Calif., April 26, 2016 -- This past weekend at the Oregon Trail Rally in Portland, Oregon, Ryan Millen and his Toyota RAV4 SE finished ahead of all other 2WD competitors to win the class, and put the capable RAV4 in the top five overall.... more

Rally RAV4 Prepares to Attack Next Round at Oregon Trail

Rally RAV4 Prepares to Attack Next Round at Oregon Trail

April 21, 2016
Torrance, Calif., April 21, 2016 -- A well-rested Toyota-Millen RAV4 team are preparing to take on the Oregon Trail rally in Portland, Ore. this Friday, Saturday, and Sunday.  A lengthy, grueling three-day rally awaits the durable and capable RAV4.... more

Toyota Recalls Certain 2016 Model Year RAV4 and Lexus RX and ES Vehicles

Toyota Recalls Certain 2016 Model Year RAV4 and Lexus RX and ES Vehicles

April 06, 2016
TORRANCE, Calif., April 6, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 4,170 Model Year 2016 Toyota RAV4; approximately 90 Model Year 2016 RX 350; and approximately 12,400 Model Year 2016 ES 350.... more

RAV4 Ready to Take on 100 Acre Wood Rally

RAV4 Ready to Take on 100 Acre Wood Rally

March 18, 2016
Torrance, Calif., March 18, 2016 -- Fresh off the Sandblast Rally win in the NASA Rally Sport series less than two weeks ago, Ryan Millen and his Toyota RAV4 SE are preparing to take on 100 Acre Wood in Salem, Mo. this Friday and Saturday. A solid 60-plus field should present some good competition for the durable and capable RAV4.... more

Rally RAV4 Wins Sandblast Rally

Rally RAV4 Wins Sandblast Rally

March 08, 2016
Torrance, Calif., March 8, 2016—This past weekend at the Sandblast Rally in Cheraw, South Carolina, Ryan Millen and his Toyota RAV4 SE took home the top step on the podium in the 2WD Class.... more

Rally RAV4 Launches into NASA Rally Sport Season Opener

Rally RAV4 Launches into NASA Rally Sport Season Opener

March 04, 2016
Torrance, Calif., March 4, 2016 -- Race season beginnings can be nerve wracking, but driver Ryan Millen and his Toyota RAV4 SE are preparing to take on Sandblast Rally in Cheraw, South Carolina this coming Saturday.... more

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