News Releases

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2010 Vehicle Dependability Study

March 18, 2010
J.D. Power and Associates today announced the results from their 2010 Vehicle Dependability Study (VDS), covering 2007 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.... more

Toyota Offers Preliminary Findings From Technical Field Examination of Alleged 'Runaway Prius' in San Diego

March 15, 2010
At a press conference today, Toyota Motor Sales (TMS), U.S.A., Inc. offered key preliminary findings of technical field examination and testing that were performed on March 10 and 11 regarding an alleged “runaway Prius” event dramatically covered by national news media.... more

Toyota Prius Vehicle Throttle and Brake Systems: Myth VS. Fact

March 12, 2010
Myth: The start/stop button on the dash will not turn off my Prius while it’s running.

Fact: On early to 2010 models with a push-button smart key system, pushing and holding the button on the dash for about three seconds will shut off the ignition system on the vehicle – even if it’s in gear and moving along the roadway. Newer models may have different control logic – you only have to press the button briefly to shut down the vehicle. Check your Owner’s Manual for details on your vehicle’s system.... more

Toyota Responds to Inaccurate Reports of Future Prius Recall for Floormat Entrapment

March 09, 2010
Media reports, citing a Wall Street Journal article, have incorrectly reported that Toyota plans to announce a new recall for the 2004-2009 Prius to address the potential risk for floor mat entrapment of accelerator pedals.... more

Report of Prius with Stuck Pedal

March 08, 2010
This afternoon (Monday, March 8), Toyota learned of a report that a California Highway Patrol (CHP) unit was dispatched in response to a 911 call from a motorist driving a Prius on Interstate 8 in San Diego County who said the accelerator pedal was stuck. Toyota has dispatched a field technical specialist to San Diego to investigate the report and offer assistance.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

MotorWeek 2010 Drivers' Choice Awards Names Toyota Prius Best Vehicle of the Year

February 11, 2010
MotorWeek, television’s longest running automotive series, announced today the Toyota Prius has won the top honor of “Best of the Year” in its 2010 Drivers’ Choice Awards “for making improvements on virtually every front including, fuel efficiency, power and versatility.” Prius was a double winner as it also won MotorWeeks Drivers’ Choice Award for “Best Eco-Friendly” vehicle.... more

Toyota and Lexus Dominate 2010 IntelliChoice.com Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

FAQs About the 2010 Prius/2010 Lexus HS 250h/Camry Voluntary Recalls

February 08, 2010
1. What is the problem with the 2010 Prius?

The anti-lock brake system (ABS) in the 2010 model-year Prius, in normal operation, engages and disengages rapidly (many times per second) as the control system senses and reacts to tire slippage. Some owners have reported experiencing inconsistent brake feel during slow and steady application of the brakes on rough or slick road surfaces when the anti-lock brake system (ABS) is activated in an effort to maintain tire traction.... more

Toyota Announces Voluntary Recall on 2010 Model-Year Prius and 2010 Lexus HS 250h Vehicles to Update ABS Software

February 08, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced it will conduct a voluntary safety recall on approximately 133,000 2010 Model Year Prius vehicles and 14,500 Lexus Division 2010 HS 250h vehicles to update software in the vehicle’s anti-lock brake system (ABS). No other Toyota, Lexus, or Scion vehicles are involved in this recall.... more

Updated Statement From Toyota Regarding Prius Brake Issue

February 04, 2010
Toyota is aware that NHTSA has opened a Preliminary Evaluation centered on owner complaints of a braking issue with the 2010 model year Prius. Toyota will cooperate fully with NHTSA’s investigation.... more

Statement From Toyota Regarding Prius Brake Issue

February 04, 2010
Toyota is aware of NHTSA’s intention to begin a Preliminary Evaluation centered on owner complaints of a braking issue with the 2010 model year Prius. Toyota will cooperate fully with NHTSA’s investigation.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Statement Regarding 2010 Model Year Toyota Prius Inconsistent Brake Feeling

February 03, 2010
In certain 2010 model year Prius vehicles, Toyota has received reports that some customers have experienced inconsistent brake feel when the vehicle is driven over potholes, bumps or slippery road surfaces.

Toyota is currently in the process of confirming these reports and investigating the vehicle driving conditions under which the reported phenomenon occurs. It would be premature to comment until the investigation has been completed.... more

Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals

February 01, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Questions About the Sticking Accelerator Pedal Recall

January 29, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Frequently Asked Questions For Sticking Accelerator Pedal Recall and Suspension of Sales

January 22, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Wins Top Honors in Polk Automotive Loyalty Awards

January 12, 2010
Toyota took top honors in R. L. Polk & Co.’s 14th Annual Automotive Loyalty Awards, ranking number one in Overall Loyalty to Manufacturer, indicative of the manufacturer’s ability to retain previous customers. Toyota also won top honors in the Mid/Full-Size Car and Mid/Full-Size SUV categories for the Toyota Prius and Lexus RX respectively, and received the new award for brand loyalty among Asian American consumers.... more

Toyota Announces Pricing for All-New 2011 Sienna Minivan

December 21, 2009
Toyota today announced manufacturers suggested retail prices (MSRP) for the all-new 2011 Sienna minivan. Also announced were the MSRP for all 2011 Camry mid-size sedan models and a price adjustment for the 2010 Prius gas-electric hybrid.... more

2010 Prius Plug-in Hybrid Makes North American Debut at Los Angeles Auto Show

2010 Prius Plug-in Hybrid Makes North American Debut at Los Angeles Auto Show

December 02, 2009
The 2010 Toyota Prius Plug-in Hybrid vehicle (PHV) will make its North American debut today at the Los Angeles Auto Show. Built specifically to support a global demonstration program that begins this month, the Prius PHV is based on the third-generation Prius.... more

Toyota Announces Details of Remedy to Address Potential Accelerator Pedal Entrapment

November 25, 2009
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today details of the vehicle-based remedy to address the root cause of the potential risk for floor mat entrapment of accelerator pedals in certain Toyota and Lexus models. Toyota issued a consumer safety advisory on September 29 on this issue and has, as an interim measure, commenced the mailing of safety notices to certain Toyota and Lexus owners on October 30.... more

Toyota Begins Interim Notification to Owners Regarding Future Voluntary Safety Recall Related to Floor Mats

November 02, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it has begun mailing letters to owners of certain Toyota and Lexus models regarding the potential for an unsecured or incompatible driver’s floor mat to interfere with the accelerator pedal and cause it to get stuck in the wide-open position.... more

Toyota Prius Aerius and Aemulus

Toyota Prius Aerius and Aemulus

November 02, 2009
Toyota, the worldwide leader in hybrid sales and technology, is publicly debuting two uniquely modified Prius gas-electric hybrids at the 2009 SEMA Show. The Prius Aerius (Latin for “belonging to the air”) is a show car that integrates performance and design modifications with environmental elements, which embody the principals of sustainability. The Prius Aemulus (meaning “envious imitation”) is a drivable close replica of the Prius Aerius that has been donated to the Environmental Media Association (EMA) for a charity auction.... more

New Prius Experience App Now Available From App Store

October 26, 2009
Toyota Motor Sales (TMS), USA, Inc., along with its advertising agency Saatchi & Saatchi LA, today announced The Prius Experience App is available for free from the App Store. The Prius Experience App has four modes to help educate and entertain iPhone™ users interested in learning more about the EPA-rated 50 MPG 2010 Toyota Prius hybrid.... more

Los Angeles Solar Flowers Bloom in Americana Display

Los Angeles Solar Flowers Bloom in Americana Display

October 01, 2009
“Solar Flowers” reaching up to 18 feet high are blossoming at The Americana in Los Angeles, and not only are they good for reviving spirits, they’re good for reviving computers and cell phones too.... more

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