News Releases
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November 15, 2011
Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid VehiclesTORRANCE (Nov. 15, 2011) –Toyota Motor Sales, U.S.A., Inc., will offer a fuel-efficient hybrid at a more accessible price when the Prius c joins the Prius Family of vehicles in the spring of 2012. The U.S. debut of the Prius c will be next January at the 2012 North American International Auto Show in Detroit. (more) |
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September 16, 2011
2012 Toyota Prius, America's Best-Selling Hybrid, Adds Revised Styling and Advanced Infotainment FeaturesRICHMOND, Calif., Sept. 16, 2011 – The Toyota Prius, the best-selling hybrid vehicle in America and the world, offers advanced new infotainment systems for 2012, including the Entune suite of connectivity features. A new PLUS Performance accessory appearance and handling package introduced in late 2011 continues for 2012.(more) |
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June 30, 2011
2011 Toyota Prius Offers All New PLUS Performance PackageTORRANCE, Calif., June 30, 2011 - - The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package for 2011. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show -- the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).(more) |
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June 23, 2011
Lexus Earns Four Segment Awards in J.D. Power and Associates 2011 Initial Quality StudyTORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14 positions to place seventh. (more) |
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June 06, 2011
Customer FAQs for Toyota Prius Electric Power Steering (EPS) Pinion Shaft Nut Recall1. Which models are involved in the recall?
Toyota is recalling approximately 52,000 2001 - 2003 model year Toyota Prius vehicles sold in the U.S. No other vehicles are involved in this recall. (more) |
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June 01, 2011
Toyota Announces Voluntary Safety Recall of Certain Prius VehiclesTorrance, Calif., June 1, 2011 – Toyota Motor Sales, USA, Inc. (TMS), today announced that it will conduct a voluntary safety recall involving approximately 52,000 2001 through 2003 Prius vehicles sold in the U.S. (more) |
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May 13, 2011
Prius v Still on Track for Delivery in U.S. this FallFollowing Toyota Motor Corporation’s (TMC) announcement in Japan today that delivery of the Prius alpha will be delayed, Toyota Motor Sales, U.S.A., Inc. (TMS) announced that the Prius v is still on track for delivery to U.S. customers this fall. (more) |
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April 25, 2011
Toyota Announces Finalists in 100 Cars for Good ProgramTORRANCE, CALIF. (April 25, 2011) – Toyota today announced the 500 nonprofit organizations selected as finalists in the “100 Cars for Good” program... (more) |
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April 19, 2011
Toyota Announces Priority Registration Web Site for All-New Prius Plug-In HybridToyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet. (more) |
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April 06, 2011
Toyota Sells One-Millionth Prius in the U.S.TORRANCE, Calif., April 5, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced the one-millionth sale of the Toyota Prius, the world’s first mass-produced hybrid gas-electric vehicle, in the United States. (more) |
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March 31, 2011
Toyota Motor Sales Announces Price Increase for 2011 Toyota, Scion and Lexus ModelsTORRANCE, Calif., March 31, 2011 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models. (more) |
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March 24, 2011
Toyota To Resume Japan Production Of Prius and Two Lexus Hybrids On MondayNEW YORK, NY (March 24, 2011; Posted at 7:00 AM EDT) Toyota Motor Corporation (TMC) announced today that it will resume Japan production Monday of Prius along with the Lexus CT 200h and HS 250h. (more) |
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March 17, 2011
Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability StudyJ.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles. (more) |
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March 01, 2011
Toyota Takes 10 Vincentric 'Best Value in America' Awards Including Best Overall Passenger CarToyota led all manufacturers with 10 winners in the 7th annual Vincentric’s Best Value in America awards for the 2011 model year. Toyota’s award total was twice as many as the runner-up brand and represented nearly one-quarter of all awards selected.(more) |
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February 20, 2011
Toyota Announces the Plural of PriusToyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius. (more) |
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February 18, 2011
New Toyota Advertising Campaign Reminds Consumers Why It's the Best-Selling Brand in AmericaToyota will launch a new advertising campaign on Monday highlighting the brand’s leadership position as the best-selling retail brand in America. The “#1 For A Reason” campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle. (more) |
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February 05, 2011
Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoiceSeven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors. (more) |
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January 31, 2011
Toyota Increases Its Presence at 2011 Chicago Auto ShowWith the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States. The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry. (more) |
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January 13, 2011
Toyota Launches Marketing Campaign for Prius Family of VehiclesToyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius? (more) |
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January 10, 2011
2011 NAIAS Press Conference - Prius Family World PremiereTMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011. (more) |
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January 10, 2011
Toyota Reveals Prius Family of Vehicles at the North American International Auto ShowToyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles. (more) |
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January 09, 2011
Toyota to Live Stream World Debut of Prius Family Vehicles at DetroitToyota Division Group Vice President and General Manager Bob Carter will unveil the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10. In addition to the current third-generation Prius and Prius Plug-in Hybrid vehicle, the first all-new addition to the Prius family will debut along with a Prius concept vehicle. Watch the live Webcast at www.toyotanewsroom.com, beginning at 10:05 a.m. PT/1:05 p.m. ET on Jan. 10 (more) |
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December 23, 2010
Toyota to Reveal Prius Family of Vehicles at the North American International Auto ShowToyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle. (more) |
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December 13, 2010
Toyota Announces Voluntary Recall of Certain 2011 Sienna Vehicles to Replace Stop Lamp Switch BracketCheck here for news updates and FAQs for the safety recall campaigns. (more) |
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December 02, 2010
Toyota to Demo Prius Plug-In Hybrid Vehicles in New York CityToyota Motor Sales, U.S.A., Inc. (TMS) announced today that New York City will join the company’s U.S. Prius Plug-in Hybrid vehicle (PHV) demonstration program. Five new Prius Plug-in Hybrid vehicles (PHVs) will be used on city streets as part of Toyota’s partnership with the New York City Department of Transportation (NYCDOT) and the Port Authority of New York and New Jersey.As part of the demonstration program, two Prius Plug-in Hybrid vehicles will be handed over to the NYCDOT and three to the Port Authority to be used in their fleets. Aligning with New York City’s goal to reduce carbon emissions and greenhouse gases, Toyota’s Prius Plug-in Hybrid demonstration program will provide opportunities for both NYCDOT and the Port Authority to look into expanding the use of alternative fuel vehicles in municipal and business fleets. (more) |