News Releases

2014 Toyota Prius Product Information

October 16, 2013

Toyota Chairman Uchiyamada, Father of the Prius, Foresees Long Run for Hybrids

September 30, 2013
WASHINGTON, D.C. Sept. 30, 2013 — Toyota Motor Corporation Chairman Takeshi Uchiyamada predicted today that hybrid vehicles will play a larger role in the future development of automotive propulsion systems than widely recognized.
... more

Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

July 29, 2013
TORRANCE, Calif. (July 29, 2013)Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition.  In California, approximately six out of 10 hybrids sold are Toyota hybrids (61 percent market share).   Despite tougher competition in the hybrid segment, Toyota’s hybrid leadership remains unmatched.... more

Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 10, 2013
WEST CALDWELL, N.J., July 10, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.... more

Worldwide Prius Sales Top 3-Million Mark

July 03, 2013
Toyota City, Japan, July 3, 2013 — Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius gasoline-electric hybrid vehicle passed the 3-million mark(2).... more

#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed Today

April 17, 2013
Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.... more

Toyota’s Prius and Highlander Hybrid Earn U.S. News and World Report’s Best Cars for Families Awards

March 12, 2013
TORRANCE, Calif., March 12, 2013 – The Toyota Prius and Highlander Hybrid have garnered category honors as part of U.S. News and World Report’s Best Cars for Families awards. The 2013 Toyota Prius took top honors in the Best Hatchback for Families category, while the 2013 Highlander Hybrid won the Best Hybrid SUV for Families award for the third year in a row.
... more

Toyota's Prius Family Tops California New Vehicle Registrations for 2012

February 28, 2013
TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. ... more

Toyota Motor Corporation Vehicles Continue to Dominate the 2013 J.D. Power and Associates Vehicle Dependability Study

February 13, 2013
TORRANCE, Calif., Feb. 13, 2013 – Seven Lexus, Toyota, and Scion models captured segment awards in the 2013 J.D. Power and Associates Vehicle Dependability Study, more than any other automaker.
... more

2013 Toyota Prius Liftback Adds Special Edition with Exclusive Features

February 04, 2013
TORRANCE, Calif., February 4, 2013 - The Toyota Prius Liftback, the best-selling hybrid vehicle in America and the world, offers a Special Edition model for 2013 that combines an exciting exterior color with eco-friendly seating and interior trim.... more

2013 Toyota Prius Product Information

February 04, 2013

NASCAR's Clint Bowyer Pushes Technology Edge With Prius Dream Build

October 20, 2012
TORRANCE, Calif., (Oct. 20, 2012) – Fresh from his third NASCAR Sprint Cup victory of the season on Saturday in Charlotte, Clint Bowyer finds himself neck-deep in another chase – to win the Toyota Racing Dream Build Challenge ( Bowyer, currently fourth in the Sprint Cup Chase, is vying for victory in the vehicle-modification build competition and pinning his hopes on his “Tekked-Out Prius.” He and his team have turned the world’s most popular hybrid into a model of ultra-high-tech interactivity.
... more

Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.
... more

Toyota Brings Hybrids to the Living Room as First Automaker on HSN

October 08, 2012
TORRANCE, Calif., Oct. 8, 2012 – Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.... more

Richmond NASCAR Winner Clint Bowyer Launches Toyota Prius Dream Build

September 11, 2012
TORRANCE, Calif., September 11 Clint Bowyer, who Saturday night secured his fourth berth in the Chase for the NASCAR Sprint Cup with a dramatic win in the Federated Auto Parts 400 at Richmond International Raceway, finds himself in another chase today—to win the Toyota Racing Dream Build Challenge ( more

Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
... more

Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

May 22, 2012
TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012.... more

Toyota Sales Resurgence Gets Help from Popular Hybrid Products

May 09, 2012
TORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. 
... more

New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

March 12, 2012
TORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.
... more

Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

February 15, 2012
TORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
... more

The Toyota Hybrid Monopoly Ride Experience Coming to the 2012 Chicago Auto Show

February 02, 2012
CHICAGO, Ill., February 2, 2012 - Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.
... more

Toyota Prius c Completes the Prius Family of Vehicles

January 10, 2012
DETROIT , Michigan, Jan.10, 2012 – Following the U.S. debut of the all-new 2012 Prius c at the 2012 North American International Auto Show here, Toyota Motor Sales (TMS), U.S.A., Inc., plans to bring this dynamically styled, five-door hatchback to market in March of 2012, and introduce Toyota’s Hybrid Synergy Drive to the subcompact segment.
... more

2011 Toyota Sales Highlights

January 05, 2012
TORRANCE, Calif., Jan. 5, 2012 - - Toyota closed out 2011 with a strong December sales month of 178,311 units sold. With the launch of several new vehicles in 2011 and several more new model launches coming in 2012, Toyota has very high expectations for the future. The following are Toyota sales highlights from 2011:

... more

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

December 20, 2011
Torrance, Calif, December 20, 2011---Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit.... more

Toyota Announces Prices for 2012 RAV4 Compact SUV and Prius Liftback

December 19, 2011
TORRANCE, Calif., Dec. 19, 2011 -- Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2012 RAV4 compact sport utility vehicle (SUV) and the Prius Liftback.... more

<< Back items 26 - 50 of 153 Next >>
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.