News Releases

Toyota Passenger Car Chronology

November 19, 2014
The chronology of Toyota's passenger cars.... more

2014 Toyota Prius Plug-In Product Information

2014 Toyota Prius Plug-In Product Information

October 28, 2014

2013 Toyota Prius Plug-In Product Information

2013 Toyota Prius Plug-In Product Information

October 28, 2014

Toyota Green Initiative Celebrates Fifth Anniversary at State Farm Magic City Classic

Toyota Green Initiative Celebrates Fifth Anniversary at State Farm Magic City Classic

October 22, 2014
TORRANCE, Calif. (Oct. 22, 2014) – Toyota Green Initiative will celebrate five years of partnership with Historically Black Colleges and Universities (HBCUs) during the State Farm Magic City Classic in Birmingham, Ala. Launched by Toyota in 2009, the Toyota Green Initiative (TGI) is an environmental stewardship platform that educates HBCU students, alumni, and the surrounding community on the benefits of sustainable living. This year, the program aims to inspire and spark conversations beyond college campuses through partnerships and community service.... more

Toyota is Global Hybrid Leader with Sales of 7 Million

Toyota is Global Hybrid Leader with Sales of 7 Million

October 14, 2014
TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.... more

2015 Toyota Prius Product Information

2015 Toyota Prius Product Information

September 29, 2014

Toyota Prius Celebrates 14 Years of Fuel Sipping with a Special Edition

Toyota Prius Celebrates 14 Years of Fuel Sipping with a Special Edition

September 29, 2014
They grow up fast. It’s hard to believe it has been 14 years since the first-generation Prius appeared in your early-adopter neighbor’s driveway. A decade and a half and more than four million satisfied customers later, the 2015 Prius has gone mainstream and joined the popular crowd. And unlike a typical teenager, its appetite has never been smaller.... more

Three Reasons You Should Be Driving a Hybrid

Three Reasons You Should Be Driving a Hybrid

August 07, 2014
You don’t have to be a pious Prius driver (but it sure helps) to enjoy the benefits of hybrid technology.
 
  1. Help others breathe a little easier. Since 2000, the Prius family of vehicles has saved an estimated 26.5 million tons of COemissions in the U.S.
 
  1. Save gas. Prius family owners could drive around the earth 4.39 million times with the fuel saved.
 
  1. Save gas money. Over the last 14 years, the Prius family (compared to an average car) has saved Americans about $5 billion in fuel costs.
... more

Special Edition Prius Takes on a New Persona for 2015

Special Edition Prius Takes on a New Persona for 2015

July 30, 2014
TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September.... more

New York State of Mind: Toyota Welcomes LULAC 2014 National Convention to Big Apple

New York State of Mind: Toyota Welcomes LULAC 2014 National Convention to Big Apple

July 02, 2014
NEW YORK (July 2, 2014) – There’s something special about experiencing New York City for the first time, which is why Toyota is excited to welcome the League of United Latin American Citizens (LULAC) 2014 National Convention to the Big Apple. This year’s 85th National Convention, which will be held at the New York Hilton Midtown (1335 Avenue of the Americas) from July 8-12, 2014, marks the first time that any national Hispanic organization will be holding its annual conference in New York City. Toyota is a 2014 Presenting Sponsor.... more

Yellowstone...Where the Deer and the Antelope and the Prius Play

Yellowstone...Where the Deer and the Antelope and the Prius Play

June 04, 2014
Don’t get stuck in a “bear jam” is advice to live by for the 3 million annual visitors to Yellowstone National Park. But if you do become entangled in traffic caused by an elusive yet exciting bear sighting, take the time to chat up the ranger perched nearby in a Toyota Prius.... more

Toyota Prius One of '10 Best Green Cars for 2014' Says Kelley Blue Book's KBB.com

Toyota Prius One of '10 Best Green Cars for 2014' Says Kelley Blue Book's KBB.com

April 21, 2014
TORRANCE, Calif., (April 21, 2014) – The Toyota Prius, the brand’s first production gas-electric hybrid model, was named one of the “10 Best Green Cars” for 2014 by Kelley Blue Book's KBB.com. ... more

Four Toyota Models Named Edmunds.com 'Top Rated Vehicles'

Four Toyota Models Named Edmunds.com 'Top Rated Vehicles'

April 16, 2014
TORRANCE, Calif. (April 16, 2014) – Toyota demonstrated their versatility as four diverse vehicles, the 2014 Prius hybrid, 2014 Avalon full-size sedan, 2014 Highlander mid-size crossover SUV, and 2014 Sienna van were each named “Top Rated Vehicles” by Edmunds.com.  ... more

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Toyota Announces Voluntary Recall of Certain Toyota Prius, RAV4, Tacoma and Lexus RX 350 Vehicles

Toyota Announces Voluntary Recall of Certain Toyota Prius, RAV4, Tacoma and Lexus RX 350 Vehicles

February 12, 2014
TORRANCE, Calif., February 12, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced that it is advising the National Highway Traffic Safety Administration (NHTSA) of plans to conduct voluntary safety recalls of approximately 700,000 Model Year 2010-2014 Prius vehicles and, combined, approximately 260,000 Model Year 2012 Toyota RAV4, 2012-2013 Toyota Tacoma, and 2012-2013 Lexus RX 350 vehicles sold in the United States to address two separate issues.... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

Toyota Announces Pricing for 2014 Avalon and Prius Liftback

October 18, 2013
Torrance, Calif., Oct. 18, 2013 -- Toyota’s flagship sedan, Avalon, will see a price increase of $350 dollars made to its base model (Avalon XLE) while 2014 pricing remains consistent with the 2013 model. In addition, the popular Prius liftback will keep its pricing consistent with the 2013 model year. Given their high level of feature content, both vehicles represent a tremendous value to consumers.... more

2014 Toyota Prius Continues to Dominate the Hybrid Category

October 16, 2013
TORRANCE, Calif., October 16, 2013 – The Toyota Prius, the brand’s first production gas-electric hybrid model, remains the world’s best-selling hybrid with more than three million sold worldwide since its introduction. The Prius also continues to dominate the hybrid category in the United States, where more than 1.5 million Prius vehicles have been sold since 2000.
... more

2014 Toyota Prius Product Information

October 16, 2013

Toyota Chairman Uchiyamada, Father of the Prius, Foresees Long Run for Hybrids

September 30, 2013
WASHINGTON, D.C. Sept. 30, 2013 — Toyota Motor Corporation Chairman Takeshi Uchiyamada predicted today that hybrid vehicles will play a larger role in the future development of automotive propulsion systems than widely recognized.
... more

Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

July 29, 2013
TORRANCE, Calif. (July 29, 2013)Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition.  In California, approximately six out of 10 hybrids sold are Toyota hybrids (61 percent market share).   Despite tougher competition in the hybrid segment, Toyota’s hybrid leadership remains unmatched.... more

Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 10, 2013
WEST CALDWELL, N.J., July 10, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.... more

Worldwide Prius Sales Top 3-Million Mark

July 03, 2013
Toyota City, Japan, July 3, 2013 — Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius gasoline-electric hybrid vehicle passed the 3-million mark(2).... more

#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed Today

April 17, 2013
Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.... more

Toyota’s Prius and Highlander Hybrid Earn U.S. News and World Report’s Best Cars for Families Awards

March 12, 2013
TORRANCE, Calif., March 12, 2013 – The Toyota Prius and Highlander Hybrid have garnered category honors as part of U.S. News and World Report’s Best Cars for Families awards. The 2013 Toyota Prius took top honors in the Best Hatchback for Families category, while the 2013 Highlander Hybrid won the Best Hybrid SUV for Families award for the third year in a row.
... more

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