News Releases
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May 09, 2012
Toyota Sales Resurgence Gets Help from Popular Hybrid ProductsTORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. (more) |
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March 30, 2012
Toyota Motor Sales Announces Price Increase for Select Toyota and Scion ModelsTORRANCE, Calif., March 30, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for select Toyota and Scion models.(more) |
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March 12, 2012
New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel EfficiencyTORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.(more) |
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February 02, 2012
The Toyota Hybrid Monopoly Ride Experience Coming to the 2012 Chicago Auto ShowCHICAGO, Ill., February 2, 2012 - Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.(more) |
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December 15, 2011
Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick AwardsDecember 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.(more) |
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December 06, 2011
Prius v Expands Iconic Hybrid 'Family' of VehiclesThe newest entrant in a growing Prius family of hybrid vehicles, the Prius v delivers an unparalleled blend of versatility and fuel efficiency in a comfortable, mid-size package. A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in Fall 2011.(more) |
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November 28, 2011
Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' AwardTORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”(more) |
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September 16, 2011
Toyota Announces Pricing for All-New 2012 Prius v and Prius Plug-in Hybrid VehiclesRICHMOND, Calif., September 16, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid vehicles, the Prius v and Prius Plug-in.(more) |
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May 13, 2011
Prius v Still on Track for Delivery in U.S. this FallFollowing Toyota Motor Corporation’s (TMC) announcement in Japan today that delivery of the Prius alpha will be delayed, Toyota Motor Sales, U.S.A., Inc. (TMS) announced that the Prius v is still on track for delivery to U.S. customers this fall. (more) |
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February 20, 2011
Toyota Announces the Plural of PriusToyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius. (more) |
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January 31, 2011
Toyota Increases Its Presence at 2011 Chicago Auto ShowWith the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States. The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry. (more) |
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January 13, 2011
Toyota Launches Marketing Campaign for Prius Family of VehiclesToyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius? (more) |
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January 10, 2011
2011 NAIAS Press Conference - Prius Family World PremiereTMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011. (more) |
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January 10, 2011
Toyota Reveals Prius Family of Vehicles at the North American International Auto ShowToyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles. (more) |
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January 09, 2011
Toyota to Live Stream World Debut of Prius Family Vehicles at DetroitToyota Division Group Vice President and General Manager Bob Carter will unveil the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10. In addition to the current third-generation Prius and Prius Plug-in Hybrid vehicle, the first all-new addition to the Prius family will debut along with a Prius concept vehicle. Watch the live Webcast at www.toyotanewsroom.com, beginning at 10:05 a.m. PT/1:05 p.m. ET on Jan. 10 (more) |
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December 23, 2010
Toyota to Reveal Prius Family of Vehicles at the North American International Auto ShowToyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle. (more) |
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