News Releases

2010 Toyota Highlander and Venza Earn Insurance Institute for Highway Safety 'Top Safety Pick'

June 02, 2010
The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned “Top Safety Pick” status.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2010 Vehicle Dependability Study

March 18, 2010
J.D. Power and Associates today announced the results from their 2010 Vehicle Dependability Study (VDS), covering 2007 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Toyota and Lexus Dominate 2010 IntelliChoice.com Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

Toyota Dealers Nationwide Have Begun Fixing Accelerator Pedals On Recalled Vehicles

February 05, 2010
Toyota Motor Sales U.S.A., Inc., (TMS) today announced that Toyota dealers nationwide have received the parts, information and training they need to fix accelerator pedals in recalled Toyota Division vehicles, and that repairs on involved vehicles have begun. The actual repair requires about 30 minutes of work.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

February 01, 2010
Toyota Motor Sales (TMS) U.S.A., Inc., today announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. Toyota’s engineers have developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. In addition, Toyota has developed an effective solution for vehicles in production.... more

Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals

February 01, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Questions About the Sticking Accelerator Pedal Recall

January 29, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Amends Recall on Potential Floor Mat Interference with Accelerator Pedal

January 27, 2010
On Wednesday, January 27, 2010, Toyota sent a letter to the National Highway Traffic Safety Administration amending Toyota’s Defect Information Report of October 5, 2009 regarding the potential risk for floor mat entrapment of accelerator pedals in certain Toyota and Lexus models. Toyota has decided to include certain other models in the campaign. This action is separate from the recall of select Toyota vehicles for sticking accelerator pedals.... more

Toyota Temporarily Suspends Sales of Selected Vehicles

January 26, 2010
TORRANCE, Calif., January 26, 2010 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it is instructing Toyota dealers to temporarily suspend sales of eight models involved in the recall for sticking accelerator pedal, announced on January 21, 2010.

“Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company,” said Group Vice President and Toyota Division General Manager Bob Carter. “This action is necessary until a remedy is finalized. We’re making every effort to address this situation for our customers as quickly as possible.”... more

Frequently Asked Questions For Sticking Accelerator Pedal Recall and Suspension of Sales

January 22, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Files Voluntary Safety Recall on Select Toyota Division Vehicles for Sticking Accelerator Pedal

January 21, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. This action is separate from the on-going recall of approximately 4.2 million Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

Toyota Continues Support of Cincinnati Police Department

October 30, 2009
A long-time supporter of the Cincinnati Police Department, Toyota Motor Sales (TMS), U.S.A., Inc. will be helping bolster local law enforcement by providing two, new hybrid sport utility vehicles. The Cincinnati Police Department will soon be adding a pair of Highlander Hybrid SUVs, a vehicle renowned for its fuel efficiency, power and spaciousness.... more

Toyota Launches Highlander Production in Indiana

Toyota Launches Highlander Production in Indiana

October 08, 2009
Production of the Highlander sport utility vehicle, Toyota’s 12th North American-built model, began today at the company’s plant in Princeton, Indiana. The $450 million investment is part of the adjustments Toyota began last year in order to better utilize manufacturing capacity.... more

2010 Toyota Technology

September 28, 2009

2010 Toyota Highlander Hybrid Product Information

September 24, 2009

2010 Toyota Highlander Product Information

September 24, 2009

Toyota Highlander Adds New Options on Base Grade Models For 2010

September 24, 2009
The Toyota Highlander crossover sport utility vehicle continues to showcase Toyota value for 2010 by adding new options to Base grade models. The base four-cylinder model, which was added to the lineup for 2009, now offers a power tilt/slide moonroof, and the Base V6 model now offers a backup camera with a monitor in the multi-information display.... more

Toyota Announces Pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, RAV4 and Tacoma

July 30, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).... more

Not All Hybrids Created Equal

July 05, 2009
When gas prices hit an all-time high during the spring/summer of 2008, the popularity of – and chatter about – hybrid vehicles soared. “Hybrid” became the buzz word as Americans looked for ways to cut costs while also being environmentally friendly.... more

Toyota Announces Equipment Safety Recall on Select Vehicles

April 27, 2009
Toyota Motor Sales, USA, Inc. will launch an Equipment Safety Recall with the National Highway Traffic Safety Administration (NHTSA) involving approximately 39,100 Toyota Stainless Steel Exhaust Tip retention Clamps. This optional accessory was designed specifically for 2008 model year Highlander and Highlander HV vehicles sold in the United States.... more

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