News Releases

Toyota Announces Pricing for New 2011 Highlander, Highlander Hybrid, and Pricing Adjustment for 2011 Prius, Venza, and FJ Cruiser

Toyota Announces Pricing for New 2011 Highlander, Highlander Hybrid, and Pricing Adjustment for 2011 Prius, Venza, and FJ Cruiser

September 23, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced the introduction of the new 2011 Highlander and Highlander Hybrid mid-size SUV, along with a change on the suggested retail prices (MSRP) for the Prius mid-size hatchback, Venza mid-size crossover, and FJ Cruiser mid-size SUV. The 2011 Highlander models will begin arriving at dealers September 24. The 2011 Venza will arrive at dealers in early October, followed by the Prius and FJ Cruiser in late November.... more

Toyota Highlander Crossover Gets Major Revision for 2011

Toyota Highlander Crossover Gets Major Revision for 2011

September 23, 2010
Toyota has significantly revised its popular Highlander and Highlander Hybrid crossover sport utility vehicles for 2011, giving them enhanced styling, additional standard amenities and new user technology.... more

2010 Toyota Highlander and Venza Earn Insurance Institute for Highway Safety 'Top Safety Pick'

June 02, 2010
The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned “Top Safety Pick” status.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2010 Vehicle Dependability Study

March 18, 2010
J.D. Power and Associates today announced the results from their 2010 Vehicle Dependability Study (VDS), covering 2007 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Toyota and Lexus Dominate 2010 Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

Toyota Continues Support of Cincinnati Police Department

October 30, 2009
A long-time supporter of the Cincinnati Police Department, Toyota Motor Sales (TMS), U.S.A., Inc. will be helping bolster local law enforcement by providing two, new hybrid sport utility vehicles. The Cincinnati Police Department will soon be adding a pair of Highlander Hybrid SUVs, a vehicle renowned for its fuel efficiency, power and spaciousness.... more

Toyota Launches Highlander Production in Indiana

Toyota Launches Highlander Production in Indiana

October 08, 2009
Production of the Highlander sport utility vehicle, Toyota’s 12th North American-built model, began today at the company’s plant in Princeton, Indiana. The $450 million investment is part of the adjustments Toyota began last year in order to better utilize manufacturing capacity.... more

2010 Toyota Technology

September 28, 2009

2010 Toyota Highlander Hybrid Product Information

September 24, 2009

2010 Toyota Highlander Product Information

September 24, 2009

Toyota Highlander Adds New Options on Base Grade Models For 2010

September 24, 2009
The Toyota Highlander crossover sport utility vehicle continues to showcase Toyota value for 2010 by adding new options to Base grade models. The base four-cylinder model, which was added to the lineup for 2009, now offers a power tilt/slide moonroof, and the Base V6 model now offers a backup camera with a monitor in the multi-information display.... more

Toyota Announces Pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, RAV4 and Tacoma

July 30, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).... more

Not All Hybrids Created Equal

July 05, 2009
When gas prices hit an all-time high during the spring/summer of 2008, the popularity of – and chatter about – hybrid vehicles soared. “Hybrid” became the buzz word as Americans looked for ways to cut costs while also being environmentally friendly.... more

Toyota Announces Equipment Safety Recall on Select Vehicles

April 27, 2009
Toyota Motor Sales, USA, Inc. will launch an Equipment Safety Recall with the National Highway Traffic Safety Administration (NHTSA) involving approximately 39,100 Toyota Stainless Steel Exhaust Tip retention Clamps. This optional accessory was designed specifically for 2008 model year Highlander and Highlander HV vehicles sold in the United States.... more

Toyota, Lexus Hybrids Top 1 Million Sales in U.S.

March 11, 2009
Toyota Motor Sales (TMS), USA, Inc., announced today that total combined Toyota and Lexus hybrid vehicle sales in the U.S. have topped the one million mark.... more

Toyota Announces Prices For 2009 Highlander

December 05, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2009 Highlander Sport Utility Vehicle (SUV) equipped with an all-new 2.7-liter four-cylinder engine.... more

Coming Soon: All-New Four Cylinder Engine For 2009 Toyota Highlander

November 04, 2008
When it arrives at dealerships in mid-to-late January, Toyota's new 2.7-liter inline four-cylinder engine will help make the Highlander mid-size sport utility vehicle (SUV) one of the best in its segment in the areas of fuel economy, low emissions, performance, and value.... more

Toyota Announces Zero-Percent Offer

October 03, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today announced a zero-percent interest rate offer on 11 Toyota models for qualified buyers.... more

How Hybrid Vehicles Work Gas And Electric Combine For Incredible Mileage

September 11, 2008
Mention “hybrid” to people not familiar with current trends in automotive technology and the first thoughts that come to mind might be of some sort of genetically engineered corn that yields more bushels per acre. But in vehicular terms, hybrid refers to a powertrain that combines two different methods of propulsion, each augmenting the other in a way that enhances the strengths and minimizes the shortcomings of each.... more

Hybrid Synergy Drive System Operation

September 11, 2008

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