News Releases

2010 SEMA Show: RK Collection Toyota Camry NASCAR Edition

2010 SEMA Show: RK Collection Toyota Camry NASCAR Edition

October 29, 2010
The RK Collection Toyota Camry NASCAR Edition makes its public debut at the 2010 SEMA Show. The special two-door Toyota Camry NASCAR Edition was developed by RK Collection (RKC) to assist Toyota Racing Development (TRD) in visualizing the virtues of a standard Camry and morphing them into a powerful NASCAR counterpart.... more

Toyota Announces Intent to Voluntarily Recall Certain Toyota Avalon and Highlander, and Lexus GS300, IS250, and IS350 Vehicles to Replace a Brake Master Cylinder Seal

October 20, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

Toyota Passenger Car Chronology

September 17, 2010
The chronology of Toyota's passenger cars.... more

2011 Toyota Camry Hybrid Product Information

September 08, 2010

2011 Toyota Camry Product Information

September 08, 2010

2011 Toyota Camry Gets Fuel Economy Boost for V6 Engine

2011 Toyota Camry Gets Fuel Economy Boost for V6 Engine

September 08, 2010
The best-selling passenger car in America for eight years running and 12 of the past 13 years, the 2011 Toyota Camry is available in Camry, LE, SE, XLE and Hybrid models. A sharp focus on customer value is reflected in the addition of new lower-rolling-resistance tires for the 2011 V6 model to increase EPA fuel economy ratings to 20 MPG city / 29 MPG highway, up from 19/28 for the 2010 V6 model; the four-cylinder Camry returns 22/32 MPG, and the Camry Hybrid is rated at 31/35 (33 combined).... more

Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xD

July 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Toyota Extends Brake Override System to Provide an Additional Measure of Customer Confidence

February 22, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced that it will install a brake override feature on an expanded range of customers’ vehicles to provide an additional measure of confidence. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.... more

FAQs About the 2010 Prius/2010 Lexus HS 250h/Camry Voluntary Recalls

February 08, 2010
1. What is the problem with the 2010 Prius?

The anti-lock brake system (ABS) in the 2010 model-year Prius, in normal operation, engages and disengages rapidly (many times per second) as the control system senses and reacts to tire slippage. Some owners have reported experiencing inconsistent brake feel during slow and steady application of the brakes on rough or slick road surfaces when the anti-lock brake system (ABS) is activated in an effort to maintain tire traction.... more

Toyota Announces Voluntary Recall on 2010 Model-Year Prius and 2010 Lexus HS 250h Vehicles to Update ABS Software

February 08, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced it will conduct a voluntary safety recall on approximately 133,000 2010 Model Year Prius vehicles and 14,500 Lexus Division 2010 HS 250h vehicles to update software in the vehicle’s anti-lock brake system (ABS). No other Toyota, Lexus, or Scion vehicles are involved in this recall.... more

Toyota Dealers Nationwide Have Begun Fixing Accelerator Pedals On Recalled Vehicles

February 05, 2010
Toyota Motor Sales U.S.A., Inc., (TMS) today announced that Toyota dealers nationwide have received the parts, information and training they need to fix accelerator pedals in recalled Toyota Division vehicles, and that repairs on involved vehicles have begun. The actual repair requires about 30 minutes of work.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

February 01, 2010
Toyota Motor Sales (TMS) U.S.A., Inc., today announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. Toyota’s engineers have developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. In addition, Toyota has developed an effective solution for vehicles in production.... more

Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals

February 01, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Questions About the Sticking Accelerator Pedal Recall

January 29, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Temporarily Suspends Sales of Selected Vehicles

January 26, 2010
TORRANCE, Calif., January 26, 2010 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it is instructing Toyota dealers to temporarily suspend sales of eight models involved in the recall for sticking accelerator pedal, announced on January 21, 2010.

“Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company,” said Group Vice President and Toyota Division General Manager Bob Carter. “This action is necessary until a remedy is finalized. We’re making every effort to address this situation for our customers as quickly as possible.”... more

Frequently Asked Questions For Sticking Accelerator Pedal Recall and Suspension of Sales

January 22, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Files Voluntary Safety Recall on Select Toyota Division Vehicles for Sticking Accelerator Pedal

January 21, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. This action is separate from the on-going recall of approximately 4.2 million Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.... more

Toyota Announces Pricing for All-New 2011 Sienna Minivan

December 21, 2009
Toyota today announced manufacturers suggested retail prices (MSRP) for the all-new 2011 Sienna minivan. Also announced were the MSRP for all 2011 Camry mid-size sedan models and a price adjustment for the 2010 Prius gas-electric hybrid.... more

Toyota Announces Details of Remedy to Address Potential Accelerator Pedal Entrapment

November 25, 2009
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today details of the vehicle-based remedy to address the root cause of the potential risk for floor mat entrapment of accelerator pedals in certain Toyota and Lexus models. Toyota issued a consumer safety advisory on September 29 on this issue and has, as an interim measure, commenced the mailing of safety notices to certain Toyota and Lexus owners on October 30.... more

Toyota Begins Interim Notification to Owners Regarding Future Voluntary Safety Recall Related to Floor Mats

November 02, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it has begun mailing letters to owners of certain Toyota and Lexus models regarding the potential for an unsecured or incompatible driver’s floor mat to interfere with the accelerator pedal and cause it to get stuck in the wide-open position.... more

Toyota Surfrider Camry Hybrid CNG

Toyota Surfrider Camry Hybrid CNG

November 02, 2009
Toyota Motor Sales (TMS) U.S.A., Inc. has partnered with the Surfrider Foundation to create a specially modified Camry Hybrid fueled by compressed natural gas (CNG), reflecting Toyota involvement with environmental awareness. The Toyota Surfrider Camry Hybrid CNG and two modified Prius gas-electric hybrid vehicles are on display in the Environmental Lifestyle Zone of the Toyota vehicle display at the 2009 SEMA Show. The Prius represents Toyota’s current commitment to the environment while the Camry Hybrid CNG pushes the envelope on alternative fuel possibilities.... more

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