Auto Shows/Events

From Virtual to Reality?  Toyota FT-1 Concept Sets the Pace for Future Design

From Virtual to Reality? Toyota FT-1 Concept Sets the Pace for Future Design

January 13, 2014
DETROIT, Michigan (Jan. 13, 2014) - Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept.  First devised by Calty Design Research in the Sony PlayStation Gran Turismo game environment, FT-1 leapt from the screen to the stage in a race-inspired press conference at COBO Hall.... more

Rich ‘Product Portfolio’ to be on Display in Toyota’s NAIAS Exhibit

Rich ‘Product Portfolio’ to be on Display in Toyota’s NAIAS Exhibit

January 10, 2014
DETROIT, Mich., (Jan. 10, 2014) – Toyota’s standing as the world’s most progressive full-line manufacturer will be on display at the 2014 North American International Auto Show (NAIAS). ... more

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

January 06, 2014
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter debuts the Toyota Fuel Cell Concept vehicle at the 2014 Consumer Electronics Show (CES) on Monday, Jan. 6, 2014 in Las Vegas. ... more

'Toyota Car of the Future'  On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

'Toyota Car of the Future' On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

January 06, 2014
LAS VEGAS (Jan. 06, 2014) – “We aren’t trying to re-invent the wheel;  just everything necessary to make them turn,” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc., at the opening of CES, the world’s largest trade show. “Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected.”... more

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

December 18, 2013
TORRANCE, Calif., (Dec. 18, 2013) – Toyota Motor Sales, U.S.A., Inc., will debut the FCV, a sedan based fuel cell vehicle, at the 2014 Consumer Electronics Show in Las Vegas.  The reveal will feature the North America debut of the concept vehicle as well as an introduction to the fuel cell “test mule”, which logged thousands of miles during rigorous quality and durability testing on U.S. roadways.  Toyota’s news conference will be held Monday, January 6 at 1:00 PM at the Mandalay Bay Conference Center.   ... more

2013 L.A. Auto Show Press Conference - Chuck Gulash

2013 L.A. Auto Show Press Conference - Chuck Gulash

November 20, 2013
Director of Toyota’s Collaborative Safety Research Center Chuck Gulash talks about Toyota’s commitment to safety and several research initiatives 2013 Los Angeles Auto Show, Nov. 20, 2013.  ... more

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

November 20, 2013
Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.... more

Toyota to Debut Driver Attention Research Vehicle at 2013 Los Angeles Auto Show

November 13, 2013
TORRANCE, Calif., (Nov. 13, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle that Toyota will show at the 2013 Los Angeles Auto Show on Wednesday, November 20th at 3:40 PM, at a press conference located in the Toyota display.... more

Toyota Opportunity Exchange Matches Minority Businesses with Its Suppliers

November 12, 2013
CINCINNATI (Nov. 12, 2013) – Securing a $1.6 million contract in 2012 brought Ron Nuñez, President and Chief Operating Officer of a group of independent supply companies, back to the Toyota Opportunity Exchange this year for the third time.... more

Happy Trails, FJ Cruiser

Happy Trails, FJ Cruiser

November 05, 2013
LAS VEGAS, Nov. 5, 2013 -- It’s finally here…and then it’s gone.  Toyota today unveiled the 2014 FJ Cruiser Trail Teams Ultimate Edition at a press conference held at the 2013 Specialty Equipment Market Association (SEMA) Show.  ... more

Toyota and Nickelodeon Unveil 2014 SpongeBob Highlander: Tanked Edition

Toyota and Nickelodeon Unveil 2014 SpongeBob Highlander: Tanked Edition

November 05, 2013
LAS VEGAS (Nov. 5, 2013) – Dive into an underwater adventure with the 2014 SpongeBob Highlander: Tanked Edition, revealed for the first time at the SEMA Show in Las Vegas Nov. 5-7.
About 115 individual fish will swim in the 800-gallon custom tank designed by Animal Planet’s “Tanked” co-stars Wayde King and Brett Raymer in partnership with Toyota and Nickelodeon’s “SpongeBob SquarePants.” King and Raymer co-own Acrylic Tank Manufacturingand build more than 200 projects a year for top celebrities, luxury hotels, casinos, Fortune 500 businesses and private homes.... more

Toyota to Showcase Future Mobility at Tokyo Motor Show

Toyota to Showcase Future Mobility at Tokyo Motor Show

November 04, 2013
Tokyo, Japan, November 5, 2013—Toyota Motor Corporation will display five world-premiere concept vehicles in its Toyota exhibit at the 43rd Tokyo Motor Show. The show, to be held at Tokyo Big Sight in Koto Ward, Tokyo, will run from November 20 to December 1.... more

Tundra Melds Artistry with Taste of Texas

November 04, 2013
LAS VEGAS (Nov. 4, 2013) – After a pull on the handcrafted stainless steel drawer, onlookers will imagine the steak sizzling. West Coast Choppers owner Jesse James drew inspiration from Texas restaurateur Tim Love to build an 8-foot combination KitchenAidÒoven and white oak chopping block that extends from the Toyota Tundra truck bed. The Tundra will be on display at the SEMA Show in Las Vegas.... more

ALV Award-Winning Toyota 4Runner Takes Active Lifestyle Enthusiasts on the Ride of Their Lives

November 04, 2013
TORRANCE, Calif. (Nov. 4, 2013) – Up a steep hill, through a rocky riverbed and across a sea of other off-road adventures, the redesigned 2014 Toyota 4Runner proved its value at the 10th annual Active Lifestyle Vehicle (ALV) awards program, taking home the title of Best Value Off-Road Vehicle. As an authentic off-road vehicle that is also comfortable on the road, the 2014 4Runner features a rugged, go-anywhere exterior, authentic off-road heritage and impeccable agility – creating the perfect mix for those seeking an active lifestyle.... more

2013 SEMA Show - Lexus - 2014 Lexus IS 340 – Philip Chase

October 31, 2013

Voting Open: Athletes Grapple for Toyota Dream Build Glory

October 31, 2013
TORRANCE, Calif. (Oct. 31, 2013) – Top athletes tapped their imaginations. Custom build shops transformed those dreams into four different Toyota vehicles. Now fans can choose the winner of the 2013 Toyota Dream Build Challenge. Voting is now open at www.ToyotaDreamBuild.com for five days ahead of the SEMA Show reveal on Nov. 5 in Las Vegas.... more

2013 SEMA Toyota Dream Build Challenge: Crusher Corolla Fact Sheet

October 31, 2013

2013 SEMA Toyota Dream Build Challenge: CamRally Fact Sheet

October 31, 2013

2013 SEMA Toyota Dream Build Challenge: Let’s Go Moto Tundra Fact Sheet

October 31, 2013

2013 SEMA Toyota Dream Build Challenge:The Ultimate Dream Ski 4Runner Fact Sheet

October 31, 2013

SEMA 4Runner Ready to Attack the Slopes

October 31, 2013
TORRANCE, Calif. (Oct. 31, 2013) – There’s nothing easy about freestyle skiing: the cold weather, the superman double front flips 100 feet in the air, the unforgiving landings. So when athlete Simon Dumont partnered with Toyota and Oakley to create the ultimate vehicle for the Toyota Dream Build Challenge, it had to be a 4Runner as aggressive as the sport and with comforts appreciated by an athlete at the end of a long day. Meet the “Ultimate Dream Ski 4Runner."

... more

Race, Rinse and Repeat with Triathlon-Themed RAV4

October 31, 2013
TORRANCE, Calif. (October 31, 2013) – After the elation of a triathlon finish wears off, the wet gear and aching muscles remain. Climb into the LifeTime Fitness RAV4 and kick back. The fitness company teamed up with Team Toyota triathletes Sarah Haskins, Andy Potts and Hunter Kemper to build a 2013 RAV4 with perks that not only soothe tired athletes, but also provide training intelligence. The vehicle will be on display at the SEMA Show in Las Vegas Nov. 5-8.... more

'Let’s Go Moto' Tundra Brings the Heat at SEMA

October 31, 2013
TORRANCE, Calif. (Oct. 31, 2013) – Two top-notch motocross athletes and the Toyota Tundra came together to create one ultimate desert sports machine for the Toyota Dream Build ChallengeJoe Gibbs Racing Motocross (JGRMX) teammates Josh Grant and Justin Brayton combined their vehicle wish lists for a hot competition day, with help from the JGRMX and N-FAB shops more than 1,000 miles apart. The collaboration resulted in expandable electronic awnings and TV screens to cool down, along with all motocross gear and attitude to heat up the competition.... more

Snow-Ready DC Shoes Tacoma Plows Over Its Competition

October 31, 2013
TORRANCE, Calif. (October 31, 2013) – Bring on the snow. DC Shoes and Toyota asked the footwear company’s fans to select a snow, motocross or skateboarding design for the ultimate sports Tacoma. The winning, wintery Tacoma concept was voted into reality and now will show off its frosty features at the SEMA Show Nov. 5-8.
... more

Corolla Prepared to Ambush

October 31, 2013
TORRANCE, Calif. (Oct. 31, 2013) – Whether he’s on a street, in the dirt or at a formal course, BMX rider and Team Toyota athlete Drew Bezanson can turn any terrain into a fun run on his bike. The intensity could go up a notch when joined by the “Crusher Corolla,” a creation dreamed up when Bezanson joined Toyota and Skullcandy to compete in the Toyota Dream Build Challenge. Music and BMX come together throughout the customized 2014 Corolla to make Bezanson’s next ride a party for everyone involved. ... more

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