Auto Shows/Events

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

March 23, 2016
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
 ... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
 ... more

Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.... more

Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

March 15, 2016
The city that never sleeps is about to get a wake-up call. 

Toyota is rolling out the next mechanical marvel in the Prius lineup at 9:10 a.m. EDT, Wednesday, March 23. Put limits in the rearview and check out the reveal at https://livestream.com/Toyota/NY2016.... more

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

March 14, 2016
TORRANCE, Calif., March 14, 2016 -- Toyota will be debuting the significantly enhanced 2017 model year Highlander mid-size sport utility vehicle (SUV) on Wednesday, March 23 at the upcoming New York International Auto Show.  The popular Highlander, receives an array of new and updated equipment and technology, inside and out, including a new Direct Shift 8-speed (8AT automatic transmission).... more

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

March 01, 2016
Geneva, March 1, 2016 -- Making its world debut at the 2016 Geneva motor show, the C-HR gives Toyota a powerful new presence in the crossover market.

For details, click here.... more

Denny Hamlin Captures Toyota's First Daytona 500 Victory

Denny Hamlin Captures Toyota's First Daytona 500 Victory

February 22, 2016
DAYTONA BEACH, Fla. (Feb. 22, 2016) – Camry driver Denny Hamlin won NASCAR’s biggest race – the Daytona 500 – when he finished first in Sunday’s 2016 NASCAR Sprint Cup Series (NSCS) season-opener at Daytona International Speedway. Hamlin earned his first-career Daytona 500 victory and the first for Toyota in the prestigious event which is second to only the series championship, which Camry driver Kyle Busch won in 2015.... more

Toyota Injector Rises at New Daytona

Toyota Injector Rises at New Daytona

February 18, 2016
DAYTONA BEACH, Fla. (Feb. 18, 2016) – The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.... more

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

February 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay unveils the 2017 Toyota Tacoma TRD Pro at the Chicago Auto Show, Feb. 11, 2016.... more

Rally RAV4 Racing Program Poised to Win

Rally RAV4 Racing Program Poised to Win

February 11, 2016
CHICAGO (Feb. 11, 2016) — The Toyota RAV4 that Ryan Millen piloted last year to four out of five Western U.S. victories is about to take an even bigger stage.... more

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

February 11, 2016
CHICAGO, Feb. 11, 2016 - - Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.... more

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.... more

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

February 02, 2016
CHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
 ... more

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

January 12, 2016
Toyota Division Group Vice President and General Manager Bill Fay discusses the U.S. auto market sales and outlook, Toyota’s increased focus on building customer trust and strengthening the industry’s reputation for safety and quality at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12.... more

2016 Automotive News World Congress - Jim Lentz

2016 Automotive News World Congress - Jim Lentz

January 12, 2016
Toyota North American CEO Jim Lentz speaks at the 2016 Automotive News World Congress in Detroit, Tuesday, Jan. 12, 2016. 
 ... more

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

January 12, 2016
Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama and Kymeta Corporation Founder/CEO Dr. Nathan Kundtz discuss research and collaboration efforts related to vehicle-based satellite communications during the North American International Auto Show in Detroit, Jan. 12, 2016.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
 ... more

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

January 07, 2016
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.... more

Toyota Brings the Future of Mobility to CES 2016

Toyota Brings the Future of Mobility to CES 2016

January 06, 2016
Las Vegas, Jan. 6, 2016 -- Attendees at the International Consumer Electronics Show are getting a first-hand look at the future of mobility, and it is cleaner, safer and more convenient. Toyota is showcasing a host of automated, connected and zero-emission technologies at CES 2016, giving conference-goers a window into a world where vehicles can not only take care of themselves; they also take care of you.
 ... more

2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

January 05, 2016
Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016.... more

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

January 05, 2016
Las Vegas, Jan. 5, 2016 -- The Toyota Research Institute (TRI) today announced the hiring of its technical leadership team, bringing together an all-star group of scientists and engineers to help drive research into artificial intelligence and robots. TRI CEO Gill Pratt introduced the technical team and initial TRI research programs in a press conference at the 2016 International Consumer Electronics Show. In addition to the technical team, TRI work will be guided by an Advisory Board of corporate, scientific and public policy leaders from around the world.... more

Toyota to Commercialize New Telematics System Using SmartDeviceLink

Toyota to Commercialize New Telematics System Using SmartDeviceLink

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota Motor Corporation has entered into an agreement with Ford and Livio to establish an industry development and operation framework to deploy Livio’s SmartDeviceLink (SDL). Other automakers and app developers are welcome to join this collaboration. Toyota will also commercialize a telematics system using SDL.... more

Toyota Accelerates Its Connected Car Technology Initiatives

Toyota Accelerates Its Connected Car Technology Initiatives

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.... more

Toyota to Display New Map Generation System at CES 2016

Toyota to Display New Map Generation System at CES 2016

December 22, 2015
Toyota City, Japan, Dec. 22, 2015 -- To aid the safe implementation of automated driving, Toyota is developing a high-precision map generation system that will use data from on-board cameras and GPS devices installed in production vehicles. The new system will go on display at CES (Consumer Electronics Show) 2016 in Las Vegas, which will run from January 6 through 9.... more

<< Back items 26 - 50 of 380 Next >>
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.