Auto Shows/Events

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.... more

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

February 02, 2016
CHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
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Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

January 12, 2016
Toyota Division Group Vice President and General Manager Bill Fay discusses the U.S. auto market sales and outlook, Toyota’s increased focus on building customer trust and strengthening the industry’s reputation for safety and quality at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12.... more

2016 Automotive News World Congress - Jim Lentz

2016 Automotive News World Congress - Jim Lentz

January 12, 2016
Toyota North American CEO Jim Lentz speaks at the 2016 Automotive News World Congress in Detroit, Tuesday, Jan. 12, 2016. 
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

January 12, 2016
Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama and Kymeta Corporation Founder/CEO Dr. Nathan Kundtz discuss research and collaboration efforts related to vehicle-based satellite communications during the North American International Auto Show in Detroit, Jan. 12, 2016.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
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Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

January 07, 2016
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.... more

Toyota Brings the Future of Mobility to CES 2016

Toyota Brings the Future of Mobility to CES 2016

January 06, 2016
Las Vegas, Jan. 6, 2016 -- Attendees at the International Consumer Electronics Show are getting a first-hand look at the future of mobility, and it is cleaner, safer and more convenient. Toyota is showcasing a host of automated, connected and zero-emission technologies at CES 2016, giving conference-goers a window into a world where vehicles can not only take care of themselves; they also take care of you.
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2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

January 05, 2016
Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016.... more

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

January 05, 2016
Las Vegas, Jan. 5, 2016 -- The Toyota Research Institute (TRI) today announced the hiring of its technical leadership team, bringing together an all-star group of scientists and engineers to help drive research into artificial intelligence and robots. TRI CEO Gill Pratt introduced the technical team and initial TRI research programs in a press conference at the 2016 International Consumer Electronics Show. In addition to the technical team, TRI work will be guided by an Advisory Board of corporate, scientific and public policy leaders from around the world.... more

Toyota to Commercialize New Telematics System Using SmartDeviceLink

Toyota to Commercialize New Telematics System Using SmartDeviceLink

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota Motor Corporation has entered into an agreement with Ford and Livio to establish an industry development and operation framework to deploy Livio’s SmartDeviceLink (SDL). Other automakers and app developers are welcome to join this collaboration. Toyota will also commercialize a telematics system using SDL.... more

Toyota Accelerates Its Connected Car Technology Initiatives

Toyota Accelerates Its Connected Car Technology Initiatives

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.... more

Toyota to Display New Map Generation System at CES 2016

Toyota to Display New Map Generation System at CES 2016

December 22, 2015
Toyota City, Japan, Dec. 22, 2015 -- To aid the safe implementation of automated driving, Toyota is developing a high-precision map generation system that will use data from on-board cameras and GPS devices installed in production vehicles. The new system will go on display at CES (Consumer Electronics Show) 2016 in Las Vegas, which will run from January 6 through 9.... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

December 02, 2015

2015 SEMA/Toyota - Ultimate Utility Vehicle (UUV) Specs

2015 SEMA/Toyota - Ultimate Utility Vehicle (UUV) Specs

November 03, 2015

2015 SEMA/Toyota - Tundrasine Concept Specs

2015 SEMA/Toyota - Tundrasine Concept Specs

November 03, 2015

2015 SEMA/Toyota - Tonka 4Runner Specs

2015 SEMA/Toyota - Tonka 4Runner Specs

November 03, 2015

2015 SEMA/Toyota - Sienna R-Tuned Concept Specs

2015 SEMA/Toyota - Sienna R-Tuned Concept Specs

November 03, 2015

2015 SEMA/Toyota - SEMA Edition TRD Land Cruiser Specs

2015 SEMA/Toyota - SEMA Edition TRD Land Cruiser Specs

November 03, 2015

2015 SEMA/Toyota - SEMA Edition TRD Highlander Specs

2015 SEMA/Toyota - SEMA Edition TRD Highlander Specs

November 03, 2015

2015 SEMA/Toyota - SEMA Edition TRD Corolla Specs

2015 SEMA/Toyota - SEMA Edition TRD Corolla Specs

November 03, 2015

2015 SEMA/Toyota - SEMA Edition TRD Camry Specs

2015 SEMA/Toyota - SEMA Edition TRD Camry Specs

November 03, 2015

2015 SEMA/Toyota - SEMA Edition TRD Avalon Specs

2015 SEMA/Toyota - SEMA Edition TRD Avalon Specs

November 03, 2015

Full Details of Toyota's Ultimate Utility Vehicle Revealed

Full Details of Toyota's Ultimate Utility Vehicle Revealed

November 03, 2015
TORRANCE, Calif., Nov. 3, 2015—The Toyota Ultimate Utility Vehicle—teased to the press in June when it began its journey on the Ever-Better Expedition—has made its long-awaited debut at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show booth.... more

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