News Releases

Toyota RAV4 EV Coming to Market in 2012

July 19, 2011
Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programs.  We’d like to set the record straight.  The 2012 RAV4 EV will definitely be sold to the general public.
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Salesforce.com and Toyota Form Strategic Alliance to Build 'Toyota Friend' Social Network for Toyota Customers and Their Cars

May 23, 2011
TOKYO, May 23, 2011—Salesforce.com [NYSE: CRM] and Toyota Motor Corporation (TMC) [NYSE: TM] announced today that they have formed a strategic alliance to build “Toyota Friend”, a private social network for Toyota customers and their cars.
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Five Winners Selected in Toyota 'Ideas for Good' Challenge

May 11, 2011
TORRANCE, Calif. (May 11, 2011) – Toyota Motor Sales (TMS), U.S.A., Inc. has announced the five winners in its Ideas for Good initiative...... more

Toyota Announces Opening of First Pipeline-Fed Hydrogen Station in the United States

May 10, 2011
Torrance, Calif., May 10, 2011 -- Toyota Motor Sales, U.S.A., Inc. (TMS) today celebrated the opening of the first hydrogen fueling station in the U.S. fed directly from an active industrial hydrogen pipeline.
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Toyota Announces Finalists in 'Ideas For Good' Challenge

April 20, 2011
TORRANCE, Calif. (April 20, 2011) – Toyota Motor Sales (TMS), U.S.A., Inc. has announced the 25 finalists in its Ideas for Good challenge, a unique initiative centered on what the company has been doing for many years: repurposing its innovative automotive technology to benefit society in the non-automotive space. These finalists will now compete for the public’s votes in an attempt to bring their ideas to life during a prototyping session in June.
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Toyota Announces Priority Registration Web Site for All-New Prius Plug-In Hybrid

April 19, 2011
Toyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet.... more

Microsoft and Toyota Announce Strategic Partnership on Next-Generation Telematics

April 06, 2011
Microsoft Corp. and Toyota Motor Corp. (TMC) today announced they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform.... more

Toyota Sells One-Millionth Prius in the U.S.

April 06, 2011
TORRANCE, Calif., April 5, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced the one-millionth sale of the Toyota Prius, the world’s first mass-produced hybrid gas-electric vehicle, in the United States.... more

Lexus LF-Gh Hybrid Concept To Make World Debut at 2011 New York International Auto Show

Lexus LF-Gh Hybrid Concept To Make World Debut at 2011 New York International Auto Show

April 05, 2011
TORRANCE, Calif. (April 5, 2011) – Lexus today announced that the LF-Gh hybrid concept will make its world debut at the 2011 New York International Auto Show.... more

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

January 10, 2011
Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.... more

Toyota to Live Stream World Debut of Prius Family Vehicles at Detroit

January 09, 2011
Toyota Division Group Vice President and General Manager Bob Carter will unveil the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10. In addition to the current third-generation Prius and Prius Plug-in Hybrid vehicle, the first all-new addition to the Prius family will debut along with a Prius concept vehicle. Watch the live Webcast at www.toyotanewsroom.com, beginning at 10:05 a.m. PT/1:05 p.m. ET on Jan. 10... more

Toyota Debuts 100-Mile Range, RAV4 EV Demonstration Vehicle at Los Angeles Auto Show

Toyota Debuts 100-Mile Range, RAV4 EV Demonstration Vehicle at Los Angeles Auto Show

November 17, 2010
Toyota Motor Sales (TMS), U.S.A., Inc. (TMS) debuted today the second-generation Toyota RAV4 EV at a news conference at the Los Angeles Auto Show. A total of 35 vehicles will be built for a demonstration and evaluation program through 2011, aiming at market arrival of a fully-engineered vehicle in 2012. The fully-engineered vehicle will have a target range of 100 miles in actual road driving patterns, in a wide range of climates and conditions.... more

TMC to Use Bio-PET ‘Ecological Plastic’ in Vehicle Interiors

October 13, 2010
Toyota Motor Corporation (TMC) announces it plans to make vehicle liner material and other interior surfaces from a new “Ecological Plastic”[1] that features the world’s first use of bio-PET2.... more

Tesla Motors and Toyota Motor Corporation Formalize Agreement to Develop Electric Version of RAV4

July 16, 2010
TESLA MOTORS, INC. (Tesla) and TOYOTA MOTOR CORPORATION (TMC) today announced that the two companies have signed an agreement to initiate the development of an electric version of the RAV4 as announced in May of this year by Elon Musk and Akio Toyoda.... more

Toyota Fuel Cell Vehicle Demonstration Program Expands

Toyota Fuel Cell Vehicle Demonstration Program Expands

January 11, 2010
Toyota Motor Sales, USA, Inc. announced today that more than 100 Toyota Fuel Cell Hybrid Vehicle – Advanced (FCHV-adv) vehicles will be placed in a nationwide demonstration program over the next three years.... more

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

January 11, 2010
Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.... more

Toyota Issues 2009 North America Environmental Report, Updating Progress on Environmental Goals

December 07, 2009
Toyota announced significant environmental accomplishments over the last year in its ninth annual North America Environmental Report released today.... more

2010 Toyota Technology

September 28, 2009

2010 Prius Plug-in Hybrid Debuts at Frankfurt Motor Show

2010 Prius Plug-in Hybrid Debuts at Frankfurt Motor Show

September 09, 2009
The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle will make its world debut next week at the Frankfurt Motor Show. Based on the third-generation Prius, the PHV Concept expands Toyota’s Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and longer distances than conventional hybrids.... more

Toyota Advanced Fuel Cell Hybrid Vehicle Completes Government Field Evaluation

August 06, 2009
Toyota Motor Sales, U.S.A., Inc., (TMS) announced today the results of a recent collaborative fuel cell hybrid vehicle range and fuel economy field evaluation. The Toyota Highlander Fuel Cell Hybrid Vehicle – Advanced (FCHV-adv) achieved an estimated range of 431 miles on a single full tank of compressed hydrogen gas, and an average fuel economy of 68.3 miles/kg (approximate mpg equivalent) during a day-long trip down the southern California coast.... more

Toyota FCHV Fact Sheet

September 11, 2008
The Toyota Fuel Cell Hybrid Vehicle fact sheet.... more

How Hybrid Vehicles Work: Gas And Electric Combine For Incredible Mileage

October 01, 2007
Mention "hybrid" to people not familiar with current trends in automotive technology and the first thoughts that come to mind might well be of some sort of genetically engineered corn that yields more bushels per acre.... more

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