News Releases

TMC Opens Intelligent Transport System Test Site in Japan

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) today began full-scale operations at its ITS Proving Ground, a new test site — within the grounds of the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture — established with the aim of reducing traffic accidents through Intelligent Transport System (ITS) technology.
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Toyota Powers-Up First of its Kind Stationary Fuel Cell

October 17, 2012
TORRANCE, Calif., Oct. 17, 2012 – Furthering its commitment to alternative energy and the environment, Toyota Motor Sales, U.S.A., Inc. (TMS) activated today a new 1.1-megawatt hydrogen fuel cell generator on the Torrance headquarters campus. The fuel cell will supply approximately half of the electricity for six headquarters buildings during peak demand, while producing zero emissions. Designed and built by Ballard Power Systems, the proprietary Proton Exchange Membrane (PEM) stationary fuel cell is the largest PEM fuel cell of its kind. The fuel cell is powered by hydrogen gas fed directly from a pre-existing industrial hydrogen pipeline, also a first for this technology. This direct power source allows Toyota to reduce utility grid electricity usage during peak power demand. The same hydrogen pipeline also supplies a hydrogen filling station adjacent to the TMS campus used to fuel Toyota’s and other manufacturers fuel cell hybrid vehicle fleets.
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2012 Toyota RAV4 EV Product Information

September 20, 2012

Toyota All-Electric 2012 RAV4 EV Rolls into California

September 13, 2012
TORRANCE, Calif., (Sept. 13, 2012) – Toyota Motor Sales, USA, Inc. (TMS) announced today special financing and a customer lease option for the 2012 RAV4 EV. The all-new, all-electric RAV4 EV receives an EPA rated range of 103 miles, 78 city miles per gallon equivalent (MPGe), 74 highway MPGe and 76 combined MPGe.
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Toyota Prius Plug-In Model Helping Propel Hybrid Cause

September 11, 2012
TORRANCE, CALIFORNIA, Sept. 11, 2012 – After six months on the market, the Prius Plug-in model has sold over 6,000 units. This sales figure represents sales momentum that has propelled the Prius Plug-in to a stronger first full six-months sales pace (6,061 units) than Chevrolet Volt Plug-in (2,745 units) and the all-electric Nissan Leaf (3,875 units).
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The All-Electric 2012 Toyota RAV4 EV First Drive

August 02, 2012
Newport Beach, Calif., August 2, 2012 – Toyota Motor Sales, USA, Inc. (TMS) offered news media first drive opportunities today for the Toyota RAV4 EV, an all-new, all-electric SUV arriving in select California dealerships later this summer. During the media event, Toyota engineers lifted the hood and shared developmental and technical details of this unique electric vehicle, while sales and marketing executives discussed launch and distribution strategy. Offering outstanding performance, comfort and versatility RAV4 EV is expected to achieve an EPA-estimated driving range rating of approximately 100 miles. It charges in approximately six hours on a 240V/40A charger.
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Toyota Motorsport GmbH Brings Electric Technology to Pikes Peak

June 07, 2012
Toyota Motorsport GmbH (TMG) will demonstrate its high-performance electric powertrain technology on one of North America’s most demanding motorsport events; the Pikes Peak International Hill Climb in Colorado on 8 July.... more

Toyota Sales Resurgence Gets Help from Popular Hybrid Products

May 09, 2012
TORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. 
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All-New Toyota RAV4 EV Unveiled at EVS26

May 07, 2012
LOS ANGELES (May 7, 2012) -- Toyota Motor Sales, U.S.A., Inc. today revealed the highly anticipated all-new Toyota RAV4 EV at the 26th annual Electric Vehicle Symposium in Los Angeles. This all-electric SUV has an expected driving range rating of approximately 100 miles and charging time of approximately six hours on a 240V/40A charger. The RAV4 EV’s driving performance, dynamics and cargo capacity are equal to or exceed the gas powered RAV4 V6. Arriving fully-equipped with an MSRP of $49,800 the RAV4 EV doesn’t compromise on performance, comfort or versatility.
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2012 Electric Vehicle Symposium (EVS26) - Toyota RAV4 EV Reveal

May 07, 2012
TMS Group Vice President and Toyota Division General Manager Bob Carter reveals the Toyota RAV4 EV at EVS26 in Los Angeles, May 7, 2012.
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Toyota to Debut All New RAV4 EV at EVS 26

April 30, 2012
Torrance, Calif., April 30, 2012---Toyota Motor Sales, U.S.A., Inc., will debut the all new RAV4 EV at the 26th International Electric Vehicle Symposium (EVS26) in Los Angeles.... more

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

January 10, 2012
DETROIT, January 10, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.... more

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

December 20, 2011
Torrance, Calif, December 20, 2011---Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit.... more

Toyota's Collaborative Safety Research Center Announces Four New Safety Research Projects

December 06, 2011
Ann Arbor, Mich., Dec. 6, 2011 – Toyota’s Collaborative Safety Research Center (CSRC) today announced four new research projects and three new research partnerships aimed at advancing the development of innovative vehicle safety technologies across the automotive industry.
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Prius v Expands Iconic Hybrid 'Family' of Vehicles

Prius v Expands Iconic Hybrid 'Family' of Vehicles

December 06, 2011
The newest entrant in a growing Prius family of hybrid vehicles, the Prius v delivers an unparalleled blend of versatility and fuel efficiency in a comfortable, mid-size package. A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in Fall 2011.
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Toyota Introduces 2012 Prius Plug-in Hybrid

Toyota Introduces 2012 Prius Plug-in Hybrid

December 05, 2011
Toyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family.... more

2012 Toyota Prius Plug-in Hybrid Product Information

December 05, 2011

2012 Toyota Prius v Product Information

December 05, 2011

Intel, TMC to Start Joint Research on Next-Generation In-Vehicle Multimedia Systems

November 10, 2011
Toyota City, Japan, November 10, 2011—Toyota Motor Corporation (TMC) signed a memorandum of understanding today with Intel Corporation to begin joint research on next-generation in-vehicle...... more

TMC Shows New Nursing and Healthcare Robots in Tokyo

November 01, 2011
Tokyo, Japan, November 1, 2011—Toyota Motor Corporation (TMC) held an event today here at its vehicle display space and theme park Mega Web to display a number of new robots developed to provide support in nursing and healthcare. The robots form part of the Toyota Partner Robot series, which is being developed to assist humans in their everyday activities.
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Toyota to Participate in FIA World Endurance Championship in 2012

October 14, 2011
Tokyo, Japan, October 14, 2011—Toyota Motor Corporation (TMC) announces that it will participate in the FIA (Federation Internationale de l’Automobile) World Endurance Championship in 2012, the first year of the international endurance race series created through a partnership between the FIA and the ACO (the Automobile Club de l’Ouest).... more

TMC Exhibits Biotechnology and Greening Technologies

October 03, 2011
Toyota City, Japan, October 3, 2011—Toyota Motor Corporation (TMC) today held an event at its Toyota Biotechnology and Afforestation Laboratory in Aichi prefecture to showcase technologies developed there as part of its biotechnology and afforestation businesses. Technology on display included a newly developed yeast that increases the production yield of cellulosic ethanol bio-fuel, new technologies for the greening of parking lots and walls, and a new “cool-spot creation technology” for simulating and analyzing the effects of greening.... more

Toyota Announces Pricing for All-New 2012 Prius v and Prius Plug-in Hybrid Vehicles

September 16, 2011
RICHMOND, Calif., September 16, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid vehicles, the Prius v and Prius Plug-in.
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Ford/Toyota Collaboration - Takeshi Uchiyamada

August 22, 2011
Toyota Motor Coporation Executive Vice President Takeshi Uchiyamada talks about Toyota's collaboration with Ford to develop a new hybrid system, Aug. 22, 2011, in Dearborn, Mich.... more

Toyota Selects Leviton as an Electric Vehicle Supply Equipment Provider

August 10, 2011
Torrance, Calif., August 10, 2011 -- Toyota Motor Sales, U.S.A., Inc. (TMS) today announced that Leviton has been selected as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota customers and dealers.
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