Safety and Quality - General

Are Your Kids Ready For Summer Travel?

Are Your Kids Ready For Summer Travel?

May 26, 2016
New York, N.Y., (May 26, 2016) – Barbecues, fireworks, s’mores and swimming – they’re summer classics. They rarely change because when you know something works, you stick with it.  You know what else stands the test of time? Car seat safety tips.... more

A ‘Whale’ of a Video: High School Students from Washington, D.C. Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

A ‘Whale’ of a Video: High School Students from Washington, D.C. Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

April 29, 2016
Silver Spring, Md. (April 29, 2016) – If you were steering a beluga whale down the street, would you risk sneaking a peek at your phone? Probably not. High school sophomores Matthew Post and John Caporaletti agree, and in their new public service announcement (PSA), they encourage their peers to drive their vehicles with the same care and attention. Today Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced that the Sherwood High School students of Montgomery County Public Schools in Olney, Md. (outside of Washington, D.C.) won the grand prize in the Toyota TeenDrive365 Video Challenge for their video “For the Whales.” You can view their winning video here.... more

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

April 13, 2016
Ann Arbor, Mich. (April 13, 2016) – On the heels of last week’s announcement that Toyota is putting more boots on the ground in Ann Arbor to study fully autonomous driving and advanced mobility, Toyota also will be deploying cars on the road for real world testing. Toyota, in partnership with the University of Michigan Transportation Research Institute (UMTRI), is transforming the streets of Ann Arbor, Mich. into the world’s largest operational, real-world deployment of connected vehicles and infrastructure. ... more

Behind the Camera, Behind the Wheel: Teen Filmmakers Address Driving Safety

Behind the Camera, Behind the Wheel: Teen Filmmakers Address Driving Safety

April 12, 2016
Silver Spring, MD (April 12, 2016) – Teen filmmakers across the country are using their position behind the camera to encourage safer behavior behind the wheel. Today, Toyota and Discovery Education announced the ten finalists of the Toyota TeenDrive365 Video Challenge. Now in its fifth year, the Challenge invites teens to create short videos to inspire their peers to drive more safely and avoid risky behavior. This year, more than 1,500 students entered the competition – the highest number of submissions ever received.... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
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Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

March 08, 2016
Lexington, Ky., March 8, 2016 -- Driving habits, good or bad, begin to form long before a driver can reach the gas pedal and as early as when a child’s car seat is turned to face front. So, to learn what it means to be a safe driver, passenger and pedestrian, Kentucky tots are taking the wheel. ... more

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

March 07, 2016
San Jose, Calif. (March 7, 2016) – Mobility is empowering. That’s why Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence. Called Project BLAID, it reflects the company’s commitment to enrich lives by advancing the freedom of mobility for all.
 
The device will help fill the gaps left by canes, dogs and basic GPS devices by providing users with more information about their surroundings. Worn around their shoulders, it will help users better navigate indoor spaces, such as office buildings and shopping malls, by helping them identify everyday features, including restrooms, escalators, stairs and doors.... more

The Man Behind Ergoman

The Man Behind Ergoman

March 03, 2016
TMMAL had an ergonomics problem. Bernard Berry had a talent for drawing. Put them together and Berry’s cast of comic book heroes are taking a big bite out of bad posture.
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Toyota Accelerates Its Connected Car Technology Initiatives

Toyota Accelerates Its Connected Car Technology Initiatives

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.... more

Subtly Saving Lives

Subtly Saving Lives

December 09, 2015
So what if Jennifer Pelky was only 10-years-old? It was a two-person job and nothing could stop her from putting together that entertainment center with her dad.
 
“I was determined to help him. Basically, I read the instructions and told him what to do,” Pelky says years later while sitting on a cement block in the crash test area at Toyota Technical Center (TTC) in Ann Arbor. “That was my first entry into engineering. I loved doing it.”... more

Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety

Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety

November 23, 2015
New York, Nov. 23, 2015 – Every family has their own holiday traditions – it’s one of the reasons this time of year is so special. On the cusp of the busiest travel season of the year, Buckle Up for Life, the national injury prevention program from Cincinnati Children’s and Toyota, is releasing “New Holiday Traditions for Child Passenger Safety” to help keep kids safe this holiday season and beyond.... more

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

October 06, 2015
Toyota City, Japan, October 6, 2015 -- Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota's view of the evolving driver-car relationship in the age of artificial intelligence.
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Teens Steer the Conversation to Promote Safe Driving

Teens Steer the Conversation to Promote Safe Driving

October 01, 2015
New York, (Oct. 1, 2015) – Today’s teens are digital natives who, on average, send over 100 textsi and watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:... more

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

September 30, 2015
Toyota City, Japan, Sept. 30, 2015 -- By the end of 2015, Toyota will make a new ITS (Intelligent Transportation System) safety package available on three models in Japan. The package, named ITS Connect, uses Japan's standardized ITS frequency of 760 MHz to receive and share data transmitted by external infrastructure and other vehicles. Equipping ITS on these three models will make Toyota the world's first1 automaker to bring a driver assist function that uses a dedicated ITS frequency to market.... more

Buckle Up for Life Dispels Top Five Myths about Car Seats - Just in Time for Child Passenger Safety Week

Buckle Up for Life Dispels Top Five Myths about Car Seats - Just in Time for Child Passenger Safety Week

September 10, 2015
NEW YORK (Sept. 10, 2015) –  It’s no secret that driving with small children can be full of challenges – from battles over whose turn it is to pick the music to making sure you’re fully stocked with snacks and supplies. But one thing that should not be a puzzle is how to keep them safe. That’s why Buckle Up for Life, the national education program from Toyota and Cincinnati Children’s, is sharing the top five myths and facts on car seats, just in time for Child Passenger Safety Week (September 13-19).... more

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

June 26, 2015
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.... more

Summer Travel Tips: Sharing Space and Staying Safe

Summer Travel Tips: Sharing Space and Staying Safe

June 25, 2015
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.... more

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

June 17, 2015
Ah, the summer road trip…a perfect time to relax as you rock and roll toward the family vacation. But if you’re sampling the latest mocha offering from an omnipresent coffee chain or arguing with your teen about whether Tame Impala is the new Beatles, driving should be you not.

According to a 2006 study, driver inattention – from fatigue or a driving distraction -- was a contributing factor in nearly 80 percent of crashes. Nearly 80 percent. Or four out of five.... more

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

June 09, 2015
New York, N.Y., June 9, 2015 -- Heading out for a road trip with your family this summer? Got your sunscreen? Check. Road tunes? Check. Sunglasses? Check. A properly installed car seat?  The answer may not be as simple as you think.
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Summer Travel Safety 101: Getting Your Ride Road Trip Ready

Summer Travel Safety 101: Getting Your Ride Road Trip Ready

June 03, 2015
Whether historic U.S. Route 1 is your main vacation drag or you’re cruising for a day on Pacific Coast Highway or motoring west on the route that’s the best, summer means one thing to many Americans…road trip.  

Before you sally forth, you might want to tackle a few technical “to dos” to ensure your trip is as smooth as your driving style.... more

Curb Your Distractions: High School Student from Chicago Wins Grand Prize in  Toyota TeenDrive365 Video Challenge

Curb Your Distractions: High School Student from Chicago Wins Grand Prize in Toyota TeenDrive365 Video Challenge

May 11, 2015
Silver Spring, Md. May 11, 2015 – When Chicago high school student Elijah Wilborn created his safe driving PSA, he left his phone, music and other distractions curbside – and picked up the grand prize in the TeenDrive365 Video Challenge from Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms.... more

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

April 22, 2015
NEW YORK (April 22, 2015) – Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license.
 
In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.... more

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

April 16, 2015
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Toyota TeenDrive365 Video Challenge.... more

Meet Steve. The Dummy.

Meet Steve. The Dummy.

March 30, 2015
His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. ... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
 ... more

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