News Releases

Toyota to Demo Prius Plug-In Hybrid Vehicles in New York City

Toyota to Demo Prius Plug-In Hybrid Vehicles in New York City

December 02, 2010
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today that New York City will join the company’s U.S. Prius Plug-in Hybrid vehicle (PHV) demonstration program. Five new Prius Plug-in Hybrid vehicles (PHVs) will be used on city streets as part of Toyota’s partnership with the New York City Department of Transportation (NYCDOT) and the Port Authority of New York and New Jersey.

As part of the demonstration program, two Prius Plug-in Hybrid vehicles will be handed over to the NYCDOT and three to the Port Authority to be used in their fleets. Aligning with New York City’s goal to reduce carbon emissions and greenhouse gases, Toyota’s Prius Plug-in Hybrid demonstration program will provide opportunities for both NYCDOT and the Port Authority to look into expanding the use of alternative fuel vehicles in municipal and business fleets.... more

Georgetown to Help Toyota Test Prius Plug-in Hybrid Vehicles

Georgetown to Help Toyota Test Prius Plug-in Hybrid Vehicles

September 29, 2010
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today its launch of a Prius plug-in hybrid electric vehicle (PHV) demonstration program at Georgetown University. Two vehicles will be loaned to the university as part of a global plug-in hybrid study with TMS and the U.S. Department of Energy’s Clean Cities Program managing the long-term evaluation of the vehicles.... more

Toyota Stages Sustainable Mobility Seminar

Toyota Stages Sustainable Mobility Seminar

April 13, 2010
Toyota Motor Sales, U.S.A., Inc. stages the “2010 Toyota Sustainable Mobility Seminar” featuring presentations and panel discussions from global experts in energy, science and economics, exploring the future of mobility.... more

2010 Prius Plug-in Hybrid Makes North American Debut at Los Angeles Auto Show

2010 Prius Plug-in Hybrid Makes North American Debut at Los Angeles Auto Show

December 02, 2009
The 2010 Toyota Prius Plug-in Hybrid vehicle (PHV) will make its North American debut today at the Los Angeles Auto Show. Built specifically to support a global demonstration program that begins this month, the Prius PHV is based on the third-generation Prius.... more

Toyota First Automotive Manufacturer to Participate in SmartGridCity Project

October 20, 2009
Toyota Motor Sales (TMS), U.S.A., Inc. announced today that it will place ten Prius plug-in hybrid electric vehicles (PHV) with Xcel Energy’s SmartGridCity™ project in Boulder, Colorado. The vehicles will be the focus of an interdisciplinary research project coordinated by the University of Colorado at Boulder Renewable and Sustainable Energy Institute (RASEI), a new joint venture between the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) and the University of Colorado at Boulder.... more

2010 Prius Plug-in Hybrid Debuts at Frankfurt Motor Show

2010 Prius Plug-in Hybrid Debuts at Frankfurt Motor Show

September 09, 2009
The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle will make its world debut next week at the Frankfurt Motor Show. Based on the third-generation Prius, the PHV Concept expands Toyota’s Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and longer distances than conventional hybrids.... more

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