News Releases

2015 Toyota Prius Plug-In Hybrid is EVolutionary –  and a Little Bit Revolutionary

2015 Toyota Prius Plug-In Hybrid is EVolutionary – and a Little Bit Revolutionary

September 26, 2014
If the allure of an EV is outweighed by the need to drive longer trips without recharging, Toyota has the affordable answer with the Prius Plug-in Hybrid, the most advanced Prius yet. The numbers tell a convincing story: up to 11 miles of EV mode range, speeds up to 62 mph on battery alone; EPA-rated 95 MPGe and EPA 50 MPG combined fuel economy in hybrid mode. The final tempting number is an MSRP under $30,000 before potential federal and state tax credits.... more

2015 Toyota Prius Plug-In Product Information

2015 Toyota Prius Plug-In Product Information

September 26, 2014

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

2014 Toyota Prius Plug-In to Start Under $30,000

October 09, 2013
TORRANCE, Calif., Oct. 9, 2013 – It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible. ... more

Toyota Announces Winners of Prius Plug-in MPG Challenge, Wave Two

August 26, 2013
WEST CALDWELL, N.J., Aug. 26, 2013 – Toyota announced the winners for wave two of the Toyota Prius Plug-in MPG Challenge, with Pamela Lippe of Earth Day New York and Karen Lee of EcoKaren sharing the top spot averaging 999 MPG*. Rounding out third place with an average of 251 MPG was Leigh Garofalow, founder of Green 4 U. The winning participants achieved high mileage averages by limiting their consumption of fuel during the Challenge, maximizing the use of the Electric Vehicle driving modes and leveraging eco-conscious driving techniques.... more

Toyota Introduces 2013 Prius Plug-in MPG Challenge

May 29, 2013
WEST CALDWELL, N.J., May 29, 2013 – Toyota announced today the launch of the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in N.Y., N.J. and Conn., with contributions totaling $20,000.
... more

#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed Today

April 17, 2013
Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.... more

Toyota's Prius Family Tops California New Vehicle Registrations for 2012

February 28, 2013
TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. ... more

Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.
... more

Toyota Prius Plug-In Model Helping Propel Hybrid Cause

September 11, 2012
TORRANCE, CALIFORNIA, Sept. 11, 2012 – After six months on the market, the Prius Plug-in model has sold over 6,000 units. This sales figure represents sales momentum that has propelled the Prius Plug-in to a stronger first full six-months sales pace (6,061 units) than Chevrolet Volt Plug-in (2,745 units) and the all-electric Nissan Leaf (3,875 units).
... more

Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

May 22, 2012
TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012.... more

Toyota Confirms Prius Plug-In's Eligibility for an Additional State of California Consumer Incentive and Its EPA Mileage Rating

February 27, 2012
TORRANCE, Calif., February 23, 2012 – As the 2012 Prius Plug-in models begin to arrive at dealerships, Toyota Motor Sales, Inc. announces that it has been approved for the State of California’s Clean Vehicle Rebate Program (CVRP).
... more

Toyota Introduces 2012 Prius Plug-in Hybrid

Toyota Introduces 2012 Prius Plug-in Hybrid

December 05, 2011
Toyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family.... more

2012 Toyota Prius Plug-in Hybrid Product Information

December 05, 2011

Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' Award

November 28, 2011
TORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”
... more

Toyota Prius Plug-in Earns 2012 Urban Green Vehicle Award

October 27, 2011
TORRANCE, Calif., Oct. 27, 2011 – The 2012 Toyota Prius Plug-in, which will go on sale in Spring of 2012, earned Decisive magazine’s annual Urban Green Vehicle of the Year Award today.... more

Toyota Announces Pricing for All-New 2012 Prius v and Prius Plug-in Hybrid Vehicles

September 16, 2011
RICHMOND, Calif., September 16, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid vehicles, the Prius v and Prius Plug-in.
... more

Toyota Selects Leviton as an Electric Vehicle Supply Equipment Provider

August 10, 2011
Torrance, Calif., August 10, 2011 -- Toyota Motor Sales, U.S.A., Inc. (TMS) today announced that Leviton has been selected as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota customers and dealers.
... more

Toyota Announces Priority Registration Web Site for All-New Prius Plug-In Hybrid

April 19, 2011
Toyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet.... more

Toyota Announces the Plural of Prius

February 20, 2011
Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.... more

Toyota Increases Its Presence at 2011 Chicago Auto Show

January 31, 2011
With the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States.  The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry. ... more

Toyota Launches Marketing Campaign for Prius Family of Vehicles

January 13, 2011
Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius?... more

2011 NAIAS Press Conference - Prius Family World Premiere

January 10, 2011
TMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011.... more

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

January 10, 2011
Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.... more

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