News Releases
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April 17, 2013
#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed TodayTorrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption. (more) |
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February 28, 2013
Toyota's Prius Family Tops California New Vehicle Registrations for 2012TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. (more) |
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October 15, 2012
Pricing Announced For 2013 Prius, Prius v and Prius Plug-InTORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.(more) |
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September 11, 2012
Toyota Prius Plug-In Model Helping Propel Hybrid CauseTORRANCE, CALIFORNIA, Sept. 11, 2012 – After six months on the market, the Prius Plug-in model has sold over 6,000 units. This sales figure represents sales momentum that has propelled the Prius Plug-in to a stronger first full six-months sales pace (6,061 units) than Chevrolet Volt Plug-in (2,745 units) and the all-electric Nissan Leaf (3,875 units).(more) |
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May 22, 2012
Toyota Hits Four Million Unit Global Sales Milestone for HybridsTORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012. (more) |
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February 27, 2012
Toyota Confirms Prius Plug-In's Eligibility for an Additional State of California Consumer Incentive and Its EPA Mileage RatingTORRANCE, Calif., February 23, 2012 – As the 2012 Prius Plug-in models begin to arrive at dealerships, Toyota Motor Sales, Inc. announces that it has been approved for the State of California’s Clean Vehicle Rebate Program (CVRP).(more) |
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December 05, 2011
Toyota Introduces 2012 Prius Plug-in HybridToyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family. (more) |
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November 28, 2011
Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' AwardTORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”(more) |
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October 27, 2011
Toyota Prius Plug-in Earns 2012 Urban Green Vehicle AwardTORRANCE, Calif., Oct. 27, 2011 – The 2012 Toyota Prius Plug-in, which will go on sale in Spring of 2012, earned Decisive magazine’s annual Urban Green Vehicle of the Year Award today. (more) |
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September 16, 2011
Toyota Announces Pricing for All-New 2012 Prius v and Prius Plug-in Hybrid VehiclesRICHMOND, Calif., September 16, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid vehicles, the Prius v and Prius Plug-in.(more) |
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August 10, 2011
Toyota Selects Leviton as an Electric Vehicle Supply Equipment ProviderTorrance, Calif., August 10, 2011 -- Toyota Motor Sales, U.S.A., Inc. (TMS) today announced that Leviton has been selected as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota customers and dealers.(more) |
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April 19, 2011
Toyota Announces Priority Registration Web Site for All-New Prius Plug-In HybridToyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet. (more) |
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February 20, 2011
Toyota Announces the Plural of PriusToyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius. (more) |
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January 31, 2011
Toyota Increases Its Presence at 2011 Chicago Auto ShowWith the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States. The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry. (more) |
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January 13, 2011
Toyota Launches Marketing Campaign for Prius Family of VehiclesToyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius? (more) |
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January 10, 2011
2011 NAIAS Press Conference - Prius Family World PremiereTMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011. (more) |
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January 10, 2011
Toyota Reveals Prius Family of Vehicles at the North American International Auto ShowToyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles. (more) |
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January 09, 2011
Toyota to Live Stream World Debut of Prius Family Vehicles at DetroitToyota Division Group Vice President and General Manager Bob Carter will unveil the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10. In addition to the current third-generation Prius and Prius Plug-in Hybrid vehicle, the first all-new addition to the Prius family will debut along with a Prius concept vehicle. Watch the live Webcast at www.toyotanewsroom.com, beginning at 10:05 a.m. PT/1:05 p.m. ET on Jan. 10 (more) |
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December 23, 2010
Toyota to Reveal Prius Family of Vehicles at the North American International Auto ShowToyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle. (more) |
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December 02, 2010
Toyota to Demo Prius Plug-In Hybrid Vehicles in New York CityToyota Motor Sales, U.S.A., Inc. (TMS) announced today that New York City will join the company’s U.S. Prius Plug-in Hybrid vehicle (PHV) demonstration program. Five new Prius Plug-in Hybrid vehicles (PHVs) will be used on city streets as part of Toyota’s partnership with the New York City Department of Transportation (NYCDOT) and the Port Authority of New York and New Jersey.As part of the demonstration program, two Prius Plug-in Hybrid vehicles will be handed over to the NYCDOT and three to the Port Authority to be used in their fleets. Aligning with New York City’s goal to reduce carbon emissions and greenhouse gases, Toyota’s Prius Plug-in Hybrid demonstration program will provide opportunities for both NYCDOT and the Port Authority to look into expanding the use of alternative fuel vehicles in municipal and business fleets. (more) |
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September 29, 2010
Georgetown to Help Toyota Test Prius Plug-in Hybrid VehiclesToyota Motor Sales, U.S.A., Inc. (TMS) announced today its launch of a Prius plug-in hybrid electric vehicle (PHV) demonstration program at Georgetown University. Two vehicles will be loaned to the university as part of a global plug-in hybrid study with TMS and the U.S. Department of Energy’s Clean Cities Program managing the long-term evaluation of the vehicles. (more) |
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April 13, 2010
Toyota Stages Sustainable Mobility SeminarToyota Motor Sales, U.S.A., Inc. stages the “2010 Toyota Sustainable Mobility Seminar” featuring presentations and panel discussions from global experts in energy, science and economics, exploring the future of mobility. (more) |
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December 02, 2009
2010 Prius Plug-in Hybrid Makes North American Debut at Los Angeles Auto ShowThe 2010 Toyota Prius Plug-in Hybrid vehicle (PHV) will make its North American debut today at the Los Angeles Auto Show. Built specifically to support a global demonstration program that begins this month, the Prius PHV is based on the third-generation Prius. (more) |
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October 20, 2009
Toyota First Automotive Manufacturer to Participate in SmartGridCity ProjectToyota Motor Sales (TMS), U.S.A., Inc. announced today that it will place ten Prius plug-in hybrid electric vehicles (PHV) with Xcel Energy’s SmartGridCity™ project in Boulder, Colorado. The vehicles will be the focus of an interdisciplinary research project coordinated by the University of Colorado at Boulder Renewable and Sustainable Energy Institute (RASEI), a new joint venture between the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) and the University of Colorado at Boulder. (more) |
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