News Releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

September 14, 2016

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

September 12, 2016
SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most technologically advanced hybrid vehicle in Toyota’s lineup.... more

Toyota Recalls Certain Prius and Lexus CT Vehicles

Toyota Recalls Certain Prius and Lexus CT Vehicles

June 28, 2016
PLANO, Texas, June 28, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 482,000 Model Year 2010 - 2012 Prius; 2010 and 2012 Prius Plug-In Hybrids and 2011 and 2012 Lexus CT 200h vehicles. ... more

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

March 23, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23, 2016. ... more

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

March 23, 2016
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
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With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power

With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power

August 21, 2015
Toyota City, Japan (August 21, 2015) — Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn’t get the first Prius prototype to move for 49 days. According to him, “We had no idea what was wrong, so we worked late every night trying to figure it out. We finally got it to move around Christmas time, but it only went 500 meters!”... more

2014 Toyota Prius Plug-In Product Information

2014 Toyota Prius Plug-In Product Information

October 28, 2014

2013 Toyota Prius Plug-In Product Information

2013 Toyota Prius Plug-In Product Information

October 28, 2014

Toyota is Global Hybrid Leader with Sales of 7 Million

Toyota is Global Hybrid Leader with Sales of 7 Million

October 14, 2014
TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.... more

2015 Toyota Prius Plug-In Hybrid is EVolutionary –  and a Little Bit Revolutionary

2015 Toyota Prius Plug-In Hybrid is EVolutionary – and a Little Bit Revolutionary

September 26, 2014
If the allure of an EV is outweighed by the need to drive longer trips without recharging, Toyota has the affordable answer with the Prius Plug-in Hybrid, the most advanced Prius yet. The numbers tell a convincing story: up to 11 miles of EV mode range, speeds up to 62 mph on battery alone; EPA-rated 95 MPGe and EPA 50 MPG combined fuel economy in hybrid mode. The final tempting number is an MSRP under $30,000 before potential federal and state tax credits.... more

2015 Toyota Prius Plug-In Product Information

2015 Toyota Prius Plug-In Product Information

September 26, 2014

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

2014 Toyota Prius Plug-In to Start Under $30,000

October 09, 2013
TORRANCE, Calif., Oct. 9, 2013 – It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible. ... more

Toyota Announces Winners of Prius Plug-in MPG Challenge, Wave Two

August 26, 2013
WEST CALDWELL, N.J., Aug. 26, 2013 – Toyota announced the winners for wave two of the Toyota Prius Plug-in MPG Challenge, with Pamela Lippe of Earth Day New York and Karen Lee of EcoKaren sharing the top spot averaging 999 MPG*. Rounding out third place with an average of 251 MPG was Leigh Garofalow, founder of Green 4 U. The winning participants achieved high mileage averages by limiting their consumption of fuel during the Challenge, maximizing the use of the Electric Vehicle driving modes and leveraging eco-conscious driving techniques.... more

Toyota Introduces 2013 Prius Plug-in MPG Challenge

May 29, 2013
WEST CALDWELL, N.J., May 29, 2013 – Toyota announced today the launch of the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in N.Y., N.J. and Conn., with contributions totaling $20,000.
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#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed Today

April 17, 2013
Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.... more

Toyota's Prius Family Tops California New Vehicle Registrations for 2012

February 28, 2013
TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. ... more

Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.
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Toyota Prius Plug-In Model Helping Propel Hybrid Cause

September 11, 2012
TORRANCE, CALIFORNIA, Sept. 11, 2012 – After six months on the market, the Prius Plug-in model has sold over 6,000 units. This sales figure represents sales momentum that has propelled the Prius Plug-in to a stronger first full six-months sales pace (6,061 units) than Chevrolet Volt Plug-in (2,745 units) and the all-electric Nissan Leaf (3,875 units).
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Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

May 22, 2012
TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012.... more

Toyota Confirms Prius Plug-In's Eligibility for an Additional State of California Consumer Incentive and Its EPA Mileage Rating

February 27, 2012
TORRANCE, Calif., February 23, 2012 – As the 2012 Prius Plug-in models begin to arrive at dealerships, Toyota Motor Sales, Inc. announces that it has been approved for the State of California’s Clean Vehicle Rebate Program (CVRP).
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Toyota Introduces 2012 Prius Plug-in Hybrid

Toyota Introduces 2012 Prius Plug-in Hybrid

December 05, 2011
Toyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family.... more

2012 Toyota Prius Plug-in Hybrid Product Information

December 05, 2011

Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' Award

November 28, 2011
TORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”
... more

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