News Releases

Lexus and the Council of Fashion Designers of America Announce Inaugural Eco Fashion Challenge Honorees

Lexus and the Council of Fashion Designers of America Announce Inaugural Eco Fashion Challenge Honorees

November 10, 2010
Lexus and the Council of Fashion Designers of America (CFDA) have collaborated to celebrate and support sustainable fashion design by establishing the Eco Fashion Challenge. With a goal of increasing sustainable practices in the fashion industry, Lexus and the CFDA have created the Challenge as a platform to support and recognize the industry’s leaders in sustainable design. From ten finalists, three designers have been selected to receive support from Lexus for their Fall 2011 show or presentation in February 2011.... more

Lexus Safety Experience

September 23, 2010
Lexus engineers its vehicles with advanced passive safety technology, founded in a body structure equipped with front and rear crumple zones. Lexus models are equipped with pretensioners and force limiters on the front seatbelts, and most models feature them on the rear outboard seatbelts, as well.... more

Lexus Safety Experience Activity Stations

September 23, 2010
Lexus Safety Experience Activity Stations... more

New Lexus IS Doesn’t Miss A Beat

September 07, 2010
It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.... more

Lexus and USGA Support Hook A Kid On Golf

June 16, 2010
For the third year, Lexus and the United States Golf Association have selected Hook A Kid On Golf as the charitable recipient to receive financial support in conjunction with the U.S. Open Championship. Hook A Kid On Golf provides communities throughout the country with the tools and resources necessary to start their own comprehensive youth golf programs, introducing golfers to the sport at a young age.... more

Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid

Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid

May 14, 2010
“Get in, buckle up and start talking.” Lexus customers will be calling the shots in a high-definition interactive film entitled “Dark Ride.” The film features Lexus’ newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun…the consumer.... more

John Ravitch Wins Lexus Prize, Year-Long Lease of Lexus HS 250h, for Carbon Reduction Concept 'One Dashboard for Life'

April 22, 2010
The Lexus Eco Village at TED 2010, themed “A Future of Less Carbon - A Brighter Future Because Tomorrow Deserves Nothing Less,” brought together eco visionaries of the Lexus Hybrid Living Community with visionaries of the TED community to collaborate on ideas for a world using less carbon. Emphasis was placed on transportation, cuisine, sustainable cities and architecture. At the Lexus Eco Village, 50 TEDsters entered their ideas for carbon reduction through short videos and whiteboard displays for the opportunity to win a year’s lease of a Lexus HS 250h hybrid vehicle.... more

Lexus and Scholastic Announce Lexus Eco Challenge #2 Winners

Lexus and Scholastic Announce Lexus Eco Challenge #2 Winners

February 26, 2010
Creating rain gardens, building a biodiesel processor, and promoting the use of solar chimneys were some of the actions taken by the winning teams in the second round of the Lexus Eco Challenge, an educational program and contest that empowers young people to make a positive difference for the environment. The 15 winning middle and high schools teams in Challenge #2 were awarded $10,000 each and are now qualified to participate in the Final Challenge for a chance at one of two $30,000 grand prizes and 14 $15,000 first-place awards. In all, Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program. All award money is shared among the students, teacher advisor and school.... more

Lexus’ Online Magazine Increases Features and Functionality to Engage Luxury Customers

November 03, 2009
Luxury customers have welcomed the unique articles and information in Lexus Magazine for six years. Now available online at Lexus.com/magazine, readers will find new tools, functions and features that will help them explore and enjoy the publication even more.... more

Ring in the Holiday Season at 12th Annual GLAAD Tidings - Season's Greenings 

November 03, 2009
The Gay & Lesbian Alliance Against Defamation (GLAAD), the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation organization, will host its 12th Annual GLAAD Tidings event: Seasons GREENings together with Honorary Chair Antonio Villaraigosa. The annual fundraiser to benefit GLAAD’s work and celebrate the holidays this year will feature live entertainment, an eco-friendly fashion show and silent auction. Sponsored by inviting partner Lexus with presenting partners Bud Light and Nordstrom, the event will transform the private estate of Tony & Jeanne Pritzker into an eco-friendly-themed winter wonderland on November 8, 2009 from 5:30pm-9:30pm.... more

Lexus Presents a VIP Performance by the International Sensation Fuerza Bruta - Live at the Miami Jackie Gleason Theater

October 29, 2009
As the leading luxury automotive brand in the United States, Lexus believes it is important to support and encourage all forms of artistic expression in the Hispanic Community. The next event in Lexus’ innovative experiential campaign is a VIP evening with Fuerza Bruta at the Filmore Jackie Gleason Theater in Miami on Monday, Nov. 2, 2009.... more

Lexus Announces Grand Prize Winner of DriveHS.com Promotion

October 22, 2009
From coast to coast, thousands of Lexus enthusiasts entered for a chance to win time behind the wheel of the all-new 2010 Lexus HS 250h in the DriveHS.com promotion. Mr. Michael David Valletta who resides in Pleasant View, Utah, and is currently stationed at Fort Rucker, Ala., is the Grand Prize Winner of the promotion which encouraged people to post a profile and a statement about why people should vote for them on DriveHS.com. Mr. Valletta will be living the life of luxury as he receives a one-year lease of a 2010 HS 250h, a weekend at a Fairmont Resort and a Lexus Hybrid Living gift package.... more

Customers Vying for Drives of New Lexus HS 250h Hybrid

July 09, 2009
The Lexus HS 250h, which will be available later this summer, is the world’s first luxury car available with only a hybrid engine. It will be a driving experience like none other, and customers are hoping to win some time behind the wheel in the DriveHS.com promotion.... more

Lisa Kudrow Returns to LStudio.com with Award-Winning Role in “Web Therapy”

Lisa Kudrow Returns to LStudio.com with Award-Winning Role in “Web Therapy”

June 23, 2009
Offering a fresh alternative to network summer reruns, luxury automaker Lexus today premieres season two of Lisa Kudrow’s critically acclaimed, award-winning improvisational comedy series, “Web Therapy.” Exclusively launched last September on LStudio.com—the Lexus owned broadband channel—the web series features Fiona Wallice (played by Kudrow), an online therapist of unspecified credentials, who operates a three-minute therapy practice as a way to “cut to the chase.”... more

Bravo Announces the Glad Products Company, Lexus and Stella Artois as Sponsor for "Top Chef Masters"

June 10, 2009
Bravo has cooked up partnerships with The Glad Products Company, Lexus and Stella Artois as official sponsors for the premiere season of "Top Chef Masters," the spin-off series of the Emmy and James Beard Award-winning No. 1 food show on cable, "Top Chef," which will premiere on Wednesday, June 10 at 10 p.m. ET/PT... more

"Home" Tip Sheet

June 05, 2009
A tip sheet for the Eco garden picnic and screening of HOME.... more

"Home" Screened at the Stella McCartney Los Angeles Store on World Environment Day

June 05, 2009
On June 5th, World Environment Day, the film "Home" will be the first movie to be released on the same day in over 50 countries; mostly free of charge and on every format: movie theatres, TV, DVD and internet. This is a non-profit project about major environmental and social challenges facing our world.... more

Lexus and Alicia Keys Honor Los Angeles’ Thomas Jefferson High School Through “Lexus Keys to Innovation”

April 02, 2009
Lexus, the top-selling luxury automaker, and multi Grammy award-winning recording artist, Alicia Keys, announced today that Los Angeles’ Thomas Jefferson High School, will be honored with a $10,000 Grand Prize for its environmental achievements through the “Lexus Keys to Innovation” philanthropy program.... more

Lexus and Alicia Keys Celebrate Earth Month by Honoring Los Angeles' Thomas Jefferson High School Through “Lexus Keys to Innovation”

Lexus and Alicia Keys Celebrate Earth Month by Honoring Los Angeles' Thomas Jefferson High School Through “Lexus Keys to Innovation”

April 01, 2009
To kick off Earth Month, Lexus, the top-selling luxury automaker, and multi Grammy award-winning recording artist, Alicia Keys, will honor Los Angeles’ Thomas Jefferson High School with a $10,000 Grand Prize for its environmental achievements through the “Lexus Keys to Innovation” program. The “Lexus Keys to Innovation” program is a unique way for Lexus and Alicia Keys to recognize and reward students who have successfully implemented innovative environmental programs in their schools and communities.... more

Beyond mp3 Players: Creating A Magazine Playlist

March 18, 2009
In an innovative move that allows consumers to literally create their own magazine, luxury automaker Lexus has teamed up with Time Inc. and American Express Publishing Corporation to develop mine magazine. mine, which carries the tagline, “my magazine, my way,” invites readers to choose editor-selected content from Time Inc. and American Express Publishing brands to create a free, personal, customized magazine.... more

Reinventing the Vehicle that Invented it All

Reinventing the Vehicle that Invented it All

February 19, 2009
Lexus celebrates the vehicles that invented an entire category with the launch of the next generation RX 350 and RX 450h, the first hybrid luxury sport utility vehicle. The RX 350, which is available now, and the RX 450h, which will arrive mid-summer, boast new amenities and technology designed with the driver in mind. To highlight the features, Lexus has created a marketing campaign that features broadcast, print and online advertising elements.... more

Rodarte And Lexus Hybrid Living's Eco-Chic Candle & Bracelet To Be Sold At Barneys New York

September 24, 2008
Lexus Hybrid Living has collaborated with Rodarte, the winner of the 2008 CFDA's Swarovski Award for Womenswear, to create an eco-chic candle and bracelet. The candle will be sold exclusively through two coveted Barneys New York stores.... more

Lisa Kudrow Debuts Improv Comedy Series on L Studio

September 23, 2008
As television networks premiere their fall line-ups, another new series is making its debut online. Lisa Kudrow is launching an improvisational comedy, titled "Web Therapy," on L Studio, a new broadband channel developed by automaker Lexus.... more

Rodarte and Lexus Hybrid Living Collaborate to Make an Eco-Chic Candle & Bracelet

Rodarte and Lexus Hybrid Living Collaborate to Make an Eco-Chic Candle & Bracelet

September 08, 2008
Lexus Hybrid Living has collaborated with Rodarte, the winner of has collaborated with Rodarte, the winner of the 2008 CFDA’s Swarovski Award for Womenswear, to create an eco-chic candle and bracelet.... more

Lexus and Vogue Usher in the New Season During The Lexus Fashion Preview

August 14, 2008
The Monterey Peninsula will once again become a fashion hub as Lexus and Vogue return with The Lexus Fashion Preview at the 58th Annual Pebble Beach Concours d'Elegance.... more

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