News Releases

2nd Annual CFDA/Lexus Eco-Fashion Challenge Winners Announced

September 13, 2011
NEW YORK (Sept. 13, 2011) — The Council of Fashion Designers of America (CFDA), a non-profit trade association, and Lexus once again challenged emerging designers to develop proposals for a sustainable clothing...
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Condé Nast and Flipboard Launch Brand Advertising On Flipboard for iPad with The New Yorker, Wired and Bon Appétit

July 25, 2011
July 25, 2011 - PALO ALTO, Calif. -- Today, Flipboard and Condé Nast bring brand advertising to the popular social magazine for iPad with web content from The New Yorker, Wired and Bon Appétit, with additional titles coming to Flipboard throughout 2011. American Express will be first to launch its campaign starting today in The New Yorker with Lexus following suit in October in Bon Appétit, The New Yorker and Wired.
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Lexus’ LStudio and OWN: Oprah Winfrey Network Launch Four-Part Online Series and One-Hour TV Special on Creativity Featuring will.i.am

June 15, 2011
Lexus’ LStudio (LStudio.com) and OWN: Oprah Winfrey Network have collaborated to launch an innovative four-part online series and one-hour primetime special featuring seven-time Grammy Award-winning musical artist and social innovator will.i.am.
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Lexus Signs 23-Year-Old Australian Golf Sensation Jason Day

Lexus Signs 23-Year-Old Australian Golf Sensation Jason Day

June 14, 2011
TORRANCE, Calif. (June 14, 2011) -- Lexus is thrilled to announce the addition of 23-year-old Australian golf sensation Jason Day to its roster of sponsored golf champions. Day’s sponsorship kicks off at the 2011 U.S. Open Championship (June 16-19) where the young star will wear the Lexus logo on his apparel and make appearances at Lexus events as a brand ambassador.
 
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Why Predict the Future When You Can Invent It?

Why Predict the Future When You Can Invent It?

June 13, 2011
In a new marketing campaign debuting today, Lexus delivers on the promise to go beyond predicting the future to inventing it—to transcend from amazing engineering to “Engineering Amazing.”... more

Lexus Tees Up for the U.S. Open Championship with Online Golf Survey

June 08, 2011
TORRANCE, Calif. (June 8, 2011)—Calling all golf fans: Lexus wants to hear from you. What would you rather have, the perfect golf game or the perfect marriage? Are you willing to give up a full head of hair, a vacation, even celebrating an anniversary, for that perfect swing? Will Phil Mickelson, Jason Day or Nick Watney perfect their game in time to win the 2011 U.S. Open Championship?
 
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Lexus Culinary Masters Team Debuts at Pebble Beach Food & Wine

Lexus Culinary Masters Team Debuts at Pebble Beach Food & Wine

May 05, 2011
TORRANCE, Calif. (May 5, 2011)—With a lineup including the future co-host of NBC’s “The Chew,” a contestant and a judge from “The Next Iron Chef, Season 4,” along with James Beard winners...... more

The CT Remixed

April 12, 2011
As part of its multifaceted advertising and media campaign for the new CT 200h, Lexus is debuting the CT Remix program, designed to introduce the CT to people who are inspired by music in their daily lives.... more

Exclusive Lexus Culinary Team to Debut at Pebble Beach Food & Wine

March 31, 2011
In a first of its kind, Lexus is teaming up with six of the world’s most distinguished chefs as it unveils its Lexus Culinary Masters team. The team will partner with Lexus on multiple initiatives, including Lexus customer appreciation programs, charitable outreach, and multimedia productions.... more

Shangri-La Entertainment Announces Sebastian Gutierrez Feature Film 'Girl Walks Into a Bar' to Premiere March 11 Exclusively on YouTube

February 17, 2011
Shangri-La Entertainment announced today it has entered into an agreement with YouTube and Lexus to present the Sebastian Gutierrez film “Girl Walks Into a Bar” free, exclusively on YouTube premiering Friday, March 11 at http://www.youtube.com/screeningroom.... more

A New Kind of Eye Candy for Sports Illustrated Swimsuit Issue Fans

February 15, 2011
A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition.  But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out.... more

Lexus and USGA Extend Partnership

January 27, 2011
Lexus and the United States Golf Association (USGA) announced today a multi-year renewal of their strategic partnership, ensuring that Lexus will remain the exclusive automotive partner of the USGA and the official car of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. ... more

Lexus Pulls an 'All-Nighter' with Xbox LIVE for CT 200h

December 15, 2010
In support of its all-new CT 200h hybrid, Lexus has forged its first partnership with Xbox 360® video game and entertainment system from Microsoft for the Xbox LIVE® online entertainment network “All-Nighter.” On Saturday, December 18, Lexus will sponsor the all-night gaming marathon for “Halo: Reach,” giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ‘til dawn.... more

Lexus Captures the Conversation from Inside the New CT 200h Hybrid with 'Darkcasting'

Lexus Captures the Conversation from Inside the New CT 200h Hybrid with 'Darkcasting'

November 15, 2010
Introducing "Darkcasting." It's part test drive, part late night talk show, part real time feedback. Whatever it is, it's no 30-second spot for the new Lexus CT 200h, but an actual series hosted by actress and stand-up comedian Whitney Cummings that captures the (nearly) unfiltered conversations of influential personalities who take the new Lexus hybrid for a spin in their home cities--San Francisco, New York, Chicago, Miami, Los Angeles, and New Orleans. The net result is a series of conversational vignettes--the kind that happen when influencers drive through storied neighborhoods and compare reference points and shared nostalgia.... more

Lexus and the Council of Fashion Designers of America Announce Inaugural Eco Fashion Challenge Honorees

Lexus and the Council of Fashion Designers of America Announce Inaugural Eco Fashion Challenge Honorees

November 10, 2010
Lexus and the Council of Fashion Designers of America (CFDA) have collaborated to celebrate and support sustainable fashion design by establishing the Eco Fashion Challenge. With a goal of increasing sustainable practices in the fashion industry, Lexus and the CFDA have created the Challenge as a platform to support and recognize the industry’s leaders in sustainable design. From ten finalists, three designers have been selected to receive support from Lexus for their Fall 2011 show or presentation in February 2011.... more

Lexus Safety Experience

September 23, 2010
Lexus engineers its vehicles with advanced passive safety technology, founded in a body structure equipped with front and rear crumple zones. Lexus models are equipped with pretensioners and force limiters on the front seatbelts, and most models feature them on the rear outboard seatbelts, as well.... more

Lexus Safety Experience Activity Stations

September 23, 2010
Lexus Safety Experience Activity Stations... more

New Lexus IS Doesn’t Miss A Beat

September 07, 2010
It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.... more

Lexus and USGA Support Hook A Kid On Golf

June 16, 2010
For the third year, Lexus and the United States Golf Association have selected Hook A Kid On Golf as the charitable recipient to receive financial support in conjunction with the U.S. Open Championship. Hook A Kid On Golf provides communities throughout the country with the tools and resources necessary to start their own comprehensive youth golf programs, introducing golfers to the sport at a young age.... more

Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid

Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid

May 14, 2010
“Get in, buckle up and start talking.” Lexus customers will be calling the shots in a high-definition interactive film entitled “Dark Ride.” The film features Lexus’ newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun…the consumer.... more

John Ravitch Wins Lexus Prize, Year-Long Lease of Lexus HS 250h, for Carbon Reduction Concept 'One Dashboard for Life'

April 22, 2010
The Lexus Eco Village at TED 2010, themed “A Future of Less Carbon - A Brighter Future Because Tomorrow Deserves Nothing Less,” brought together eco visionaries of the Lexus Hybrid Living Community with visionaries of the TED community to collaborate on ideas for a world using less carbon. Emphasis was placed on transportation, cuisine, sustainable cities and architecture. At the Lexus Eco Village, 50 TEDsters entered their ideas for carbon reduction through short videos and whiteboard displays for the opportunity to win a year’s lease of a Lexus HS 250h hybrid vehicle.... more

Lexus and Scholastic Announce Lexus Eco Challenge #2 Winners

Lexus and Scholastic Announce Lexus Eco Challenge #2 Winners

February 26, 2010
Creating rain gardens, building a biodiesel processor, and promoting the use of solar chimneys were some of the actions taken by the winning teams in the second round of the Lexus Eco Challenge, an educational program and contest that empowers young people to make a positive difference for the environment. The 15 winning middle and high schools teams in Challenge #2 were awarded $10,000 each and are now qualified to participate in the Final Challenge for a chance at one of two $30,000 grand prizes and 14 $15,000 first-place awards. In all, Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program. All award money is shared among the students, teacher advisor and school.... more

Lexus’ Online Magazine Increases Features and Functionality to Engage Luxury Customers

November 03, 2009
Luxury customers have welcomed the unique articles and information in Lexus Magazine for six years. Now available online at Lexus.com/magazine, readers will find new tools, functions and features that will help them explore and enjoy the publication even more.... more

Ring in the Holiday Season at 12th Annual GLAAD Tidings - Season's Greenings 

November 03, 2009
The Gay & Lesbian Alliance Against Defamation (GLAAD), the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation organization, will host its 12th Annual GLAAD Tidings event: Seasons GREENings together with Honorary Chair Antonio Villaraigosa. The annual fundraiser to benefit GLAAD’s work and celebrate the holidays this year will feature live entertainment, an eco-friendly fashion show and silent auction. Sponsored by inviting partner Lexus with presenting partners Bud Light and Nordstrom, the event will transform the private estate of Tony & Jeanne Pritzker into an eco-friendly-themed winter wonderland on November 8, 2009 from 5:30pm-9:30pm.... more

Lexus Presents a VIP Performance by the International Sensation Fuerza Bruta - Live at the Miami Jackie Gleason Theater

October 29, 2009
As the leading luxury automotive brand in the United States, Lexus believes it is important to support and encourage all forms of artistic expression in the Hispanic Community. The next event in Lexus’ innovative experiential campaign is a VIP evening with Fuerza Bruta at the Filmore Jackie Gleason Theater in Miami on Monday, Nov. 2, 2009.... more

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