News Releases
Lexus GS Takes on Curves of SI Swimsuit Model Tori Praver with TORI 500 Racing Game App
February 16, 2012
TORRANCE, Calif. (Feb. 16, 2012)—What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. ... more
Lexus Throws Sports Illustrated Swimsuit a Curve
February 14, 2012
TORRANCE, Calif. (Feb. 14, 2012)—Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style.... more
CFDA/Lexus Eco-Fashion Challenge Unveils Winning Sustainable Collections at New York Fashion Week
February 13, 2012
NEW YORK (Feb. 13, 2012) — The winning designers of the 2nd annual Council of Fashion Designers of America (CFDA)/Lexus Eco-Fashion Challenge unveiled their sustainable clothing and accessory collections on Feb. 9 at MADE at Milk Studios as part of New York Fashion Week.... more
Lexus Revs Up Campaign to Launch the All-New GS
February 06, 2012
TORRANCE, Calif. (Feb. 6, 2012)—On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan.
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Status Update: Lexus Races Ahead with First Facebook Timeline-Inspired App
February 02, 2012
TORRANCE, Calif. (Feb. 2, 2012) — In anticipation of Facebook’s expected launch of Timeline for brands, Lexus unveiled a new Timeline-inspired Facebook app today at apps.facebook.com/pointsofnoreturn-tm/ that allows the automaker to connect with its fans on a more personal level. The Points of No Return application focuses on the all-new 2013 Lexus GS (arriving in showrooms February 2012), highlighting milestones in the creation and history of the model, as well as other groundbreaking moments in social media, technology and design.
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Lexus to Unleash 'The Beast' in First Super Bowl Commercial
January 31, 2012
TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company’s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.
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Lexus to Debut Its First Super Bowl Commercial
January 17, 2012
TORRANCE, Calif., January 17, 2012 – With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year. To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5 on NBC.
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Lexus Raises Funds for Toys for Tots as Part of December to Remember Big Red Bow Social Media Campaign
December 05, 2011
TORRANCE, Calif. (Dec. 2, 2011) As part of its popular annual December to Remember sales event, Lexus announced today that it will donate $5 to Toys for Tots for every big red bow shared via Facebook and Twitter. The campaign ends Jan. 3, 2012, with Lexus providing a maximum donation of $100,000 for the social media fundraiser.
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Lexus Unveils The Lexus Fashion Workshop with Four Original Designs Made of Recyclable Lexus CT Hybrid Parts
November 29, 2011
TORRANCE, Calif. (Nov. 29, 2011) -- Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
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All-New Lexus GS 350 Sport Sedan to Arrive in February 2012
November 23, 2011
TORRANCE, Calif., Nov. 23, 2011 – Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.... more
Pandora Unveils Billboard Advertising Unit Featuring Lexus
October 20, 2011
OAKLAND, Calif. Oct. 20, 2011 – Pandora (NYSE: P), the leading personalized radio service, today announced Lexus as the premier client to run a campaign using a new type of HTML5 enabled...
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Cars.com Expands Its Lineup of Resources for the Mobile Shopper with All-New iPad® App
2nd Annual CFDA/Lexus Eco-Fashion Challenge Winners Announced
September 13, 2011
NEW YORK (Sept. 13, 2011) — The Council of Fashion Designers of America (CFDA), a non-profit trade association, and Lexus once again challenged emerging designers to develop proposals for a sustainable clothing...
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Condé Nast and Flipboard Launch Brand Advertising On Flipboard for iPad with The New Yorker, Wired and Bon Appétit
July 25, 2011
July 25, 2011 - PALO ALTO, Calif. -- Today, Flipboard and Condé Nast bring brand advertising to the popular social magazine for iPad with web content from The New Yorker, Wired and Bon Appétit, with additional titles coming to Flipboard throughout 2011. American Express will be first to launch its campaign starting today in The New Yorker with Lexus following suit in October in Bon Appétit, The New Yorker and Wired.
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Lexus’ LStudio and OWN: Oprah Winfrey Network Launch Four-Part Online Series and One-Hour TV Special on Creativity Featuring will.i.am
June 15, 2011
Lexus’ LStudio (LStudio.com) and OWN: Oprah Winfrey Network have collaborated to launch an innovative four-part online series and one-hour primetime special featuring seven-time Grammy Award-winning musical artist and social innovator will.i.am.
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Lexus Signs 23-Year-Old Australian Golf Sensation Jason Day
June 14, 2011
TORRANCE, Calif. (June 14, 2011) -- Lexus is thrilled to announce the addition of 23-year-old Australian golf sensation Jason Day to its roster of sponsored golf champions. Day’s sponsorship kicks off at the 2011 U.S. Open Championship (June 16-19) where the young star will wear the Lexus logo on his apparel and make appearances at Lexus events as a brand ambassador.
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Why Predict the Future When You Can Invent It?
June 13, 2011
In a new marketing campaign debuting today, Lexus delivers on the promise to go beyond predicting the future to inventing it—to transcend from amazing engineering to “Engineering Amazing.”... more
Lexus Tees Up for the U.S. Open Championship with Online Golf Survey
June 08, 2011
TORRANCE, Calif. (June 8, 2011)—Calling all golf fans: Lexus wants to hear from you. What would you rather have, the perfect golf game or the perfect marriage? Are you willing to give up a full head of hair, a vacation, even celebrating an anniversary, for that perfect swing? Will Phil Mickelson, Jason Day or Nick Watney perfect their game in time to win the 2011 U.S. Open Championship?
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Lexus Culinary Masters Team Debuts at Pebble Beach Food & Wine
May 05, 2011
TORRANCE, Calif. (May 5, 2011)—With a lineup including the future co-host of NBC’s “The Chew,” a contestant and a judge from “The Next Iron Chef, Season 4,” along with James Beard winners...... more
The CT Remixed
April 12, 2011
As part of its multifaceted advertising and media campaign for the new CT 200h, Lexus is debuting the CT Remix program, designed to introduce the CT to people who are inspired by music in their daily lives.... more
Exclusive Lexus Culinary Team to Debut at Pebble Beach Food & Wine
March 31, 2011
In a first of its kind, Lexus is teaming up with six of the world’s most distinguished chefs as it unveils its Lexus Culinary Masters team. The team will partner with Lexus on multiple initiatives, including Lexus customer appreciation programs, charitable outreach, and multimedia productions.... more
Shangri-La Entertainment Announces Sebastian Gutierrez Feature Film 'Girl Walks Into a Bar' to Premiere March 11 Exclusively on YouTube
February 17, 2011
Shangri-La Entertainment announced today it has entered into an agreement with YouTube and Lexus to present the Sebastian Gutierrez film “Girl Walks Into a Bar” free, exclusively on YouTube premiering Friday, March 11 at http://www.youtube.com/screeningroom.... more
A New Kind of Eye Candy for Sports Illustrated Swimsuit Issue Fans
February 15, 2011
A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out.... more
Lexus and USGA Extend Partnership
January 27, 2011
Lexus and the United States Golf Association (USGA) announced today a multi-year renewal of their strategic partnership, ensuring that Lexus will remain the exclusive automotive partner of the USGA and the official car of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. ... more
Lexus Pulls an 'All-Nighter' with Xbox LIVE for CT 200h
December 15, 2010
In support of its all-new CT 200h hybrid, Lexus has forged its first partnership with Xbox 360® video game and entertainment system from Microsoft for the Xbox LIVE® online entertainment network “All-Nighter.” On Saturday, December 18, Lexus will sponsor the all-night gaming marathon for “Halo: Reach,” giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ‘til dawn.... more
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