News Releases
Lexus Design Award 2017 Grand Prix Winner Announced at the Amazing "Lexus Yet" Pavilion in Milan
April 04, 2017
April 4, 2017 – Lexus International has announced the Grand Prix winner of the Lexus Design Award 2017 – PIXEL by Hiroto Yoshizoe – leading this prestigious international event to a peak of excitement. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of YET.... more
Toyota and Burton Announce Strategic Partnership
February 28, 2017
Torrance, Calif. and Burlington, Vt. (Feb. 28, 2017) – Toyota and Burton Snowboards have entered into a multi-year strategic partnership, beginning with this week’s Burton U.S. Open Snowboarding Championships in Vail, Colo. (Feb. 27- March 4). The partnership brings together Toyota, which has been part of the cultural fabric of the U.S. for nearly 60 years, and the world’s leading snowboard and alternative outdoor lifestyle brand Burton, founded in Vermont by Jake Burton in 1977.... more
Lexus Solidifies Its Commitment to Fashion by Returning as the Official Automotive Partner of NYFW: The Shows for the February 2017 Season
February 08, 2017
New York (Feb. 8, 2017) – Lexus preserves its commitment to the fashion industry by returning as the Official Automotive Partner of NYFW: The Shows for the fourth consecutive season.... more
‘Yet’ Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today
January 31, 2017
NEW YORK, Jan. 31, 2017 — Lexus International today announced the 12 finalists for the Lexus Design Award 2017. Three finalists based in the USA were selected, marking the first time designers from this region have advanced to the final round. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth anniversary. The competition supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of “Yet.”... more
Lexus Art Series: Art & Innovation Talks by Whitewall
November 28, 2016
NEW YORK (November 28, 2016)--Whitewall, in partnership with Lexus, is launching a series of talks and conversations around contemporary art during Art Basel in Miami Beach.... more
Lexus Encourages Customers to Wish Big This Holiday Season
November 14, 2016
TORRANCE, Calif. (Nov. 14, 2016) -- Lexus is launching a new integrated marketing campaign for its annual “December to Remember” Sales Event that offers a clever look at family togetherness. Anchored by five general market commercials plus two adaptations for multicultural media, the ads aim to rekindle adults’ love for the holidays and encourages customers to embrace the childlike sense of wonder that accompanies the season. ... more
EuropaCorp and Lexus Unveil 28th Century Spacecraft 'SKYJET' in Upcoming Sci-Fi Epic: Valerian and the City of a Thousand Planets
November 10, 2016
Nov. 10, 2016 -- Today, Lexus announced the formation of a creative partnership with film studio EuropaCorp. One of the early highlights of this collaboration will be the highly anticipated 2017 science fiction film, Valerian and the City of a Thousand Planets, starring Cara Delevingne and Dane DeHaan. Lexus collaborated with the Valerian creative team, as they imagined and brought to life the vision for the SKYJET, a single-seat pursuit craft featured in the film.
... more
... more
Lexus Returns to New York Fashion Week as Official Automotive Sponsor
September 06, 2016
New York (September 6, 2016)—Lexus will continue its deep commitment to the fashion industry as the Official Automotive Partner of NYFW: The Shows and MADE New York for the September 2016 fashion show season. Lexus will debut the new #HowFashionTravels campaign with a fleet of courtesy transportation vehicles for industry attendees; additionally Lexus will champion emerging talent at MADE New York, where the Lexus Lounge returns for its 8th season.
... more
... more
Lexus Taps Fashion Designer Zang Toi for Couture Auto Show Apparel
August 16, 2016
Dana Point, Calif. (August 16, 2016) – Lexus is proud to announce the Zang Toi Collection for Lexus, a partnership with globally renowned fashion designer Zang Toi, who will be creating an all-new wardrobe for Lexus auto show product specialists. The couture apparel will be debuted in September at the Miami Auto Show, with the press day looks debuting in January at the 2017 North American International Auto Show. The Collection will blend the worlds of high-fashion and luxury vehicles, drawing on the attention to detail and craftsmanship that is a signature of both the fashion designer and the car brand. ... more
'Yet' is Creative Muse for Lexus Design Award 2017 - Now Open for Entries
August 10, 2016
August 10, 2016 — Lexus International today announced its call for entries for the Lexus Design Award 2017. First launched in 2013 to stimulate ideas for a better tomorrow, Lexus is celebrating the 5th anniversary of this international design competition supporting up-and-coming designers and creators worldwide.... more
INTERSECT BY LEXUS / NYC Partners with Union Square Events for Third Global Location
July 18, 2016
NEW YORK, N.Y. , July 18, 2016 -- INTERSECT BY LEXUS — a unique creative space in select global cities for individuals looking to be inspired by fashion, art, food, music, and technology — is set to open its third global location in New York City in mid-2017.... more
Lexus Tees Up for the U.S. Open Championship
June 13, 2016
TORRANCE, Calif. (June 13, 2016) —Golf's most anticipated event is here. Lexus returns as the official vehicle of the U.S. Open Championship in partnership with the United States Golf Association (USGA) for the 10th consecutive year. ... more
Documentary Series 'It Got Better' Returns to L/Studio for Third Season
May 24, 2016
TORRANCE, Calif. (May 24, 2016)—The third season of docuseries “It Got Better,” a collaboration between the creative team of Lisa Kudrow and Dan Bucatinsky’s Is Or Isn’t Entertainment (“The Comeback”; “Web Therapy”; “Who Do You Think You Are?”) and Dan Savage (“Savage Love”) and the It Gets Better Project, premieres today on Lexus’ digital content channel L/Studio (LStudio.com). With the series’ third season debut, L/Studio demonstrates its continued support of this passion project from Kudrow/Bucatinsky, who produced the channel’s Emmy-nominated and Webby award-winning “Web Therapy” series.... more
Inaugural Lexus Gran Fondo to Feature Lexus Hotel, Culinary and Cycling Partners at Exclusive Boston-to-the Cape Experience
April 27, 2016
TORRANCE, Calif. (April 27, 2016) — Lexus is hosting its first-ever Lexus Gran Fondo, a culinary and cycling event in Massachusetts taking place May 27–30, 2016. The event will feature three days of challenging bike rides, curated experiences and distinctive food and wine pairings that celebrate the local region and bring together Lexus’ hotel, culinary and cycling partners.... more
Lexus Brings “Verses and Flow” Music Performances Back to Chicago Auto Show
February 08, 2016
CHICAGO, Feb. 8, 2016 – Live music will once again entertain Chicago Auto Show visitors at the Lexus exhibit as “Lexus Verses and Flow” returns to McCormick Place. This live version of the award-winning television series features amazing live R&B musical performances by several emerging artists.... more
Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus
January 11, 2016
DETROIT (Jan. 11, 2016) — When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.... more
Lexus Keeps the Magic Alive This Holiday Season
November 18, 2015
TORRANCE, Calif. (Nov. 18, 2015) -- Today Lexus launches its holiday marketing efforts, taking its iconic “December to Remember” campaign up a notch in a multitiered partnership with specialty luxury retailer Barneys New York. At the center of the collaboration is an elaborate Lexus racetrack display in one of Barneys’ own iconic creations: its signature holiday windows.... more
The Ultimate in Refinement Meets the Ultimate in Capability with the New Lexus LX
October 19, 2015
TORRANCE, Calif. (Oct. 19, 2015) — Today Lexus debuted a national integrated marketing campaign for the refreshed 2016 Lexus LX 570, a sport utility vehicle that combines luxury with off-road capability. Targeting affluent, active consumers who live without compromise, the marketing campaign illustrates how the dynamic SUV offers luxury in action.... more
Lexus Hoverboard Ride Revealed
August 04, 2015
TOKYO, August 05, 2015 -- Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona.... more
'Anticipation' Builds as Lexus and the Weinstein Company Announce the Third Annual Lexus Short Films Series
July 15, 2015
Lexus and The Weinstein Company announced today the return of the annual Lexus Short Films series – but with a new, exciting twist for filmmakers. For the first time ever, the Lexus Short Films series will be open to submissions from aspiring directors within the worldwide filmmaking community. Beginning July 15, 2015, emerging filmmakers can submit a short film of 20 minutes or less as an example of their past work for consideration through www.lexusshortfilms.com, in collaboration with Withoutabox (https://www.withoutabox.com), the leading service for film festivals and filmmakers.
... more
... more
Lexus Creates Hoverboard of the Future
June 24, 2015
TORRANCE, Calif. – June 24, 2015 - Luxury automotive brand Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced Hoverboards ever developed.... more
Lexus Swings into Action at the U.S. Open Championship
June 15, 2015
TORRANCE, Calif. (June 15, 2015) — Fore! Get ready to cheer on your favorite world-class golfers during this year’s U.S. Open Championship June 18–21 at Chambers Bay Golf Course in University Place, Washington. Lexus returns as the official vehicle of the U.S. Open Championships in partnership with the United States Golf Association (USGA) to once again produce exciting moments that speak to performance, precision and perfection. ... more
Lexus Takes a Swing to Establish Endowment Supporting Careers in the Golf Industry with Scholarships at the University of Maryland Eastern Shore
June 04, 2015
TORRANCE, Calif. – June 4, 2015 – Lexus celebrates the accomplishments of the late African-American golf legend and pioneer, Charlie Sifford, by establishing “The Lexus Endowment” at the University of Maryland Eastern Shore (UMES). This university is one of 19 schools that offer a PGA Golf Management program that covers a broad range of aspects of the golf enterprise, and the only historically black institution to offer such a program. ... more
Documentary Series 'It Got Better' Returns for Second Season on L/Studio
April 29, 2015
TORRANCE, Calif. (April 29, 2015) — The second season of docuseries “It Got Better,” a collaboration between the creative team of Lisa Kudrow and Dan Bucatinsky’s Is Or Isn’t Entertainment (“The Comeback”; “Web Therapy”; “Who Do You Think You Are?”) and Dan Savage and his It Gets Better Project, premieres today on Lexus-owned broadband channel L/Studio (LStudio.com). With “It Got Better,” L/Studio once again supports a passion project from Kudrow/Bucatinsky, who produced the channel’s Emmy-nominated and Webby award-winning “Web Therapy” series.... more
Good Grades and Local Leadership Can Add Up to a $5,000 Scholarship – Second Annual Lexus Verses and Flow Scholarship Kicks Off With $100,000 in Awards!
April 15, 2015
TORRANCE, Calif. (April 15, 2015) – Good news college students! Hitting the books, listening to professors, acing classes and being a community leader can get you a $5,000 in scholarship.... more
Copyright Notice
All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.