The Scion xB urban utility vehicle adds value for the 2010 model year with an all-new standard Pioneer head unit and no increase to xB’s base price. Also new for the model year is an optional Alpine Premium audio unit that’s navigation- and back-up camera-ready. The 2010 xB will arrive at dealerships later this month.... more
TORRANCE, Calif., March 3, 2009 - Scion’s Release Series (RS) models have been a lightning rod for buyers that want the style of a custom ride and the peace of mind that all the accessories are up to the brand’s standards in fit and finish. The Release...... more
Scion recently launched its "United by Individuality" brand campaign, which reinvents the brand's distinctiveness by communicating several of its core philosophies - creativity, personalization, authenticity, and community.... more
June marks Scion's five-year anniversary of being on sale in the United States. At launch the brand's goals were to bring young consumers to the Toyota family, and implement a new business model for selling cars.... more
Scion announced manufacturer's suggested retail prices (MSRP) today for the 2009 model year xB urban utility vehicle and tC sports coupe. The xB will arrive at dealerships later this month while the tC will arrive in May.... more
Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the first limited-production Scion for 2008, the xB Release Series 5.0 (xB R.S. 5.0), will be available at dealer showrooms beginning in Feburary.... more
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