News Releases

Scion Announces Winners for Its 'Battle of the Builds' Customization Competition for U.S. Servicemen and Servicewomen

October 18, 2010
Scion announced today the winners for its unique car customization challenge for teams of active duty military personnel. The “Scion Battle of the Builds” contest highlights the creativity, teamwork and can do attitude of today’s U.S. Military and challenged them to design a customized Scion xB.... more

Toyota Motor Sales Earns Six Segment Awards to Lead All Manufacturers in J.D. Power and Associates 2010 Initial Quality Study

June 17, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that its Toyota, Lexus and Scion brands received a combined six segment awards in the 2010 J.D. Power and Associates Initial Quality Study (IQS), more than any other manufacturer.... more

Scion Announces Pricing for Restyled 2011 xB

Scion Announces Pricing for Restyled 2011 xB

March 16, 2010
Scion today announced Manufacturer’s Suggested Retail Prices (MSRP) for the restyled 2011 xB urban utility vehicle that will arrive at dealerships later this month. The 2011 xB is upgraded with an aggressive new look on the outside and added comfort and convenience on the inside. The enhancements to the 2011 xB come with a $150 price increase over the 2010 model resulting with MSRPs of $16,000 and $16,950 for manual and automatic transmission models, respectively.... more

2010 Toyota Corolla and Scion xB Earn Insurance Institute for Highway Safety 'Top Safety Pick' Award

March 02, 2010
The Insurance Institute for Highway Safety (IIHS) has announced that for the second consecutive year the Toyota Corolla compact sedan and Scion xB have each earned “Top Safety Pick” awards.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

Scion Announces Pricing for xB Release Series 7.0, Will Debut at the 2009 Los Angeles Auto Show

Scion Announces Pricing for xB Release Series 7.0, Will Debut at the 2009 Los Angeles Auto Show

November 30, 2009
Scion announced today that it will be displaying its latest limited-production vehicle, the 2010 xB Release Series 7.0 (xB RS 7.0) in the Scion booth at the Los Angeles Auto Show, Dec. 2-13, 2009. The xB RS 7.0 will begin arriving in dealerships in December 2009.... more

2010 Scion xB Product Information

April 21, 2009

Scion xB Gains Additional Audio Functionality For 2010

Scion xB Gains Additional Audio Functionality For 2010

April 21, 2009
The iconic Scion xB urban utility vehicle will continue to appeal to young consumers as it receives new standard and optional audio systems for the 2010 model year.... more

Scion xB Recieves New Audio Head Unit For 2010 With No Increase in Price

Scion xB Recieves New Audio Head Unit For 2010 With No Increase in Price

April 15, 2009
The Scion xB urban utility vehicle adds value for the 2010 model year with an all-new standard Pioneer head unit and no increase to xB’s base price. Also new for the model year is an optional Alpine Premium audio unit that’s navigation- and back-up camera-ready. The 2010 xB will arrive at dealerships later this month.... more

Scion's Sweet Release

Scion's Sweet Release

March 03, 2009
TORRANCE, Calif., March 3, 2009 - Scion’s Release Series (RS) models have been a lightning rod for buyers that want the style of a custom ride and the peace of mind that all the accessories are up to the brand’s standards in fit and finish. The Release...... more

Scion Announces Pricing for xB Release Series 6.0

Scion Announces Pricing for xB Release Series 6.0

January 07, 2009
Scion announced today that its first limited-production vehicle for 2009, the xB Release Series 6.0 (xB R.S. 6.0), will be available at dealer showrooms in February.... more

Scion xB - Rogue Status

October 30, 2008
A guide to the Scion xB by Rogue Status at the 2008 SEMA show in Las Vegas.... more

Descendant Ultimate Scion xB - Christian Rado

October 30, 2008
A guide to the Descendant Ultimate Scion xB by Christian Rado at the 2008 SEMA show in Las Vegas.... more

Cross Country Scion xB - Blaine Fontana

October 30, 2008
A guide to the Cross Country Scion xB by Blaine Fontana at the 2008 SEMA show in Las Vegas.... more

Slammer Scion xB - Jeff Soto

October 30, 2008
A guide to the Slammer Scion xB by Jeff Soto at the 2008 SEMA show in Las Vegas.... more

Scion xB - Raging Bull

October 30, 2008
A guide to the Scion xB by Raging Bull at the 2008 SEMA show in Las Vegas.... more

Scion xBt - MV DESIGNZ

October 30, 2008
A guide to the Scion xBt by MV Designz at the 2008 SEMA show in Las Vegas.... more

Scion xB Tacos and Paint Truck - Kenton Parker

October 30, 2008
A guide to the Scion xB Tacos and Paint Truck by Kenton Parker.... more

Scion Chronology

August 14, 2008
Chronology of Scion vehicles.... more

2009 Scion xB Product Information

August 01, 2008

2009 Scion xB Combines Unique Style And Performance

August 01, 2008
The Scion xB urban utility vehicle, which received a major model change in 2008, enters the 2009 model year by appealing to young urban trendsetters with its fresh styling and performance.... more

Scion Reinvents Individuality with New Brand Campaign

July 28, 2008
Scion recently launched its "United by Individuality" brand campaign, which reinvents the brand's distinctiveness by communicating several of its core philosophies - creativity, personalization, authenticity, and community.... more

Scion Marks Fifth Anniversary

June 23, 2008
June marks Scion's five-year anniversary of being on sale in the United States. At launch the brand's goals were to bring young consumers to the Toyota family, and implement a new business model for selling cars.... more

Scion, iBiquity Partner to Offer Digital HD Radio in Select Audio Systems

April 15, 2008
Scion announced today that it will offer iBiquity Digital's HD Radio technology in select audio systems in the near future.... more

Scion Announces 2009 Prices For xB and tC

April 11, 2008
Scion announced manufacturer's suggested retail prices (MSRP) today for the 2009 model year xB urban utility vehicle and tC sports coupe. The xB will arrive at dealerships later this month while the tC will arrive in May.... more

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