Scion Lifestyle

Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

January 11, 2016
Torrance, Calif., Jan. 11, 2016 – Baker Skateboards, under its partnership with Scion, hit the road in a brand new iM and iA for a demo at their favorite park in San Francisco. They stopped along the way not only to shred a few local spots, but to ride along with professional drift racer Ken Gushi in a Scion FR-S release series 1.0. Watch the video here: https://www.scion.com... more

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

Scion Steps Out in Style with STAMPD at the 2015 Los Angeles Auto Show

Scion Steps Out in Style with STAMPD at the 2015 Los Angeles Auto Show

November 16, 2015
TORRANCE, Calif. Nov. 16, 2015 – The right wheels need the right look. Debuting alongside Scion’s new concept vehicle at the Los Angeles Auto Show will be Scion’s new partnership with Los Angeles-based lifestyle brand, STAMPD.... more

Scion Pairs Sports and Style for 2016 FR-S Release Series 2.0

Scion Pairs Sports and Style for 2016 FR-S Release Series 2.0

October 29, 2015
TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with just 1,000 vehicles available, it’s the most elusive and exclusive Scion Release Series yet.  ... more

Scion Showcases Fashion and Passion

Scion Showcases Fashion and Passion

October 29, 2015
TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles’ Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6.... more

Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale

Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale

October 07, 2015
TORRANCE, Calif. (Oct. 7, 2015) – Scion Racing has its eye on the prize. Heading into the 2015
U.S. Formula DRIFT Pro Championship, Rockstar Energy Hankook Tire Scion tC driver Fredric Aasbo leads all competition in first place, while GReddy Performance Scion FR-S driver Ken Gushi follows in second. With a substantial points lead, Scion Racing has already captured its second straight Manufacturer’s Cup.... more

Scion Brings the 'Weird' with James Franco and Jaleel White

Scion Brings the 'Weird' with James Franco and Jaleel White

September 14, 2015
TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand’s newest ad campaign, titled “Weird, Right?” This is the largest marketing campaign for Scion since the brand’s launch in 2003.... more

Partnering Products and Passion

Partnering Products and Passion

August 25, 2015
TORRANCE, Calif. (August 25, 2015) – What was your first car’s name? More than 40 percent of young people name their first car because it’s not just transportation – it’s an extension of their life.... more

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

June 23, 2015
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A collaborative effort between Evasive Motorsports, GReddy Racing and Mackin Industries, this year marks Walker’s third attempt to tame the challenging 12.5-mile, 156-turn course that ascends to the summit 14,110 feet above sea level.  ... more

Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

April 13, 2015
TORRANCE, Calif. (April 13, 2015) – With Scion’s help, young entrepreneurs are moving from the “hot seat” to the front seat and driving their businesses forward. Industry trendsetters including fashion designer Christian Siriano, Charles Adler, co-founder of Kickstarter, and Candace Nelson, founder of Sprinkles Cupcakes (among others), recently listened to business pitches inside a Scion xB and helped Scion select which entrepreneurs to support with funding, mentorship or a vehicle.
 ... more

Dual Threat: Two-Tone Scion tC Release Series 9.0 Available Now

Dual Threat: Two-Tone Scion tC Release Series 9.0 Available Now

January 20, 2015
TORRANCE, Calif., (Jan. 20, 2015) – Double trouble has arrived in Scion dealerships. Scion paired up with Jeremy Lookofsky of Cartel Customs on the two-toned Scion tC Release Series 9.0. The new model combines style and substance and is based on a concept car developed for custom car shows.... more

Scion Showcases SEMA Standouts

Scion Showcases SEMA Standouts

November 05, 2014
LAS VEGAS, (Nov. 5, 2014) – With a custom louvre treatment and vintage style, Speedhunters triumphed today as the winner in the 10th annual Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The online international collective digs up exciting stories surrounding car culture.... more

Scion Scores with SEMA Entries

Scion Scores with SEMA Entries

October 30, 2014
TORRANCE, Calif., (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six builders put their own interpretations into the Scion tC, FR-S and xB with custom upgrades, individual style and creativity.... more

Scion tC Release Series 9.0 Steals the Show

Scion tC Release Series 9.0 Steals the Show

October 29, 2014
TORRANCE, Calif. (Oct. 29, 2014) – Vibrant magma orange and designer details transform the new Scion tC Release Series 9.0 into a driver’s show car. Scion joined forces with Jeremy Lookofsky of Cartel Customs to create the limited edition, two-tone version of the sports coupe.... more

Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

October 07, 2014
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.... more

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.... more

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

September 08, 2014
TORRANCE, Calif. (Sept. 8, 2014) – The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S Release Series 1.0, a modern homage to the sports coupe’s racing roots. Revealed earlier this year at the New York International Auto Show, the FR-S Release Series 1.0 is now available at dealerships nationwide.... more

Scion Audio Visual Presents 'Mementos'

Scion Audio Visual Presents 'Mementos'

February 28, 2014
LOS ANGELES, Calif., Feb. 28, 2014 -- SCION AUDIO VISUAL, the creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming, presents the first ever exhibition of Steve Aoki’s collection of fan art in Los Angeles. Steve Aoki is the Los Angeles based grammy-award nominated electronic music producer, record label owner and DJ.... more

Scion Owners Fill the Toy Chest for Needy Kids

Scion Owners Fill the Toy Chest for Needy Kids

October 17, 2013
TORRANCE, Calif., (Oct. 17, 2013) – The line of Scion owners held all the variety of a toy store in their arms. Thousands of action figures, games, trucks, dolls and more were donated to the Toys for Tots Foundation at the annual Scion Night held at Knott’s Scary Farm amusement park, attended by more than 12,500 owners and their guests.... more

Scion's Ten-Year Anniversary Marked with Scion 10 Series Music Release Compilation

Scion's Ten-Year Anniversary Marked with Scion 10 Series Music Release Compilation

May 24, 2013
TORRANCE, Calif., May 24, 2013 Today, Scion is releasing a 10-track compilation to mark its 10-year anniversary featuring artists they’ve worked with in the past as well as a few new ones entitled, Scion 10 Series Music Release. From the legendary rock group Melvins, to Detroit techno luminary Moodymann, to famed hip-hop producer Harry Fraud, and retro pop synthesizers Chromatics, unreleased tracks from the Scion A/V archives will be showcased.... more

Meguiar’s Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games

Meguiar’s Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games

May 06, 2013
TORRANCE, Calif., (May 6, 2013) – Microsoft’s Turn 10 Studios, makers of the Forza Motorsport franchise for the Xbox 360, have created a digital likeness of a real-world, Meguiar’s Inc., modified Scion FR-S for players to download and race in Forza Motorsport 4 and Forza Horizon. Beginning today, the Meguiar’s Scion FR-S design will be available as a free download for any person who owns Forza Horizon, or for Forza Motorsport 4 players who have purchased the August Playseat Car Pack.... more

Young Entrepreneurs Win Scion "Motivate" Program

March 19, 2013
TORRANCE, Calif., (March 19, 2013) – Scion announced today the 10 talented and passionate young entrepreneurs who each won a Scion vehicle, Scion accessories, $10,000 and career mentoring as part of the Motivate program.... more

Scion Motivate Workshop to Support Young Entrepreneurs with Help from Industry Leaders

March 12, 2013
TORRANCE, Calif., (March 12, 2013) – Semi-finalists in Scion’s Motivate program will learn from other leading entrepreneurs in the creative community during a three-day workshop in Santa Monica, Calif. from March 13-15.... more

New TV Spots, Mini Documentaries Advance the ‘Scion Story’ Brand Campaign

February 11, 2013
TORRANCE, Calif., (Feb. 11, 2013) – The real lives of five young entrepreneurs form the backbone of Scion’s newest national ad campaign, “Make Every Second Count,” that launched today at www.scion.com and will continue with broadcast, print and online content developed with creative agency ATTIK. The new ads and online mini documentaries build on the “Scion Story” brand campaign launched last fall to showcase the company’s longstanding commitment to individual passions.
... more

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