News Releases

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

2015 Scion iQ Product Information

2015 Scion iQ Product Information

October 01, 2014

2015 Scion iQ Tackles Any Urban Challenge

2015 Scion iQ Tackles Any Urban Challenge

October 01, 2014
The premium micro subcompact 2015 iQ hits city streets in a big way. Metropolitan trendsetters will enjoy the standard touchscreen audio system and useful navigation, along with a super-tight 26.6-foot turning diameter that makes urban driving a breeze.... more

2014 Scion iQ Product Information

June 02, 2014

2014 Scion iQ Tackles Any Urban Challenge

2014 Scion iQ Tackles Any Urban Challenge

May 30, 2014
TORRANCE, Calif., (May 30, 2014) – The premium micro subcompact 2014 iQ hits city streets in a big way. Metropolitan trendsetters will enjoy the standard touchscreen audio system and useful navigation, along with a super-tight 26.6-foot turning diameter that makes urban driving a breeze.... more

Save Some Green with Toyota, Lexus and Scion

Save Some Green with Toyota, Lexus and Scion

May 28, 2014
Los Angeles (May 28, 2014) – California drivers looking to save a buck are in luck! Toyota, Lexus and Scion took three of the top ten spots in the 2014 Green Car Guide, published today by the Automobile Club of Southern California.... more

2014 Scion iQ Earns All-Around Honors from Automotive Science Group

2014 Scion iQ Earns All-Around Honors from Automotive Science Group

February 04, 2014
TORRANCE, Calif., (Feb. 4, 2014) – Conscientious buyers can feel confident about the 2014 Scion iQ. The Automotive Science Group (ASG) analyzed thousands of social, environmental and economic data points and named Scion’s compact four-seater to its 2014 Best All-Around Performance list.... more

Toyota Motor Sales Dominates Auto Club Green Car List

September 26, 2013
TORRANCE, Calif. (Sept. 26, 2013) – California drivers looking for a green vehicle at a good value need look no further. Toyota, Lexus and Scion took top honors in the 2013 Green Car Guide, published today by the Automobile Club of Southern California. Six of the top ten overall green vehicle and “best value” scores are held by the Toyota family. ... more

Scion Makes Touchscreen Audio System Standard for All Models

August 15, 2013
TORRANCE, Calif., (Aug. 15, 2013) – Scion is the first non-luxury car brand to feature a touchscreen audio system as standard equipment across its entire lineup. Scion also announces new features and manufacturer’s suggested retail prices (MSRP) for the 2014 FR-S and xD, 2013 xB and the limited-production 2014 iQ Monogram Series.
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Scion Announces Pricing for Limited Production Scion 10 Series, New 2014 tC and iQ

May 08, 2013
TORRANCE, Calif., (May 8, 2013) – Scion today announced manufacturer’s suggested retail prices (MSRP) for its new limited production Scion 10 Series, the 2014 tC and the 2014 iQ. The Scion 10 Series includes special enhancements to the new tC and iQ as well as to the 2013 models of the xD, xB and FR-S in celebration of the brand’s 10th anniversary.
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2013 New York Auto Show - 2014 Scion tC and Scion 10 Series Debut

March 28, 2013
Scion Vice President Doug Murtha reveals the 2014 Scion tC and the Scion 10 Series at the 2013 New York International Auto Show, Thursday, March 28.... more

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

March 28, 2013
NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.... more

Scion iQ Wins 2013 Kelley Blue Book’s KBB.com 5-Year Cost to Own Award

February 05, 2013
TORRANCE, Calif., (Feb. 5, 2013) – The 2013 Scion iQearned a 5-Year Cost to Own Award from Kelley Blue Book www.kbb.comtoday in recognition of its lowest projected costs of ownership in the subcompact category.
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Scion iQ EV Arrives for Campus and Urban Car-sharing Programs

October 17, 2012
DENVER, Oct. 17, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. today announced the arrival of the 2013 Scion iQ EV in the United States. The iQ EV is a battery- electric four-seater city commuter car designed for car-sharing programs, in urban and campus environments.
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Toyota Announces 2013 Prices for Corolla, Matrix, Sienna, Tacoma, Scion xD and iQ

July 13, 2012
TORRANCE, Calif., (July 13, 2012) - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the 2013 Corolla and Matrix compact sedans, Sienna van and Tacoma compact pickup truck.
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Scion Announces Collaboration with its iQ and Sony’s PlayStation®Vita

May 01, 2012
TORRANCE, Calif., May 1, 2012 – Scion is pleased to announce that starting May 1 through July 31, 2012, buyers of a new 2012 Scion iQ will receive a PlayStation®Vita (PS Vita), portable entertainment system, while supplies last. 
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New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

March 12, 2012
TORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.
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2011 SEMA Show: Guide to Scion Vehicles

October 27, 2011
Scion displays seven vehicles at the 2011 SEMA (Specialty Equipment Market Association) Show in Las Vegas.... more

2012 Scion iQ Product Information

July 20, 2011

2012 Scion iQ Premium Micro-Subcompact is World’s Smallest Four-Seater

July 20, 2011
SAN FRANCISCO, Calif. — July 20, 2011 — Scion announced today that its 2012 iQ premium micro-subcompact will begin arriving in dealerships this October. The Scion iQ is only 10 feet long yet seats four people, making it the world’s smallest four-seater.

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Scion Unveils a New Dimension at the New York Auto Show with All-New 2011 iQ and tC Production Models

Scion Unveils a New Dimension at the New York Auto Show with All-New 2011 iQ and tC Production Models

March 31, 2010
A New Dimension of Scion was unveiled today with two new production vehicles – the all-new 2011 iQ premium micro-subcompact and the second-generation 2011 tC sports coupe – at the New York International Auto Show. The tC is scheduled to arrive in dealerships later this fall, while the iQ will go on sale in early 2011.... more

Five Axis Customizes All-New 2011 Scion iQ for Special Display at 2010 New York International Auto Show

Five Axis Customizes All-New 2011 Scion iQ for Special Display at 2010 New York International Auto Show

March 31, 2010
As part of the North American debut of the all-new 2011 Scion iQ premium micro-subcompact car, Five Axis has created a special iQ show car for display at the 2010 New York International Auto Show (NYIAS). Five Axis’ iQ show car demonstrates the personal customization synonymous with all Scions..... more

Scion Reveals iQ Concept at 2009 New York International Auto Show

Scion Reveals iQ Concept at 2009 New York International Auto Show

April 08, 2009
At the New York Auto Show today, Scion unveiled a special concept version of the iQ micro-subcompact car designed to meet the transportation needs of young urban trendsetters.... more

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