Auto Shows/Events

Scion Takes on the Runway Supporting Project Ethos Event

October 08, 2013
TORRANCE, Calif., (Oct. 8, 2013) – Local and international fashion, music and art will be on center stage when Scion sponsors the Project Ethosevent during Los Angeles Fashion Week on Oct. 15. The event will run 8 p.m. to 2 a.m. at the Avalon Hollywood and include runway shows, an art gallery and a live performance from L.A.-based music group YACHT.... more

Scion Announces Tuner Challenge Finalists Headed to SEMA

September 05, 2013
TORRANCE, Calif., (Sept. 5, 2013) – Scion announced its three Scion Tuner Challenge finalists today, each of whom will show off their modified tC vehicles at the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 5-8. The winning participants are Josh Croll of Mertztown, Pa., Walter Franco of Seattle and Young Tea of Alhambra, Calif.... more

Scion Racing Returns to Tackle Pikes Peak International Hill Climb

Scion Racing Returns to Tackle Pikes Peak International Hill Climb

June 27, 2013
TORRANCE, Calif. (June 27, 2013) -- Scion Racing will make its second appearance at the Pikes Peak International Hill Climb on June 30, with the FR-S debuting for its first race up the 14,110 foot summit in Colorado Springs, Colo. Now in its 91st year, the iconic and highly competitive event takes drivers up a 12.42-mile course with 156 turns to the top of Pikes Peak.... more

2013 New York Auto Show - 2014 Scion tC and Scion 10 Series Debut

March 28, 2013
Scion Vice President Doug Murtha reveals the 2014 Scion tC and the Scion 10 Series at the 2013 New York International Auto Show, Thursday, March 28.... more

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

March 28, 2013
NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.... more

New 2014 Scion tC Sports Coupe to Make World Debut at 2013 New York Auto Show

March 21, 2013
TORRANCE, Calif., (March 21, 2013) – Scion will stage the world debut of the new 2014 Scion tC sports coupe at a press conference at the 2013 New York Auto Show.... more

Scion Motivate Workshop to Support Young Entrepreneurs with Help from Industry Leaders

March 12, 2013
TORRANCE, Calif., (March 12, 2013) – Semi-finalists in Scion’s Motivate program will learn from other leading entrepreneurs in the creative community during a three-day workshop in Santa Monica, Calif. from March 13-15.... more

Scion FR-S Named Official Race Vehicle for 2013 Toyota Pro/Celebrity Race

February 07, 2013
CHICAGO, Feb. 7, 2013-Toyota Motorsports and Scion announced today that the Scion FR-S sports coupe will be the official vehicle of the 2013 Toyota Pro/Celebrity Race. This first Pro/Celebrity race-ready vehicle is making its debut here at the Chicago Auto Show.
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Scion Racing Prepares for Competitive 2013 Rally America National Championship

January 23, 2013
TORRANCE, Calif. (Jan. 23, 2013) - Scion Racing returns for its second full rally season with a new Scion xD in the Rally America National Championship. Driver Andrew Comrie-Picard and the team will compete in seven scheduled events, beginning with the two-day Sno*Drift Rally in Atlanta, Mich., on Jan. 25-26.
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Sizzling FR-S and Interactivity Are Key Elements at Scion Exhibit

January 22, 2013
CHICAGO (Jan. 22, 2013)– Scion, the youth brand of Toyota, will be incorporating cutting-edge interactivity and dazzling, award-winning vehicles to showcase its iconic lineup at the 2013 Chicago Auto Show.
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Scion Bringing Youthful Appeal, High-Tech Wizardry to NAIAS

January 09, 2013
DETROIT (Jan. 9, 2013) – Scion, the youth brand of Toyota, will be using exciting visual displays and cutting-edge interactivity to showcase its distinctive lineup at the 2013 North American International Auto Show (NAIAS).
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Scion FR-S Tuner Challenge Winner

November 01, 2012
LAS VEGAS (Nov. 1, 2012) – With a unique color and a supercharger under the hood, custom-car builder Chris Basselgia of Lebanon, Pa., won Scion’s FR-S Tuner Challenge, announced yesterday at the Specialty Equipment Market Association (SEMA) show in Las Vegas.

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Scion FR-S Named Hottest Sport Compact at the 2012 SEMA Show

October 30, 2012
LAS VEGAS, (Oct. 30, 2012) – The Scion FR-S earned industry recognition today with the Hottest Sport Compact award on the first day of the 2012 Specialty Equipment Market Association (SEMA) Show in Las Vegas.
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Scion FR-S Tuner Challenge Specs

October 26, 2012

Scion Reveals FR-S Tuner Challenge Cars in Advance of 2012 SEMA Show

October 26, 2012
TORRANCE, Calif., (Oct. 26, 2012) – Scion revealed its three FR-S Tuner Challenge cars last night in advance of the Specialty Equipment Market Association (SEMA) show that kicks off in Las Vegas on Oct. 30. ... more

New Scion Program 'Motivate' Offers Career Building Opportunity to Young, Self-Starters in the Creative Community

October 25, 2012
TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion “What Moves You” brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.
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Scion Bringing 'Thunderdome' Experience to Chicago Auto Show

January 31, 2012
CHICAGO, Ill., January 31, 2012 – Scion, the youth brand of Toyota, will be bringing the “thunder” to the 2012 Chicago Auto Show.... more

2012 North American International Auto Show - Scion Press Conference

January 09, 2012
Scion Vice President Jack Hollis reveals the Scion Racing/GReddy Performance FR-S at the North American International Auto Show in Detroit, Jan. 9, 2012.... more

Scion Racing Debuts FR-S Race Car

January 09, 2012
Detroit – January 9, 2012 – Scion today unveiled its Scion Racing/GReddy FR-S race car during a press conference at the 2012 North American International Auto Show. The FR-S will be competing in the 2012 Formula DRIFT series with veteran driver Ken Gushi behind the wheel.
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Scion Bringing 'Thunderdome' Experience to NAIAS

January 05, 2012
DETROIT, Mich., January 5, 2012 – Scion, the youth brand of Toyota, will be bringing the “thunder” to the 2012 North American International Auto Show (NAIAS).

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2013 Scion FR-S Reveal - Jack Hollis

November 30, 2011
Scion Vice President Jack Hollis reveals the 2013 FR-S at Milk Studios in Hollywood, Calif., Nov. 30, 2011.
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2011 SEMA Show: Guide to Scion Vehicles

October 27, 2011
Scion displays seven vehicles at the 2011 SEMA (Specialty Equipment Market Association) Show in Las Vegas.... more

2011 New York International Auto Show - Scion FR-S Concept Reveal

2011 New York International Auto Show - Scion FR-S Concept Reveal

April 20, 2011
Scion Vice President Jack Hollis reveals the FR-S Concept car at the 2011 New York International Auto Show, April 20, 2011.... more

Scion Introduces FR-S Sports Coupe Concept at 2011 New York Auto Show

Scion Introduces FR-S Sports Coupe Concept at 2011 New York Auto Show

April 20, 2011
April 20, 2011 - New York - Scion unveiled the rear-wheel drive FR-S Concept sports coupe today at the 2011 New York International Auto Show.... more

First Look: Glimpse of Scion Concept Vehicle

First Look: Glimpse of Scion Concept Vehicle

April 13, 2011
Scion will reveal its concept vehicle at 1:40 p.m. EDT on April 20, 2011 at the New York International Auto Show. Watch the live news conference at www.ScionDimension.com. Click here to see the video.
 
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