Auto Shows/Events

Scion FR-S Named Official Race Vehicle for 2013 Toyota Pro/Celebrity Race

February 07, 2013
CHICAGO, Feb. 7, 2013-Toyota Motorsports and Scion announced today that the Scion FR-S sports coupe will be the official vehicle of the 2013 Toyota Pro/Celebrity Race. This first Pro/Celebrity race-ready vehicle is making its debut here at the Chicago Auto Show.
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Scion Racing Prepares for Competitive 2013 Rally America National Championship

January 23, 2013
TORRANCE, Calif. (Jan. 23, 2013) - Scion Racing returns for its second full rally season with a new Scion xD in the Rally America National Championship. Driver Andrew Comrie-Picard and the team will compete in seven scheduled events, beginning with the two-day Sno*Drift Rally in Atlanta, Mich., on Jan. 25-26.
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Sizzling FR-S and Interactivity Are Key Elements at Scion Exhibit

January 22, 2013
CHICAGO (Jan. 22, 2013)– Scion, the youth brand of Toyota, will be incorporating cutting-edge interactivity and dazzling, award-winning vehicles to showcase its iconic lineup at the 2013 Chicago Auto Show.
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Scion Bringing Youthful Appeal, High-Tech Wizardry to NAIAS

January 09, 2013
DETROIT (Jan. 9, 2013) – Scion, the youth brand of Toyota, will be using exciting visual displays and cutting-edge interactivity to showcase its distinctive lineup at the 2013 North American International Auto Show (NAIAS).
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Scion FR-S Tuner Challenge Winner

November 01, 2012
LAS VEGAS (Nov. 1, 2012) – With a unique color and a supercharger under the hood, custom-car builder Chris Basselgia of Lebanon, Pa., won Scion’s FR-S Tuner Challenge, announced yesterday at the Specialty Equipment Market Association (SEMA) show in Las Vegas.

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Scion FR-S Named Hottest Sport Compact at the 2012 SEMA Show

October 30, 2012
LAS VEGAS, (Oct. 30, 2012) – The Scion FR-S earned industry recognition today with the Hottest Sport Compact award on the first day of the 2012 Specialty Equipment Market Association (SEMA) Show in Las Vegas.
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Scion FR-S Tuner Challenge Specs

October 26, 2012

Scion Reveals FR-S Tuner Challenge Cars in Advance of 2012 SEMA Show

October 26, 2012
TORRANCE, Calif., (Oct. 26, 2012) – Scion revealed its three FR-S Tuner Challenge cars last night in advance of the Specialty Equipment Market Association (SEMA) show that kicks off in Las Vegas on Oct. 30. ... more

New Scion Program 'Motivate' Offers Career Building Opportunity to Young, Self-Starters in the Creative Community

October 25, 2012
TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion “What Moves You” brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.
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Scion Bringing 'Thunderdome' Experience to Chicago Auto Show

January 31, 2012
CHICAGO, Ill., January 31, 2012 – Scion, the youth brand of Toyota, will be bringing the “thunder” to the 2012 Chicago Auto Show.... more

2012 North American International Auto Show - Scion Press Conference

January 09, 2012
Scion Vice President Jack Hollis reveals the Scion Racing/GReddy Performance FR-S at the North American International Auto Show in Detroit, Jan. 9, 2012.... more

Scion Racing Debuts FR-S Race Car

January 09, 2012
Detroit – January 9, 2012 – Scion today unveiled its Scion Racing/GReddy FR-S race car during a press conference at the 2012 North American International Auto Show. The FR-S will be competing in the 2012 Formula DRIFT series with veteran driver Ken Gushi behind the wheel.
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Scion Bringing 'Thunderdome' Experience to NAIAS

January 05, 2012
DETROIT, Mich., January 5, 2012 – Scion, the youth brand of Toyota, will be bringing the “thunder” to the 2012 North American International Auto Show (NAIAS).

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2013 Scion FR-S Reveal - Jack Hollis

November 30, 2011
Scion Vice President Jack Hollis reveals the 2013 FR-S at Milk Studios in Hollywood, Calif., Nov. 30, 2011.
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2011 SEMA Show: Guide to Scion Vehicles

October 27, 2011
Scion displays seven vehicles at the 2011 SEMA (Specialty Equipment Market Association) Show in Las Vegas.... more

2011 New York International Auto Show - Scion FR-S Concept Reveal

2011 New York International Auto Show - Scion FR-S Concept Reveal

April 20, 2011
Scion Vice President Jack Hollis reveals the FR-S Concept car at the 2011 New York International Auto Show, April 20, 2011.... more

Scion Introduces FR-S Sports Coupe Concept at 2011 New York Auto Show

Scion Introduces FR-S Sports Coupe Concept at 2011 New York Auto Show

April 20, 2011
April 20, 2011 - New York - Scion unveiled the rear-wheel drive FR-S Concept sports coupe today at the 2011 New York International Auto Show.... more

First Look: Glimpse of Scion Concept Vehicle

First Look: Glimpse of Scion Concept Vehicle

April 13, 2011
Scion will reveal its concept vehicle at 1:40 p.m. EDT on April 20, 2011 at the New York International Auto Show. Watch the live news conference at www.ScionDimension.com. Click here to see the video.
 
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Scion Announces Pricing for xB Release Series 8.0

Scion Announces Pricing for xB Release Series 8.0

November 17, 2010
Scion announced today that it will be displaying its latest limited-production vehicle, the 2011 xB Release Series 8.0 (xB RS 8.0), in the Scion booth at the Los Angeles Auto Show, Nov. 17-28, 2010. The xB RS 8.0 will begin arriving in dealerships later this month.... more

2010 SEMA Show - Guide to Scion Cars

October 28, 2010
Scion marks its return to the 2010 SEMA Show with an exciting selection of custom-built cars. This year, Scion will feature eight vehicles at its exhibit.... more

Scion Unveils a New Dimension at the New York Auto Show with All-New 2011 iQ and tC Production Models

Scion Unveils a New Dimension at the New York Auto Show with All-New 2011 iQ and tC Production Models

March 31, 2010
A New Dimension of Scion was unveiled today with two new production vehicles – the all-new 2011 iQ premium micro-subcompact and the second-generation 2011 tC sports coupe – at the New York International Auto Show. The tC is scheduled to arrive in dealerships later this fall, while the iQ will go on sale in early 2011.... more

Five Axis Customizes All-New 2011 Scion iQ for Special Display at 2010 New York International Auto Show

Five Axis Customizes All-New 2011 Scion iQ for Special Display at 2010 New York International Auto Show

March 31, 2010
As part of the North American debut of the all-new 2011 Scion iQ premium micro-subcompact car, Five Axis has created a special iQ show car for display at the 2010 New York International Auto Show (NYIAS). Five Axis’ iQ show car demonstrates the personal customization synonymous with all Scions..... more

All-New 2011 Scion tC Receives Five Axis Makeover for 2010 New York International Auto Show

All-New 2011 Scion tC Receives Five Axis Makeover for 2010 New York International Auto Show

March 31, 2010
Scion today unveiled a Five Axis customized edition of the all-new 2011 Scion tC at the 2010 New York International Auto Show (NYIAS). The special Five Axis Scion demonstrates one of the many ways in which the all-new tC can be customized with internal and aftermarket accessories.... more

Scion Announces Pricing for tC Release Series 6.0, Will Debut at the 2010 Chicago Auto Show

Scion Announces Pricing for tC Release Series 6.0, Will Debut at the 2010 Chicago Auto Show

February 08, 2010
Scion announced today that its latest limited-production vehicle, the 2010 tC Release Series 6.0 (tC RS 6.0), will begin arriving in dealerships in March. The tC RS 6.0 will be on display in the Scion booth at the Chicago Auto Show, February 10-21, 2010.... more

Scion Announces Pricing for xB Release Series 7.0, Will Debut at the 2009 Los Angeles Auto Show

Scion Announces Pricing for xB Release Series 7.0, Will Debut at the 2009 Los Angeles Auto Show

November 30, 2009
Scion announced today that it will be displaying its latest limited-production vehicle, the 2010 xB Release Series 7.0 (xB RS 7.0) in the Scion booth at the Los Angeles Auto Show, Dec. 2-13, 2009. The xB RS 7.0 will begin arriving in dealerships in December 2009.... more

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