Voting for Toyota’s 100 Cars for Good Opens This Morning at 10 am ET/7 am PT

Automaker Giving Away 100 Cars to 100 Nonprofits between Now and Aug. 21
Winners Selected by the Public Each Day on Facebook at www.100carsforgood.com

May 14, 2012
TORRANCE, Calif. (May 14, 2012) – At 10:00 am ET/7:00 am PT today (Monday), Toyota will open voting for the second year of 100 Cars for Good, a national philanthropic program that will award 100 cars to 100 nonprofits over the course of 100 consecutive days. Winners will be selected each day through public voting on Facebook at www.100carsforgood.com.
 
 
Five nonprofit organizations will be profiled each day. Registered Facebook users will be able to vote once daily for the nonprofit they think can do the most good with a new vehicle.  The organization with the most votes at the end of the day will win a new vehicle. The four runners-up will each receive a $1,000 cash grant from Toyota.
 
100 Cars for Good voting will be open every day from 10:00 am ET/7:00 am PT to 12:00 am ET/9:00 pm PT. Voting will continue through Tuesday, August 21. 
 
“At Toyota, we appreciate what a big difference a new car or truck can make for organizations working to improve lives and strengthen communities across America,” said Jim Lentz, President and Chief Executive Officer of Toyota Motor Sales. “Over the past 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in new ways, putting the public in the ‘driver’s seat’ as we work to help community organizations make an even bigger impact. We wish all of this year’s finalists the best of luck.”
 
The 500 finalists for 100 Cars for Good represent all 50 states and Washington, D.C. Profiles of all of this year’s finalists can be found at www.100carsforgood.com.
 
Winning nonprofits will be able to choose from one of six Toyota models: Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services. 
 
To help participating nonprofits with their 100 Cars for Good campaigns – and to help them develop lasting digital marketing and social media skills that are critical to today’s nonprofits – Toyota has provided each finalist with a toolkit that includes a digital video camera, training materials  and free online advertising credits. The company is providing social media training support online to the finalists as well.
 
Follow 100 Cars for Good on Facebook at www.100carsforgood.com and on Twitter at #100cars.

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants in eight states.
There are nearly 1,500 Toyota, Lexus and Scion dealerships in the U.S. which sold more than 1.64 million vehicles in 2011. Toyota directly employs more than 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design facilities. Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $25 billion.
 
Toyota is deeply committed to being a great community partner and is focused on supporting programs in ways that achieve long-term sustainable results. Toyota supports numerous organizations across the country, with a particular concentration on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs across the U.S.
 
For more information on Toyota, please visit www.toyota.com/community.  

Media Contacts
Luis Rosero, Toyota
212-715-7493
Luis_rosero@tma.toyota.com

Kirsten Clausen, GolinHarris for Toyota
213-438-8726
kclausen@golinharris.com

Categories
Tags
philanthropy community relations community organizations csr 100 cars for good

< back

You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.