Corolla Prepared to Ambush

Toyota Dream Build Challenge Entry from BMX Star Drew Bezanson, Skullcandy Makes Any Location Ready for a Ride
October 31, 2013
Crusher Corolla Fact Sheet
All Crusher Corolla and 2013 Toyota Dream Build Challenge photos

TORRANCE, Calif. (Oct. 31, 2013) – Whether he’s on a street, in the dirt or at a formal course, BMX rider and Team Toyota athlete Drew Bezanson can turn any terrain into a fun run on his bike. The intensity could go up a notch when joined by the “Crusher Corolla,” a creation dreamed up when Bezanson joined Toyota and Skullcandy to compete in the Toyota Dream Build Challenge. Music and BMX come together throughout the customized 2014 Corolla to make Bezanson’s next ride a party for everyone involved. 

Torrance, Calif. build shop Motorsports Technical Center infused BMX riding into the Corolla’s design with custom grind rails added to the front and rear of the vehicle, rally wheels and a rack that mounts two bikes along the vehicle’s back window. When the bikes are removed and the trunk opened, there are nesting locations for bike tools, plus a pair of mountable speakers with light bars. Suddenly, any location could be lit up and sound-ready for a BMX show. Inside, custom iPad® integration controls the interior features, including music out of upgraded speakers shaped in the Skullcandy logo. Both front seat headrests are 3:1 scale representations of Skullcandy’s newest Crusher headphones.

“When designing the Corolla for SEMA, we imagined a BMX rider could drive next to any drainage ditch and transform the space into a performance with bikes, lights and music,” Bezanson said. “Anyone who loves spontaneity in sports and deep bass sounds should vote for my entry in the Toyota Dream Build Challenge.”

Bezanson is a Canadian native known for his creativity and talent both on the street and the course. He is a three-time Simple Session champion, along with his other wins at the Toronto BMX Jam and other competitions. Bezanson also helped design the course at the Toyota-sponsored Dew Tour City Championships in San Francisco earlier in October.

This year’s Toyota Dream Build Challenge invited five Team Toyota athletes and big-name partners to put the athlete’s passion into a vehicle. Fans can vote once per day at www.ToyotaDreamBuild.com until Nov. 4. The victor will be announced at the SEMA Show in Las Vegas on Nov. 5 at 10 a.m. local time by Top Gear host and racing personality Rutledge Wood. Fans can watch at www.livestream.com/Toyota.

Bezanson’s competition is NASCAR driver Parker Kligerman with partner Kyle Busch Motorsports, who transformed a 2013 Camry into the CamRally car; freestyle skier Simon Dumont with partner Oakley with the Ultimate Dream Ski 4Runner; and Supercross stars Justin Brayton and Josh Grant with partner Joe Gibbs Racing Motocross with the Let’s Go Moto Tundra.
 


About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 37,000 in the U.S.  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com.
Media Contacts
Toyota Product Communications 
Michael Kroll                           (310) 468-4782 or michael_kroll@toyota.com
Sam Butto                              (310) 468-7728 or sam_butto@toyota.com
Moe Durand                           (310) 468-1601 or maurice_durand@toyota.com
 
Media Site: www.toyotanewsroom.com
Public Site: www.toyota.com

NOTE TO EDITORS: High-resolution images are available for editorial use only at ToyotaNewsroom.com.
Tags
toyota 2013 sema show toyota dream build challenge corolla

< back

Related Photos

2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 001
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 002
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 005
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 009
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 020
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 024
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 001

2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 001

Toyota Dream Build Challenge Crusher Corolla
Download High Res.
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 002

2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 002

Toyota Dream Build Challenge Crusher Corolla
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 005

2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 005

Toyota Dream Build Challenge Crusher Corolla
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 009

2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 009

Toyota Dream Build Challenge Crusher Corolla
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 020

2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 020

Toyota Dream Build Challenge Crusher Corolla
2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 024

2013 SEMA Show - Toyota Dream Build Challenge Crusher Corolla 024

Toyota Dream Build Challenge Crusher Corolla
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.