Toyota Launches the Toyota Racing Dream Build Challenge Contest

Four Top NASCAR and NHRA Drivers Compete Head-to-Head for Charity
August 30, 2012
TORRANCE, Calif., August 30 Toyota Motor Sales, U.S.A., Inc. today announced the Toyota Racing Dream Build Challenge, a vehicle-modification build competition where the fans get to determine the winner. Any fan in the world will be able to go to www.ToyotaRacingDreamBuild.com to watch the builds take shape through a series of reality-style “minisodes.”
 
NASCAR stars Kyle Busch and Clint Bowyer will be modifying a Camry sedan and a Prius hybrid, respectively, while NHRA standouts Antron Brown will be building a Sequoia SUV and Alexis DeJoria a Tundra pickup truck. Though the drivers are competing for glory against one another, the real victor will be the winning driver’s charity of choice, which will receive a $50,000 check from Toyota.
 
“The Toyota Racing Dream Build Challenge highlights Toyota’s commitment to great cars, great racing, and our great fans,” said Keith Dahl, Toyota national motorsports and engagement marketing manager. “Each driver was given the same resources to ensure a fair fight, and we ourselves are thrilled to see it all unfold.”
 
Voting will open on Oct. 20 and continue for 10 days. Fans will be able to vote once per day via Facebook and enter to win prizes, including a Toyota Racing “Dream Trip”, which will be given away to one lucky fan.
 
The final vehicle builds will be unveiled at a press conference in the Toyota display at the SEMA show in Las Vegas on Oct. 30. Fans will be able to tune in live to watch the entire press conference and see the winner announced in real time.

NOTE TO EDITORS: Photos to accompany this story are available and can be retrieved in digital form by media without charge at www.toyotanewsroom.com.

Media Contacts
Toyota Division Communications
Greg Thome              (310) 468-3279 or greg_thome@toyota.com
Sam Butto                 (310) 468-7728 or sam_butto@toyota.com
 
Gardner Automotive Communication
Dan Gardner               310-933-5505 or dgardner@gardnerautocomm.com

Media Web site: www.toyotanewsroom.com
Public Web site: www.toyota.com


 
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2012 Toyota Racing Dream Build Challenge 001

Four of America's favorite drivers from NHRA and NASCAR are teaming up with build shops across the country to create their own dream Toyotas in the Toyota Racing Dream Build Challenge. (video)
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2012 Toyota Racing Dream Build Challenge Competitors
2012 Toyota Racing Dream Build Challenge Team Alexis 001
2012 Toyota Racing Dream Build Challenge Team Antron
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2012 Toyota Racing Dream Build Challenge Competitors

2012 Toyota Racing Dream Build Challenge Competitors

The 2012 Toyota Racing Dream Build Challenge competitors are (from top left, clockwise) Clint Bowyer, Antron Brown, Alexis DeJoria and Kyle Busch.
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2012 Toyota Racing Dream Build Challenge Team Alexis 001

2012 Toyota Racing Dream Build Challenge Team Alexis 001

The team at Racer Engineering in San Jacinto, Calif., is redesigning Alexis DeJoria's Toyota Tundra, making a Pre-Runner that performs both off-road and on-track.
2012 Toyota Racing Dream Build Challenge Team Antron

2012 Toyota Racing Dream Build Challenge Team Antron

The Motorsports Technical Center team in Torrance, Calif., connects the chassis, body and engine block on Antron Brown's Family Dragster Sequoia.
2012 Toyota Racing Dream Build Challenge Team Clint 001

2012 Toyota Racing Dream Build Challenge Team Clint 001

Clint Bowyer (left), along with Steve and Darell of RKM Performance Center in Charlotte, N.C. plan changes to his Tekked-Out Prius.
2012 Toyota Racing Dream Build Challenge Team Kyle 008

2012 Toyota Racing Dream Build Challenge Team Kyle 008

Kyle Busch's Rowdy Edition Camry gets a front-end treatment by the crew from Detroit Speed, Inc. based in Charlotte, N.C.
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