Toyota Announces Pricing Changes for FJ Cruiser, Land Cruiser, Prius v, Sequoia, Sienna, Venza and Camry

TORRANCE, Calif., August 2, 2013- -Toyota Motor Sales has announced product and price changes for a number of 2014 model year vehicles. Toyota products affected by these changes include:
The vehicle content changes and average percentage increase in price are summarized below:

 


       
Camry and Camry SE Sport
  Toyota vehicles and Destination, Processing, and Handling (DPH) fee
 
The Destination, Processing and Handling (DPH) fees shall be increased for all vehicles except for the Large Trucks and Large SUV categories.
 
DPH Current ($) New ($) Change ($)
Passenger Car $795 $810 $15
Small Light Truck $845 $860 $15
Large Truck SUV $995 $995 $0
Scion $755 $755 $0


The DPH fee is based on the value of the processing, handling and delivery services Toyota provides.  Toyota’s objective is to set this fee at a level that is competitive with the amount charged by other manufacturers for similar services and takes into account such factors as fuel prices. 
 
The Delivery, Processing and Handling fee for vehicles distributed by SET and GST may vary.

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Grade Current MSRP New MSRP MSRP Chg ($) MSRP Chg (%)
PRIUS v Two Model $26,650 $26,750 $100 0.4%
PRIUS v Three Model $27,415 $27,515 $100 0.4%
PRIUS v Five Model $30,295 $30,395 $100 0.3%
VENZA LE L4 FWD $27,850 $27,950 $100 0.4%
VENZA LE V6 FWD $29,670 $29,770 $100 0.3%
VENZA LE L4 AWD $29,300 $29,400 $100 0.3%
VENZA LE V6 AWD $31,120 $31,220 $100 0.3%
VENZA XLE L4 FWD $31,510 $31,810 $300 1.0%
VENZA XLE V6 FWD $33,330 $33,630 $300 0.9%
VENZA XLE L4 AWD $32,960 $33,260 $300 0.9%
VENZA XLE V6 AWD $34,780 $35,080 $300 0.9%
VENZA Limited V6 FWD $37,570 $38,120 $550 1.5%
VENZA Limited V6 AWD $39,020 $39,570 $550 1.4%
FJ CRUISER 4x2 SUV $27,030 $27,130 $100 0.4%
FJ CRUISER 4x4 SUV $28,210 $28,310 $100 0.4%
FJ CRUISER 4x4 SUV $28,620 $28,720 $100 0.3%
SIENNA CE V6 CARGO VAN $24,805 $24,920 $115 0.5%
SIENNA L FWD 7 PSGR $26,585 $26,920 $335 1.3%
SIENNA LE FWD AUTO ACCESS SEAT $36,370 $36,505 $355 1.0%
SIENNA LE FWD 7 PSGR MOBILITY $30,335 $30,690 $355 1.2%
SIENNA LE FWD 8 PSGR $30,135 $30,490 $355 1.2%
SIENNA SE FWD 8 PSGR $33,725 $33,860 $135 0.4%
SIENNA XLE FWD AUTO ACCESS SEAT $40,780 $40,915 $355 0.9%
SIENNA XLE FWD 8 PSGR $33,510 $33,645 $135 0.4%
SIENNA LTD FWD 7 PSGR $40,105 $40,240 $135 0.3%
SIENNA LE AWD 7 PSGR $32,465 $32,920 $455 1.4%
SIENNA XLE AWD 7 PSGR $35,950 $36,185 $235 0.7%
SIENNA LTD AWD 7 PSGR $41,475 $41,710 $235 0.6%
LAND CRUISER 4WD SUV V8 $78,555 $78,755 $200 0.3%
SEQUOIA 4x2 5DR SR5 V8 SUV $42,455 $43,595 $1,140 2.7%
SEQUOIA 4x4 5DR SR5 V8 SUV $45,680 $46,820 $1,140 2.5%
SEQUOIA 4x2 5DR LTD V8 SUV $51,940 $52,555 $615 1.2%
SEQUOIA 4x4 5DR LTD V8 SUV $55,165 $55,780 $615 1.1%
SEQUOIA 4x2 5DR PLAT V8 SUV $59,845 $60,295 $450 0.8%
SEQUOIA 4x4 5DR PLAT V8 SUV $63,070 $63,520 $450 0.7%
SEQUOIA 4x4 5DR SR5 V8 SUV $45,680 $46,820 $1,140 2.5%
SEQUOIA 4x4 5DR LTD V8 SUV $55,165 $55,780 $615 1.1%
SEQUOIA 4x4 5DR PLAT V8 SUV $63,070 $63,520 $450 0.7%
         
CAMRY SE SPORT PACKAGE - $25,090 - -
         
 
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.
 

About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants.  There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold over 2.3 million vehicles in 2012. Toyota directly employs nearly 39,000 people in North America and its investment here is currently valued at more than $27 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals over $26 billion.
 
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Moe Durand              (714) 889-9908 or maurice_durand@toyota.com
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