Toyota Announces Pricing Changes for FJ Cruiser, Land Cruiser, Prius v, Sequoia, Sienna, Venza and Camry

August 02, 2013
TORRANCE, Calif., August 2, 2013- -Toyota Motor Sales has announced product and price changes for a number of 2014 model year vehicles. Toyota products affected by these changes include:
  • FJ Cruiser
  • Land Cruiser
  • Prius v
  • Sequoia
  • Sienna
  • Venza
  • Camry
The vehicle content changes and average percentage increase in price are summarized below:
  • FJ Cruiser increases an average of $100 (0.4%)
    • For 2014, FJ Cruiser will offer Cement Grey as a new color option, and Cavalry Blue will be discontinued
    • The truck’s suspension has been improved with an available performance damper
    • A special edition version will be available in February 2014

 

  • Land Cruiser increases an average of $200.00 (0.3%)
    • For 2014, Land Cruiser is a carryover model with no changes from 2013.

  • Prius v increases an average of $100 (0.4%)
    • For 2014, Prius v is equipped with standard Daytime Running Lights (DRL) for all trim levels. In addition, the Panoramic View Moonroof (currently available as part of the Advanced Technology package on Prius v Five) will be offered as a stand-alone option on Prius v Three.
 
  • Sequoia increases an average of $711.00 (1.3%),
    • For 2014, Sequoia is equipped with the next generation Entune™ Audio system as follows:
      • SR5 – Entune™ Audio Plus is standard, Entune™ Premium Audio with Navigation and App Suite optional
      • Limited – Entune™ Premium Audio with Navigation and App Suite is standard, Entune™ Premium JBL Audio with Navigation and App Suite is optional
      • Platinum – Entune™ Premium JBL Audio with Navigation and App Suite is standard
 
  • Sienna increases an average of $248.00 (0.8%)
    • For 2014MY, Sienna receives the following updates across all grades:
      • Illuminated cruise control stalk (for both regular and Dynamic Radar Cruise Control)
      • Sienna now has 3500 lbs. towing capacity standard. 
      • The Towing Prep Package equipment is now standard equipment across all grades (with the exception of Mobility grades).
  • L
    • Manual lumbar support no longer offered
  • SE
    • Blind Spot Monitor will become a standalone option on SE grade
 
  • Venza increases an average of $259.00 (0.8%)
    • For 2014, to better match our offerings with customer demand, Venza will no longer offer the following color combinations:
      • Cosmic Gray Exterior with Ivory Fabric or Ivory Leather Interior
      • Sunset Bronze Exterior with Black Fabric or Black Leather Interior
  • XLE
    • Adds power folding outside mirrors to the list of standard equipment
  • Limited
    • 13MY standard equipment, plus:
      • Power folding outside mirrors
      • Front and rear backup sonar
 
Camry and Camry SE Sport
 
  • Camry SE Sport will be re-introduced for 2014.  The SE Sport adds appealing equipment to the four-cylinder Camry that includes:
    • Standard equipment:
      • 18” Smoked Alloy wheels (currently standard on SE V6)
      • Power Driver’s Seat
      • Moonroof
    • Optional equipment:
      • The only option for Camry SE Sport is Display Audio with Entune App Suite
    • The SE Sport is value priced with an MSRP of $25,090 (without DPH) regardless of exterior color.
      • This reflects a discount of $435
Toyota vehicles and Destination, Processing, and Handling (DPH) fee
 
The Destination, Processing and Handling (DPH) fees shall be increased for all vehicles except for the Large Trucks and Large SUV categories.
 
DPH Current ($) New ($) Change ($)
Passenger Car $795 $810 $15
Small Light Truck $845 $860 $15
Large Truck SUV $995 $995 $0
Scion $755 $755 $0


The DPH fee is based on the value of the processing, handling and delivery services Toyota provides.  Toyota’s objective is to set this fee at a level that is competitive with the amount charged by other manufacturers for similar services and takes into account such factors as fuel prices. 
 
The Delivery, Processing and Handling fee for vehicles distributed by SET and GST may vary.

##

Grade Current MSRP New MSRP MSRP Chg ($) MSRP Chg (%)
PRIUS v Two Model $26,650 $26,750 $100 0.4%
PRIUS v Three Model $27,415 $27,515 $100 0.4%
PRIUS v Five Model $30,295 $30,395 $100 0.3%
VENZA LE L4 FWD $27,850 $27,950 $100 0.4%
VENZA LE V6 FWD $29,670 $29,770 $100 0.3%
VENZA LE L4 AWD $29,300 $29,400 $100 0.3%
VENZA LE V6 AWD $31,120 $31,220 $100 0.3%
VENZA XLE L4 FWD $31,510 $31,810 $300 1.0%
VENZA XLE V6 FWD $33,330 $33,630 $300 0.9%
VENZA XLE L4 AWD $32,960 $33,260 $300 0.9%
VENZA XLE V6 AWD $34,780 $35,080 $300 0.9%
VENZA Limited V6 FWD $37,570 $38,120 $550 1.5%
VENZA Limited V6 AWD $39,020 $39,570 $550 1.4%
FJ CRUISER 4x2 SUV $27,030 $27,130 $100 0.4%
FJ CRUISER 4x4 SUV $28,210 $28,310 $100 0.4%
FJ CRUISER 4x4 SUV $28,620 $28,720 $100 0.3%
SIENNA CE V6 CARGO VAN $24,805 $24,920 $115 0.5%
SIENNA L FWD 7 PSGR $26,585 $26,920 $335 1.3%
SIENNA LE FWD AUTO ACCESS SEAT $36,370 $36,505 $355 1.0%
SIENNA LE FWD 7 PSGR MOBILITY $30,335 $30,690 $355 1.2%
SIENNA LE FWD 8 PSGR $30,135 $30,490 $355 1.2%
SIENNA SE FWD 8 PSGR $33,725 $33,860 $135 0.4%
SIENNA XLE FWD AUTO ACCESS SEAT $40,780 $40,915 $355 0.9%
SIENNA XLE FWD 8 PSGR $33,510 $33,645 $135 0.4%
SIENNA LTD FWD 7 PSGR $40,105 $40,240 $135 0.3%
SIENNA LE AWD 7 PSGR $32,465 $32,920 $455 1.4%
SIENNA XLE AWD 7 PSGR $35,950 $36,185 $235 0.7%
SIENNA LTD AWD 7 PSGR $41,475 $41,710 $235 0.6%
LAND CRUISER 4WD SUV V8 $78,555 $78,755 $200 0.3%
SEQUOIA 4x2 5DR SR5 V8 SUV $42,455 $43,595 $1,140 2.7%
SEQUOIA 4x4 5DR SR5 V8 SUV $45,680 $46,820 $1,140 2.5%
SEQUOIA 4x2 5DR LTD V8 SUV $51,940 $52,555 $615 1.2%
SEQUOIA 4x4 5DR LTD V8 SUV $55,165 $55,780 $615 1.1%
SEQUOIA 4x2 5DR PLAT V8 SUV $59,845 $60,295 $450 0.8%
SEQUOIA 4x4 5DR PLAT V8 SUV $63,070 $63,520 $450 0.7%
SEQUOIA 4x4 5DR SR5 V8 SUV $45,680 $46,820 $1,140 2.5%
SEQUOIA 4x4 5DR LTD V8 SUV $55,165 $55,780 $615 1.1%
SEQUOIA 4x4 5DR PLAT V8 SUV $63,070 $63,520 $450 0.7%
         
CAMRY SE SPORT PACKAGE - $25,090 - -
         
 
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.
 

About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants.  There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold over 2.3 million vehicles in 2012. Toyota directly employs nearly 39,000 people in North America and its investment here is currently valued at more than $27 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals over $26 billion.
 
NOTE TO EDITORS:Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.
Media Contacts
Toyota Division Communications:
Greg Thome              (310) 468-3279 or greg_thome@toyota.com
Moe Durand              (714) 889-9908 or maurice_durand@toyota.com
Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com
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