Toyota Announces Pricing for 2014 4Runner Mid-Size SUV and Tacoma Compact Pickup Truck

TORRANCE, Calif., September 3, 2013 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced 2014 manufacturer’s suggested retail prices (MSRP) for the redesigned 4Runner mid-size sport utility vehicle (SUV) and the Tacoma compact pickup truck.  Both vehicles will begin arriving at Toyota dealerships this month.

4Runner
Currently In its fifth-generation, 4Runner continues as one of the few fully capable mid-size SUVs.  The redesigned 2014 4Runner receives a rugged new exterior design, and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value.

The 4Runner combines rugged body-on-frame construction with comprehensive suspension technology that yields optimal off-road capability with a smooth ride and comfort more often associated with crossovers.  The 2014 4Runner is available in three grades: a well-equipped, value-driven SR5; top-of-the-line Limited, and a Trail grade for those who want maximum off-road capability.  Optional third-row seats on SR5 and Limited allow for up to seven-person capacity.

4Runner owners will have the choice of a rear wheel 4x2, part-time 4x4 or a full-time multi-mode 4x4 with a locking center differential.  All models are equipped with a powerful 4.0-liter, 270-horsepower V6 teamed to a five-speed ECT-i automatic transmission and one of the few vehicles that continues offer a transfer case. 

The refreshed 4Runner features a redesigned front fascia that conveys a more rugged and aggressive appearance.  This includes a muscular front grille, and edgier smoked headlamps for a more forceful look.  The headlights have also been changed from halogen to projector beam and the redesigned rear combination lamps now feature LED lights. The SR5 and Trail grades feature a color-keyed grille insert and front bumper that is surrounded by fog lamps set in sharply cut inlays that extend from the headlamps down to the bumper. 

The Trail grade features new color-keyed bumpers and overfenders, and it continues to be distinguished by an aggressive hood scoop and silver painted front and rear bumper accents.  All grades are now standard with a roof rack.  

In addition to the distinctive new grille, the premium Limited’s front design stands apart with a chrome-plated grille insert and chrome front bumper that extends to the fog-lamp bezels. The side molding, roof rack and rear bumper are also chrome trimmed. 

Both the SR5 and Trail grades will ride on 17-inch alloy wheels with a new and unique wheel-design to both, while the Limited continues to ride on 20-inch alloy wheels, which are now painted black prior to machining to add contrast.  All grades continue to come standard with a full-size spare.

The 2014 4Runner adds four new exterior colors that include: Super White; Attitude Black Metallic; Barcelona Red Metallic; and Nautical Blue Metallic.  Carryover colors include: Blizzard Pearl; Classic Silver Metallic; Magnetic Gray Metallic; and Black.

The 4Runner exterior updates are complemented by touches of refinement on the inside.  Both the SR5 and Trail grade add standard Soft Touch door trim, and a leather-wrapped steering wheel and leather shift knob provide a premium feel and atmosphere.

The SR5 receives a new bright and highly visible Optitron instrument panel that houses speedometer, tachometer, voltage, fuel and coolant temperature gauges, plus a multi-information display that offers multiple functions.  An Eco-Driving feedback system allows the driver to monitor fuel consumption in real time.  On 4Runner Trail, an overhead console within easy reach organizes the off-road control switches into one location.  A compass indicator and outside temperature display add functionality.  A manually controlled air conditioning system is standard on SR5 and Trail grades; the Limited features an automatic dual-zone climate-control system.

For second-row passengers, a sculpted front seat-back shape provides additional knee space.  The second-row seats, which include a center armrest, individually recline up to 16 degrees in four steps for relaxing passenger comfort.  The 40/20/40 second-row seat configuration also has a one-touch walk-in function, making access to the third row easier. Third-row seating is available on SR5 and Limited grades and features a roomy, supportive seating area.  

The SR5 and Trail grade come standard with comfortable fabric-trimmed seating available in Sand Beige, Graphite or Black.  Available SofTex seats offer a soft, rich feel.   New for 2014, the SR5 adds a standard eight-way power driver seat.

The Limited comes standard with a leather-trimmed interior with new ventilated driver and front passenger seats in Sand Beige, Black and a new Redwood color.  Front seats are also heated with eight-way power-adjustable driver’s seat with memory function and power lumbar support and four-way power-adjustable passenger seat.   

New for 2014 on SR5 and Trail grade 4Runner models is Entune™ Audio Plus,  which includes Toyota’s Entune multimedia system,  an AM/FM/MP3 CD player with eight speakers, integrated SiriusXM™ Satellite Radio (includes 90-day trial subscription), USB port with iPod connectivity, and Bluetooth® hands-free phone capability and music streaming.

Standard on the Limited grade is the new Entune Premium JBL Audio system, which incorporates today’s most in-demand connectivity features.  It includes the Entune multimedia system, a JBL® premium sound system with navigation, SiriusXM Satellite Radio (with a 90-day trial subscription), HD Radio with iTunes® tagging and 15 speakers.

Entune is a collection of popular mobile applications and data services, with three years of complimentary access.  Once a smart phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune’s features are operated using the vehicle’s controls or, for some services, by voice recognition.  Entune offers mobile apps for Bing™, iHeartRadio, MovieTickets.com, OpenTable®, Pandora®, Yelp, and Facebook Places.  Entune data services include a fuel price guide, sports scores, stocks, traffic and weather.

New SR5 and Trail Premium grades are available with added standard equipment including  SofTex seats, Entune Premium Audio with Navigation and App Suite, power tilt/slide moonroof, power passenger seats, electrochromatic mirror, Homelink® Garage Door Opener, and 120V AC in the cargo area.

With the addition of an array of additional standard equipment, including formerly optional equipment that is now standard, 4Runner maintains its excellent value. 

The MSRP for the 4Runner Trail 4x4 is $35,725, reflecting a price decrease of $1,430, or 4.0 percent.  The new Trail Premium grade is priced at $38,645.

The MSRP for the 2014 4Runner SR5 will be $32,820 for the 4x2 model and $34,695 for the 4x4, an increase of $1,330, or 4.0 percent.  The new SR5 Premium grade will be priced at $35,740 for the 4x2 and $37,615 for the 4x4.

The 4Runner Limited will carry an MSRP of $41,365 for the 4x2 and $43,400 for the 4x4, an increase of $2,370, or 6.0 percent.
 
Tacoma
The Toyota Tacoma, the best-selling compact pickup truck in the U.S. market, offers a sporty new SR appearance package for 2014, along with four levels of Entune® Audio. In conjunction with the Entune upgrade, the backup camera display has been moved from the rear-view mirror to the Entune head unit display. The Tacoma X-Runner sport truck is discontinued for 2014.

The new SR Package, available for the Tacoma PreRunner and 4x4 Access Cab base grade models, lends a sporty look with a color-keyed exterior appearance upgrade, including overfenders, door handles, bumpers, grille surround and mirrors, plus smoked headlight lenses. Models with the V6 engine also get fog lights with the SR package.

Tacoma offers two new exterior colors for 2014, Silver Sky Metallic and Blue Ribbon Metallic.
Tacoma maintains its excellent value as it adds the updated Entune Audio sytem with minimal price changes.

The MSRP for the 2014 Tacoma will range from $17,875 for the Regular Cab 4x2 with a four-cylinder engine and five-speed manual transmission to $28,285 for the Double Cab 4x4 V6 Long Bed with a five-speed automatic.  The new pricing reflects an average increase of $100, or 0.4 percent.

Toyota 4Runner and Tacoma MSRPs do not include a delivery, processing and handling (DPH) fee of $860.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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2014 4Runner Pricing
 
Model # Grade Engine Transmission Body Style MSRP 2013 MSRP 2014  MSRP Chg ($) MSRP Chg (%)
                 
8642 SR5 V6 5AT SUV 4X2 $31,490 $32,820 $1,330 4%
8664 SR5 V6 5AT SUV 4X4 $33,365 $34,695 $1,330 4%
8646 SR5 Premium V6 5AT SUV 4X2   $35,740 NEW  
8648 Limited V6 5AT SUV 4X2 $38,995 $41,365 $2,370 6%
8666 SR5 Premium V6 5AT SUV 4X4   $37,615 NEW  
8670 Trail  V6 5AT SUV 4X4 $37,155 $35,725 ($1,430) -4%
8672 Trail Premium V6 5AT SUV 4X4   $38,645 NEW  
8668 Limited V6 5AT SUV 4X4 $41,030 $43,400 $2,370 6%


2014 Tacoma Pricing
Model # Grade MSRP 2013 MSRP 2014  MSRP Chg ($) MSRP Chg (%)
7103 TACOMA REGULAR CAB 4X2 $17,625 $17,875 $250 1.4%
7104 TACOMA REGULAR CAB 4X2 $18,525 $18,775 $250 1.3%
7113 TACOMA 4X2 ACCESS CAB  $20,415 $20,515 $100 0.5%
7114 TACOMA 4X2 ACCESS CAB  $21,315 $21,415 $100 0.5%
7162 TACOMA PRERUNNER ACCESS CAB $22,075 $22,125 $50 0.2%
7164 TACOMA PRERUNNER ACCESS CAB V6 $23,510 $23,560 $50 0.2%
7182 TACOMA DOUBLE CAB 4X2  $22,525 $22,625 $100 0.4%
7186 TACOMA PRERUNNER DOUBLE CAB 4X2  $23,175 $23,225 $50 0.2%
7188 TACOMA PRERUNNER DOUBLE CAB 4X2 V6  $24,610 $24,660 $50 0.2%
7190 TACOMA PRERUNNER DBL CAB 4X2 V6 L/B $25,110 $25,160 $50 0.2%
7503 TACOMA REGULAR CAB 4X4 $21,475 $21,725 $250 1.2%
7504 TACOMA REGULAR CAB 4X4 $22,605 $22,855 $250 1.1%
7513 TACOMA 4X4 ACCESS CAB  $24,250 $24,350 $100 0.4%
7514 TACOMA 4X4 ACCESS CAB  $25,150 $25,250 $100 0.4%
7553 TACOMA 4X4 ACCESS CAB V6 $25,805 $25,905 $100 0.4%
7554 TACOMA 4X4 ACCESS CAB V6 $26,685 $26,785 $100 0.4%
7593 TACOMA DOUBLE CAB 4X4 V6 $26,805 $26,905 $100 0.4%
7594 TACOMA DOUBLE CAB 4X4 V6 $27,685 $27,785 $100 0.4%
7596 TACOMA DBL CAB 4X4 V6 L/B $28,185 $28,285 $100 0.4%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.

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