Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

Lexus Repeats as the Number One Overall Nameplate
Toyota Motor Manufacturing Canada Wins Its Eleventh Award
June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories. 
 
The study also found:
  • Toyota has fewer problems than the premium brands industry average;
  • 15 Toyota, Lexus, and Scion models ranked in the top three of the segments they compete in;
  • Corolla is the highest performing non-premium model, it also ranks fifth overall;
  • The all-new Prius v garnered second place in a closely contested segment; and
  • The redesigned Camry scores even better than last year’s model
“We are very pleased with this year’s Initial Quality Study honors”, said Ray Tanguay, Senior Vice President and Chief Quality Officer Toyota Motor North America, Inc. “These accolades echo our enduring commitment to quality, value, and customer satisfaction.”

2012 Initial Quality Study performers by segment

Segment
Ranking
Model
PP/100
Sub-Compact Car
1
Toyota Yaris (total)
79
Compact Car
1
Toyota Corolla
59
2
Toyota Prius (total)
75
Compact Crossover SUV
2
Toyota RAV4
84
3
Toyota FJ Cruiser
86
Compact Multi-Purpose Vehicle
2
Prius v
100
3
Scion xB
103
Compact Sporty Car
3
Scion tC
127
Entry Premium Car
1
Lexus ES350
69
Midsize Crossover SUV
3
Toyota Highlander (total)
86
Midsize Pickup
3
Tacoma
95
Midsize Van
3
Toyota Sienna
106
Midsize Premium Crossover SUV
1
Lexus RX (total)
67
Large Car
2
Toyota Avalon
87
Large Premium Car
1
Lexus LS (total)
50
Lexus
1
 
75
Toyota
8
 
88
Scion
26
 
117
Premium Brands Industry Average
91
Non-Premium Brands Industry Average
103
Industry Average
102


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