Toyota is Global Hybrid Leader with Sales of 7 Million

Recent million-unit milestone achieved in record time
October 14, 2014
TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.
“Hitting the 7 million mark represents our customers’ recognition of the benefits of Toyota and Lexus hybrid vehicles,” said Bob Carter, Toyota senior vice president of automotive operations. “The appeal of excellent fuel economy, driving dynamics and the quality of our vehicles combined with our dealers’ dedication to customer service makes Toyota the undeniable leader in hybrid technology.”
Including hybrid vehicles launched this year, Toyota will introduce a total of 15 new hybrids globally through 2015.  Hybrids launched this year comprise the Voxy Hybrid and Noah Hybrid in Japan only (January), and the Lexus NX 300h (July). This month Toyota will introduce the Lexus RC 300h. Toyota plans to continue expanding its hybrid lineup and increase the number of countries and regions where it sells hybrid vehicles.
Today Toyota sells 27 different hybrid passenger car models and one plug-in hybrid model in more than 90 countries and regions. In the U.S., Toyota and Lexus offer 12 hybrid models and one plug-in model, which account for 70 percent of industry hybrid sales.
In 2000, Toyota introduced its Prius hybrid to the U.S., a marquee vehicle that established mainstream adoption of hybrid technology. Today, Toyota and Lexus hybrid sales in the U.S. are well over 2 million, and the Prius is on its way to becoming the no. 1 selling vehicle in California for the third year in a row.
By achieving global mass-market appeal, Toyota hybrids have created a significant positive impact in gasoline consumed and emissions generated by driving. To date Toyota hybrid vehicles have resulted in approximately 49 million fewer tons* of CO2 emissions and saved 4.75B gallons of gasoline than would have been emitted or used by gasoline-powered vehicles of similar size and driving performance.
Although Toyota provides consumers a portfolio of options, including pure electrics and a fuel cell that will go in sale in summer 2015, hybrids will remain its core technology. Toyota therefore plans to continue working to enhance performance, reduce costs and expand its product lineup to create vehicles popular with consumers.
*Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor

Toyota Hybrid Vehicle Sales* 
Based on TMC data (Unit = 1,000 vehicles)
1997 0.3 0.3 -- --
1998 17.6 17.6 -- --
1999 15.2 15.2 -- --
2000 19.0 12.5 5.8 0.7
2001 36.9 18.5 16.0 2.3
2002 41.3 20.0 20.3 0.8
2003 53.3 27.2 24.9 0.9
2004 134.7 68.7 55.9 8.1
2005 234.9 58.5 150.0 23.4
2006 312.5 72.4 197.6 36.0
2007 429.4 82.0 287.8 49.0
2008 429.7 104.4 255.0 57.8
2009 530.1 251.1 205.3 54.7
2010 690.2 392.2 195.9 70.2
2011 629.0 316.4 185.1 82.8
2012 1219.1 678.0 344.7 106.9
2013 1279.2 679.1 358.2 152.9
980.3 534.9 256.2 125.9
Total 7053.0 3349.1 2558.6 772.3
*Global figures contain sales from markets other than Japan, North America and Europe
Cumulative Sales of TMC Hybrid Passenger Vehicles*1 
(Unit = 1,000 vehicles)
Japan North
Prius 3360.4 1489.7 1504.9 273.8
Prius α, Prius v,
Prius +
498.0 350.2 116.8 27.0
Aqua, Prius c 853.8 711.6 116.7 --
Camry Hybrid 474.9 41.8 329.2 --
Alphard Hybrid*2 49.4 47.7 -- --
Auris Hybrid 181.1 -- -- 175.3
Yaris Hybrid 118.1 -- -- 115.3
Avalon Hybrid 30.7 -- 30.6 --
Highlander Hybrid,
Kluger Hybrid*3
141.9 3.4 136.7 --
Vellfire Hybrid 20.5 20.5 -- --
Sai 84.7 84.7 -- --
Estima Hybrid 110.1 110.0 -- --
Crown Hybrid 101.0 101.0 -- --
Harrier Hybrid 40.8 40.8 -- --
Crown Mild
6.5 6.5 -- --
Crown Majesta
(hybrid only)
7.2 7.2 -- --
Corolla Axio
21.6 21.6 -- --
Corolla Fielder
57.1 57.1 -- --
Voxy Hybrid 32.2 32.2 -- --
Noah Hybrid 22.9 22.9 -- --
Lexus LS 600h/
LS 600hL
37.7 25.4 3.0 4.6
Lexus GS 450h/
GS 300h
45.2 17.4 7.0 14.2
Lexus RX 400h/
RX 450h
305.2 30.5 152.7 90.1
Lexus HS 250h 64.1 41.7 22.3 --
Lexus CT 200h 207.6 45.0 65.5 49.0
Lexus ES 300h 74.7 -- 36.2 0.4
Lexus IS 300h 32.9 14.8 -- 13.1
Lexus NX 300h 3.0 1.8 -- 0.5
Prius PHV 65.3 19.1 37.0 9.1
 *1Global figures contain sales from markets other than Japan, North America and Europe; Figures as of September 31, 2014 and based on Toyota data; *2Production ceased in 2008 and production of a new model started in 2011; *3Kluger Hybrid (for the Japanese market) production ceased in 2007; *4Crown Royal production ceased in 2003, Crown Sedan production ceased in 2008

TMC Hybrid Vehicle Chronology
Year Month Milestone
1997 Mar. Toyota Hybrid System (THS) unveiled
Aug. Coaster Hybrid EV launched (Japan only)
Oct. Prius unveiled (launched in December)
2000 Nov. Cumulative global Prius sales top 50,000 vehicles
2001 Jun. Estima Hybrid launched (Japan only)
Aug. Crown Royal series with Mild Hybrid System launched (Japan only)
2002 Mar. Cumulative global hybrid vehicle sales top 100,000 mark
Aug. Cumulative global Prius sales top 100,000 vehicles
Oct. Crown Sedan with Mild Hybrid System launched (Japan only)
2003 Apr. Toyota Hybrid System II (THS II) unveiled
Jul. Alphard Hybrid launched (Japan only)
Sep. Completely redesigned second-generation Prius launched
Dyna Hybrid and Toyoace Hybrid unveiled (launched in November; Japan only)
2005 Mar. Harrier Hybrid (Lexus RX 400h) and Kluger Hybrid (Highlander Hybrid) launched
Oct. Cumulative global hybrid vehicle sales top 500,000 mark
Dec. Second-generation Prius production commenced at SFTM’s Changchun plant in China
2006 Mar. Lexus GS 450h launched
Apr. Cumulative global Prius sales top 500,000 vehicles
May Camry Hybrid launched (for sale outside Japan)
Jun. Completely redesigned Estima Hybrid launched (Japan only)
Oct. Camry Hybrid production commenced at Kentucky Plant in the U.S.; Quick Delivery 200 launched (Japan only)
2007 May Cumulative global hybrid vehicle sales top 1 million mark; Lexus LS 600h/LS 600hL launched
2008 Feb. Crown Hybrid unveiled (launched in May; Japan only)
Apr. Cumulative global Prius sales top 1 million vehicles
2009 Jan. Lexus RX 450h unveiled (launched in April)
May Completely redesigned third-generation Prius launched
Jul. Camry Hybrid production commenced at TMT’s Gateway Plant, Thailand; HS 250h launched
Aug. Cumulative global hybrid vehicle sales top 2 million mark
Oct. Sai unveiled (launched in December, Japan only)
Dec. Camry Hybrid production commenced at TMCA’s Altona Plant, Australia
2010 Apr. Camry Hybrid production commenced at GTMC’s plant in China
Jun. Auris Hybrid production commenced at TMUK’s Burnaston Plant, UK; Auris Hybrid launched (for sale outside Japan)
Jul. Cumulative sales in Japan of hybrids top 1 million vehicles
Sep. Cumulative global Prius sales top 2 million vehicles
Nov. Third-generation Prius production commenced at TMT’s Gateway Plant, Thailand
2011 Jan. Annual Prius sales in Japan of new vehicles in 2010 were 315,669 vehicles, the largest amount of annual sales ever recorded; Lexus CT 200h launched
Feb. Cumulative global hybrid vehicle sales top 3 million mark
May Prius α launched
Aug. Prius sales in Japan top 1 million mark
Sep. Completely redesigned Camry Hybrid launched in Japan; Alphard Hybrid and Vellfire Hybrid unveiled (launched in November, Japan only)
Oct. TMEC of China conducts cornerstone laying ceremony and announces plan to produce and sell vehicles with hybrid systems produced in China jointly with China FAW Group and
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
Media Contacts
Toyota Business Communications
Toni Honsowetz  (310) 468-1745
Carly Schaffner   (310) 468-6976


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