Toyota Motor Sales Announces Price Increase for Select Toyota and Scion Models



TORRANCE, Calif., March 30, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for select Toyota and Scion models. Models receiving price increases include the 2012 Toyota Prius v, Camry and Camry Hybrid, Highlander Hybrid, and Tacoma pickup truck and the 2013 Scion tC. Prices for all other Toyota and Scion models remain unchanged.

2012 Toyota Price Adjustments
The price increases on Toyota models range from $150 for the Prius v to $250 for the Tacoma pickup truck. The model-by-model adjustments reflect individual percentage increases ranging from 0.4 to 1.0 percent. A complete list of model-by-model price adjustments is attached below.

The new prices will become effective with May 2012 production.

Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $760 for Prius v and Camry and $810 for the Highlander and Tacoma. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

2013 Scion Price Adjustments
The 2013 Scion tC sport coupe receives an MSRP increase of $150 or 0.8 percent.

Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $730. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

2012 Toyota Model-By-Model MSRP Change
Toyota 2012 MY
MODEL CODE
SERIES
DESCRIPTION
MSRP
MSRP INCREASE ($)
MSRP INCREASE (%)
NEW MSRP
2012
1243
Prius v Two
Hybrid
$26,400
$150
0.6%
$26,550
2012
1245
Prius v Three
Hybrid
$27,165
$150
0.6%
$27,315
2012
1249
Prius v Five
Hybrid
$29,990
$150
0.5%
$30,140
2012
2514
Camry L
4-Door Sedan
$21,955
$100
0.5%
$22,055
2012
2532
Camry LE
4-Door Sedan
$22,500
$100
0.4%
$22,600
2012
2540
Camry XLE
4-Door Sedan
$24,725
$50
0.2%
$24,775
2012
2546
Camry SE
4-Door Sedan
$23,000
$220
1.0%
$23,220
2012
2550
Camry SE V6
4-Door Sedan
$26,640
$270
1.0%
$26,910
2012
2554
Camry XLE V6
4-Door Sedan
$29,845
$270
0.9%
$30,115
2012
2559
Camry Hybrid LE
4-Door Sedan
$25,900
$90
0.3%
$25,990
2012
2560
Camry Hybrid XLE
4-Door Sedan
$27,400
$100
0.4%
$27,500
2012
6964
Highlander Hybrid
4WD-i V6 SUV
$38,540
$175
0.5
$38,715
2012
6966
Highlander Hybrid LTD
4WD-i V6 SUV
$44,195
$175
0.4
$44,370
2012
7103
Tacoma
Regular Cab 4x2 MT
$16,875
$250
1.5%
$17,125
2012
7104
Tacoma
Regular Cab 4x2 Auto
$17,775
$250
1.4%
$18,025
2012
7113
Tacoma
Access Cab 4x2 MT
$19,665
$250
1.3%
$19,915
2012
7114
Tacoma
Access Cab 4x2 Auto
$20,565
$250
1.2%
$20,815
2012
7153
Tacoma X-Runner
Access Cab V6
$26,380
$250
0.9%
$26,630
2012
7162
Tacoma PreRunner
Access Cab
$21,325
$250
1.2%
$21,575
2012
7164
Tacoma PreRunner
Access Cab V6
$22,760
$250
1.1%
$23,010
2012
7182
Tacoma
Double Cab 4x2
$22,175
$250
1.1%
$22,425
2012
7186
Tacoma PreRunner
Double Cab 4x2
$22,825
$250
1.1%
$23,075
2012
7188
Tacoma PreRunner
Double Cab 4x2 V6
$24,260
$250
1.0%
$24,510
2012
7190
Tacoma PreRunner
Double Cab 4x2 V6 L/B
$24,760
$250
1.0%
$25,010
2012
7503
Tacoma
Regular Cab 4x4 MT
$20,725
$250
1.2%
$20,975
2012
7504
Tacoma
Regular Cab 4x4 Auto
$21,855
$250
1.1%
$22,105
2012
7513
Tacoma
Access Cab 4x4 MT
$23,500
$250
1.1%
$23,750
2012
7514
Tacoma
Access Cab 4x4 Auto
$24,400
$250
1.0%
$24,650
2012
7553
Tacoma
Access Cab 4x4 V6 MT
$25,055
$250
1.0%
$25,305
2012
7554
Tacoma
Access Cab 4x4 V6 Auto
$25,935
$250
1.0%
$26,185
2012
7593
Tacoma
Double Cab 4x4 V6 MT
$26,455
$250
0.9%
$26,705
2012
7594
Tacoma
Double Cab 4x4 V6 Auto
$27,335
$250
0.9%
$27,585
2012
7596
Tacoma
Double Cab 4x4 V6 L/B
$27,835
$250
0.9%
$28,085
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

2013 Scion Model-By-Model MSRP Change
Scion 2013 MY
Model Code
Series
Description
MSRP
MSRP INCREASE ($)
MSRP INCREASE (%)
NEW MSRP
2013
6222
tC
2-Door  Auto
$19,575
$150
0.8%
$19,725
2013
6223
tC
2-Door MT
$18,575
$150
0.8%
$18,725
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee    



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Media Contacts:
Toyota Division Communications
Greg Thome (310) 468-3279 or greg_thome@toyota.com
Maurice Durand (310) 468-1601 or Maurice_durand@toyota.com

Scion Public Relations
Craig Taguchi (310) 468-3282 or craig_taguchi@scion.com

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