Scion Announces Tuner Challenge Finalists Headed to SEMA

September 05, 2013
TORRANCE, Calif., (Sept. 5, 2013) – Scion announced its three Scion Tuner Challenge finalists today, each of whom will show off their modified tC vehicles at the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 5-8. The winning participants are Josh Croll of Mertztown, Pa., Walter Franco of Seattle and Young Tea of Alhambra, Calif.

This is the ninth annual challenge, which this year provides the selected custom car builders with a stock 2014 Scion tC, a $15,000 build budget and license to unleash their creativity. Judges will evaluate the finished vehicles and designs, announcing the winner on Nov. 6 during the SEMA Show. First place earns a $10,000 grand prize.

“Fresh off its arrival in showrooms, the redesigned 2014 tC kicks off this year’s Scion Tuner Challenge with an inspiring versatility for tuners and new energy,” said Scion Corporate Manager Dave Harbuck. “Scion’s events at the SEMA Show continue to showcase the creativity of car builders around customization and the personality they bring to their cars. We’re looking forward to seeing what this year’s finalists create.”

New this year is a partnership with Super Street, a magazine dedicated to covering high-performance customized cars and lifestyle. The editors selected the Tuner Challenge finalists and will be represented on the judging panel to select the winners.

“The Scion Tuner Challenge gives talented builders an arena to showcase their skills and their passion for cars,” said Jonathan Wong, editor of Super Street magazine. “Super Street is excited to be a part of this year’s challenge and can’t wait to see the final builds at SEMA.”

The 2014 tC just became available in dealerships this summer, providing an ideal, sporty platform for aftermarket upgrades. The tC comes standard with a 2.5-liter, four-cylinder engine; a six-speed manual transmission or an updated six-speed automatic transmission with Dynamic Rev Management technology; and Scion Standard Display Audio with a 6.1-inch LCD touchscreen. Its success accounts for 40 percent of all Scions ever sold.

The finalists’ renderings give a peek into the extra horsepower, body kits and unique looks the tC vehicles will receive throughout the competition.

For more details about the contest, visit www.ScionRacing.com. For a glimpse at this year’s finalists, check out http://www.youtube.com/v/LB4I79Xptbo.


About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com
Media Contacts
NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.

CONTACT:     
Scion Public Relations
Craig Taguchi
310.468.3282
craig_taguchi@scion.com
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2013 scion scion tuner challenge sema

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Related Photos

2013 Scion Tuner Challenge- Individual Highlight- Blue
2013 Scion Tuner Challenge- Individual Highlight- Orange
2013 Scion Tuner Challenge- Individual Highlight- White
2013 Scion Tuner Challenge- Individual Highlight- Blue

2013 Scion Tuner Challenge- Individual Highlight- Blue

Rendering of Scion Tuner Challenge 2013 finalist Young Tea’s entry
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2013 Scion Tuner Challenge- Individual Highlight- Orange

2013 Scion Tuner Challenge- Individual Highlight- Orange

Rendering of Scion Tuner Challenge 2013 finalist Josh Croll’s entry
2013 Scion Tuner Challenge- Individual Highlight- White

2013 Scion Tuner Challenge- Individual Highlight- White

Rendering of Scion Tuner Challenge 2013 finalist Walter Franco’s entry
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