Scion Adds New Tools to its Simple Purchase Experience

October 08, 2013
TORRANCE, Calif., (Oct. 8, 2013) – Simple and straightforward car buying is stepping into the spotlight. Scion today launched a national ad campaign and dedicated section on to highlight its Scion Pure Process, a stress-free car buying experience at a transparent price.

The new online content creates an interactive and engaging destination with features to:
  • Build a personalized vehicle
  • Access research tools, including a payment calculator and how to apply for credit
  • Compare vehicles
  • Chat live with representatives

Watch custom videos explaining buy vs. lease options, how to qualify for financing and more
The Pure Process digital experience at builds on Scion’s core values of efficiency and transparency when purchasing a car.

“With Scion Pure Process, we are fitting into the fast-paced lives of our young customers, many of whom are first-time car buyers that appreciate an informative online environment featuring easy-to-use research tools and a simple way to apply for credit,” said Scion Vice President Doug Murtha. “The takeaway should be: Buying a Scion is easy. The new website will help more people discover Scion and confidently enter the dealership purchase experience.”

 The 30-second spot and website enhancements support three simple steps to buy a Scion:
  • BUILD a vehicle at
  • FIND a dealer and receive a confirmed vehicle price.
  • GET your Scion by applying for credit online, getting pre-approved and picking up the vehicle at your dealership.

The main cornerstone of Pure Process is Scion’s Pure Price.  Pure Price means that the dealer’s advertised price is the price a consumer pays. No haggle. No hassle. The idea applies to the vehicle, parts, accessories, finance rates and insurance products so no negotiating is required. Pure Process is a stress-free car buying experience, the foundation of Scion’s core values since it first started.   

Experience the Scion Pure Process campaign now at and watch the new 30-second spot by visiting

NOTE TO EDITORS: Photography and digital assets can be found at
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit
Media Contacts
Scion Public Relations
Craig Taguchi
scion scion pure process

< back

Related Video

Scion Pure Process - Surprisingly Easy

Scion Pure Process makes buying a car surprisingly easy. (video)
Download Video

Related Photos

Scion Family - Pure Process Print Ad
Scion Family - Pure Process Print Ad

Scion Family - Pure Process Print Ad

Download Low Res. Download High Res.
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.