Take a Tour of Scion at SEMA

TORRANCE, Calif., (Oct. 30, 2013) – Performance, technology and the young entrepreneur influenced the Scion vehicles on display at the Specialty Equipment Market Association (SEMA) Show Nov. 5-8. The collection of five builds will be located at Booth 20313, alongside three 2014 Scion tCs competing in the Scion Tuner Challenge.

The non-competition Scion builds reflect diverse partnerships and the sustained enthusiasm for the FR-S across diverse types of drivers around the country.

For information about the three Scion Tuner Challenge builds, visit www.scion.com/scionracing/tag/2013-scion-tuner-challenge.

“The FR-S continues to be a SEMA favorite, and this year’s builds take the sports car in every direction,” said Steve Hatanaka Scion marketing and special events manager. “All the SEMA vehicles draw on the passions of our drivers. Urban dwellers, entrepreneurs and the high performance enthusiasts all will find a Scion to get excited about this year.”

For detailed specifications and high-resolution images, please visit www.scionnewsroom.com.


NOTE TO EDITORS: View all photos of the Scion 2013 SEMA Show vehicles here: 
2013 SEMA Show - Scion

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com
Media Contacts:
Scion Public Relations
Craig Taguchi
(310) 468-3282
craig_taguchi@scion.com