Meguiar’s Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games

Meguiar’s Sponsors Photo Contest for In-Game Vehicle Shots
May 06, 2013
TORRANCE, Calif., (May 6, 2013) – Microsoft’s Turn 10 Studios, makers of the Forza Motorsport franchise for the Xbox 360, have created a digital likeness of a real-world, Meguiar’s Inc., modified Scion FR-S for players to download and race in Forza Motorsport 4 and Forza Horizon. Beginning today, the Meguiar’s Scion FR-S design will be available as a free download for any person who owns Forza Horizon, or for Forza Motorsport 4 players who have purchased the August Playseat Car Pack.

The real, gleaming yellow Meguiar’s Scion FR-S was designed in partnership with Scion and debuted at the 2012 SEMA Show and was digitally recreated inside the two Forza franchises by  Turn 10 Studios.

“The Forza Motorsport games encourage players to customize cars to reflect their individuality, and both the real and digital versions of the Meguiar’s FR-S stand out from the pack,” said Scion Vice President Doug Murtha. “Bringing the FR-S into the Forza franchise is a great match of Scion customization and a vehicle that is a lot of fun to drive inside the game and out.”

To encourage players to share photos of their digital FR-S cars on the track, Meguiar’s is sponsoring a Forza Horizon photo contest beginning today and ends on May 17, 2013. Winners will have chances to win prizes from Meguiar’s and Xbox 360 by taking snapshots of the FR-S within the game. In addition, new Rivals Mode race events have been created in both games to give players a chance to test out their new cars in competition.

To enter the Forza Horizon Photo Contest, visit http://forzamotorsport.net/en-US/news.aspxfor more information.

“The FR-S provides a fantastic foundation for tuning fans to build unique and exciting rides that strings the heart of one’s driving soul,” said RJ De Vera, Meguiar’s associate director of public relations and event marketing. “We are quite proud of our real world Scion FR-S concept and are excited to share it digitally with Forza players. Together with our partners at Turn 10 Studios and Scion, we only hope to continue to fuel the love for cars both in the reality and in the gaming space.”
 

# # #

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Media Contacts
Scion Public Relations
Craig Taguchi
310-468-3282
craig_taguchi@scion.com
 
Scion Website: www.scion.com

NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.
Tags
scion fr-s forza motorsports photo contest

< back

Related Photos

2014 Scion FR-S HZN 001
2014 Scion FR-S HZN 001

2014 Scion FR-S HZN 001

Download High Res.
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.