News Releases

Toyota Appoints Manager of Texas Government Affairs

Toyota Appoints Manager of Texas Government Affairs

October 23, 2014
WASHINGTON, DC, Oct. 23, 2014 -- Toyota announced today the appointment of Tanya Vazquez in a newly created position of  Senior Manager of State Government Affairs in Texas as another milestone in the company’s plan to build its new North American headquarters in the state. She will be based in Austin, the state capitol.... more

El Diario/La Prensa Honors Toyota's Luis Rosero As Outstanding Latino Leader with 'El' Award

El Diario/La Prensa Honors Toyota's Luis Rosero As Outstanding Latino Leader with 'El' Award

October 23, 2014
NEW YORK (Oct. 23, 2014) – Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group (HBSG), was honored today by New York’s El Diario/La Prensa with a distinguished “EL” Award at the Eleventh Annual EL Awards luncheon held at the exclusive Grand Havana Room in New York City, NY. ... more

Lights…Camera…Action!

Lights…Camera…Action!

October 22, 2014
Torrance, Calif., Oct. 22, 2014 – Like any new star about to step out on the world stage in Los Angeles, Scion’s new iM Concept car is taking some test shots. The photos, also debuting on Instagram, reveal the distinctively sporty front end of the car as it gets ready for the spotlight. The iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers also evolve. Fans are encouraged to join the conversation at #iMDriven.... more

Toyota Green Initiative Celebrates Fifth Anniversary at State Farm Magic City Classic

Toyota Green Initiative Celebrates Fifth Anniversary at State Farm Magic City Classic

October 22, 2014
TORRANCE, Calif. (Oct. 22, 2014) – Toyota Green Initiative will celebrate five years of partnership with Historically Black Colleges and Universities (HBCUs) during the State Farm Magic City Classic in Birmingham, Ala. Launched by Toyota in 2009, the Toyota Green Initiative (TGI) is an environmental stewardship platform that educates HBCU students, alumni, and the surrounding community on the benefits of sustainable living. This year, the program aims to inspire and spark conversations beyond college campuses through partnerships and community service.... more

Toyota Announces Pricing for 2015 Avalon Flagship Sedan

Toyota Announces Pricing for 2015 Avalon Flagship Sedan

October 20, 2014
TORRANCE, Calif. (Oct. 20, 2014)  Toyota’s Avalon flagship continues to be on a roll as it cruises into the 2015 model year. Its sculpted elegant and athletic exterior design, dynamic performance, and high level of refinement and technology have proven very popular with drivers and passengers alike, allowing them to go places in style and comfort. ... more

2015 Toyota Avalon Product Information

2015 Toyota Avalon Product Information

October 20, 2014

2015 Toyota Avalon Hybrid Product Information

2015 Toyota Avalon Hybrid Product Information

October 20, 2014

2015 Toyota Avalon Marks 20 Years of Blurring the Lines of Luxury

2015 Toyota Avalon Marks 20 Years of Blurring the Lines of Luxury

October 20, 2014
Sometimes, bigger is just right. That’s been a key to the success for the Toyota Avalon premium midsize sedan for 20 years. With crystal clarity, the 2015 Avalon shows how this model blurs the lines between mid-size, full-size and entry-luxury categories.... more

Lexus MY14/15 MSRP Pricing Chart

October 20, 2014

Toyota Intensifies Effort to Repair Vehicles Equipped with Takata Airbag Inflators

Toyota Intensifies Effort to Repair Vehicles Equipped with Takata Airbag Inflators

October 20, 2014
TORRANCE, Calif., October 20, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a supplemental safety recall of approximately 247,000 Toyota Corolla, Matrix, Sequoia, Tundra and Lexus SC vehicles produced from 2001 to 2004 and equipped with front passenger airbag inflators supplied by Takata Corporation.  This action intensifies Toyota’s efforts to reach customers and remedy previously recalled vehicles, and a small number of newly included vehicles, in certain geographic areas that appear to warrant immediate action, based on testing by the supplier.... more

Patricia Salas Pineda de Toyota es Seleccionada Entre Las 25 Mujeres Más Poderosas del 2014

Patricia Salas Pineda de Toyota es Seleccionada Entre Las 25 Mujeres Más Poderosas del 2014

October 16, 2014
MIAMI (16 de octubre de 2014) – Los lectores de People en Español seleccionaron a Patricia Salas Pineda, vice presidenta de grupo del Grupo de Estrategia de Negocio Hispano (Hispanic Business Strategy Group) de Toyota Motor North America como una de las 25 mujeres más poderosas del 2014. Pineda participará junto a las homenajeadas en un almuerzo VIP que tendrá lugar hoy en la ciudad de Miami. Por quinto año consecutivo, un selecto grupo de 25 mujeres latinas reciben este especial reconocimiento. Este grupo está compuesto por mujeres escogidas por haber demostrado entrega, valentía, perseverancia y una determinación excepcional en conseguir sus metas en sus respectivas áreas de desempeño, tales como: el arte, los negocios, el periodismo o el servicio comunitario. ... more

Toyota's Patricia Salas Pineda Is One of People en Español's 25 Most Powerful Latinas of 2014

Toyota's Patricia Salas Pineda Is One of People en Español's 25 Most Powerful Latinas of 2014

October 16, 2014
MIAMI (Oct. 16, 2014) -- The readers of People en Español selected Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group at Toyota Motor North America as one of the 25 Most Powerful Latinas of 2014.   Pineda joined co-honorees at a gala luncheon here today.  This is the fifth consecutive year that the magazine recognizes a select group of Latinas from the arts, business, journalism and community service who are known for exceptional valor, determination and strength in their pursuits.
 ... more

2015 Lexus LS 600h L Product Information

2015 Lexus LS 600h L Product Information

October 16, 2014

2015 Lexus LS 460/ LS 460 L Product Information

2015 Lexus LS 460/ LS 460 L Product Information

October 16, 2014

2015 Lexus LS Shows Why This Luxury Flagship Became A Luxury Legend

2015 Lexus LS Shows Why This Luxury Flagship Became A Luxury Legend

October 16, 2014
History seems to be repeating itself. The Lexus LS upended the luxury segment a quarter-century ago, and one reason was that it made a powerful V8 engine standard when it was a very expensive extra-cost option in some European models and not even available in others. Just change the year to 2015, and the situation seems to be replaying.... more

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

October 16, 2014
TORRANCE, Calif. (Oct. 16, 2014) – On the green carpet, automotive history will be made. Toyota and Lexus are again presenting sponsors at the 24th annual Environmental Media Awards on Oct. 18, at which one bidder will win the Toyota Fuel Cell Vehicle (FCV). Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner.... more

Hope STEMS, Native American Students Blossom

Hope STEMS, Native American Students Blossom

October 15, 2014
Denver, Colo., Oct. 15, 2014 – A hardscrabble childhood didn’t “harden” Erika Torres-Hernandez, but it did sharpen the Chippewa-Cree tribe member’s resolve to achieve her goals and give back.
 
A recipient of a Toyota Tribal College Scholarship, Torres-Hernandez studies math at a tribal college in Rocky Boy, Mont. Once the 3.7-GPA student earns her four-year degree from a university, she plans to return to the reservation to teach high school.... more

Lexus Announces Recall of Certain LS, GS, and IS Vehicles

Lexus Announces Recall of Certain LS, GS, and IS Vehicles

October 15, 2014
TORRANCE, Calif. (Oct. 15, 2014) – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of approximately 423,000  Lexus vehicles including 2007 through 2010 Model Year LS; 2006 through 2011 Model Year GS; 2006 through 2011 Model Year IS;  2010 Model Year IS C; and 2008 through 2010 Model Year IS-F vehicles.... more

Toyota is Global Hybrid Leader with Sales of 7 Million

Toyota is Global Hybrid Leader with Sales of 7 Million

October 14, 2014
TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.... more

Toyota Reveals 2015 Camry Race Car

Toyota Reveals 2015 Camry Race Car

October 11, 2014
CONCORD, N.C(Oct. 11, 2014) -- Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) today introduced the new 2015 Toyota Camry race car that will compete in NASCAR Sprint Cup Series (NSCS) competition beginning next season. ... more

Toyota Celebra a su Familia Hispana

Toyota Celebra a su Familia Hispana

October 10, 2014
TORRANCE, Calif. (10 de octubre de 2014) - Las familias se mantienen unidas y las familias latinas han seguido eligiendo a Toyota como parte de la suya. Para celebrar este lazo y recompensar a los clientes leales, Toyota lanzó la campaña de gratitud "More Than a Car" o "Más Que Un Auto", un programa que rinde tributo al rol de los vehículos en las vidas cotidianas de los clientes hispanos de Toyota.... more

Toyota Celebrates Its Hispanic Familia

Toyota Celebrates Its Hispanic Familia

October 10, 2014
TORRANCE, CALIF. (Oct. 10, 2014) – Family sticks together, and Latinos have consistently chosen Toyota to be part of their family. To celebrate this bond and give back to loyal customers, Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.
 ... more

Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report

Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report

October 09, 2014
TORRANCE, Calif. Oct. 9, 2014 – Playful campaigns, commitment to women leaders and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8th most valuable global brand in its annual report.  Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.... more

How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer

How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer

October 08, 2014
TORRANCE, Calif., Oct. 8, 2014 – It’s hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage.... more

Toyota Volunteers Lend 200 Hands for Public Lands Day

Toyota Volunteers Lend 200 Hands for Public Lands Day

October 07, 2014
GEORGETOWN, Ky. (Oct. 7, 2014) – On Sunday, tree planting and painting were among a long list of completed projects following Toyota’s annual volunteer day at the Kentucky Department of Fish and Wildlife’s Salato Wildlife Education Center. In celebration of National Public Lands Day (NPLD), over 100 people pitched in to complete an estimated one year’s worth of work in about four hours.   ... more

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