Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water

Three-Dimensional SpongeBob Concept Car to Take Families on an All-Wheel Drive Adventure Promotional Tour Leading Up to Feature Film’s Feb. 6, 2015 Premiere
November 18, 2014
NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone’s porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies’ upcoming film, The SpongeBob Movie: Sponge Out of WaterThe SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car.  The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor.  The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.
 
“SpongeBob SquarePants continues to be at the center of pop culture, and through this promotion with our wonderful partners at Toyota, we have created his next iconic moment with a truly unique vehicle that captures all of the high-octane energy of Paramount’s highly anticipated feature film,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group.   
 
“Toyota is again teaming up with SpongeBob to help him and his friends go places in a custom ride inspired by their upcoming dry land adventures,” said Jack Hollis, vice president of marketing for Toyota. “The 2015 Sienna is a perfect choice for families and superheroes alike – offering seating for up to eight and a bubble blower attachment feature to boot.”    
 
The SpongeBob Movie-themed 2015 Toyota Sienna will bring SpongeBob’s special brand of nautical nonsense to several family-friendly locations, including select Bass Pro Shops across the US, Nickelodeon Suites Resort, Orlando, Fla.; Nickelodeon Universe at Mall of America, Minneapolis, Minn.; the Chicago Auto Show, Chicago, Ill.; and the New York Auto Show, New York, NY.  These events will feature character meet-and-greets and photo opportunities, a SpongeBob-inspired crane game; giveaways and more.
 
The SpongeBob Toyota Sienna promotion will also be supported online with a custom channel on nick.com and promoted through on-air as well as digital display advertising and social media.  Beginning Dec. 15 fans can log onto www.nick.com/sienna  to get more information on tour stops and access a gallery of images of the SpongeBob Movie vehicle.  On Jan. 5 users can log on to the site for more SpongeBob branded fun and activities, including quizzes, a comic creator and videos.  Additionally, through Jan. 19 kids and families can log onto the site to enter a sweepstakes for a chance to win a trip for a family of four to the SpongeBob Movie: Sponge Out of Water premiere.  
 
In “The SpongeBob Movie: Sponge Out of Water,” from Paramount Pictures and Nickelodeon Movies, SpongeBob SquarePants, the world’s favorite sea dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet. Starring Antonio Banderas, Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence and Mr. Lawrence
 
Produced by Paul Tibbitt and Mary Parent, with live action direction by Mike Mitchell.  Based on the series “SpongeBob SquarePants” created by Stephen Hillenburg.  Story by Stephen Hillenburg & Paul Tibbitt, screenplay by Glenn Berger & Jonathan Aibel and Paul Tibbitt and directed by Paul Tibbitt.
 
The 2015 Toyota Sienna made its debut earlier this year, featuring refreshed exterior styling packed with added safety, convenience and multi-media features. The updated Sienna, the only family van to offer an all-wheel drive option, is the ideal choice for transporting a large family, or loading up all your stuff for a weekend getaway.  Inside, Sienna really shines with an array of upgraded interior appointments and new convenience features allowing the family hauler to remain kid-friendly, but in a parents-rule environment.
 
High-resolution images of the SpongeBob Sienna are available at www.toyotanewsroom.com.
 
ABOUT TOYOTA
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people.  Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  For more information about Toyota, visit www.toyota.com/usa.
 
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
 
About Nickelodeon
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
 
Media Contacts
Toyota                                                                 
Craig Taguchi                                                     
310-468-3282                                                    
craig_taguchi@toyota.com    

Nickelodeon
Thamar Romero
212.846.7491
Thamar.romero@nick.com
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nickelodeon spongebob 2015 toyota sienna

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2014 L.A. Auto Show - The SpongeBob Movie 2015 Toyota Sienna 001

2014 L.A. Auto Show - The SpongeBob Movie 2015 Toyota Sienna 001

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