Lexus Partners with Tony Hawk Foundation to Create a Fan Based Decal

IS F CCS-R to Race in Pikes Peak International Hill Climb for the Second Year in a Row
June 03, 2013
TORRANCE, Calif. (June 3, 2013) - From June 3 – 20, 2013, Lexus and the Tony Hawk Foundation will be asking their fans and supporters to be part of a fan based decal that will be featured on the Lexus IS F CCS-R race car competing in Pikes Peak International Hill Climb.  Fans will be able to enter their names via a response to a Lexus Facebook post, a Lexus Google+ post, a comment to a Lexus YouTube IS F CCS-R video and through Twitter and Instagram using #Lexus14K.  This community-based decal will integrate 14,000 fan names and will be on display at Fan Fest, an annual pre-race celebration held in downtown Colorado Springs on June 28.
 
“Not everyone gets a chance to drive to the top of Pikes Peak, so 14,000 fans can now say they took part in the ride up the hill,” said Brian Smith, Lexus vice president of marketing.  “We are very excited to be partnering with the Tony Hawk Foundation to provide this great opportunity to our fans.”
 
For the second year in a row, professional driver Ken Gushi, will be at the wheel of the Lexus IS F CCS-R as it competes in the Exhibition Class of Pikes Peak International Hill Climb. The race takes place at Pikes Peak Mountain in Colorado Springs, Colo. on June 30.  Fans will be able to follow @Lexus and #Lexus14K on Twitter for live tweet updates throughout the race.
 
The Pikes Peak International Hill Climb is the second oldest motor sports race in America.  The race is run on 12.42-mile course with 156 turns that begins at 9,390 feet and finishes at the 14,110 foot summit of America’s Mountain, Pikes Peak. 
 
Lexus and the Tony Hawk Foundation believe in giving back to the local communities with an emphasis on supporting and empowering youth.  Lexus supports the Tony Hawk Foundation’s efforts to create high quality, public skate parks in low-income communities across the country.  To assist with its fundraising efforts, Lexus will proudly donate a new 2014 IS sedan to the Tony Hawk Foundation. For more information, visit the Foundation’s Web site at http://www.tonyhawkfoundation.org.
 

###
 

Note to Editors:  A full press release and high-resolution images of the IS F CCS-R and other Lexus models are available at www.LexusNewsroom.com.
Media Contacts
Bill Kwong – 310.468.3764 or bill_kwong@lexus.com
Allison Takahashi – 310.468.5315 or allison_takahashi@lexus.com
Categories
Tags
lexus tony hawk is f pikes peak

< back

Related Photos

2012 Pikes Peak International Hill Climb - Lexus IS F CCR-R Race Car 004
2012 Pikes Peak International Hill Climb - Lexus IS F CCR-R Race Car 003
2012 Pikes Peak International Hill Climb - Lexus IS F CCR-R Race Car 002 - The Lexus IS F CCS-R race car will compete in the Pikes Peak International Hill Climb on July 8, 2012.
2012 Pikes Peak International Hill Climb - Lexus IS F CCR-R Race Car 004

2012 Pikes Peak International Hill Climb - Lexus IS F CCR-R Race Car 004

The Lexus IS F CCS-R race car will compete in the Pikes Peak International Hill Climb.
Download High Res.
2012 Pikes Peak International Hill Climb - Lexus IS F CCR-R Race Car 003

2012 Pikes Peak International Hill Climb - Lexus IS F CCR-R Race Car 003

The Lexus IS F CCS-R race car will compete in the Pikes Peak International Hill Climb.
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.