Lexus Culinary Masters Team Debuts at Pebble Beach Food & Wine

Six Celebrity Chefs Partner with Luxury Automaker at Premier Epicurean Festival


TORRANCE, Calif. (May 5, 2011)—With a lineup including the future co-host of NBC’s “The Chew,” a contestant and a judge from “The Next Iron Chef, Season 4,” along with James Beard winners, the Lexus Culinary Masters team made its debut at the prestigious Pebble Beach Food Wine Festival, April 28 – May 1, 2011, where Lexus returned as a sponsor. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto and Michael Symon delighted 200 guests with cooking demonstrations of seasonal bites at the Lexus Presents—Taste Perfection with Louis Roederer Cristal event. The Spring-inspired menu included:

Chef Masaharu Morimoto: Cristal “Bubble Tea” with hibiscus and Cristal granite, Cristal soda and Cristal foam;
Chef Michael Chiarello: Burrata and English peas served with caramelized wild mushrooms and a crispy parmigiano vinaigrette;
Chef Daniel Boulud: Wild king salmon with sorrel sauce;
Chef Michael Symon: Zucchini fritters;
Chef Dean Fearing: Barbecued shrimp taco with mango-pickled red onion salad and smoky citrus vinaigrette; and
Chef Christopher Kostow: Coffee sponge.

“Pebble Beach Food & Wine was the perfect venue to introduce this exclusive group of chefs. Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles,” said Dave Nordstrom, Lexus vice president of marketing. “We’re looking forward to creating exciting programs with these chefs, including owner benefits, entertainment productions and philanthropic endeavors.”

The weekend took off with a heart-racing start as Chefs Daniel Boulud and Michael Chiarello took a thrilling spin around the Laguna Seca racetrack in the Lexus LFA supercar with professional race car driver, Scott Pruett.

Lexus hosted numerous sold-out events during the weekend, including Friday evening’s Lexus Presents—REMIX: A New Spin on Haute Cuisine with Champagne Krug. Fine dining converged with pop culture at REMIX as guests savored Lexus Culinary Masters-prepared fare with Krug’s finest champagne and music from DJ Mom Jeans aka Danny Masterson.

Additional events included the Lexus Chef’s Table Lunch Featuring Michael Chiarello and Graham Elliot, as well as two Lexus Grand Tasting Events. The famed Tasting Events included hundreds of gourmands enjoying unparalleled access to 25 world-renowned chefs, along with 200 premium wineries pouring more than 500 vintages.

About Lexus
 Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 229 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.
 
About Pebble Beach Food & Wine
In its first year, Pebble Beach Food & Wine became the largest luxury food and wine event on the West Coast. Created by Coastal Luxury Management, based in Carmel, Calif., This four-day celebration will bring together more than 70 prominent chefs and 250 acclaimed
wineries and distinguished winemakers from around the world to the iconic Pebble Beach Resorts for a first-class display of epicurean splendor and unrivaled access. In addition to cooking demonstrations led by the most talented chefs from around the globe and vertical tastings from the world's top wine producers, unique experiences added each year make this a must-see annual event for culinary enthusiasts and wine aficionados the world over.
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