Paralympian Snowboarder Amy Purdy's Adaptive Action Sports Receives the Ultimate ‘Lift’ from Toyota

The Partnership Allows For Expansion of AAS Programs That Support Wounded Veterans 
May 22, 2014
TORRANCE, Calif. (May 22, 2014) – Paralympian snowboarder Amy Purdy’s Adaptive Action Sports (AAS) will get a jump-start from Toyota, beginning today.  Toyota and AAS are expanding their partnership, which will allow AAS to host 10 competitive para-snowboard events for wounded veterans by the end of 2015.
 
“At Toyota, we believe in the spirit of adventure, innovation and going places, and enjoy collaborating with partners that feel the same way,” said Keith Dahl, corporate manager of engagement marketing. “Adaptive Action Sports embodies a similar spirit and serves as a great example of an organization that is helping others go places they haven’t been before.”
 
AAS, based in Copper Mountain, Colorado, and co-founded by U.S. Paralympic snowboarder Amy Purdy, allows disabled children, young adults and wounded veterans to compete in action sports. Its core principle is that action sports encourage individuality and creativity in participants, while building independence and self-confidence.
 
Purdy has been a member of Team Toyota, comprising 19 athletes, since 2012, and is herself a double-amputee who began to snowboard seven months after receiving prosthetics at the age of 19. She recently received much acclaim for winning a bronze medal at the 2014 Paralympic Games and for her second place finish on the hit television show Dancing With the Stars, capturing the heart of millions of Americans along the way.
 
“My impetus for starting AAS was to give others the chance to see the path I followed to get here: from my hospital bed, to the Paralympics medal podium, to Dancing With the Stars,” said Purdy. “If someone who has been born with a congenital abnormality, lost a leg, or suffered a brain injury succeeds at snowboarding or skateboarding, they will believe that they have the ability to conquer other challenges and truly be ready live beyond their limits. We appreciate Toyota’s enthusiastic support in helping even more people go beyond their limits, to really go places.”
 
To date, Toyota has provided AAS with a mobility Sienna minivan that the non-profit organization used to transfer athletes to and from its training facility in Colorado. The expanded partnership will allow the organization to continue this effort, while also growing its services to veterans.

###
About Toyota
 
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands.  Over the past 50 years, the company has built more than 25 million cars and trucks in North America, where Toyota operates 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  The company’s 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com.
 
About Adaptive Sports
 
Adaptive Action Sports is a 501c3 non-profit organization based in Copper Mountain Colorado that creates action sports opportunities for youth, young adults and veterans living with permanent physical disabilities TBI and Post Traumatic Stress Disorder. For more information please visit www.adacs.org
Media Contacts
Toyota Motor Sales, USA, Inc
Sona Iliffe-Moon
Sona_iliffe-moon@toyota.com
(310) 294-7195
 
Saatchi & Saatchi LA for Toyota
Nick Ammazzalorso
nick.ammazzalorso@saatchila.com
(310) 214-6200
Tags
toyota philanthropy team toyota athletes amy purdy

< back

Related Photos

2014 Team Toyota Athlete - Amy Purdy 004
2014 Team Toyota Athlete - Amy Purdy 003
2014 Team Toyota Athlete - Amy Purdy 002
2014 Team Toyota Athlete - Amy Purdy 004

2014 Team Toyota Athlete - Amy Purdy 004

Download High Res.
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.