News Releases

2017 SEMA Truex Jr. Camry Fact Sheet

October 31, 2017

2017 Speciality Equipment Market Association (SEMA) C-HR R-Tuned Fact Sheet

October 31, 2017

2017 Speciality Equipment Association Market (SEMA) Rutledge Fact Sheet

October 31, 2017

2017 Speciality Equipment Market Association (SEMA) Suarez Fact Sheet

October 31, 2017

Toyota Brings the "Power of New" to SEMA 2017

Toyota Brings the "Power of New" to SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Toyota’s collection of 18 vehicles on display at the 2017 Specialty Equipment Market Association (SEMA) Show pays tribute to the latest iteration of Toyota’s best-selling vehicle, the all-new 2018 Camry, and the first-ever C-HR Crossover Utility Vehicle (CUV).... more

Toyota Brings the Quickest Utility Vehicle in the World to SEMA with the C-HR R-Tuned

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Compact Utility Vehicles (CUVs) are popular for their versatility, but are not generally known for high performance—until now. Making its world debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, the C-HR R-Tuned is the world’s quickest CUV.... more

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Two custom builds centered on the newest additions to Toyota’s model lineup are among the vehicles taking center stage in the fourth annual SEMA Battle of the Builders® competition at the 2017 Specialty Equipment Market Association (SEMA) Show.
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NASCAR Racer Denny Hamlin Custom Builds a 2018 Camry for SEMA

NASCAR Racer Denny Hamlin Custom Builds a 2018 Camry for SEMA

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Denny Hamlin’s 2018 Camry SEMA project car that can run hot laps at the track and then drive to a special night on the town.... more

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — The Toyota Camry has been on the road since 1983, but the road has never seen a Camry like this one. With numerous body panels formed using state-of-the-art 3D-printing technology and an aggressively lowered stance, Rutledge Wood’s extreme Camry makes its debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display.... more

Toyota Brings NASCAR Stars Out to Play with the 2018 Camry at SEMA 2017

Toyota Brings NASCAR Stars Out to Play with the 2018 Camry at SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017—Toyota’s NASCAR drivers have achieved great success on the track: Kyle Busch’s 2015 Cup championship, Denny Hamlin’s 2016 Daytona 500 victory, and Martin Truex, Jr.’s regular-season victories and points leadership in 2017.... more

Kyle Busch Builds a one-of-a-kind 2018 Camry for SEMA 2017

Kyle Busch Builds a one-of-a-kind 2018 Camry for SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Kyle Busch’s all-new 2018 Camry brings a little bit of “rowdy” to the party. Busch is affectionately known as Rowdy, so it makes sense to badge his SEMA Camry the “Rowdy Edition II.”... more

NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Martin Truex, Jr.’s all-new 2018 Camry was built as an homage to the 2017 Monster Energy NASCAR Cup Series points champion’s own racecar.... more

NASCAR Racer Daniel Suarez Builds Custom 2018 Camry for SEMA

NASCAR Racer Daniel Suarez Builds Custom 2018 Camry for SEMA

October 31, 2017
PLANO, Texas, Oct. 31, 2017—Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Daniel Suarez’s all-new 2018 Camry is as capable as you might expect from Toyota’s youngest star driver... more

Toyota NASCAR Drivers Sweep Martinsville, NHRA Competes in Las Vegas

Toyota NASCAR Drivers Sweep Martinsville, NHRA Competes in Las Vegas

October 30, 2017
Kyle Busch took home the grandfather clock trophy in the Cup Series race at Martinsville on Sunday night, successfully clinching a spot in the ‘Championship 4’ to compete for his second title in the season-finale at Homestead-Miami Speedway on November 19.... more

Driverless Technology Advances With Partnership Between Toyota Research Institute and GoMentum Station

Driverless Technology Advances With Partnership Between Toyota Research Institute and GoMentum Station

October 30, 2017
WALNUT CREEK, Calif. – Oct. 30, 2017 –Toyota Research Institute (TRI) has signed an agreement with GoMentum Station to test autonomous vehicle technology at the 5,000 acre autonomous vehicle proving grounds located in Concord, California. Managed by the Contra Costa Transportation Authority (CCTA), this partnership enables TRI to expand closed course testing of its two-prong approach to vehicle automation – Guardian and Chauffeur. ... more

Challenge accepted: Toyota production engineers turn status quo on head

Challenge accepted: Toyota production engineers turn status quo on head

October 30, 2017
GEORGETOWN, Ky. (October 30, 2017) It’s a big task, but Toyota Motor North America has the best and brightest accepting the challenge: innovate and problem solve to create the next generation of manufacturing technology. Today’s newly opened $80 million, 235,000 square foot state-of-the-art and environmentally-conscious Production Engineering and Manufacturing Center (PEMC) in Georgetown, Kentucky, is the final building constructed under the “One Toyota” project, and is both a statement on Toyota’s commitment to investing in the future of American manufacturing and a home base for a key group of more than 600 Toyota engineers.... more

Toyota recognized as Corporation of the Year by the National Minority Supplier Development Council

Toyota recognized as Corporation of the Year by the National Minority Supplier Development Council

October 30, 2017
DETROIT, Mich., Oct. 30, 2017 -- At a black-tie gala wrapping up its annual Conference and Business Opportunity Exchange, held this year in Detroit, Oct. 23-25, Harriet Michel, former NMSDC President presented Toyota with the National Minority Supplier Development Council (NMSDC) Corporation of the Year award to Robert Young, Toyota Motor North America R&D (TMNA R&D) group vice president, Purchasing & Supplier Engineering Division. Toyota is one of four corporations to have won corporation of the year more than three times from the NMSDC in its 45-year history. Toyota spends over $3 Billion directly with over 300 diverse suppliers and Toyota's suppliers spend nearly $1 Billion with over 1500 diverse suppliers at the Tier 2 level.... more

Toyota Manufacturing Plants Show Their Dedication to the Environment through National Public Lands Day

Toyota Manufacturing Plants Show Their Dedication to the Environment through National Public Lands Day

October 30, 2017
Plano, TX (October 23, 2017) – Problem solving is a skill that Toyota team members hone to a fine edge over the course of their careers.  So, when faced with the problem of difficult access to the Flint River at Hayes Nature Preserve, Toyota Alabama team members implemented a creative solution as part of their National Public Lands Day (NPLD) event on Saturday, September 23.
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Busch Advances to Championship Event with Win at Martinsville

Busch Advances to Championship Event with Win at Martinsville

October 29, 2017
Kyle Busch captured the win at Martinsville Speedway on Sunday, becoming the first driver to secure a spot in the ‘Championship 4’ season-finale at Homestead-Miami Speedway. Busch, who has won five races this season, will be one of four drivers competing for the 2017 MENCS championship on Sunday, November 19.... more

2017 SEMA - Lexus Media Guide

2017 SEMA - Lexus Media Guide

October 27, 2017
In its tenth year at the SEMA Show, Lexus brings the highly-anticipated and all-new LC 500 Inspiration Series in Structural Blue to the ultimate aftermarket audience and many more. The custom builds will be on display at the Lexus display area in Central Hall booth #21601 as well as North Hall Lobby booth #11001.
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Toyota Recognized by Project Lead The Way for Commitment to America’s Students and Teachers

Toyota Recognized by Project Lead The Way for Commitment to America’s Students and Teachers

October 26, 2017
ORLANDO, Fla. (Oct. 25, 2017) –  From advanced manufacturing to computer science, developing and connecting youth to high-demand, high-growth career opportunities is something companies throughout the nation are trying to tackle. For Toyota, this kind of workforce development has been a focus in the U.S. for decades. 
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2018 Lexus ES 350 Standard Luxury and Comfort

2018 Lexus ES 350 Standard Luxury and Comfort

October 26, 2017
  • New Premier Package Available
  • Enform Safety Connect Now Complimentary for 10 Years
  • Enform Service Connect Now Complimentary for 10 Years
  • New Noble Brown Interior with Linear
... more

2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

October 26, 2017
The Land Cruiser name is legend around the globe, a tough-as-nails SUV that established itself through decades of all-terrain adventure. A funny thing happened along the way: Land Cruiser evolved into a premium luxury model while getting even tougher, turning into a flagship SUV for the brand with no peer among its competitors. And does it have some history! The 1957 Land Cruiser, a bare utility machine, was among the first Toyota vehicles sold in the United States. Today, classic Land Cruisers command top dollar at collector-car auctions.... more

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

October 25, 2017
The NASCAR Playoffs continue this weekend at Virginia’s Martinsville Speedway with the Monster Energy NASCAR Cup Series and NASCAR Camping World Truck Series set to compete on the paperclip-shaped track that has been fortuitous to Toyota drivers.... more

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

October 25, 2017
The next-generation Toyota Tacoma enters its third year with a safety enhancement: all 2018 Tacoma models gain Toyota Safety Sense P (TSS-P). This equips the Tacoma with Pre-Collision System with Pedestrian Detection, Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and High-Speed Dynamic Radar Cruise Control (DRCC). Toyota leads the auto industry in making automatic emergency braking systems standard on most of its vehicles.
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