News Releases

Toyota Motor North America Reports U.S. Sales for May 2017

Toyota Motor North America Reports U.S. Sales for May 2017

June 01, 2017
PLANO, Texas (June 1, 2017) – Toyota Motor North America (TMNA) Inc., today reported its U.S. May 2017 sales of 218,248 units, a decrease of 0.5 percent from May 2016 on a volume basis. With one more selling day in May 2017 compared to May 2016, sales were down 4.5 percent on a daily selling rate (DSR) basis. ... more

Toyota Heads to STPR with Championship in Sight

Toyota Heads to STPR with Championship in Sight

May 31, 2017
Plano, Texas, May 31, 2017— The Rally RAV4 and Ryan Millen combination swept the first half of the season in the American Rally Association’s 2WD class.... more

CSRC 2017 Report

CSRC 2017 Report

May 31, 2017

Toyota's Collaborative Safety Research Center (CSRC) Launches CSRC Next to Study Autonomous and Connected Vehicle Technologies

Toyota's Collaborative Safety Research Center (CSRC) Launches CSRC Next to Study Autonomous and Connected Vehicle Technologies

May 31, 2017
ANN ARBOR, Mich. (May 31, 2017) – Toyota’s Collaborative Safety Research Center (CSRC) today formally launched the next phase of its research mission, celebrating the successful conclusion of its first five years of auto safety research. The new research effort, named CSRC Next, will focus on the challenges and opportunities of autonomous and connected vehicle technologies over the next decade.... more

Toyota Celebrates The Sand, Surf & Safety of San Diego's Beaches

Toyota Celebrates The Sand, Surf & Safety of San Diego's Beaches

May 26, 2017
San Diego, Calif., May 26, 2017 – Summer beach season in sunny San Diego kicks off this Memorial Day Weekend. Toyota and the City of San Diego celebrated accordingly with the announcement of its continued partnership and unveiling of 35 2017 Toyota vehicles for lifeguard rescue and operations.... more

Toyota Helps Give Military Kids Their First Sets of Wheels During Fleet Week New York Bike Assembly

Toyota Helps Give Military Kids Their First Sets of Wheels During Fleet Week New York Bike Assembly

May 26, 2017
NEW YORK, May 26, 2017 – As Toyota expands its role from a traditional car company to a mobility company, it looks beyond the automotive space to address the needs of all people, including the brave members of the Armed Forces and their families.... more

Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

May 24, 2017
PLANO, TX (May 24, 2017) – Toyota Motor North America (TMNA) today announced the appointment of Vinay Shahani to vice president, Integrated Marketing Operations, effective June 5, 2017. Shahani’s responsibilities include leading media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows, and other consumer events throughout the United States. Shahani reports to Ed Laukes, group vice president, Toyota Division Marketing.... more

Toyota Research Institute Explores Blockchain Technology for Development of New Mobility Ecosystem

Toyota Research Institute Explores Blockchain Technology for Development of New Mobility Ecosystem

May 22, 2017
NEW YORK, May 22, 2017 — The Toyota Research Institute (TRI) announced today that it is exploring blockchain and distributed ledger technology (BC/DL) for use in the development of a new mobility ecosystem that could accelerate development of autonomous driving technology. TRI is collaborating with the MIT Media Lab (MIT ML) and other industry partners to foster a digital environment where users – both businesses and consumers – may securely share driving and autonomous vehicle testing data, manage ride-share and car-share transactions and store vehicle usage information that could be used in the setting of insurance rates.... more

Michigan Science Center Unveils New $1.44M Toyota 4D Engineering Theater

Michigan Science Center Unveils New $1.44M Toyota 4D Engineering Theater

May 22, 2017
DETROIT, May 22, 2017 – Today, Toyota Motor North America (TMNA) and the Michigan Science Center (MiSci) unveiled the new Toyota 4D Engineering Theater (TET). The theater is designed to inspire the next generation of science, technology, engineering and math (STEM) learning. Through exciting programs and engaging films, the TET will showcase the fun and dynamic world of STEM and provide a resource for future generations of STEM professionals.  ... more

Southwest ISD Receives $1.7 Million Grant from Toyota USA Foundation

Southwest ISD Receives $1.7 Million Grant from Toyota USA Foundation

May 22, 2017
San Antonio, Texas – May 22, 2017 – Toyota USA Foundation awarded Southwest Independent School District (SWISD) a $1.7 million grant to help prepare students for high-demand, high-growth occupations in the region by expanding education in science, technology, engineering and mathematics (STEM) fields. ... more

Georgia Tech Students Win Toyota and Net Impact’s National Competition with App Concept for People Who Use Wheelchairs

Georgia Tech Students Win Toyota and Net Impact’s National Competition with App Concept for People Who Use Wheelchairs

May 22, 2017
Plano, TX (May 22, 2017) – Earlier this year, a team of students at Georgia Tech realized that there was a critical gap in transportation services for people who use wheelchairs – and they wondered if the solution could be in the palm of their hands.... more

Toyota Takes Commanding Championship Lead After Olympus Win

Toyota Takes Commanding Championship Lead After Olympus Win

May 18, 2017
Torrance, Calif., May 17, 2017— The Rally RAV4 piloted by Ryan Millen won the 2WD class at the Olympus Rally for the second straight year, this time by a final margin of victory of well over seven minutes.... more

Toyota USA Foundation Expands Opportunities in Advanced Manufacturing with $2.35 Million Award

Toyota USA Foundation Expands Opportunities in Advanced Manufacturing with $2.35 Million Award

May 16, 2017
Plano, Texas and Florence, Ky. (May 16, 2017) – Continuing its commitment to preparing teachers and students for the next-generation of jobs, Toyota USA Foundation awarded two grants totaling $2.35 million to Project Lead The Way (PLTW) and the National Alliance for Partnerships in Equity (NAPE).... more

Lexus Drives away with Performance Coupe Award from the Texas Auto Writers Association

Lexus Drives away with Performance Coupe Award from the Texas Auto Writers Association

May 12, 2017
AUSTIN, Texas (May 9, 2017) — The all-new 2018 LC 500h has been named the “Performance Coupe of Texas” by journalists of the Texas Auto Writers Association (TAWA) at the 2017 Auto Roundup. The event was held May 6-8 at the Circuit of the Americas in Austin.... more

Toyota Partners with Dallas-based ‘On the Road Lending’  to Extend Mobility to Underserved Communities

Toyota Partners with Dallas-based ‘On the Road Lending’ to Extend Mobility to Underserved Communities

May 10, 2017
PLANO, Texas, May. 10, 2017 —  In an effort to extend mobility to underserved populations, Toyota is pleased to announce a partnership with Dallas-based On the Road Lending, an organization that provides vehicle selection assistance, low-interest auto loans and long-term financial mentoring to low-income individuals. ... more

Toyota Motor Corporation (TMC) Announces Financial Results for Fiscal Year Ended March 31, 2017

Toyota Motor Corporation (TMC) Announces Financial Results for Fiscal Year Ended March 31, 2017

May 10, 2017
Toyota Motor Corporation (TMC) today announced its financial results for the fiscal year that ended March 31, 2017.... more

Toyota RAV4 Looks to Continue Hot Start at Olympus

Toyota RAV4 Looks to Continue Hot Start at Olympus

May 09, 2017
Torrance, Calif., May 9, 2017— Ryan Millen and the 2017 Rally RAV4 head to the Olympus Rally with plenty of momentum, thanks to back-to-back 2WD Class wins to start the American Rally Association’s six race season. Millen can put his championship rivals under extreme pressure by making it three-for-three on the year at Olympus, an event Millen’s father, Rod, won four times in five years in the early 1980s.  Ryan is looking to repeat, having won Olympus last year as well.... more

Toyota C-HR Stirs Up Night of Mischief at MTV Movie & TV Awards

Toyota C-HR Stirs Up Night of Mischief at MTV Movie & TV Awards

May 08, 2017
LOS ANGELES, May 8, 2017 – This year’s newly reimagined MTV Movie & TV Awards culminated with the ultimate After-Party, recreating interactive fairytale scenes from the new Toyota C-HR campaign amidst a star-studded gathering of winners, nominees, presenters, performers and merrymakers at the Shrine Expo. Guests wore mischievous masquerade masks and journeyed through living art installations-turned-photo booths, inspired by Toyota C-HR’s whimsical TV spots. Cult videographer Rory Kramer captured roaming merriment throughout the event, while superstar DJ Steve Aoki headlined from 8-10 p.m.... more

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

May 08, 2017
TORRANCE, Calif., May 8, 2017 - - Priced to please.  The wildly popular 2017 Toyota RAV4 Crossover just got better with new value-driven pricing that lowers the base Manufacturer’s Suggested Retail Price (MSRP) up to 5.0 percent on select gas models. ... more

Toyota Partners with Tarrant County College to Launch Industry-Leading T-TEN Training Program

Toyota Partners with Tarrant County College to Launch Industry-Leading T-TEN Training Program

May 08, 2017
FORT WORTH, Texas (May, 8, 2017) – With total new vehicle sales in the U.S. topping $995 billion, dealerships with more than 300 million repair orders, and with service and parts sales of nearly $110 billion, the demand for talented and qualified automotive technicians continues to increase. To address this growing need, Toyota Motor North America (TMNA) and Gulf States Toyota (GST) announced today at an event that they are partnering with Tarrant County College (TCC) to bring state-of-the-art automotive training through the Toyota Technician Training and Education Network (T-TEN) to Fort Worth. The program will start with a cohort of 22 students and is scheduled to start in the fall of 2018.... more

Toyota Land Speed Cruiser Claims “World’s Fastest SUV” Title

Toyota Land Speed Cruiser Claims “World’s Fastest SUV” Title

May 05, 2017
Torrance, Calif., May 5, 2017— Land Cruiser, Toyota’s iconic go-anywhere four-wheel-drive sport-utility vehicle, has earned myriad accolades and records over the 60-plus years it’s been in production. And now, among them: the title of “World’s Fastest SUV” thanks to a record speed of over 230 mph, attained by the custom 2,000-horsepower Land Speed Cruiser. ... more

Toyota celebrates 40 Years of research and development in North America with the official opening of the expanded R&D centers in Michigan

Toyota celebrates 40 Years of research and development in North America with the official opening of the expanded R&D centers in Michigan

May 04, 2017
York Township, Mich. (May 4, 2017) – Toyota Motor North America (TMNA) celebrated the 40th anniversary of its North American research and development operations alongside an important milestone today, as the company officially opened its expanded Toyota Motor North American Research & Development (TMNA R&D) Purchasing and Prototype Development centers in York Township, Michigan.  ... more

Advance Auto Parts Sportscar Showdown – Circuit of The Americas – May 4-6, 2017

Advance Auto Parts Sportscar Showdown – Circuit of The Americas – May 4-6, 2017

May 03, 2017
A Look at Long Beach ... Lexus and 3GT Racing recorded a season-best result of sixth in the IMSA WeatherTech Sportscar Championship race at Long Beach last month, and both Lexus RC F GT3s ran among the top-10 during much of the race.  Teammates Sage Karam and Scott Pruett started at the back of the field after a practice incident damaged the No. 14 Lexus and they were able to work their way back to the team’s first top-10 result of the season. The No. 15 Lexus started the race second in the GTD class and Jack Hawksworth led five laps behind the wheel of the RC F GT3 midway through the race before turning over driver duties to teammate Robert Alon. Alon ran among the top-six during before being involved in a last-lap accident and the No. 15 Lexus finished 11th in the GTD class. ... more

It’s a New Era of Lexus Performance and Design

It’s a New Era of Lexus Performance and Design

May 02, 2017
TORRANCE, Calif. (May 2, 2017)—To launch the first-ever 2018 Lexus LC—a vehicle that signals a new era of Lexus performance and design—the brand has developed a comprehensive marketing campaign as powerful and innovative as the new flagship coupe. Originally a concept vehicle, Lexus stunned many when the LC debuted in 2016 as a production model that so closely echoed the design concept’s dynamic styling. The fully integrated campaign illustrates unique stories of the luxury coupe, a vehicle that Lexus’ Master Driver Akio Toyoda himself said was designed and engineered to be anything but boring.... more

Toyota Motor North America Reports April 2017 Sales

Toyota Motor North America Reports April 2017 Sales

May 02, 2017
PLANO, Texas (May 2, 2017) – Toyota Motor North America (TMNA) Inc., today reported its U.S. April 2017 sales of 201,926 units, a decrease of 4.4 percent from April 2016 on a volume basis. With one less selling day in April 2017 compared to April 2016, sales were down 0.7 percent on a daily selling rate (DSR) basis.  ... more

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