News Releases

Team Toyota Athletes Wagner and Vito to Showcase Olympic Winter Games Experience for Fans

Team Toyota Athletes Wagner and Vito to Showcase Olympic Winter Games Experience for Fans

February 05, 2018
PLANO, Texas (Feb. 5, 2018) Team Toyota athletes and U.S. Olympians Ashley Wagner and Louie Vito will experience the Olympic Winter Games in a new way – as Team Toyota brand ambassadors.... more

Lexus F Performance 10th Anniversary Release

Lexus F Performance 10th Anniversary Release

February 05, 2018

A Decade of Lexus Performance

A Decade of Lexus Performance

February 05, 2018
CHICAGO  (Feb. 5, 2018) – The purest expression of Lexus performance, that was the goal of the Lexus “F” performance brand when it was introduced in 2008. Every vehicle with an “F” badge would set new standards for Lexus performance and help redefine the brand for a new generation of customers.... more

Sports Fans Unite in Toyota’s Super Bowl Commercial “One Team”

Sports Fans Unite in Toyota’s Super Bowl Commercial “One Team”

February 03, 2018
PLANO, Texas (Feb. 3, 2018) – Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. The final spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans unite through sports. For the first time in the company’s history, Toyota will have three primetime commercials which will be airing in the first quarter, halftime and second half.  ... more

For The First Time, Toyota Will Run Three Super Bowl Ads; Spots Utilize The Olympic and Paralympic Games Themes of Unity, Courage and Inspiration

For The First Time, Toyota Will Run Three Super Bowl Ads; Spots Utilize The Olympic and Paralympic Games Themes of Unity, Courage and Inspiration

February 02, 2018
PLANO, Texas (February 2, 2018) – Toyota is returning to the 2018 Super Bowl like never before, using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the company’s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and second half. Two spots will air from its first-ever global campaign, “Start Your Impossible,” which communicates the company’s shift to a mobility company and aims to inspire consumers to take their first step to unleash their potential. The third spot will air from its domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when unity is embraced.... more

Toyota Motor North America Reports January 2018 Sales

Toyota Motor North America Reports January 2018 Sales

February 01, 2018
PLANO, Texas (Feb. 1, 2018) – Toyota Motor North America (TMNA) today reported January 2018 sales of 167,056 vehicles, an increase of 16.8 percent from January 2017 on a volume basis. With one more selling day in January 2018 compared to January 2017, sales were up 12.1 percent on a daily selling rate (DSR) basis. ... more

January 2018 Sales Chart

January 2018 Sales Chart

February 01, 2018

Toyota Recalls Certain Prius and Lexus RX, NX Vehicles

Toyota Recalls Certain Prius and Lexus RX, NX Vehicles

January 31, 2018
PLANO, Texas (Jan. 31, 2018) – Toyota Motor North America, Inc. today announced that it is conducting a safety recall in the U.S. of approximately 49,000 Model Year 2016 Prius and Lexus RX vehicles and Model Year 2015 – 2016 Lexus NX vehicles.... more

Lexus' Luxury Lineup Cruises Into the Windy City for the 2018 Chicago Auto Show

Lexus' Luxury Lineup Cruises Into the Windy City for the 2018 Chicago Auto Show

January 31, 2018
CHICAGO (Jan. 31, 2018) – Lexus’ striking new concept vehicle – the Lexus LF-1 Limitless – will take center stage at the Lexus display during the 2018 Chicago Auto Show, which takes place February 10-19, at McCormick Place.... more

Toyota Spotlights Emerging and Award-Winning Artists, Victory Boyd and Ledisi, for One Unforgettable Night

Toyota Spotlights Emerging and Award-Winning Artists, Victory Boyd and Ledisi, for One Unforgettable Night

January 30, 2018
NEW YORK (Jan. 30, 2018) – During a star-studded weekend when major achievements in the music industry were celebrated on the biggest stage, Toyota spotlighted groundbreaking artists Victory Boyd and Grammy-nominated singer Ledisi during an evening of acoustic performances. Additionally, students from the Harlem School of the Arts, which classically trains young musicians on strings, piano, guitar and more, opened the night by performing popular songs from some of today’s hottest R&B and hip-hop artists.... more

New Toyota Off-Road Rigs, All-New Avalon and More Than 50 Vehicles Featured at Chicago Auto Show

New Toyota Off-Road Rigs, All-New Avalon and More Than 50 Vehicles Featured at Chicago Auto Show

January 30, 2018
CHICAGO (Jan. 30, 2018) – New Toyota off-road rigs will be featured at this year’s Chicago Auto Show. The powerful and sleek trucks and SUV will be on display alongside the all-new 2019 Avalon and more than 50 vehicles in Toyota’s exhibit at Chicago’s McCormick Place from February 10-19.... more

Lexus Opens Season with Top-10 Result at Rolex 24 at Daytona

Lexus Opens Season with Top-10 Result at Rolex 24 at Daytona

January 29, 2018
DAYTONA BEACH, Fla. (Jan. 29, 2018) – The 3GT Racing Lexus RC F GT3s both crossed the finish line Sunday in the season-opening Rolex 24 at Daytona that took place at the famed Daytona International Speedway.... more

Lexus RC F GT3s Open Second Season at Rolex 24 at Daytona

Lexus RC F GT3s Open Second Season at Rolex 24 at Daytona

January 26, 2018
DAYTONA BEACH, Fla. (January 26, 2018) – Lexus and 3GT Racing will open the 2018 season at the Rolex 24 at Daytona beginning on Saturday. Returning to the GTD class of the IMSA WeatherTech SportsCar Championship for its second season, Lexus and 3GT Racing will look to build off its strides from year one and compete even stronger in 2018.... more

2018 Toyota Sienna Product Information

January 26, 2018

Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther”

Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther”

January 25, 2018
LOS ANGELES (Jan. 25, 2018) — As announced earlier this month, Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, February 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” opening in U.S. theaters February 16. The spot, “Long Live the King,” pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl.... more

New Toyota Off-Road Rigs Ready to Rock the Windy City

New Toyota Off-Road Rigs Ready to Rock the Windy City

January 25, 2018
January 25, 2018 -- Toyota will unleash its next batch of trail-ready four-wheelers on February 8th, 9 a.m. CST, at the 2018 Chicago Auto Show.
 
Get your front-row access here:
https://livestream.com/Toyota/Chicago2018... more

The Electric Kid

The Electric Kid

January 24, 2018
Adam Lansing’s prized possession started out as a few thousand pounds of trash with a tree branch growing through the rear bumper. When Lansing was just 12 years old, a friend’s dad overheard him talking about wanting to convert a gas-powered car into a fully electric vehicle. So the dad gave Lansing an engineless 1980 Celica he had lying around outside his garage.... more

Hydrogen is Going the Distance: Toyota Surpasses 3,000 Mirai Hydrogen Fuel Cell Vehicle Sales in California

Hydrogen is Going the Distance: Toyota Surpasses 3,000 Mirai Hydrogen Fuel Cell Vehicle Sales in California

January 23, 2018
PLANO, Texas, January 23, 2018 – Move over polluters, the Toyota Mirai, one of the  world’s first mass-produced hydrogen fuel cell electric vehicles, has surpassed 3,000 sales in the Golden State. Having reached this new milestone, Mirai make up more than 80% of all hydrogen fuel cell vehicles in the United States.... more

Toyota Named to Fortune Magazine’s 2018 ‘World’s Most Admired’ List

Toyota Named to Fortune Magazine’s 2018 ‘World’s Most Admired’ List

January 19, 2018
PLANO, Texas (Jan. 19, 2018) – Toyota is named again by Fortune as one of the “World’s Most Admired Companies” and named the No. 1 motor vehicle company for the fourth consecutive year in an annual ranking. Fortune also recognized Toyota as one of the Top 50 “All-Star” companies surveyed, moving up five spots from last year.... more

Toyota Named North American Launch Partner for Inaugural Season of Esports’ Overwatch League

Toyota Named North American Launch Partner for Inaugural Season of Esports’ Overwatch League

January 18, 2018
PLANO, Texas (Jan. 18, 2018) – Toyota is a North American launch partner of the Overwatch League, the first major global professional esports league with city-based competition between teams from some of the world’s top sports and esports leaders. This partnership marks the first time Toyota has partnered with an esports league.... more

Bob Carter: Deutsche Bank 2018 Global Auto Industry Conference - Remarks

Bob Carter: Deutsche Bank 2018 Global Auto Industry Conference - Remarks

January 16, 2018
Bob Carter, Deutsche Bank 2018 Global Auto Industry Conference - Remarks... more

Toyota Production in North America Nearly 2 Million in 2017

Toyota Production in North America Nearly 2 Million in 2017

January 16, 2018
PLANO, Texas (Jan. 16, 2018) – In 2017, Toyota built 1,983,723 vehicles at its North American vehicle assembly plants. Production volume was down slightly from the previous year total of 2,124,608 vehicles.... more

2018 Lexus LS Pricing Release Final

2018 Lexus LS Pricing Release Final

January 15, 2018

All-New 2018 Lexus LS Sets a New Standard for Luxury Sedan Value

All-New 2018 Lexus LS Sets a New Standard for Luxury Sedan Value

January 15, 2018
DETROIT – January 15, 2018 – For nearly three decades, the Lexus LS sedan has set benchmarks for craftsmanship, quality and long-term dependability. Now, the brand is setting out to make history again with the fifth generation of its groundbreaking sedan.... more

Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept

Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept

January 15, 2018
DETROIT – Jan. 15, 2018  - Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.... more

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