News Releases

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

September 15, 2016
PALO ALTO, Calif., Sept. 15, 2016 – Toyota Research Institute (TRI) today announced that it will join forces with the Open Source Robotics Foundation (OSRF) and its newly-formed for profit subsidiary Open Source Robotics Corporation (OSRC) to expand the development of both open source and proprietary tools for Toyota’s fast-growing robotics and automated vehicle research initiatives. This move to significantly expand TRI’s research and engineering capabilities reflects Toyota’s ongoing evolution beyond the boundaries of the conventional automotive industry to become a broad-based mobility technology company.... more

2017 Toyota 86 Product Information

2017 Toyota 86 Product Information

September 15, 2016

Toyota Ramps Up Truck Production

Toyota Ramps Up Truck Production

September 14, 2016
PLANO, Texas (Sept. 14, 2016) – Toyota announced it will increase Tacoma’s production by more than 60,000 trucks annually at its Baja California, Mexico facility in 2018.  The increased volume will add approximately 400 jobs and inject about $150 million in new investment.  Since November 2011, Toyota has announced expansions to its North American operations, resulting in over 7,000 new jobs and a total of about $3.7 billion in additional investments.... more

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Toyota Recalls Certain Prius Vehicles

Toyota Recalls Certain Prius Vehicles

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,600 Model Year 2016 Toyota Prius vehicles in the U.S.... more

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

September 14, 2016

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

September 13, 2016
The fourth-generation Toyota Prius enters its second year (and celebrates the 20th anniversary of its debut in Japan) as other carmakers are introducing their first hybrids. Meanwhile, the Prius liftback is one of eight Toyota hybrid models offered for 2017, and Toyota also offers the world’s first production hydrogen fuel-cell car for public sale, the Mirai.... more

2017 Toyota Prius Product Information

2017 Toyota Prius Product Information

September 13, 2016

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

September 12, 2016
SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most technologically advanced hybrid vehicle in Toyota’s lineup.... more

2017 Toyota 86 is the Affordable, Fun-damental Sports Car

2017 Toyota 86 is the Affordable, Fun-damental Sports Car

September 12, 2016
It was hailed as nothing less than the return of the fundamental, affordable rear-drive sports car when it arrived a few years back, and now for 2017 it’s got a new name, a new look and higher performance: the Scion FR-S adopts the Toyota 86 identity used in other global markets, as Scion and its models transition back to the Toyota brand.... more

2017 Lexus IS Sedan Product Information

September 09, 2016

Lexus Restyles 2017 IS and Bolsters Safety Tech

Lexus Restyles 2017 IS and Bolsters Safety Tech

September 09, 2016
A year after introducing new powertrains to the current IS, Lexus has amped up the design once again with a more dramatic version of the brand’s signature spindle grille and other enhancements. The makeover for the 2017 Lexus IS, however, goes well beyond the sheetmetal. All versions now come with the Lexus Safety System+ as standard, which includes: Pre-Collision System (PCS); Lane Departure Alert (LDA) with Steering Assist; Intelligent High Beam (IHB); and High-Speed Dynamic Radar Cruise Control. Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) system is also available.... more

Lexus UX Concept  to be Revealed at the 2016 Paris Motor Show

Lexus UX Concept to be Revealed at the 2016 Paris Motor Show

September 08, 2016
PARIS (September 8, 2016) -- Lexus announced today that its latest concept vehicle, the Lexus UX Concept, will make its world debut on September 29 at the 2016 Paris Motor Show. ... more

As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts

As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts

September 08, 2016
With more than four dozen possible configurations and a towing capacity of up to 10,500 pounds, the 2017 Toyota Tundra doesn’t do anything in a small way. Such is the case for this full-size pickup truck assembled exclusively in San Antonio, Texas. For 2017, the Texas-bred Tundra’s color palette includes Barcelona Red Metallic, Super White, Black, Inferno, and Quicksand. The Limited grade adds two new standard amenities: a 4-way power passenger seat to compliment the 10-way power driver’s seat.... more

2017 Toyota Yaris Product Information

September 08, 2016

The Truck Whisperer

The Truck Whisperer

September 06, 2016
At the Toyota Technical Center in York Township, Mich., Mike Sweers serves as the chief engineer for both the Tundra and Tacoma.  Take a ride to Southeastern Michigan to find out a little more about the life of a chief engineer and what goes into making Toyota trucks the toughest on the road. ... more

Lexus Returns to New York Fashion Week as Official Automotive Sponsor

Lexus Returns to New York Fashion Week as Official Automotive Sponsor

September 06, 2016
New York (September 6, 2016)—Lexus will continue its deep commitment to the fashion industry as the Official Automotive Partner of NYFW: The Shows and MADE New York for the September 2016 fashion show season. Lexus will debut the new #HowFashionTravels campaign with a fleet of courtesy transportation vehicles for industry attendees; additionally Lexus will champion emerging talent at MADE New York, where the Lexus Lounge returns for its 8th season.

 ... more

August 2016 Sales Chart

August 2016 Sales Chart

September 01, 2016

Toyota Motor Sales Reports August 2016 Sales

Toyota Motor Sales Reports August 2016 Sales

September 01, 2016
TORRANCE, Calif. (September 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2016 sales of 213,125 units, a decrease of 5 percent from August 2015 on a volume basis. With the same amount of selling days in August 2016 compared to August 2015, sales were down 5 percent on a daily selling rate (DSR) basis.  ... more

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 ... more

Rally RAV4 Wins Ojibwe Forests Rally

Rally RAV4 Wins Ojibwe Forests Rally

August 30, 2016
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.... more

#iMfast: ENGINEERING FLAT OUT

#iMfast: ENGINEERING FLAT OUT

August 30, 2016
Detroit Lakes, Minn. (August 30, 2016) –  Engineers from Toyota’s North American R&D headquarters in Michigan took to the Minnesota wilderness last weekend in a nearly-stock Corolla iM and they left having earned their first-ever podium finish. ... more

Toyota Motor Sales Opens New Lexus Parts Distribution Center in Atlanta

Toyota Motor Sales Opens New Lexus Parts Distribution Center in Atlanta

August 26, 2016
Atlanta, August 26, 2016 – Toyota Motor Sales, U.S.A., Inc. (TMS) announced that it has officially opened a new parts distribution center (PDC) in Lithia Springs, Georgia. The new Atlanta PDC will employ up to 30 employees in 107,000 square feet of space. Stocking approximately 43,000 Lexus parts, the facility will serve 27 Lexus dealers in the Southeast, primarily in Atlanta, as well as a five state area that includes Georgia, North Carolina, South Carolina, Alabama, and Tennessee.... more

2017 Toyota Yaris Puts Big Safety in a Small Car with Standard Toyota Safety Sense-C

2017 Toyota Yaris Puts Big Safety in a Small Car with Standard Toyota Safety Sense-C

August 26, 2016
The 2017 Toyota Yaris is a small car with very big news. The brand’s least expensive model, the Yaris for 2017 is also the brand’s latest vehicle to come standard with Toyota Safety Sense™ C (TSS-C), a trio of driver assist technologies that help drivers get from point “A” to point “B” with safety assurance. Yaris offers both three-door and five-door body styles.... more

Hybrid Trailblazer: 2017 Lexus CT 200h Earned an EPA-Estimated 42 MPG Combined,  All in a Luxuriously Compact Package

Hybrid Trailblazer: 2017 Lexus CT 200h Earned an EPA-Estimated 42 MPG Combined, All in a Luxuriously Compact Package

August 26, 2016
When more luxury brands build hybrids that can offer 42 MPG EPA-estimated combined fuel economy, they will have caught up to the Lexus CT 200h – which got there in 2011. From the instantly recognizable spindle grille to the impeccable workmanship throughout, the 2017 Lexus CT 200h delivers the brand’s signature design and luxury experience in a unique compact hybrid package. ... more

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