News Releases

Toyota Unveils XTREME Corolla at SEMA 2016

Toyota Unveils XTREME Corolla at SEMA 2016

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Globally, Toyota sells approximately 1.5 million Corollas a year, but the world has never seen anything like the one-of-a-kind XTREME Corolla unveiled during Toyota’s press conference this morning at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Four of Toyota’s 2016 “Extreme” builds are among the vehicles taking center stage in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Goes to the Extreme with SEMA 2016 Builds

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. ... more

Toyota Motorsport GmbH GT86 CS-Cup Imported to US for SEMA

Toyota Motorsport GmbH GT86 CS-Cup Imported to US for SEMA

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Toyota unveiled the Toyota Motorsport GmbH GT86 CS-Cup Series for the first time at the OEM’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

November 01, 2016
TORRANCE, Calif., (November 1, 2016)In 1979, Toyota decided that off-road racing was a good way to demonstrate the durability of its trucks. Today, the newest addition to Toyota’s TRD collection, the Tacoma TRD Pro Race Truck debuts as a key showpiece at TOYOTA’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show. ... more

Toyota Motor Sales Reports October 2016 Sales

Toyota Motor Sales Reports October 2016 Sales

November 01, 2016
 
TORRANCE, Calif. (November 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported October 2016 sales of 186,295 units, a decrease of 8.7 percent from October 2015 on a volume basis. With two fewer selling days in October 2016 compared to October 2015, sales were down 1.7 percent on a daily selling rate (DSR) basis.  ... more

[Updated] October 2016 Sales Chart

[Updated] October 2016 Sales Chart

November 01, 2016

2016 SEMA - Lexus Media Guide

2016 SEMA - Lexus Media Guide

November 01, 2016
In the brand’s tenth year at the SEMA Show, Lexus is showcasing the world’s first tuned LC 500 alongside a modified RC F and GS F, and the Lexus RC F GT3 racecar. The custom builds will be on display at the Lexus booth in Central Hall (21601).... more

Lexus Debuts the World's First Customized LC 500 at the 2016 SEMA Show

Lexus Debuts the World's First Customized LC 500 at the 2016 SEMA Show

November 01, 2016
Lexus 2016 SEMA Guide

LAS VEGAS – Nov. 1, 2016 – A racing-inspired version of the Lexus LC 500, created by Gordon Ting/Beyond Marketing, debuted today at the 2016 SEMA Show. The world’s first customized LC 500 features aerodynamic body work, upgraded suspension, brakes, wheels, tires, and new interior executed by Evasive Motorsports and an engine build imagined by Hard Media, Inc. and D SPORT Magazine, turning the Lexus 5.0-L V8 engine, which is also shared with RC F and GS F, into a 5.6-L with 525 horsepower.... more

Boxes, Bats and Habitats

Boxes, Bats and Habitats

October 31, 2016
BUFFALO, W. Va, Oct. 31, 2016 – OK, say you’re a bat and you’re in the vicinity of Toyota’s powertrain plant in Buffalo, West Virginia.  It’s almost Halloween and contrary to popular folklore, you are NOT getting psyched to go all “vampire” on everybody.  NO!  You’re actually hunting for a place to hang out, no bat-pun intended.... more

Toyota to Establish Car-Sharing and Other Mobility Services Platform Announces Collaboration with U.S. Car-Sharing Company - Getaround

Toyota to Establish Car-Sharing and Other Mobility Services Platform Announces Collaboration with U.S. Car-Sharing Company - Getaround

October 31, 2016
Toyota City, Japan, October 31, 2016 -- Toyota Motor Corporation will establish a Mobility Services Platform (MSPF) to collaborate with various service providers, as well as telematics insurance.  Based on the proliferation and popularity of mobility services, like car-sharing; the MSPF will have various functions to support mobility services, and leverage the Toyota Smart Center (TSC), the Toyota Big Data Center, and financial services.... more

American Soldier Network and Toyota Join Forces to Honor Decorated Veteran

American Soldier Network and Toyota Join Forces to Honor Decorated Veteran

October 31, 2016
Courage is something Congressional Medal of Honor recipient John Philip Baca has often displayed, whether fighting for freedom overseas or fighting for issues facing fellow veterans in the U.S.
On Feb. 10, 1970, U.S. Army soldier Baca was stationed in Vietnam, serving on a recoilless rifle team in Phuoc Long Province. When the lead platoon of his company was ambushed, Baca led his team forward through intense fire.
 ... more

Media Alert: Toyota Extreme Builds to Wow at SEMA 2016

Media Alert: Toyota Extreme Builds to Wow at SEMA 2016

October 28, 2016
TORRANCE, Calif., Oct. 28, 2016 -- Toyota’s suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show will explore the past, represent the present and surprise with extreme custom builds.... more

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

October 27, 2016
Torrance, Calif., Oct. 27, 2016 -- A winner-take-all format has pros and cons, but for fans of rally, a single race national championship sure is exciting.  This weekend, at NASA Rally Sport’s Empire State Performance Rally (ESPR) in Narrowsburg, N.Y., Ryan Millen, Christina Fate and the Rally RAV4 are hoping to finish on a winning note by capturing the 2WD national championship. NASA Rally Sport requires competitors to qualify to compete, so only those that meet the criteria are eligible to take part.... more

2017 Lexus RX 350 Product Information

2017 Lexus RX 350 Product Information

October 27, 2016

Toyota Shines Spotlight on Emerging Artists with Toyota Music Den at Voodoo Music + Arts Experience

Toyota Shines Spotlight on Emerging Artists with Toyota Music Den at Voodoo Music + Arts Experience

October 25, 2016
New Orleans (Oct. 25, 2016) – Thousands of musicians are waiting to be discovered and one will get the opportunity of a lifetime to uniquely shine this weekend at Voodoo Music + Arts Experience. To celebrate the conclusion of its 2016 Toyota Music Experience, Toyota is giving three up-and-coming New Orleans-based bands the opportunity to perform at the #ToyotaMusic Den alongside Voodoo headliner, Preservation Hall Jazz Band, at the country’s most enchanting music festival.
 ... more

2017 Lexus NX 300h Product Information

2017 Lexus NX 300h Product Information

October 25, 2016

2017 Lexus NX 200t Product Information

2017 Lexus NX 200t Product Information

October 25, 2016

2017 Lexus NX: Boldly Styled and Equipped to Cut Through the Luxury Crossover Clutter

2017 Lexus NX: Boldly Styled and Equipped to Cut Through the Luxury Crossover Clutter

October 25, 2016
The Lexus NX, one of the boldest luxury-utility vehicle designs on the road, makes all-weather handling a bigger part of the picture by making all-wheel drive standard on the NX 300h hybrid for 2017.... more

WOVNS Honored As First Ever ‘Toyota Maker’ at The Fifth Annual Martha Stewart American Made Summit

WOVNS Honored As First Ever ‘Toyota Maker’ at The Fifth Annual Martha Stewart American Made Summit

October 24, 2016
NEW YORK (Oct. 24, 2016) -- Toyota, partnering with Meredith Corporation’s Martha Stewart Living magazine, celebrated its first “Toyota Maker” Honoree at the Fifth Annual Martha Stewart American Made Summit on Saturday. This recognition spotlights an up-and-coming American company that is driving positive solutions in their industry and community. WOVNS, founded by Makers Dena and Chelsea Molnar, was recognized at the summit and awarded a $10,000 grant by Toyota.... more

Toyota Recalls Certain Model Year 2016 Highlander Vehicles

Toyota Recalls Certain Model Year 2016 Highlander Vehicles

October 21, 2016
PLANO, Texas, October 21, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,100 Model Year 2016 Toyota Highlander vehicles in the U.S.... more

Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017 (in Japan)

Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017 (in Japan)

October 21, 2016

Toyota City, Japan, October 21, 2016 -- Toyota Motor Corporation will begin to sell fuel cell buses (FC buses) under the Toyota brand from early 2017. Having already undergone repeated field tests for practical use, the Bureau of Transportation of the Tokyo Metropolitan Government plans to utilize two of these FC buses (model name: Toyota FC Bus) as fixed-route buses.

Toyota plans to introduce over 100 FC buses mainly in the Tokyo area, ahead of the Tokyo 2020 Olympic and Paralympic Games. In view of this, the FC buses will be sold for the first time in Japan in early 2017, so as to help increase the level of understanding by the general public of the utilization of FC buses as a form of public transportation.

For full details, go to: http://newsroom.toyota.co.jp/en/detail/13965745/

... more

Toyota Corolla Takes the Wheel of Season Two of Univision Network's 'La Banda' to Find the Next Latin Super Group Craze

Toyota Corolla Takes the Wheel of Season Two of Univision Network's 'La Banda' to Find the Next Latin Super Group Craze

October 20, 2016
Torrance, Calif. (Oct. 20, 2016) – Thousands of young men and women from all over the country have flocked to auditions for the opportunity to win a coveted spot in the next Latin super group craze on Univision Network’s popular music-based multi-media reality entertainment competition “La Banda.”  As the competition heightens, the 2017 Toyota Corolla is driving into the action with an exciting multi-platform guest experience that features digital, on-air and social elements that pursue these talented contestants on their hopeful journey to the finale.
 ... more

Let's Roll Places…Like on the Green Carpet

Let's Roll Places…Like on the Green Carpet

October 20, 2016
TORRANCE, Calif., Oct. 20, 2016 – Lights (LED, of course, for efficiency), camera (digital to reduce waste)…action!
 
On Saturday, October 22, Toyota and Lexus will celebrate 16 years of partnership with EMA at the 26th annual Environmental Media Awards at Warner Bros. Studios in Burbank, Calif. ... more

Toyota and Net Impact Team Up to Promote Social Equity Through Mobility Solutions

Toyota and Net Impact Team Up to Promote Social Equity Through Mobility Solutions

October 20, 2016
Plano, TX (October 20, 2016) – Today, Net Impact, Toyota and the Toyota Mobility Foundation announced the second year of the Next Generation Mobility Challenge, a competition to inspire millennials to develop solutions to meet critical mobility needs through design thinking. This year’s challenges will focus on tackling issues related to social equity and inclusion.... more

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