News Releases

Toyota Expands Takata Air Bag Safety Recall

Toyota Expands Takata Air Bag Safety Recall

January 13, 2017
PLANO, Texas, January 12, 2017 – Toyota Motor North America, Inc. today announced that, based on recent information from Takata as required by the National Highway Traffic Safety Administration, it is expanding its recall involving Takata front passenger air bag inflators. ... more

Lexus Debuts Amazing Sport Yacht Concept

Lexus Debuts Amazing Sport Yacht Concept

January 12, 2017
A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan.

As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle.

This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.... more

2017 Toyota Prius c: Sportier Styling with Added Safety Technology

2017 Toyota Prius c: Sportier Styling with Added Safety Technology

January 11, 2017
One of the most affordable hybrid vehicles on the market just added another compelling reason to buy for 2017. The Toyota Prius c, the smallest of the brand’s eight hybrid models, now comes standard with the Toyota Safety Sense C (TSS-C) driver-assist technologies on all model grades. The TSS-C system, which had been an option on two Prius c grades for 2016, includes Pre-Collision System, Lane Departure Assist, and Automatic High Beams.... more

2017 Toyota Prius c Product Information

2017 Toyota Prius c Product Information

January 11, 2017

Lexus LS 500 Flagship Sedan Receives 2017 EyesOn Design Award

Lexus LS 500 Flagship Sedan Receives 2017 EyesOn Design Award

January 10, 2017
DETROIT, Jan. 10, 2017 – With its radical new design, coupe-like silhouette and interior inspired by traditional Japanese aesthetics, the all-new 2018 Lexus LS 500 was named 2017 EyesOn Design Award for Design Excellence – Interior Design at the 2017 North American International Auto Show (NAIAS) in Detroit today.... more

2017 NAIAS - Toyota Entune 3.0

2017 NAIAS - Toyota Entune 3.0

January 10, 2017
Toyota Connected Executive Vice President of Business Planning & Strategy Sandy Lobenstein talks about Toyota's third-generation Entune telematics platform at the North American International Auto Show (NAIAS) in Detroit, Jan. 10, 2017.

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IIHS Top Safety Pick+ Award Comes Standard on the 2017 Toyota Highlander

IIHS Top Safety Pick+ Award Comes Standard on the 2017 Toyota Highlander

January 10, 2017
Plano, Texas, Jan. 10, 2017 – Toyota maintains its lead with the most Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick + (TSP+) awards of all manufacturers. The Toyota Highlander is the 10th 2017 TSP+ award for Toyota/Lexus.  With the three 2017 TSP awards (Avalon, Lexus CT and Yaris iA), Toyota has a combined total of 13 awards.... more

Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

January 10, 2017
DETROIT (January 10, 2017) -- In an unprecedented event, Toyota unveiled its 2018 NASCAR Toyota Camry race car in unison with the debut of the 2018 production Camry at the North American International Auto Show in Detroit. Following a dramatic redesign to its show room counterpart, the Camry race car will compete on the race track in 2017 as Toyota defends its NASCAR Premier Series manufacturer’s championship.
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2017 North American International Auto Show (NAIAS) - Akio Toyoda

2017 North American International Auto Show (NAIAS) - Akio Toyoda

January 09, 2017
Toyota Motor Corporation President Akio Toyoda debuts the 2018 Toyota Camry at the 2017 North American International Auto Show in Detroit, Jan. 9, 2017.... more

Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience

Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience

January 09, 2017
DETROIT, January 9, 2017 - It almost isn’t fair. Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.... more

2017 North American International Auto Show (NAIAS) - Jeff Bracken

2017 North American International Auto Show (NAIAS) - Jeff Bracken

January 09, 2017
Lexus Group Vice President and General Manager Jeff Bracken debuts the Lexus LS 500 at the North American International Auto Show in Detroit Jan.9, 2017.... more

Lexus Announces Pricing for All-New 2018 LC Performance Coupe

Lexus Announces Pricing for All-New 2018 LC Performance Coupe

January 09, 2017
DETROIT, Jan. 9, 2017 – Since the premiere of the LC 500 performance coupe last year, the most frequently asked question has been, “How much will it cost?”  Today that question was answered with news that both the 2018 LC 500 and its hybrid sibling, the LC 500h, will have Manufacturer’s Suggested Retail Prices (MSRP) below $100,000 when they arrive at dealerships this May.
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With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

January 09, 2017
DETROIT, January 9, 2017 — It is possible that no single automobile has, upon introduction, upended its category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The 1990 LS 400 was the original luxury disruptor, winning critical acclaim and astonishing customers by setting new benchmarks for comfort, powertrain performance and smoothness, quietness, build quality, attention to detail, and dependability. The brand supported that groundbreaking vehicle by setting and maintaining new standards for customer service and satisfaction.... more

Toyota to Exhibit More than 45 Vehicles at the 2017 North American International Auto Show

Toyota to Exhibit More than 45 Vehicles at the 2017 North American International Auto Show

January 06, 2017
DETROIT, Jan. 6, 2017 – The Toyota exhibit at the 2017 North American International Auto Show (NAIAS), from January 8-22 in Detroit will feature more than 45 cars, trucks and SUVs including the global premiere of the all-new 2018 Camry.... more

Lexus Debuts New Exhibit Design at 2017 North American International Auto Show

Lexus Debuts New Exhibit Design at 2017 North American International Auto Show

January 05, 2017
DETROIT, January 5, 2017 – Lexus will debut a new auto show exhibit in Detroit’s Cobo Center at the 2017 North American International Auto Show, which takes place January 8-22. The new design showcases the Lexus brand’s hallmark craftsmanship, quality and safety while giving visitors an immersive experience.... more

Toyota in the U.S.

Toyota in the U.S.

January 05, 2017
Toyota has been part of the cultural fabric in the U.S. for nearly 60 years. Production volume or employment in the U.S. will not decrease as a result of our new plant in Guanajuato, Mexico announced in April 2015.  With more than $21.9 billion direct investment in the U.S., 10 manufacturing facilities, 1,500 dealerships and 136,000 (direct and indirect) employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.... more

Toyota Shows the Future of Driver-Vehicle Interaction at the Consumer Electronics Show

Toyota Shows the Future of Driver-Vehicle Interaction at the Consumer Electronics Show

January 05, 2017
Las Vegas, Jan. 5, 2017 – A cloud-connected telematics system that brings the internet into your car. Smartphone integration that makes it easy for developers to create apps for your vehicle. And an artificial intelligence-powered concept vehicle that grows with you to build an immersive, friendly relationship. Connected, intelligent technologies are radically re-shaping the way we interact with our cars, and Toyota’s brought them to the floor of the 2017 Consumer Electronics Show.... more

2017 Consumer Electronics Show (CES2017) Press Conference - Bob Carter

2017 Consumer Electronics Show (CES2017) Press Conference - Bob Carter

January 04, 2017
Senior Vice President, Automotive Operations, Bob Carter speaks during a press conference at the Consumer Electronics Show (CES) 2017 in Las Vegas, Jan. 4, 2017.... more

2017 Consumer Electronics Show (CES2017) Press Conference - Dr. Gill Pratt

2017 Consumer Electronics Show (CES2017) Press Conference - Dr. Gill Pratt

January 04, 2017
Toyota Research Institute CEO Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2017 in Las Vegas, Jan. 4, 2017.... more

Toyota Concept-i Makes the Future of Mobility Human

Toyota Concept-i Makes the Future of Mobility Human

January 04, 2017
Las Vegas, Jan. 4, 2017 -- Imagine if the vehicles of the future were friendly, and focused on you. That’s the vision behind Toyota’s Concept-i. Announced today at the 2017 Consumer Electronics Show in Las Vegas, the groundbreaking concept vehicle demonstrates Toyota’s view that vehicles of the future should start with the people who use them.  ... more

December 2016 Sales Conference Notes

December 2016 Sales Conference Notes

January 04, 2017
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Division Group Vice President and General Manager Jeff Bracken discuss December 2016 and Year-end sales on January 4, 2017.... more

Toyota Motor Sales Reports December 2016 and Year-End Sales

Toyota Motor Sales Reports December 2016 and Year-End Sales

January 04, 2017
TORRANCE, Calif. (January 4, 2017) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported December 2016 sales of 243,229 vehicles, an increase of 2.0 percent from December 2015 on a volume basis. With one less selling day in December 2016 compared to December 2015, sales were up 5.8 percent on a daily selling rate (DSR) basis.... more

December 2016 Sales Chart

December 2016 Sales Chart

January 04, 2017

Ford and Toyota Establish SmartDeviceLink Consortium to Accelerate Industry-Driven Standard for In-Vehicle Apps

Ford and Toyota Establish SmartDeviceLink Consortium to Accelerate Industry-Driven Standard for In-Vehicle Apps

January 04, 2017
LAS VEGAS, Jan. 4, 2017 -- Ford Motor Company and Toyota Motor Company are forming SmartDeviceLink Consortium, a nonprofit organization working to manage an open source software platform with the goal of giving consumers more choice in how they connect and control their smartphone apps on the road.
 ... more

2017 Highlander with More Power, More Safety and More Model Choices Adds up to More Value Pricing

2017 Highlander with More Power, More Safety and More Model Choices Adds up to More Value Pricing

January 03, 2017
TORRANCE, Calif., (November 3, 2016) - Toyota today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Highlander and Highlander Hybrid sport utility vehicle (SUV).  For 2017, Highlander’s value is significantly enhanced thanks to an array of technologically advanced safety, performance and convenience features added as standard equipment, enhanced styling, and competitive pricing.... more

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