News Releases

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

February 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay unveils the 2017 Toyota Tacoma TRD Pro at the Chicago Auto Show, Feb. 11, 2016.... more

Rally RAV4 Racing Program Poised to Win

Rally RAV4 Racing Program Poised to Win

February 11, 2016
CHICAGO (Feb. 11, 2016) — The Toyota RAV4 that Ryan Millen piloted last year to four out of five Western U.S. victories is about to take an even bigger stage.... more

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

February 11, 2016
CHICAGO, Feb. 11, 2016 - - Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.... more

Toyota Recalls Certain Scion FR-S Vehicles

Toyota Recalls Certain Scion FR-S Vehicles

February 09, 2016
Torrance, Calif., Feb. 9, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 26,000 Model Year 2013-2016 Scion FR-S vehicles.
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Toyota’s Hot Debut Blasts Chicago Chill

Toyota’s Hot Debut Blasts Chicago Chill

February 09, 2016
It’s not quite grilling season, but Toyota is heating up the Windy City with a world premiere Thursday, Feb. 11.... more

2016 Lexus NX Receives U.S. News Best Cars for the Money Award

2016 Lexus NX Receives U.S. News Best Cars for the Money Award

February 09, 2016
TORRANCE, Calif. (Feb. 9, 2016) -- Today U.S. News announced the 2016 Best Cars for the Money winners, awarding the 2016 Lexus NX for the Luxury Compact SUV class. Covering 23 automotive categories, these awards highlight a single vehicle in each class that provides consumers with the best combination of quality and value.... more

Lexus Brings “Verses and Flow” Music Performances Back to Chicago Auto Show

Lexus Brings “Verses and Flow” Music Performances Back to Chicago Auto Show

February 08, 2016
CHICAGO, Feb. 8, 2016 – Live music will once again entertain Chicago Auto Show visitors at the Lexus exhibit as “Lexus Verses and Flow” returns to McCormick Place. This live version of the award-winning television series features amazing live R&B musical performances by several emerging artists.... more

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.... more

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
 ... more

Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

February 05, 2016
Toyota’s global net income increased 9.2 percent during the nine-month period (April – December 2015) of the 2016 fiscal year.
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Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Toyota Receives Corporate Partnership Award at the 2016 Latino M/WBE Awards Ceremony in New York City

Toyota Receives Corporate Partnership Award at the 2016 Latino M/WBE Awards Ceremony in New York City

February 03, 2016
NEW YORK, Feb. 3, 2016 -- Toyota Motor North America (TMNA) obtains the “Corporate Partnership Award” at the 2016 Latino M/WBE Awards Ceremony in New York City. Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group receives the award for the company’s outstanding efforts and initiatives in support of Hispanic enterprises.... more

Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
 ... more

Scion Fact Sheet

Scion Fact Sheet

February 03, 2016
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions.  Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.... more

Toyota and Lexus Recall Certain Land Cruiser, 4Runner, Tundra, Sequoia, LX, and GX Vehicles

Toyota and Lexus Recall Certain Land Cruiser, 4Runner, Tundra, Sequoia, LX, and GX Vehicles

February 02, 2016
TORRANCE, Calif., February 2, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 320,000 Model Year 2003-2006 Land Cruiser; 2004-2006 4Runner; 2005-2006 Tundra and Sequoia; 2003-2006 LX 470; and 2004-2006 GX 470 vehicles.... more

Toyota Motor Credit Corporation Reaches Voluntary Agreement with CFPB and DOJ

Toyota Motor Credit Corporation Reaches Voluntary Agreement with CFPB and DOJ

February 02, 2016
TORRANCE, Calif., Feb. 2, 2016 — With a commitment to fostering a fair and competitive auto finance lending market, Toyota Motor Credit Corporation (TMCC) today announced a voluntary agreement with the Consumer Financial Protection Bureau (CFPB) and the U.S. Department of Justice (DOJ) that addresses discretionary dealer compensation practices.  TMCC determined that a voluntary agreement was the preferred resolution of the agencies’ review, because it helps preserve consumer financing options while fairly compensating its dealer partners and upholding its commitment to fair lending practices.  TMCC is the latest of several lenders to enter into such an agreement.
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Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

February 02, 2016
CHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
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January 2016 Sales Chart

January 2016 Sales Chart

February 02, 2016

Toyota Motor Sales Posts January 2016 Results

Toyota Motor Sales Posts January 2016 Results

February 02, 2016
TORRANCE, Calif. (Feb. 2, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported January 2016 sales. With two fewer selling days in January of 2016, sales were up 3.3 percent on a daily selling rate (DSR) basis. Total sales volume for January was 161,283 units, a decrease of 4.7 percent from January 2015 on a volume basis.... more

Lexus International 2015 Year in Review

Lexus International 2015 Year in Review

February 01, 2016
Tokyo, Feb. 2, 2016 -- Lexus International today announced it sold approximately 652,000 vehicles globally in 2015, up 12 percent from 2014. A full year of the all new RC and NX sales, and the introductions of redesigned ES, RX, and LX models, furthered market share increases in many global markets including Japan, U.S.A., and Europe. ... more

Lexus to Compete in IMSA WeatherTech SportsCar Championship and F Performance Racing Announces Sage Karam as Driver

Lexus to Compete in IMSA WeatherTech SportsCar Championship and F Performance Racing Announces Sage Karam as Driver

January 29, 2016
TORRANCE, Calif., Jan. 29, 2016 --  Lexus and their F Performance Racing group have reached an agreement with the International Motor Sports Association to campaign the RC F GT3 in the IMSA Weather Tech SportsCar Championship. The agreement gives the Japanese Luxury automaker a presence in the GT Daytona (GTD) class race series through the 2018 season.... more

Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global Strategy

Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global Strategy

January 29, 2016
Toyota Motor Corporation (Toyota) and its subsidiary Daihatsu Motor Co., Ltd. (Daihatsu) have reached an agreement whereby Daihatsu will become a wholly-owned subsidiary of Toyota by way of a share exchange (expected to be completed in August 2016).... more

Lexus Recalls Certain 2016 RX 350 and RX 450h Vehicles

Lexus Recalls Certain 2016 RX 350 and RX 450h Vehicles

January 27, 2016
TORRANCE, Calif., Jan. 27, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 5,000 Model Year 2016 Lexus RX 350 and RX 450h vehicles. 
 ... more

Toyota Camry Hybrid Enforces More Law Per Gallon

Toyota Camry Hybrid Enforces More Law Per Gallon

January 21, 2016
ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a “stealth mode” when running only on electric power.  For a cop car, that makes it easier to sneak up on the bad guys.  These are just a few of the advantages discovered by the Arkadelphia, Arkansas Police Department when they replaced 10 of their aging Crown Victorias with Toyota Camry Hybrids.... more

Toyota Financial Services Honors Martin Luther King, Jr. Legacy with  2nd Annual Donations to Historically Black Colleges and Universities

Toyota Financial Services Honors Martin Luther King, Jr. Legacy with 2nd Annual Donations to Historically Black Colleges and Universities

January 15, 2016
TORRANCE, Calif., Jan. 15, 2016  In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services (TFS) is continuing its support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing $60,000 to five HBCUs as well as the Tom Joyner Foundation.
 ... more

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