Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

  • Toyota Tacoma Rebuilt Inside and Out
  • New Engine, Transmissions and Suspension Tuning
  • Legendary TRD Off-road Toughness
  • Best-selling Mid-Size Pickup for 10 Straight Years
  • Designed, Engineered and Assembled in North America
January 12, 2015
2015 NAIAS - 2016 Toyota Tacoma Debut

DETROIT, Jan. 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.  Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers.  With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. 

“For the past 50 years adventure-seeking Americans have relied on Toyota trucks to take them places, on and off-road,” said Bill Fay, group vice president & general manager, Toyota Division.  “The all-new homegrown Tacoma is a tough truck designed, developed and built for lifestyles of the young and young-at-heart.”
Built from the Ground Up
The new 2016 Tacoma was primarily developed by the Toyota engineering team at Toyota Technical Center in Ann Arbor, Mich.  Starting with the frame, they added high strength steel to enhance rigidity and overall strength.  Ultra-high strength steel was integrated into the body shell using a new hot stamping process that reduces weight.

To create a truck to meet the needs of active drivers on a variety of tamed and untamed surfaces, the suspension was fine-tuned to help deliver a smoother on-road ride, while making it even more capable off-road.
Get Your Motor Running
The new Tacoma will be powered by a 2.7-liter four-cylinder engine and an all-new, segment-first 3.5-liter Atkinson cycle V6 equipped with Toyota’s D-4S technology, featuring both direct and port fuel injection.
Both engines will be paired to a new six-speed automatic transmission with electronic shift delivering quick and easy shifting.  The V6 can also be mated to a new six-speed manual transmission.  The new powertrain makes the Tacoma more powerful and fuel efficient than ever before.  
Doing It With Style Inside and Out
Serious, yet fun!  This is the Toyota truck design DNA.  The Tacoma and Tundra are amazingly capable trucks that are designed to reflect their capability.  The Tacoma shares big brother Tundra’s more chiseled face, with a hex grille.  From there, Tacoma expresses its own identity.

Inspired by desert racing, CALTY designers in Newport Beach, Calif. and Ann Arbor, Mich. made the new Tacoma all about recreational action and athletic agility.  To achieve this, the new Tacoma’s wheel flares are strong and muscular for greater wheel travel and the high-lift image reflects its purposeful capability.  Four new wheel designs range from 16 to 18 inches.

The front end portrays an aggressive attitude with its bold upper grille and a taller, more muscular hood.  Mounted high above the clamp-shaped bumper sits slim, high technology headlights that feature projection beam lamps with available LED Daytime Running Lights.

From behind, the new locking tailgate emphasizes Tacoma’s wide stance and tough image.  The tailgate features an integrated spoiler for improved aerodynamics and a stamped Tacoma logo.  The tailgate also adds an easy lowering feature, which allows it to slowly retract, preventing it from slamming down. For the first time ever, Tacoma is available with a tri-fold hard tonneau cover for securing gear when you’re away from the truck.

Tacoma’s tough exterior is complemented by an interior that conveys a sport truck image reflecting an athletic, go anywhere, off-road feel.  Once inside, drivers will notice a “handlebar” design theme in the instrument panel for a more driver-focused experience.  Soft-wrapped trim and metallic accents set the stage for a high-quality look and feel that is a starting point for an array of available premium features, including:
  • Qi wireless charging
  • Smart key with push-button start
  • Leather-trimmed seats
  • Power moonroof
  • Dual-zone automatic climate control
  • Enhanced touchscreen audio
  • Blind-spot monitor with Rear Cross Traffic Alert
  • And much more
In addition to offering more premium features, Toyota engineers also made the new Tacoma quieter than ever.  To accomplish this, all seals were enhanced and a multi-layer acoustic windshield and sound-absorbing headliner were added.  Finally, a floor silencer pad further reduces road noise.
Making the Grades      
The new Tacoma will be available in five grades in both 4x2 and 4x4 configurations.  Each grade will have its own personality and unique look.  Tacoma grades include:
  • Work-ready SR
  • Iconic SR5
  • Athletic TRD Sport
  • Tough-as-nails TRD Off-Road
  • Top of the line Limited
The two TRD grades are inspired by Toyota Racing Development’s more than 35-year history in desert off-road racing and a heritage of vehicles that have helped off-road enthusiasts conquer the toughest terrains in the most remote locations around the globe.  Tacoma buyers will now have the opportunity to capture their global adventures on video as every Tacoma will come standard with a GoPro® mount located near the rear-view mirror.
Traveling Off the Beaten Path
Tacoma off-roading adventures will reach new levels of fun in the TRD Off-Road grade thanks to the addition of incredible technology.  A Multi-Terrain Select system allows the driver to choose between different types of terrain such as loose rock, or mud and sand.  Each input regulates wheel spin by adjusting throttle and brake pressure to provide maximum traction on almost any terrain. 

Additional off-road technology includes Automatic Limited Slip and Locking Rear Differential, Hill Start Assist Control (HAC), Clutch Start Cancel (manual transmission only), Active Traction Control, and Crawl Control.  Engaging Crawl Control allows the driver to select a speed of 1-5 mph.  The Crawl Control system takes over the acceleration and braking, allowing the driver to focus solely on steering.   

All Tacoma’s will continue to come standard with the Star Safety System.
A North American Story
Tacoma is assembled at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio and Toyota Motor Manufacturing, Baja California (TMMBC) in Baja California, Mexico.   Both facilities play a major role in carrying on Tacoma’s legendary reputation for quality, durability and reliability (QDR), which has been instrumental in establishing its segment-leading owner loyalty rating.  It’s QDR has also helped establish Tacoma as the highest rated vehicle in its class for resale value according to Kelley Blue Book.  The all-new Tacoma builds on this tradition with improvement in every aspect over the current Tacoma including, design, ruggedness, and performance improvements in horsepower and fuel efficiency. 
50 Years and Counting
Backed by 50 years of unwavering capability, an unbreakable attitude, and an off-road racing heritage, the all-new Tacoma is hungry for adventure and ready to tackle almost any challenge that it encounters. It is the ultimate tool for the outdoorsman that likes to get out there and go places.         
Media Contacts
Toyota Division Communications
Craig Taguchi (310) 468-3282 or
Sam Butto (310) 468-7728 or
Media Web site:
Public Web site:
NOTE TO EDITORS: Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at
toyota tacoma toyota tacoma 2015 naias naias auto shows detroit auto show north american international auto show

< back

Related Video

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal

Toyota Group Vice President and General Manager Bill Fay unveils the 2016 Toyota Tacoma at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015.
Download Video

2015 North American International Auto Show (NAIAS) - Toyota GVP/GM Bill Fay on the 2016 Toyota Tacoma

Toyota Group Vice President and General Manager Bill Fay talks about the 2016 Toyota Tacoma at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015.


Related Photos

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 001
2015 NAIAS – 2016 Toyota Tacoma Family
2015 NAIAS – 2016 Toyota Tacoma TRD Off-Road Access Cab 004
2015 NAIAS – 2016 Toyota Tacoma Limited 019
2015 NAIAS – 2016 Toyota Tacoma Limited 004
2015 NAIAS – 2016 Toyota Tacoma TRD Off-Road Access Cab 014
2015 NAIAS – 2016 Toyota Tacoma Limited 003
2015 NAIAS – 2016 Toyota Tacoma Limited 032
2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 001

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 001

Toyota Group Vice President and General Manager Bill Fay shows the 2016 Toyota Tacoma Limited and TRD Off-Road Access Cab (left) at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015. Photo: Joe Polimeni
Download Low Res. Download High Res.

Related Albums

2015 NAIAS - 2016 Toyota Tacoma (Photos)

View Album

2015 NAIAS - 2016 Toyota Tacoma (Videos)

View Album
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.